Medexy Eesti

What Medexy Eesti does

Medexy Eesti (legal entity Medexy OÜ, Estonian private limited company) is a professional cosmetics distributor founded in 2023 and headquartered in Tabasalu, Estonia. The company holds exclusive distribution rights in Estonia (and broader Baltic reach) for a portfolio of more than a dozen international professional skincare brands, including NOON Aesthetics, G.M. Collin, Keenwell, HD Cosmetic, Cantabria Labs (with sub-lines Heliocare, Endocare, Neoretin, Biretix, Iraltone), HUBISLAB, THESERA, PHYT'S, Cinq Mondes, BIOFOR, Marini Skin Solutions, and INIKA Organic. Many of these brands are restricted from online sale and can only be purchased through Medexy's trained-professional channel, which ensures proper product application and consultation.

The company's offering combines product distribution with a structured education ecosystem. Medexy operates a training center in Tabasalu and runs regular seminars, masterclasses, and individual trainings across the Baltics — often featuring international trainers flown in from brand principals. These sessions are priced between €25 and €50, sometimes bundled with product vouchers, and feed into a private Facebook community of trained cosmetologists. The portfolio covers patented technologies such as DermShield™ (NOON Aesthetics), Fernblock® and SCA Growth Factor Technology (Cantabria Labs), RetinSphere® (Neoretin), BIOPEP-15 (Biretix), and soluble marine collagen (G.M. Collin), as well as a line of cosmetic equipment (microneedling pens, cryotherapy devices, electroporation systems).

Commercially, Medexy generates revenue through two streams: distribution margin on sales of professional cosmetics and equipment to certified beauty professionals, and fees from training and seminar services. Its customer base consists of licensed cosmetologists, skincare specialists, spa therapists, and beauty salons/spas in Estonia, Latvia, and Lithuania. Marketing and customer development are driven primarily by events, community, and direct outreach, with social media and content-creator collaboration support offered to professional customers. No external funding, M&A activity, or management-team information was disclosed in the source data.

Name

Medexy Eesti

Legal name

Medexy OÜ

Website

https://medexy.ee

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Medexy Eesti is an Estonia-based distributor (founded 2023) that exclusively represents 12+ international professional skincare brands and operates a training center and Baltic-wide seminar program for licensed cosmetologists and beauty salons.

Ownership category

akta.pro rank

Product category

Professional Cosmetics Distribution

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional Skincare & Facial Treatments (CRABALAF)

akta.pro secondary industries

Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Natural/Organic & Clean Skincare (CRABAAAH), Esthetics / Skincare (EDAOALAE)

Keywords

• Professional cosmetics distribution
• Beauty professional training
• Skincare brand representation
• Cosmetic equipment supply
• Baltic professional beauty

Headquarters

HQ city

Tabasalu

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Infrastructure

Revenue model

1. Professional Cosmetics Distribution: Medexy Eesti distributes professional skincare and cosmetics brands to trained beauty professionals in Estonia and the Baltic region. Revenue is generated through the margin on product sales to authorized resellers and beauty professionals.
2. Training and Seminar Services: The company organizes training sessions, masterclasses, and seminars for beauty professionals. They charge fees for training participation (e.g., 25€ for PHYT'S seminar, 50€ for Thesera seminar) and sometimes include product vouchers as part of training packages.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Medexy Eesti distributes professional skincare and cosmetic equipment from 12+ international brands (NOON Aesthetics, G.M. Collin, Keenwell, HD Cosmetic, Cantabria Labs, HUBISLAB, THESERA, PHYT'S, Cinq Mondes, BIOFOR, Marini Skin Solutions, INIKA Organic) exclusively to trained beauty professionals, salons, and spas in Estonia and the Baltic region. The company also delivers paid training seminars, masterclasses, and individual trainings for cosmetologists to certify them on procedures and products. Many of the represented brands are deliberately restricted to trained-distributor channels and are not available via internet or retail.

Product overview

Medexy Eesti is a professional cosmetics distribution company representing international skincare and cosmetic brands for beauty professionals in Estonia and the Baltic region. The company offers a comprehensive portfolio of 13 professional skincare brands (NOON Aesthetics, G.M. COLLIN, KEENWELL, HD COSMETIC EFFICIENCY, Cantabria Labs with sub-lines HELIOCARE, ENDOCARE, NEORETIN, BIRETIX, IRALTONE, HUBISLAB, THESERA, PHYT'S, CINQ MONDES, BIOFOR, Marini Skin Solutions, INIKA Organic), along with 10 cosmetic equipment devices for professional treatments. The company operates as a distribution partner, providing training services for beauty professionals across the Baltics, with products available only through trained professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• NOON Aesthetics Professional Skincare Israeli professional skincare brand utilizing patented DermShield™ technology, enabling use of significantly higher percentages of active ingredients and acids while minimizing irritation risk. Sold exclusively through trained skin specialists in Estonia.
• G.M. Collin Professional Skincare Canadian professional cosmetics brand with 60+ years of development, specializing in anti-aging treatments using biotechnological ingredients and marine extracts. First brand to use insoluble collagen in cosmetics (1980) and patented soluble marine collagen (1997).
• KEENWELL Professional Skincare and Makeup Spanish cosmetics brand established in 1972 in Barcelona, offering professional skincare, body care, and makeup products distributed in more than 40 countries.
• HD Cosmetic Efficiency Professional Skincare Professional cosmetics brand founded in 2017 with 30+ years of dermocosmetic research experience, offering high-concentration active ingredient formulations sold exclusively to cosmeticians (not internet or pharmacies).
• Cantabria Labs Dermocosmetics (Heliocare, Endocare, Neoretin, Biretix, Iraltone) Spanish pharmaceutical company producing dermatocosmetics, food supplements, medicines, and medical devices (sub-brands: Heliocare sun protection, Endocare anti-aging, Neoretin skin brightening, Biretix acne care, Iraltone hair/scalp care). European market leader present in 80+ countries.
• HUBISLAB Professional Skincare Professional skincare brand designed for dermatologists, cosmeticians, and skin clinics, focusing on innovation, efficacy, and ingredient development that can affect the dermis.
• THESERA Professional Skincare Korean cosmetics brand world-famous for skin-melting silk fibers and patented nanotechnology with active ingredient encapsulation, providing immediate and long-term skin tightening results.
• PHYT'S Organic/Natural Skincare French organic/natural cosmetics brand, #1 SPA and salon brand in France. 100% organic/natural ingredients, no artificial fragrances, colors, preservatives, silicones, or PEG. Vegan friendly, packed in ampoules for freshness.
• CINQ MONDES Spa Skincare Brand offering holistic treatments based on natural ingredients and medicinal plants from various cultural beauty rituals, founded over 20 years ago by Jean-Louis Poiroux.
• BIOFOR Therapeutic Skincare Israeli leading cosmetics brand founded in 2006 by skin scientist Dr. Ronit Segevi, focusing on therapeutic skincare products for pigmentation disorders, aging, acne, and scars. Cruelty-free, animal ingredient-free, paraben-free.
• Marini Skin Solutions Professional Skincare Professional skincare brand since 1994, developed in collaboration with dermatologists, offering solutions for aging, acne, redness, and pigmentation. Cruelty-free formulas, 14 consecutive NewBeauty award winner.
• INIKA Organic Skincare and Makeup 100% Australian company founded in Sydney in 2006, offering clean, natural skincare and makeup free from harmful chemicals, available in 35 countries worldwide.
• Professional Cosmetic Equipment Devices Range of professional cosmetic equipment including Thesera Aqua Pen, Thesera Air-In System, Thesera Booster Pen, NOON Aesthetics Triple MCH, Hubislab Minecel Pen, Hubislab Venus Auto MTS, Hubislab Coolion, AquaClean Mini, Iontoson2, and LipoZero for beauty professionals.
• Professional Beauty Training Seminars and Masterclasses Paid training sessions, masterclasses, and seminars for beauty professionals covering products, procedures, and machinery. Includes international trainer visits, individual trainings, and a private Facebook community group for certified cosmetologists. Pricing examples: 25€ PHYT'S seminar (with 25€ product coupon), 50€ Thesera seminar (free with selected treatment purchase).

Quantifiable outcome

• Products contain higher concentrations of active ingredients than retail cosmetics, providing more effective results
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• NOON AestheticscoreChannel Partner/ Reseller/ DistributorNOON Aesthetics is an Israeli professional cosmetics brand world-famous for its patented DermShield™ technology. Medexy Eesti represents this brand in Estonia. Products are only available through trained skin specialists and cannot be sold in e-shops.
• G.M. CollincoreChannel Partner/ Reseller/ DistributorG.M. Collin is a Canadian professional cosmetics brand developed over 60 years. First brand in the world to use insoluble collagen in cosmetics (1980) and developed patented soluble marine collagen method (1997). Medexy represents this brand in Estonia.
• KEENWELLcoreChannel Partner/ Reseller/ DistributorKEENWELL was established in 1972 in Barcelona by José Campos Pérez. One of the most innovative brands in professional cosmetics and makeup. Products available in more than 40 countries. Medexy represents this brand in Estonia.
• HD Cosmetic EfficiencycoreChannel Partner/ Reseller/ DistributorHD Cosmetic was founded in 2017 from over 30 years of dermatocosmetic research experience. Products are designed only for cosmeticians and are not sold on the internet or in pharmacies.
• Cantabria LabscoreChannel Partner/ Reseller/ DistributorSpanish pharmaceutical company producing dermatocosmetics, food supplements, medicines, and medical devices. Leader in Europe (Spain, Italy, Portugal) and present in more than 80 countries. Medexy represents their brands including Heliocare, Endocare, Neoretin, Biretix, and Iraltone in Estonia.
• HUBISLABcoreChannel Partner/ Reseller/ DistributorHUBISLAB is designed for professional skincare for dermatologists, cosmeticians, and skin clinics. The brand focuses on innovation, efficacy, and creativity in developing skin ingredients that are necessary and can affect the dermis.
• THESERAcoreChannel Partner/ Reseller/ DistributorTHESERA is a cosmetics brand from Korea with products created from natural ingredients following medical principles combined with skin treatment specialist techniques. World-famous for skin-melting silk fibers and patented nanotechnology.
• PHYT'ScoreChannel Partner/ Reseller/ DistributorPHYT'S is the #1 SPA and salon brand in France. 100% of ingredients are organic and/or natural. No artificial fragrances, colors, preservatives, silicones, or PEG added. Vegan friendly. Products packed in ampoules for freshness.
• Cinq MondesminorChannel Partner/ Reseller/ DistributorCinq Mondes offers holistic treatments based on natural ingredients and medicinal plants used for centuries in different cultures' beauty rituals and wellness traditions. Founded over 20 years ago by Jean-Louis Poiroux.
• BIOFORminorChannel Partner/ Reseller/ DistributorBIOFOR is Israel's leading cosmetics brand developing therapeutic skin care products combining medical precision and aesthetic results. Founded in 2006 by skin scientist Dr. Ronit Segevi. All products are cruelty-free, animal ingredient-free, paraben-free.
• Marini Skin SolutionsminorChannel Partner/ Reseller/ DistributorMarini Skin Solutions is a pioneer in professional skincare since 1994. Developed in collaboration with dermatologists. Cruelty-free formulas based on years of research, winning 14 consecutive NewBeauty awards.
• INIKA OrganicminorChannel Partner/ Reseller/ DistributorINIKA is a 100% Australian company founded in Sydney in 2006 with the goal of creating beauty free from harmful chemicals. Products available in 35 countries worldwide.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Janssen Cosmetics: German professional skincare brand with its own global distribution network serving salons and aesthetic clinics. Comparable because it occupies the same professional-only skincare channel and frequently relies on local exclusive distributors like Medexy.
• Maria Galland Paris: French professional skincare brand with a long-established international distributor network serving spas and beauty institutes. Comparable premium positioning and professional-only channel parallel Medexy's distribution approach.
• Babor Cosmetics: Major German professional skincare company with proprietary products plus training academies and global exclusive-distributor infrastructure. Comparable as a competing premium professional brand Medexy could either represent or compete against.
• Aesthetico: German professional cosmetics brand sold through certified beauty specialists with combined training programs. Comparable because it competes for the same professional-channel shelf space that Medexy's represented brands occupy.

Others

• CIDESCO International: International standards and accreditation body for aesthetics and cosmetology professionals. Comparable as a community/certification ecosystem that supports the same professional beauty training channel Medexy uses for customer acquisition.

Regional players

• Baymed OÜ: Estonian-based distributor focused on medical aesthetics and professional skincare devices/brands across the Baltic states. Operates in the same geography with similar channel-partner distribution and training-oriented GTM.

Direct peers

• Cosmoprofi: Italian professional beauty distributor serving salons and spas across multiple European countries. Directly comparable business model: exclusive distribution of premium professional skincare brands combined with training services for beauty professionals.
• Selective Beauty Europe: European distributor of professional cosmetics and aesthetic brands to salons, spas, and clinics. Closely aligned with Medexy's exclusive-distribution-plus-training model for premium international skincare brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medexy Eesti