ECOFAIR S.R.L.S.

What ECOFAIR S.R.L.S. does

ECOFAIR S.R.L.S. is an Italian private company (S.R.L.S. — simplified limited liability company form) that operates an online marketplace dedicated to certified organic and eco-friendly products. Founded in 2023 and headquartered in Castrolibero, Calabria, the platform connects eco-conscious consumers with a curated network of suppliers offering products across food, clothing, household goods, and personal care categories, while also providing educational content on sustainable living through a sub-brand called Ecofair Educational.

The core technology is a web-based marketplace built on WordPress that combines a supplier self-management dashboard, a location-based product recommendation engine that routes consumers to regional suppliers for lower-emission fulfillment, and an internal advertising system enabling suppliers to amplify their visibility on the platform. The company serves two primary customer segments: eco-conscious consumers seeking verified sustainable products, and eco-product suppliers seeking access to a targeted audience of green buyers. Marketing and community-building are driven by the Ecofair Educational blog and an active Instagram presence, with email newsletter capture for lead nurturing.

The business model is a two-sided marketplace with two revenue streams: commissions on transactions between buyers and suppliers, and fees from the internal supplier advertising system. Pricing is not publicly disclosed; commercial terms are negotiated directly. With 1-10 employees, no disclosed funding, no named customers, and no disclosed GMV or revenue, ECOFAIR is in an early operational phase focused on platform buildout, supplier onboarding, and content-driven top-of-funnel audience development across Italy.

Name

ECOFAIR S.R.L.S.

Legal name

Ecofair S.R.L.S.

Website

https://ecofair.it

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

ECOFAIR S.R.L.S. operates an Italian online marketplace connecting certified eco-friendly and organic product suppliers with eco-conscious consumers, featuring regional supplier recommendations and a supporting educational content hub.

Ownership category

akta.pro rank

Product category

Eco-friendly Online Marketplace

NAICS

General Merchandise Retailers (455)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Eco-Friendly Household & Zero-Waste Refill Stores (CRAHAEAG)

Keywords

• Eco-friendly marketplace
• Organic products platform
• Sustainable ecommerce
• Green retail marketplace
• Ecological products online

Headquarters

HQ city

Castrolibero

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Marketplace Transaction Fees: ECOFAIR operates as a digital marketplace bringing together eco-product suppliers and consumers. The platform likely generates revenue through commissions on transactions processed between buyers and sellers on the marketplace.
2. Internal Supplier Advertising: The platform features an internal advertising system through which suppliers can pay to increase their visibility and presence on the marketplace, creating an additional revenue stream.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

ECOFAIR S.R.L.S. operates an Italian online marketplace that lists eco-friendly and organic products from third-party suppliers and sells them to environmentally conscious consumers, with a location-based recommendation feature that surfaces regional suppliers. It also publishes sustainability-themed educational content under the Ecofair Educational sub-brand to drive engagement and authority in the eco-product niche.

Product overview

ECOFAIR S.R.L.S. operates a unified marketplace platform for eco and biological products, complemented by Ecofair Educational, an educational content initiative. The marketplace enables suppliers to manage their presence, features regional product recommendations based on customer location, and includes internal advertising tools. Ecofair Educational provides sustainability-focused articles and guides for consumer education.

Differentiator

Problem solved

Functional benefit

Brands

• Ecofair Educational: An educational platform providing insights, guides and articles about sustainable living, including environmental issues and eco-friendly practices.

Products and services

• ECOFAIR Marketplace Online marketplace (ecofair.it) where third-party Italian suppliers list eco-friendly and organic products for sale to environmentally conscious consumers, with location-based recommendations that surface nearby suppliers and a supplier management dashboard for listings and inventory.
• Ecofair Educational Educational content sub-brand publishing sustainability-themed material to support eco-conscious consumers and reinforce the marketplace's positioning in the eco/organic niche.
• Internal Supplier Advertising Paid advertising slots inside the ECOFAIR marketplace allowing third-party eco-suppliers to gain visibility for their product listings among Italian eco-conscious shoppers.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Etsy: Etsy is a broad two-sided online marketplace that hosts many independent eco-friendly and organic sellers. It is comparable to ECOFAIR as a marketplace connecting small sustainable vendors with consumers, though Etsy is far larger and not exclusively focused on certified eco products.
• Amazon: Amazon is the dominant global e-commerce platform with extensive eco-friendly and organic product listings. It competes with ECOFAIR for eco-conscious online shoppers in Italy but operates across vastly broader categories and geographies.

Direct peers

• EarthHero: EarthHero is an online marketplace specializing in eco-friendly and sustainable everyday products, closely mirroring ECOFAIR's curated, multi-category approach to certified green goods and serving the same eco-conscious consumer segment.
• Package Free Shop: Package Free Shop is an online retailer specializing in zero-waste and eco-friendly household and personal care products. It aligns with ECOFAIR's eco-household and zero-waste retail positioning and conscious-consumer focus.
• Thrive Market: Thrive Market is an online membership-based marketplace for organic and sustainable food and household products. It directly parallels ECOFAIR's curated, certified-product marketplace model and conscious-consumer target audience.
• Grove Collaborative: Grove Collaborative is an online retailer of eco-friendly household and personal care products. It overlaps with ECOFAIR on the curated eco-household and personal care assortment and the direct-to-consumer e-commerce delivery model.

Regional players

• NaturaSì: NaturaSì is Italy's largest chain of organic and natural product supermarkets. It is directly comparable to ECOFAIR as an Italy-based destination for certified organic and eco-friendly products, though primarily via physical retail rather than an online marketplace.
• EcorNaturaSì: EcorNaturaSì is an Italian organic and natural products distributor supplying retail and HoReCa channels. It operates in the same Italian organic value chain as ECOFAIR, touching certified eco-products distribution to consumers.
• Biome: Biome is an Australian online marketplace for eco-friendly and ethical products. It mirrors ECOFAIR's curated marketplace structure serving certified sustainable goods to conscious consumers, though focused on the Australian market.
• Abel & Cole: Abel & Cole is a UK-based online retailer delivering organic and eco-friendly food and household products directly to consumers. It parallels ECOFAIR's curated organic assortment and direct-to-consumer e-commerce model in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/ecofair.it
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ECOFAIR S.R.L.S.