OLD CASTLE ENTERTAINMENT LIMITED

Name

OLD CASTLE ENTERTAINMENT LIMITED

Legal name

Old Castle Entertainment Limited

Website

https://greywizardtoys.com

Company type

Private

Founded year

2007

Operating status

Operating

Ownership category

akta.pro rank

Product category

Pop-culture collectibles retail

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Pop Culture Collectibles Retail (Figures, Statues, Funko, etc.) (CRALAGAK)

akta.pro secondary industries

Collectibles, Trading Cards & Blind Box Toys Retail (CRALAFAI), Collectible Card Games (CCG/TCG) Retail (CRALAGAC), Gaming Collectibles, Merchandise & Toys Retail (CRACAFAI)

Keywords

• Collectible toys retail
• Funko Pop collectibles
• Pop culture merchandise
• Online toy retail
• Trading card games

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: Retail sales of Funko Pop collectibles, Funko Soda vinyl figures, and pop culture merchandise through owned website and Amazon store. Products sold at various price points from budget items to premium limited editions.
2. Subscription Products: Pokemon TCG subscription bundles and mystery card packs offered on subscription basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Old Castle Entertainment, operating as Grey Wizard Toys & Collectibles, runs a direct-to-consumer e-commerce retailer of licensed Funko Pop vinyl figures, Funko Soda collectibles, Pokémon Trading Card Game products, and other pop-culture merchandise across franchises such as Star Wars, Marvel, DC, Disney, Harry Potter, Stranger Things, and anime. The business is the official UK and Ireland exclusive retailer for select Funko Pop variants including Convention Exclusives, Chases, Store Exclusives, Vaulted Pops, and branded merchandising tiers, sold through its Shopify website and Amazon UK marketplace with mystery and Pokémon TCG subscription bundles offered monthly.

Product overview

Grey Wizard Toys & Collectibles operates an online retail platform specializing in Funko Pop vinyl collectibles, Funko Soda vinyl figures, and Film & TV merchandise. Founded in 2007, the company is a small family-run business that began selling DVD boxsets and has grown into a comprehensive collectibles retailer. The product portfolio centers on Funko Pop figures across various sub-brands (including Pop, Pop Moment Deluxe, Pocket Pop, and Bitty Pop), complemented by Funko Soda collectibles, Pokémon Trading Card Game products, collector boxes, advent calendars, apparel, plush toys, and board games. The company holds exclusive rights to distribute certain Funko Pop variants in the UK and Ireland, including Star Wars Mandalorian exclusives and metallic variants. Products span major entertainment franchises including Star Wars, Marvel, DC, Disney, Harry Potter, Game of Thrones, Stranger Things, and anime series. The business operates as a direct-to-consumer online store powered by Shopify with additional sales channels through Amazon and eBay.

Differentiator

Problem solved

Functional benefit

Products and services

• Funko Pop Vinyl Figures The flagship product line of licensed Funko Pop vinyl figures across entertainment franchises, including standard Pops, Chase Editions, Convention Exclusives, Store Exclusives, and Vaulted Pops priced $8–$629+, posted in plastic protectors at no extra cost.
• Funko Soda Vinyl Collectibles Collectible vinyl figures packaged inside soda-style cans featuring entertainment characters with chase variants, sold via the dedicated Soda Vinyl collection.
• Funko Bitty Pop Miniature versions of Funko Pop vinyl figures, including the Bitty Pop and Bitty Pop Rides variants offered as small collectibles and display items.
• Funko Pop Moment Deluxe Large-scale collectible diorama sets featuring multiple Funko Pop figures arranged in themed display scenes, sold at $46 per set.
• Funko Pocket Pop Keychains Mini collectible Funko Pocket Pop figures designed as keychains for everyday carry or display and bundled into seasonal Advent Calendar offerings.
• Pokémon Trading Card Game Products Pokémon TCG inventory including booster packs, Elite Trainer Boxes, celebration tins, and mystery bundles, with booster packs priced $6–$7 and Elite Trainer Boxes at $63.
• Subscription Products Recurring monthly subscriptions delivering Pokémon TCG mystery bundles, sealed booster packs, and full art cards starting at $7–$9 per shipment.
• Collector Boxes Themed mystery and curated collector box sets assembled from multiple franchises and sold as bundled collectible experiences.
• Advent Calendars Seasonal collectible advent calendar products featuring Funko Pocket Pop figures and themed pop-culture merchandise.
• Apparel & Merchandise Branded clothing and merchandise including Funko Pop & Tee shirts and Loungefly-branded bags for pop-culture fans.
• Lightsabers Collectible lightsaber props and replicas from the Star Wars franchise sold as display items.
• Board Games & Card Games Board games and card games from pop-culture franchises such as House of the Dragon: Seat of Power Board Game.
• Plush Toys Plush stuffed animals and character plush items including Bearington and Disney Lightyear plush.
• Mystery Boxes & Blind Bags Mystery boxes and blind bag collectibles such as Funko Pop Mystery Starter Sets and blind bag mini figures sold at $7–$9 per bundle.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• AmazonminorChannel Partner/ Reseller/ Distributor · 1 January 2007Grey Wizard Toys maintains an Amazon UK store presence alongside their main website, selling inventory through Amazon's marketplace platform. Customers can find products and reviews on Amazon at seller ID AI2H0EYGWIEHM.
• FunkocoreChannel Partner/ Reseller/ DistributorGrey Wizard Toys serves as the official UK & Ireland exclusive retailer for various Funko Pop products. They offer exclusive Funko products including convention exclusives, store exclusives, and limited edition items that are only available through their store in the UK and Ireland market.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BigBadToyStore: Large US online retailer of collectibles including Funko Pops, statues, and TCG products. Comparable as a multi-channel collectibles retailer with broad SKU coverage and exclusive variants, though primarily serving the US market.
• Forbidden Planet: UK specialist retailer of comics, graphic novels, and pop culture collectibles including Funko Pops and TCG products. Comparable as a UK-focused collectibles retailer serving overlapping fandom and pop culture buyer segments.
• Magic Madhouse: UK-based Funko Pop specialist retailer offering exclusives, chases, and convention variants. Highly comparable as a smaller UK e-commerce competitor chasing the same Funko collector niche and exclusive allocations.
• Zavvi: Major UK online retailer of pop culture merchandise including an extensive Funko Pop range, collector boxes, apparel, and homeware. Directly comparable as a UK-based multi-category pop culture D2C retailer competing for the same Funko and franchise collector customer.
• Pop In A Box (The Hut Group): UK Funko Pop subscription box service owned by The Hut Group. Closely comparable to Grey Wizard's Pokémon TCG and mystery bundle subscriptions, competing for the same UK collector wallet share with a recurring revenue model.
• TruffleShuffle: UK pop culture and retro apparel retailer that has expanded into Funko Pops and collectibles. Comparable as a UK D2C retailer combining pop culture merchandise with apparel, targeting overlapping fandom buyers.

Regional players

• Entertainment Earth: US-based specialty retailer of Funko Pops, action figures, and pop culture collectibles. Comparable product mix and Funko exclusive strategy, but operates primarily in the North American market rather than competing directly in UK/Ireland.
• Popcultcha: Australian Funko Pop and pop culture collectibles specialist. Comparable Funko-centric catalog and exclusive offerings, but serves primarily the Australian and Asia-Pacific market rather than UK/Ireland.

Broad incumbents

• HMV: Iconic UK entertainment retailer with a substantial collectibles and Funko Pop range across physical and online stores. Comparable as a much larger established incumbent competing on Funko, music, and pop culture merchandise in the UK market.
• Funko (Funko.com / Funko EU): Manufacturer of Funko Pops and the ultimate upstream brand partner. Comparable as the direct source of Grey Wizard's core inventory and a potential competitor as Funko expands its own DTC and region-exclusive distribution channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/greywizardtoys
• Instagraminstagram.com/grey_wizard_toys
• TikToktiktok.com/greywizardtc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OLD CASTLE ENTERTAINMENT LIMITED