SEDONAMEDIAR LIMITED

What SEDONAMEDIAR LIMITED does

Sedona Media Ltd is a UK-registered digital out-of-home (OOH) advertising specialist focused exclusively on enclosed shopping centres and retail parks. The company operates a network of high-definition LED and LCD digital displays (available in 4m x 1m and 2m x 1m formats, supporting both static and full-motion content) installed across more than 12 shopping centre locations spanning the United Kingdom, Germany, and the United States, with flagship installations at Meadowhall Sheffield, McArthur Glen York, Mall of Berlin, Alexa Berlin, Loop 5 Darmstadt, Cologne Arcaden, Spandau Arcaden, Wandsbek Quarree Hamburg, Reim Arcaden Hamburg, Drake Circus Plymouth, Ealing Broadway London, and Coral Ridge Hawaii.

The product stack combines the Digital Screen Advertising Network, interactive Touchscreen Kiosk Displays, and an AI-supported Active Routing wayfinding system. Kiosks integrate QR codes, WebApp access, social media links, location-based messaging, coupons and store promotions, live news and traffic feeds, parking information, and visitor analytics and feedback. The AI and digital signage capabilities are delivered through technology partnerships with SMG in Essen (AI-powered kiosk software) and Insight Media (digital signage technology).

Sedona Media operates a sales-led B2B model targeting two primary customer segments: shopping centre owners and landlords seeking incremental revenue streams, tenant support, and digital community-building (with named relationships including British Land, Unibail-Rodamco-Westfield, Klepierre, McArthur Glen, JLL, Union Investment, CBL Properties, Sierra Sonae, GGP, and Corpus Sireo), and local and national advertisers seeking point-of-sale audience reach in premium retail environments. The company reports campaigns reached approximately 24 million consumers in the past year, anchored by the Meadowhall venue which records 30 million annual visitors, a 2-hour average dwell time, and 19 visits per visitor per year. Advertising rates are not publicly disclosed and are quoted upon inquiry.

Name

SEDONAMEDIAR LIMITED

Legal name

Sedona Media Ltd

Website

https://sedonamediar.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Sedona Media Ltd is a UK-based digital out-of-home advertising specialist that operates HD LED/LCD display networks and interactive touchscreen kiosks in enclosed shopping centres across the UK, Germany, and the USA, serving shopping centre landlords and brand advertisers with point-of-sale ad placements.

Ownership category

akta.pro rank

Product category

Digital Out-of-Home Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)

akta.pro primary industry

Place-Based / Retail Media Networks (In-Store Screens, Malls) (MPAAAKAE)

akta.pro secondary industry

Retail Media & In-Store Media Networks (Onsite/Offsite Retail Media) (MPAAAJAD)

Keywords

• Out-of-home advertising
• Digital screen network
• Shopping centre advertising
• Retail media advertising
• Interactive kiosks

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Screen Advertising: Revenue generated from selling digital advertising space on high-definition screens installed in shopping centres and retail parks to local and national brands and retailers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sedona Media Ltd operates a digital out-of-home advertising network comprising HD LED/LCD screens and interactive touchscreen kiosks installed in enclosed shopping centres and retail parks across the UK, Germany, and the USA. The company sells advertising space on this network to brands and agencies on a pay-per-view basis, with content centrally managed through a proprietary AI-managed routing system. Reported reach across the network was 24 million consumers in the prior year, anchored by tier-1 venues such as Meadowhall.

Product overview

Sedona Media Ltd operates a digital screen advertising network across enclosed shopping centres and retail parks. The core offering consists of high-definition LED and LCD digital display screens (4m x 1m or 2m x 1m) offering both static and full motion advertising formats. Complementary to the display network are interactive touchscreen kiosk systems that provide shopper engagement features including wayfinding, brand directories, promotions, and QR/WebApp connectivity. AI-managed routing technology enables intelligent shopper navigation. The company serves both property owners (offering installation, bookings management, and digital community building) and advertisers (providing targeted point-of-sale advertising reach).

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Screen Advertising Network Sells advertising space on a network of HD LED/LCD digital display screens installed in enclosed shopping centres and retail parks across the UK, Germany, and the United States. Content scheduling is handled centrally via a proprietary AI-managed routing system. Buyers are brand marketers, media agencies, and out-of-home advertisers seeking captive-footfall reach during active shopping dwell in tier-1 venues such as Meadowhall.
• Interactive Touchscreen Kiosks Freestanding interactive touchscreen units installed in enclosed shopping centres and retail parks for the delivery of advertising, brand engagement, and on-site consumer interaction. Sold/operated as part of the Sedona Media Ltd network, with venue and advertiser monetisation as core use cases.
• HD LED/LCD Digital Display Screens High-definition LED/LCD display screens installed in enclosed shopping centres and retail parks to deliver advertising content to consumers during active shopping dwell. Operated as part of Sedona Media Ltd's network, with reach anchored by venues such as Meadowhall (30 million annual visitors, 2-hour average dwell time).

Quantifiable outcome

• 24 million consumers saw campaigns last year
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Partnerships

14 partnerships are on record, tiered core and minor.

• SMG (Essen)coreTechnology or IntegrationTechnology partnership providing AI-powered software for touchscreen kiosk screens, enabling interactive experiences for shopping centre visitors.
• Insight MediacoreTechnology or IntegrationTechnology partner providing expertise in digital signage and media technology for shopping centre installations.
• McArthur GlencoreStrategic or Co-development PartnerPremium outlet operator partnership for digital screen advertising installations at McArthur Glenn York location.
• British LandcoreStrategic or Co-development PartnerMajor UK property company partnership for digital advertising at British Land shopping centres including Meadowhall.
• Unibail-Rodamco-WestfieldcoreStrategic or Co-development PartnerGlobal shopping centre operator partnership for digital screen advertising at their UK and international locations.
• JLLminorStrategic or Co-development PartnerCommercial real estate services firm partnership for shopping centre digital advertising solutions.
• KlepierrecoreStrategic or Co-development PartnerEuropean shopping centre operator partnership for digital advertising installations.
• Union InvestmentminorStrategic or Co-development PartnerReal estate investment company partnership for shopping centre digital solutions.
• CBL PropertiesminorStrategic or Co-development PartnerShopping centre developer and operator partnership for digital advertising.
• Sierra SonaeminorStrategic or Co-development PartnerRetail and property company partnership.
• AvivaminorOthersInsurance company partnership relationship.
• GGPminorStrategic or Co-development PartnerShopping centre operator partnership for digital advertising solutions.
• Corpus SireominorStrategic or Co-development PartnerGerman shopping centre operator partnership.
• ICSCminorOthersInternational Council of Shopping Centers membership for industry networking and partnerships.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Outfront Media: US-listed OOH advertising company with a large portfolio of digital billboards, transit and place-based screens; relevant incumbent competitor for retail real estate ad budgets, particularly across the US.
• Clear Channel Outdoor: One of the largest OOH advertising companies globally with extensive digital billboard, transit and place-based screen networks; comparable as a broad incumbent competing for the same brand advertiser budgets in retail environments.
• Lamar Advertising: Large US-based outdoor advertising company with a growing portfolio of digital billboards and place-based screens; comparable as a broad OOH incumbent competing for retail real estate digital budgets.
• Ströer: Major German digital OOH operator with thousands of roadside and place-based digital screens across Germany; directly relevant as a scaled incumbent in the same German mall and retail park locations Sedona operates in.
• JCDecaux: Global leader in out-of-home advertising operating street furniture, billboards and digital screens across transport and retail environments; directly comparable as a scaled place-based digital OOH competitor to Sedona.

Direct peers

• Intersection: Place-based digital media company operating interactive kiosks (e.g., LinkNYC) and digital screens in transit hubs, retail and commercial real estate; directly comparable to Sedona's mall-based digital screen and kiosk model in the UK and US.
• Captivate: US-based digital OOH network focused on elevators, office and residential buildings with high-definition screens; comparable as a place-based digital screen operator selling to advertisers via a property-owner partnership model.

Others

• Vivid Seats / Place Exchange programmatic DOOH marketplaces: Programmatic digital OOH supply-side platforms enabling automated buying of place-based digital screens; comparable as ecosystem participants that could either compete with or enable Sedona's inventory in retail environments.

Emerging players

• Focus Media (FOCUS Media Information Technology): China's largest elevator and building-screen digital OOH network; comparable as an operator of digital screens inside commercial properties with advertising as the core revenue stream.
• Firefly: Place-based digital OOH network attaching advertising screens to taxis and rideshare vehicles; comparable as an emerging digital OOH operator monetising captive audiences through property/transit partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xtiktok.com/@wix
• YouTubeyoutube.com/@WixStudio
• Facebookfacebook.com/WixStudio
• Instagraminstagram.com/wixstudio
• TikToktiktok.com/@wix

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEDONAMEDIAR LIMITED