Esrap OÜ

What Esrap OÜ does

Esrap OÜ is an Estonian private limited company that operates as an Odoo ERP implementation, consulting, and development partner focused primarily on Estonian SMBs. The company sells a portfolio of 14+ proprietary Odoo add-on modules covering payments (Maksekeskus MakeCommerce), delivery (Shipit24 and Maksekeskus Tarne+), point-of-sale (Android device integration, receipt templates), eCommerce (contract withdrawal workflow, checkout terms, quantity lock, GeoIP language redirect), accounting (MakeCommerce statement import), and website/blog extensions. These modules localize Odoo for Estonian and Baltic market needs, integrating with the Estonian Business Register, local payment gateways, and parcel delivery services. The underlying technology is built on the Odoo platform using Odoo Enterprise and community modules, with customers responsible for Odoo licensing and infrastructure.

Esrap's business model combines professional services (consulting, implementation, custom development, and ongoing support) with a productized software catalog. Revenue streams include one-time perpetual module licenses priced €45–€590, optional recurring maintenance at €30/month or €372/year, separately quoted implementation and configuration services, and hardware reselling (Sunmi POS terminals, Zebra thermal printers and labels) via an owned e-commerce storefront at esrap.ee. Distribution runs through direct sales for services, the proprietary e-commerce store for self-serve software and hardware, the Odoo Apps Marketplace, and GitHub for free add-ons. The primary go-to-market is sales-led, anchored by free consultation offers targeting Estonian companies in retail, catering, service businesses, and professional services.

Headquartered in Haabneeme, Viimsi vald, Estonia, Esrap is privately held with no disclosed investors, funding rounds, or parent company. No management team, headcount, revenue, or named customer information is publicly available. Operating geographies extend across Estonia, Finland, Latvia, and Lithuania, with broader European reach via Shipit24's footprint. The company operates an active website and e-commerce platform and is currently active.

Name

Esrap OÜ

Legal name

Esrap OÜ

Website

https://esrap.ee

Company type

Private

Founded year

2026

Operating status

Operating

Short description

Esrap OÜ is an Estonian Odoo ERP consulting and implementation partner that builds and sells proprietary Odoo add-on modules localized for the Estonian and Baltic markets, serving SMBs in retail, catering, services, and professional services.

Ownership category

akta.pro rank

Product category

ERP Implementation Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

ERP Implementation & Systems Integration Services (BPAEAGAA)

akta.pro secondary industries

ERP Managed Services & AMS (Application Management) (BPAEAGAB), ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO), Professional Services Automation (PSA) & Services ERP (HDAEAEAF)

Keywords

• Odoo ERP implementation
• ERP consulting services
• Custom module development
• POS hardware retail
• Ongoing support maintenance

Headquarters

HQ city

Haabneeme

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Odoo Add-on Module Licenses: Perpetual software licenses for Odoo add-on modules. Customers receive perpetual right of use for purchased modules. Paid add-ons range from €60-590 per module.
2. Module Maintenance and Support Services: Recurring maintenance services for Odoo add-on modules providing bug fixes, improvement handling, and user support. Available as monthly (€30/month) or annual (€372/year) billing.
3. Consulting Services: Business process and software consulting to help companies assess Odoo fit and plan implementation approach.
4. Implementation Services: Full Odoo solution implementation services to agreed scope.
5. Development Services: Custom Odoo development and customization services for customer-specific needs not covered by standard solutions.
6. Ongoing Support Services: Technical support and daily team support to keep Odoo systems stable.
7. Hardware Sales: POS hardware including Sunmi POS terminals, Zebra label printers, thermal shipping labels, and accessories sold through e-commerce store.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Esrap OÜ is an Estonian Odoo ERP partner that sells proprietary Odoo add-on modules with perpetual licenses and optional maintenance subscriptions, supplies POS hardware (Sunmi terminals, Zebra printers, labels), and delivers professional services including consulting, implementation, customization, and ongoing support tailored to Estonian businesses across retail, catering, services, and professional services verticals.

Product overview

Esrap OÜ is an Odoo ERP implementation and consulting partner serving Estonian companies. The offering consists of Odoo implementation services combined with a portfolio of Esrap-developed Odoo add-on modules. The product portfolio includes: paid integration modules (Shipit24 Odoo Integration for parcel locker delivery, E-Business Register Integration for Estonian registry data, Maksekeskus MakeCommerce Payment Provider, Tarne+ Delivery Connector, and Statement Import for accounting, Odoo POS Android Device Integration Layer, and eCommerce contract withdrawal workflow); and free add-on modules (Odoo POS Receipt Design and Templates, email signature and Cc/Bcc improvements, eCommerce product additional information, website GeoIP language redirect, ecommerce checkout terms, eCommerce Quantity Lock, and blog article formatting extensions). The company also offers complementary POS hardware (Sunmi D3 terminals and Zebra label printers) that integrates with their software modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Shipit24 Odoo Integration Odoo add-on module that integrates Shipit24 shipping services into the Odoo ERP, enabling Estonian e-commerce and retail businesses to manage shipments, labels, and carrier selection from within Odoo.
• E-Business Register Integration Odoo module that integrates Odoo with the Estonian e-Business Register, allowing partners and companies to be looked up and validated directly from within Odoo.
• Maksekeskus MakeCommerce Payment Provider Odoo payment-provider module that wires Maksekeskus / MakeCommerce card and online payment processing into Odoo eCommerce checkout for Estonian merchants.
• Maksekeskus MakeCommerce Tarne+ Delivery Connector Odoo module integrating the Maksekeskus / MakeCommerce Tarne+ delivery service into Odoo delivery workflows.
• Maksekeskus MakeCommerce Statement Import Odoo Accounting add-on that imports bank/payment statements from Maksekeskus / MakeCommerce into Odoo for reconciliation.
• Odoo POS Android Device Integration Layer Odoo POS add-on that connects and orchestrates Sunmi and other Android-based POS hardware devices with the Odoo Point of Sale application.
• Odoo eCommerce Contract Withdrawal Workflow Odoo eCommerce module that implements the consumer contract-withdrawal / right-of-withdrawal workflow for Estonian online stores.
• Odoo POS Receipt Design and Templates Odoo POS module that enables customized receipt design, formatting, and templates for point-of-sale receipts.
• Odoo Email Signature and Cc/Bcc Improvements Odoo add-on that extends Odoo's email functionality with per-user signatures and Cc/Bcc controls.
• Odoo eCommerce Product Additional Information Odoo eCommerce add-on that extends product pages with additional information fields tailored for Estonian merchants.
• Odoo Website GeoIP Language Redirect

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature14 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• OdoocoreTechnology or IntegrationOdoo is the core ERP platform that Esrap specializes in implementing, customizing, and extending through proprietary add-on modules. Esrap is an Odoo-focused consultancy and module developer.
• Shipit24coreTechnology or IntegrationShipit24 is an Estonian parcel delivery platform operating in Estonia, Finland, Latvia, Lithuania with shipping to 11 additional European countries. Esrap developed official Shipit24 Odoo integration module.
• Maksekeskus AScoreTechnology or IntegrationMaksekeskus is an Estonian payment service provider offering MakeCommerce payment gateway with Baltic banklinks, card payments, Apple Pay, Google Pay. Esrap developed multiple Odoo integration modules for MakeCommerce payments, delivery, and accounting.
• Hetzner CloudsupportingTechnology or IntegrationHetzner Cloud is used as web hosting and server infrastructure for Esrap's services and website.
• MicrosoftsupportingTechnology or IntegrationMicrosoft email and office software services are used for Esrap's business operations.
• DB-IPsupportingTechnology or IntegrationDB-IP provides geolocation services used for language/location-based routing on Esrap's website.
• Zebra TechnologiessupportingTechnology or IntegrationZebra Technologies manufactures thermal printers and labels sold by Esrap through their e-commerce store for Odoo POS and shipping label workflows.
• SunmisupportingTechnology or IntegrationSunmi manufactures Android POS terminals (D3, D3 Mini, D3 Pro, Flex 3) that Esrap sells and supports through their Odoo POS Android Device Integration Layer.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Webkul Software: Webkul is a large Odoo partner and marketplace module publisher with hundreds of add-ons across eCommerce, POS, payments, and integrations. It competes with Esrap both for Odoo implementation services and for module sales on the Odoo Apps marketplace.
• Brainvire Infotech: Brainvire is an Odoo Gold Partner providing Odoo implementation, migration, customization, and support services globally. It directly competes with Esrap in the Odoo implementation services market and in module development for retail/eCommerce use cases.
• mindo: mindo (formerly mindsquare) is a German/European Odoo partner offering Odoo implementation, customization and support. It directly competes with Esrap for European Odoo implementation projects and shared customers on the Odoo Apps marketplace.
• Enapps: Enapps is a UK-based Odoo partner providing Odoo implementation, integration, and bespoke module development. It is a direct competitor for Odoo ERP consulting and custom development services, particularly for mid-market European customers.
• Trobz: Trobz is an Odoo partner specializing in Odoo implementation, integration, and custom module development, later acquired by Odoo SA. It is a directly comparable Odoo-focused consultancy with similar end-to-end service delivery and module publishing model.
• VentorTech: VentorTech is an Odoo partner and module developer specializing in Odoo POS, inventory, and mobile warehouse solutions. It is directly comparable as a fellow Odoo-focused consultancy that both implements Odoo and publishes proprietary Odoo add-on modules sold through the Odoo Apps marketplace.
• Pragmatic Techsoft: Pragmatic Techsoft is an Odoo implementation partner offering Odoo consulting, development, migration and support. It is a directly comparable Odoo-focused systems integrator competing for similar implementation and module development deals.
• Captivea: Captivea is a North American and European Odoo implementation partner offering consulting, customization, integration, and support for Odoo ERP. It is a direct competitor for Odoo implementation engagements targeting SMB and mid-market customers.

Broad incumbents

• Accenture: Accenture is a global enterprise systems integrator that delivers large-scale ERP implementations (including Odoo, SAP, Oracle, Microsoft). It is a broad incumbent competing for larger ERP consulting deals in the same Estonian/European market.
• Odoo SA: Odoo SA is the publisher of the Odoo ERP platform and offers its own direct sales, support and partner ecosystem globally. It is a broad incumbent whose platform decisions, pricing changes, and partner program rules directly affect Esrap's product and service economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• GitHubgithub.com/esrap-ou

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Esrap OÜ