What Pragmatic Techsoft does

Pragmatic Techsoft is a Pune-headquartered open-source software services and consulting firm specializing in the Odoo (OpenERP) enterprise platform. Founded in 2008, the company delivers Odoo implementation, customization, migration, integration, and support services alongside a catalogue of 100+ proprietary vertical modules covering Manufacturing, Healthcare, Education, Retail, Construction, Hospitality, Rental, and Property verticals. It has executed 400+ Odoo projects across 50+ countries and ranks among the Top 10 global sellers on the Odoo App Store, with regional offices in India, the USA, Europe, Australia, Kuwait, and Saudi Arabia.

The technology stack is built on the open-source Odoo ERP, augmented with proprietary AI capabilities including OdooCopilot and Manufacturing Copilot (NLP/agentic assistants), Odoo Voice, and an Alexa integration, plus a Machine Learning Toolkit deployed on AWS infrastructure. The company maintains an Advanced Tier partnership in the AWS Partner Network and a Gold-tier Talend partnership, supporting adjacent practices in BI (Pentaho, Jaspersoft), Big Data (Hadoop), and Blockchain (Ethereum, Hyperledger).

Pragmatic monetizes through tiered Odoo implementation packages ($999 Explorer to $3,999 Vanguard), recurring App Store module subscriptions, three-tier Odoo certification coaching, custom module development billed under Agile/Scrum engagements, managed bookkeeping services, and blockchain/AWS consulting. The go-to-market blends direct enterprise sales with a self-serve/App Store marketplace motion, primarily targeting MSMEs and mid-market enterprises that require affordable, customizable ERP implementations rather than large-enterprise transformation deals.

Name

Pragmatic Techsoft

Legal name

Pragmatic Techsoft Pvt. Ltd.

Website

https://pragtech.co.in

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Pragmatic Techsoft is a Pune-based Odoo ERP services and product firm delivering implementation, customization, and 100+ vertical modules to MSMEs and mid-market enterprises across 50+ countries, with proprietary AI Copilots and AWS Advanced Tier status.

Ownership category

akta.pro rank

Product category

Open Source ERP Implementation & Vertical Software

NAICS

Computer Systems Design and Related Services (5415), Computer Systems Design and Related Services (54151), Professional Employer Organizations (561330)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

HRIS/HCM Implementation Services (BPAEAGAE)

akta.pro secondary industries

Offshore Development Center (ODC) / Dedicated Team Services (BPAEAMAL), HRIS/HCM Implementation & EOR Platform Services (BPACAHAJ), Payroll, Contractor Payments & SME HR Finance (FSAGAJAI), Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ), Admissions, Enrollment & Registrar Operations (Application Processing, Records) (EDAEALAB), Employee Lifecycle Transactions (Transfers, Promotions, Job Changes) (BPAAAIAE)

Keywords

• Odoo ERP services
• ERP implementation services
• Open source consulting
• Odoo customization
• ERP integration services

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Odoo Implementation Services: Project-based Odoo ERP implementation services including business review, gap analysis, configuration, testing, and go-live support. Four pricing tiers: Explorer ($999), Pioneer ($1,999), Trailblazer ($2,999), Vanguard ($3,999).
2. Odoo Certification Coaching: Three-tier coaching program (Silver: 5 hours coaching, Gold: 10 hours + practice exams + job placement, Platinum: 20 hours coaching) for Odoo certification exam preparation.
3. Odoo Customization Services: Custom module development and workflow tailoring using Agile Scrum methodology with requirement analysis, GAP analysis, process mapping, and testing phases.
4. Odoo App Store Products: Sale of pre-built Odoo modules through Odoo App Store including connectors (QuickBooks, Xero, Salesforce, HubSpot, Shopify), industry-specific apps (Hotel, Dental, Veterinary, Healthcare), and utility modules. Company ranks in Top 10 Odoo app sellers globally.
5. Bookkeeping & Accounting Services: Finance operations support including daily bookkeeping, AP/AR management, reconciliations, reporting, compliance, and financial analysis. Multiple engagement models: dedicated resource, shared support, and fully outsourced finance function.
6. Training & Support: End-user training, ongoing technical support, and system health checks for Odoo implementations with various support packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Pragmatic Techsoft delivers Odoo ERP implementation, customization, migration, and support services alongside a portfolio of 200+ vertical-specific Odoo modules (Manufacturing, Healthcare, Retail, Hospitality, Construction, Education, etc.), integration connectors, and AI-powered assistants (OdooCopilot, Manufacturing Copilot). The company also operates complementary practices in AWS cloud services, blockchain development, business intelligence (Pentaho, Jaspersoft), and outsourced bookkeeping.

Product overview

Pragmatic Techsoft is a leading Odoo service provider offering a platform-plus-modules architecture built on the open-source Odoo ERP as its core product. The portfolio centers on Odoo with 200+ industry-specific vertical applications including Manufacturing Management, Hotel Management, Restaurant Management, Retail POS, School/University Management, Healthcare/Clinic Management (Dental, Eye, Pediatric, Pathology, Veterinary), Construction Management, Rental Management, Property Leasing, Fleet Management, and Consulting Management. AI-powered offerings include Odoo Copilot (virtual assistant) and Manufacturing Copilot. Integration modules connect Odoo with accounting systems (Xero, QuickBooks, Freshbooks), CRMs (Salesforce, HubSpot, Pipedrive), e-commerce platforms (Shopify, WooCommerce, Magento), payment gateways (eWAY, Braintree, crypto currencies), and communication tools (Slack, Zoom, Microsoft Teams, WhatsApp). Services span implementation, customization, migration, consulting, and support, with specialized practices in Blockchain, AI/ML, Mobile Development, BI (Pentaho, Jaspersoft), Cloud (AWS), and Big Data (Hadoop, Talend).

Differentiator

Problem solved

Functional benefit

Brands

• Pragmatic CRM: Custom CRM solution developed by Pragmatic Techsoft for Odoo platform.
• OdooCopilot
• OdooCertify
• Manufacturing Copilot
• OdooBOT

Products and services

• Odoo ERP Platform Implementation End-to-end Odoo ERP deployment services following Agile Scrum methodology, covering business review, gap analysis, configuration, testing, and go-live support for businesses across Manufacturing, Healthcare, Education, Retail, and Construction verticals.
• Odoo Customization Custom Odoo development and workflow tailoring using Agile Scrum methodology with requirement analysis, GAP analysis, process mapping, and testing phases for businesses needing bespoke ERP functionality.
• Data Migration Enterprise data migration from legacy systems to Odoo with schema transformation, validation, and bulk import of customers, sales orders, purchase orders, invoices, and contacts.
• Odoo Manufacturing Management Comprehensive manufacturing resource planning and production management module for Odoo covering production orders, BOMs, work centers, and supply chain optimization for manufacturing businesses.
• Odoo Hotel Management Hotel operations management including reservations, guest check-in/out, room management, and billing for hospitality businesses.
• Odoo Restaurant Management

Quantifiable outcome

• 400+ Odoo projects successfully delivered globally
• +3 more outcomes

Named customers25 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration34 records

AI capability11 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Amazon Web Services (AWS)coreTechnology or IntegrationPragmatic is a member of Amazon Partner Network's (APN) Advanced Tier for Consulting Partners. The company helps clients design, architect, build, migrate, and manage workloads on AWS. Provides cloud readiness assessments, architecture design, migration, and managed services.
• PentahocoreTechnology or IntegrationTechnology partnership for business intelligence and analytics platform integration. Pragmatic delivers projects using Pentaho technology for data integration, analytics, and reporting solutions.
• TalendcoreTechnology or IntegrationPragmatic is a Talend Gold partner for US, UK, and India. Provides enterprise-level data integration, data migration, and data synchronization solutions with improved data quality and zero risk.

Scale indicators6 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• SerpentCS: SerpentCS is an Odoo Gold Partner offering Odoo implementation, customization, migration, and support services globally. Directly comparable as a fellow specialized Odoo services firm targeting similar verticals and geographies.
• Captivea: Captivea is an international Odoo Gold Partner with offices in North America and Europe providing ERP implementation, integration, and support. Comparable as a globally distributed Odoo implementation partner.
• Emipro Technologies: Emipro is an Odoo Gold Partner headquartered in India offering Odoo implementation, customization, and migration services to global clients. Comparable in service portfolio, vertical focus, and delivery model.
• Aktiv Software: Aktiv Software is an Odoo partner offering ERP implementation and consulting services, primarily in MENA and India. Comparable in regional focus and Odoo delivery services.
• Cynoteck Technology Solutions: Cynoteck is an Odoo Gold Partner offering implementation, customization, and integration services from India with global delivery. Comparable in Odoo specialization and India-based delivery model.
• Bista Solutions: Bista Solutions is a US- and India-based Odoo Gold Partner delivering ERP implementation, integration, and support services. Directly comparable in service model and target customer segments.
• Webkul: Webkul is an India-based Odoo and e-commerce extension developer with a large marketplace presence on Odoo App Store. Comparable as a fellow Indian Odoo partner building vertical modules and connectors.

Broad incumbents

• Infosys: Infosys is a major Indian IT services firm with enterprise application services across SAP, Oracle, and Microsoft stacks. Adjacent incumbent competing for the same enterprise digital transformation wallet.
• Tata Consultancy Services (TCS): TCS is a global IT services giant offering enterprise application implementation including SAP, Oracle, and Odoo. While not an Odoo specialist, it competes for large ERP mandates that Pragmatic may target.

Emerging players

• MindStack Technologies: MindStack is a smaller Odoo-focused implementation partner with AI/automation capabilities. Comparable as a niche emerging Odoo services peer competing for similar mid-market clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Pragmatic_Tech
• YouTubeyoutube.com/@PragmaticVideos
• Facebookfacebook.com/pragmatic.co.in
• LinkedInlinkedin.com/company/228353
• Instagraminstagram.com/pragmatic_software_applied

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pragmatic Techsoft