HARIKA LIMITED

What HARIKA LIMITED does

HARIKA LIMITED (trading as Harika Property) is a privately-held, founder-led property management and lettings company registered in England (company number 12698663), headquartered at The Generator Hub, Exeter, UK. The company provides an integrated suite of services to property investors, landlords, build-to-rent developers, and HMO operators primarily in the Exeter and Devon region. Its core offerings comprise full-service lettings and property management (tenant sourcing, referencing, compliance, rent collection, inspections, and maintenance coordination), design-led property improvement services with specialist HMO expertise, a lifestyle advisory product, and Harika Insight – a property-level bookkeeping and MTD-aligned financial reporting service for landlords managing multiple properties.

The technology stack is light: app-based property management tools for viewings, rent collection, and maintenance reporting, plus Matterport 3D scanning deployed as standard across managed properties for visualization. The go-to-market is direct sales via website inquiry and referral, supplemented by property listings on Zoopla. Revenue is generated through recurring monthly management fees (exact rates undisclosed and available via downloadable PDF), professional-service fees for design projects and property audits, and subscription-style fees for the Insight financial service. The core team numbers approximately 5, including founders Lee Cerio (Vision & Design) and Gervaise Cerio (Culture & Mindset), with no disclosed external funding and operations confined to a single UK region.

Name

HARIKA LIMITED

Legal name

Harika LTD

Website

https://harikaproperty.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Harika LTD is an Exeter-based, founder-led property management and lettings firm serving landlords, HMO operators, and build-to-rent developers in the Devon region with integrated design, lifestyle advisory, and MTD-aligned financial reporting services.

Ownership category

akta.pro rank

Product category

Property Management Services

NAICS

Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

Keywords

• Property management services
• Lettings agent
• HMO property management
• Landlord bookkeeping
• Property design services

Headquarters

HQ city

Exeter

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Management & Lettings Fees: Full management lettings service including tenant acquisition, referencing, tenancy agreements, compliance, rent collection, property inspections, and emergency repairs. Revenue generated through management fees charged to landlords and property owners.
2. Design Services: Design-led property improvement services including space reconfiguration, change of use, interior decoration, structural alterations, and renovation project management. Revenue from design consulting and project coordination fees.
3. Property Audit: Comprehensive portfolio assessment service evaluating property assets, identifying aspirations, redefining strategy, and consolidating short and long-term goals.
4. Insight Financial Intelligence: Specialist bookkeeping and MTD reporting services for landlords, providing property-level financial structure, quarterly reporting, and accountant-ready reporting packs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

HARIKA LIMITED delivers full-service property management and lettings to landlords and property investors in the Exeter/Devon region, covering tenant sourcing, referencing, compliance, rent collection, inspections, and maintenance coordination through a trusted tradesmen network. The company complements this with a design service for space reconfiguration, change of use, structural alterations and renovation, a lifestyle advisory service, and the Harika Insight subscription product providing property-level bookkeeping and MTD-aligned quarterly financial reporting for landlords.

Product overview

HARIKA LIMITED operates as a property management and lettings company offering a unified suite of services centered on property investment and tenant relations. The core offering comprises three interconnected services: Lettings & Property Management (handling tenant acquisition, onboarding, and ongoing property oversight), Design (providing design-led property improvements with 3D visualization capabilities), and Lifestyle (advisory services linking investment strategy to personal goals). The company also offers Harika Insight, a specialist financial intelligence and bookkeeping product for MTD compliance, and Property Audit as an assessment add-on. The services are designed to work together holistically, serving landlords, homeowners, and property investors in the Exeter area with particular expertise in HMOs.

Differentiator

Problem solved

Functional benefit

Brands

• Harika Insight: Financial intelligence service for property portfolios, providing specialist bookkeeping and MTD reporting for landlords with structured, property-level financial visibility.

Products and services

• Lettings & Property Management Service Full-service lettings and property management for landlords and property investors, including tenant sourcing, referencing, credit checks, tenancy agreements, compliance documentation, rent collection, property inspections, and maintenance coordination through a trusted tradesmen network.
• Design Service Design-led property improvement service covering space reconfiguration, change of use, interior decoration, structural alterations, renovation project management, and 3D digital imaging for property visualisation, with specialist HMO expertise.
• Lifestyle Service Holistic advisory service helping property investors align their investment strategy with personal values, lifestyle goals, and desired outcomes such as personal freedom, financial security, and work-life balance.
• Property Audit Comprehensive portfolio assessment service evaluating property assets, identifying aspirations, redefining investment strategy, and consolidating short and long-term goals for property investors.
• Harika Insight Specialist bookkeeping and Making Tax Digital (MTD) reporting service for landlords, providing property-level financial structure, quarterly reporting discipline, joint ownership clarity, and accountant-ready reporting packs aligned with UK MTD requirements.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• ZooplaminorGTM or Marketing PartnerProperty listing partnership through Zoopla for property marketing and tenant acquisition. Harika properties listed on Zoopla platform with associated branding on website footer.
• MyDepositsminorGTM or Marketing PartnerTenancy deposit protection scheme partnership. Logo displayed on website footer indicating use of MyDeposits for government-authorized deposit protection.
• CMP (Client Money Protection)minorGTM or Marketing PartnerClient Money Protection scheme membership. Logo displayed on website footer indicating CMP membership for client money protection.
• Design Teams & ProfessionalsminorStrategic or Co-development PartnerCollaborative partnerships with designers, makers, craftspeople, tradespeople, and design teams for property projects ranging from small installations to complete renovations and extensions. Email outreach for collaboration opportunities at [email protected].
• Trusted Tradesmen NetworkminorStrategic or Co-development PartnerTrusted network of tradesmen and contractors used for property maintenance and repairs under full management service. Part of the comprehensive property management offering.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Chestertons: International residential sales, lettings, and property management firm with a long-running UK presence. Broad incumbent serving landlord and investor clients, including build-to-rent operators, with overlapping service scope to Harika.
• Connells Group: One of the UK's largest residential estate agency and lettings groups, providing tenant placement, full management, and landlord services nationally. Broad incumbent competing for the same landlord/Investor demand with substantially greater scale.
• Savills: Global property services group with UK residential lettings, management, and advisory services to investors and landlords. Broad incumbent serving many of the same property investor and build-to-rent client segments Harika targets.
• Knight Frank: Global real estate services firm with a substantial UK residential lettings and property management practice. Broad incumbent offering overlapping landlord services across prime and mainstream UK markets where Harika also competes.

Direct peers

• OpenRent: Online-first UK lettings platform offering tenant referencing, rent collection, and management tools direct to landlords. Closely comparable on the technology-enabled, app-based landlord services model that Harika also employs.
• Belvoir Group: UK franchised network of residential lettings and property management agencies providing tenant placement, full management, and landlord services nationally. Comparable to Harika as a competing provider of full-management residential services to landlords and investors.
• Leaders Romans Group: Large UK estate agency group operating residential lettings and full property management across multiple regions. Competes for the same landlord and investor customers as Harika with broader geographic coverage.
• Martin & Co: National UK franchise offering residential sales, lettings, and full property management. Competes head-to-head with Harika for landlords seeking full-service management in regional UK markets.

Emerging players

• PayProp UK: Automated payment and reconciliation platform purpose-built for UK letting agents handling client money and rent. Adjacent to Harika's operations stack and Insight financial workflow, competing for the same landlord-facing financial reporting needs.
• Arthur Online: UK SaaS-based residential property management platform for letting agents and landlords, covering accounting, maintenance, and reporting. Comparable as a technology layer serving the same landlord workflow Harika's app and Insight products attempt to deliver.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/harika-property

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HARIKA LIMITED