What HIVE WELLNESS LTD does

Hive Wellness Limited is a UK-based, privately held online therapy matching platform operating from Fitzrovia, London. It was founded in 2025 by Dr. Holly Milmine, a clinical psychologist (BSc, MA, DEdPsy), who serves as CEO. The company connects UK adults aged 18+ with mild to moderate mental health needs — including conditions such as anxiety, depression, PTSD, and emotional well-being concerns — to a curated network of accredited, DBS-checked therapists registered with HCPC, BABCP, UKCP, ACP, or CORST. A distinguishing feature is its human-led matching workflow, where the Hive team manually reviews a psychologically-informed intake questionnaire (drawing on Positive Psychology, Motivational Interviewing, and ACT) before connecting clients with a therapist, rather than relying on algorithmic matching.

The platform is built around a web-based Client Portal and a Therapist Portal (portal.hive-wellness.co.uk), supported by Stripe for payment processing, Zoom for video sessions, HubSpot for CRM and marketing, and Zapier for workflow automation, all operating under GDPR-compliant UK data practices. Therapy is delivered in four priced tiers — Counselling (£65), CBT & Psychotherapy (£80), Psychological Therapies (£90), and Specialist Therapies (£120) per 50-minute session, with a free 20-minute introductory consultation. The business earns revenue through two primary mechanics: per-session platform fees from clients and a 15% commission on each session taken from matched therapists. The company also publishes supplementary digital well-being resources (e-books, workbooks, therapy journals) via its Hive Hub content centre.

Beyond direct-to-consumer intake, Hive Wellness operates an institutional channel via its Universities & DSA Programme, partnering with UK Higher Education Institutions to deliver funded therapy packages through the Disabled Students' Allowance, and an employee channel through the UK Government's Access to Work scheme. No external institutional funding, acquisitions, or material restructuring have been disclosed; the company operates as an independent private limited company registered in England and Wales (company number 16247411), with the HIVE WELLNESS brand held as a registered trade mark by related entity Hive Psychology Limited.

Name

HIVE WELLNESS LTD

Legal name

Hive Wellness Limited

Website

https://hive-wellness.co.uk

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Hive Wellness Limited is a UK-based online therapy matching platform, founded in 2025 in London, that uses human-led, psychologically-informed matching to connect UK adults with mild to moderate mental health needs to accredited therapists, with additional channels for university students (DSA) and employees (Access to Work).

Ownership category

akta.pro rank

Product category

Online Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industry

Mental Wellness & Resilience Education (Non-clinical) (EDAAAHAK)

Keywords

• Online therapy platform
• Mental health services
• Therapist matching service
• Counselling sessions
• Psychotherapy services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Per-Session Therapy Fees: Clients pay per session based on therapy tier: Counselling at £65, CBT & Psychotherapy at £80, Psychological Therapies at £90, and Specialist Therapies at £120. Sessions are 50 minutes standard.
2. Platform Commission (Therapist): Hive Wellness takes a 15% commission from each therapy session completed by matched therapists, covering admin, client referrals, tech support, and marketing.
3. Institutional Packages: Flexible packages for universities and organisations, with funding available through DSA and Access to Work schemes. Pricing varies by package and session options.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Hive Wellness operates an online platform that matches UK adults (18+) with qualified, accredited therapists for online therapy sessions. A psychologically-informed intake questionnaire is reviewed by the Hive team, who manually match each client to a dedicated therapist rather than using AI-driven algorithms. Sessions are delivered across four priced tiers — Counselling (£65), CBT & Psychotherapy (£80), Psychological Therapies (£90), and Specialist Therapies (£120) — with a free 20-minute introductory consultation.

Product overview

Hive Wellness is a UK-based online therapy platform that operates as a unified service connecting individuals with qualified, accredited therapists. The core offering consists of the Hive Wellness Online Therapy Platform (web-based matching service), paired with dedicated Client and Therapist Portals for session management. The platform provides four tiers of therapy services: Counselling (£65), CBT & Psychotherapy (£80), Psychological Therapies (£90), and Specialist Therapies (£120). A key differentiator is the Human-Led Therapist Matching Service that uses psychologically-informed questionnaires rather than AI algorithms. Additional offerings include a Universities & DSA Programme for higher education partnerships, Digital Well-being Resources (e-books, workbooks, journals), and the Hive Hub resource centre. Therapist support includes a 15% commission structure with fast 1-2 day payments.

Differentiator

Problem solved

Functional benefit

Products and services

• Counselling Sessions
• CBT & Psychotherapy Sessions
• Psychological Therapies
• Specialist Therapies
• Universities & DSA Programme

Quantifiable outcome

• Therapy can typically start within 24 hours of matching
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

One partnership is on record.

• Higher Education Institutions (UK)coreChannel Partner/ Reseller/ DistributorHive Wellness partners with Higher Education Institutions (HEIs) across the UK to provide tailored mental health support for students. Services are funded through the Disabled Students' Allowance (DSA), offering counselling, coaching, and specialist therapy packages.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Talkspace: US-listed online therapy platform providing therapist matching and messaging/video sessions to individuals and via enterprise EAP partnerships. Highly comparable to Hive in matching-plus-messaging model, with a parallel B2B motion to Hive's DSA/Access to Work institutional channel.
• BetterHelp: Largest global online therapy subscription platform, offering licensed-therapist matching (largely algorithm-driven) and per-session / weekly subscription pricing. Directly comparable to Hive as a digital, matching-led therapy service, but at much larger scale and primarily US-based therapists.
• Self Space: UK-based therapy and mental-wellbeing provider offering online and in-person therapy with curated therapist matching. Comparable as a UK therapist-matching service targeting similar adult and corporate clients.
• My Online Therapy: UK online counselling and therapy platform matching clients with accredited therapists via video sessions. Closely mirrors Hive's UK-focused, accredited-therapist marketplace model.
• Ieso Digital Health: UK-based online CBT provider delivering therapist-led cognitive behavioural therapy digitally, with significant NHS partnerships. Comparable to Hive as a UK-regulated, evidence-based online therapy service competing for the same UK adult client pool.
• Push Doctor: UK online GP and mental health platform offering video consultations with clinicians, including therapy. Overlaps with Hive on UK-regulated online mental-health consultations and similar regulatory and pricing dynamics.
• Augmentive: UK digital therapy platform providing online access to accredited therapists with B2B partnerships into universities and employers. Comparable to Hive on UK regulation, online therapist matching, and the university/employer institutional channel.

Regional players

• Mindler: Nordics-rooted digital mental-health provider expanding across Europe, offering psychologist-led online therapy and B2B partnerships. Comparable to Hive in delivery model (video-based psychologist sessions), though operating in different European geographies.

Others

• NHS Talking Therapies: UK government-funded service providing free CBT and counselling for anxiety and depression, delivered in person and online. Indirect competitor to Hive as a free substitute for UK adults with mild-to-moderate mental health needs.

Broad incumbents

• Headspace Health (Ginger): Combined mental-health platform pairing the Headspace app with on-demand coaching and therapy from Ginger. Overlaps with Hive as a digital mental-health service but operates as a much broader consumer and B2B platform, primarily US-based.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/hivewellnessuk
• Instagraminstagram.com/hivewellness.uk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HIVE WELLNESS LTD