Augmentive
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingSoftware
What Augmentive does
Augmentive is a UK-based digital mental health and neurodiversity platform operating under Care Quality Commission regulation from London. The company connects individuals seeking ADHD, autism, and wellbeing support with a network of 1,000+ qualified specialists, having served more than 10,000 clients across seven continents and delivered over 25,000 sessions cumulatively. Self-serve booking is positioned at roughly 20 seconds, with a reported 99% NPS indicating strong consumer satisfaction. The company also serves NHS-funded patients via the Right to Choose pathway and extends into enterprise through an Organisational Support offering, with Multiverse named as a B2B client.
The product surface spans three consumer-facing clinical pathways (ADHD, Autism, Wellbeing), a two-sided Practitioner Platform for clinical operations, and a B2B organisational layer. Technology infrastructure is hosted on Google Cloud Platform in the London region, with integrations across scheduling (Calendly, Google Calendar), communications (Twilio, GetStream, Intercom), payments (Stripe), clinical workflow (Semble), and customer engagement (Customer.io, Slack). Heidi AI is integrated as a third-party ambient scribe for clinical documentation, but no proprietary AI/ML models are disclosed.
Augmentive generates revenue through three streams: platform booking fees on consumer transactions, practitioner subscription plans (Basic free tier and Pro at £19.99/month), and NHS-commissioned care under Right to Choose contracts. Consumer session pricing spans £45 to £900 depending on professional type (e.g., therapists to psychiatrists). The company has raised approximately $1.9M across three seed-stage rounds between 2021 and 2023, with Venrex as a repeated investor.
Augmentive firmographics
Firmographics- Name
- Augmentive
- Legal name
- Augmentive Ltd
- Website
- https://augmentive.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Augmentive industry classification
Industry- Product category
- Digital Mental Health Marketplace
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physicians, Mental Health Specialists (621112)
- SIC
- Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ)
- akta.pro secondary industries
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA), Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB), Behavioral Health & Psychiatry Virtual Care (Payer Network) (HLALACAC), Telehealth/Remote ABA & Digital Behavior Coaching (EDAKAHAL)
Keywords
Where Augmentive is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Augmentive business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform Booking Fees: Small percentage fee charged each time a booking is made through the platform. Plus a 4.95% platform fee added to the practitioner's rate at booking.
- Practitioner Subscription Plans: Basic Plan: Free with 35% fee on first session from Augmentive clients, 5% on repeat sessions. Pro Plan: £19.99/month with 15% fee on first session, 2.5% on repeat sessions and existing clients.
- NHS-funded Care (Right to Choose): NHS-funded care provided free at point of use under NHS Right to Choose framework. Augmentive acts as provider registered with CQC, commissioned by NHS bodies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mental Health Nurse - Standard rate |
| Unit Pricing | Pay-as-you-go | Psychiatrist - Standard rate |
| Unit Pricing | Pay-as-you-go | Therapist - Standard rate |
| Unit Pricing | Pay-as-you-go | ADHD Specialist - Standard rate |
| Freemium | Monthly | Practitioner Basic Plan |
| Subscription | Monthly | Practitioner Pro Plan |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Augmentive product offering
Product offeringCore offering
Augmentive operates a digital mental health marketplace and care platform that connects patients with a vetted network of psychiatrists, therapists, psychologists, mental health nurses, and coaches for ADHD, autism, and broader mental health support. The platform offers structured care pathways (ADHD, Autism, Wellbeing), CQC-regulated clinical assessments, medication management, therapy and coaching, alongside a practitioner management SaaS tool and bespoke B2B employee wellbeing packages for organisations.
Product overview
Augmentive is a digital mental health and neurodiversity platform that provides fast access to psychiatrists, therapists, and coaches for ADHD, autism, and broader mental health support. The platform offers three core care pathways (ADHD, Autism, and Wellbeing) along with a practitioner management platform enabling professionals to manage their private practice, and organisational support packages for employers. Services are regulated by the Care Quality Commission (CQC) and include clinical assessments, medication management, therapy, coaching, and AI-assisted clinical documentation.
Differentiator
Problem solved
Functional benefit
Products and services
- ADHD Pathway Expert-led care pathway delivering fast ADHD assessments for adults, with personalised treatment plans and practical steps from diagnosis through ongoing support, accessed via self-serve booking on augmentive.io.
- Autism Pathway Care pathway offering specialist autism assessments with personalised post-diagnosis pathways to help individuals understand their wiring, access support, and build confidence, delivered by vetted clinicians and accessed via self-serve booking.
- Wellbeing Pathway Care pathway for general mental health support covering therapy, coaching and holistic care beyond crisis points, designed for day-to-day wellbeing and self-serve booked on the platform.
- Private Mental Health Care Solutions Access to verified, qualified therapists, psychiatrists and mental health professionals for clinical assessments, evaluations and ongoing neurodivergent and general mental health support, bookable through Augmentive's platform with multi-currency support.
- Practitioner Platform SaaS platform for mental health practitioners to manage private practice operations including scheduling, payments, client communication, profile creation, and access to Augmentive's client network. Available on a Basic Plan (free with 35% fees on first sessions from Augmentive clients) or Pro Plan (£19.99/month with 15% fees on first sessions and marketing inclusion).
- Organisational Support (Business) B2B employee wellbeing solution for organisations providing fast, confidential access to expert mental health and neurodiversity care for staff, including assessments, therapy, coaching and bespoke session bundles, sold with dedicated account managers and flexible, no-commitment pricing.
- NHS Right to Choose Service NHS-funded ADHD and autism assessment and treatment service delivered by Augmentive as a CQC-registered provider, free at the point of use for eligible patients under the NHS Right to Choose commissioning framework.
Quantifiable outcome
- 99% Net Promoter Score
- +3 more outcomes
Companies that use Augmentive
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
Augmentive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability2 records
Feature3 records
Augmentive partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- MultiversecoreMultiverse uses Augmentive for employee mental health support. Started with one apprentice, scaled to organisation-wide therapy and psychiatry access. Featured as case study on Augmentive website with testimonial from Aaron Crudge praising quick response and specialist recommendations.
- NHS (Right to Choose)coreAugmentive is commissioned by NHS bodies to provide ADHD and autism assessments under NHS Right to Choose framework. Care is free at point of use for patients. Augmentive acts as CQC-registered provider delivering NHS-funded clinical services.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Augmentive competitors and assessment
Company assessmentDirect peers
- ADHD 360: UK provider focused on ADHD assessments and treatment, including NHS Right to Choose pathways; directly comparable on patient journey, clinician mix, and target patient segment.
- Psychiatry-UK: UK-based provider offering private and NHS Right to Choose ADHD and autism assessments via a digital platform; directly comparable on neurodevelopmental pathway, NHS commissioning model, and CQC registration.
- Clinical Partners: UK private mental health clinic offering psychiatry, psychology, and ADHD/autism assessments; comparable on private-pay assessment model, regulated clinician network, and adult neurodiversity positioning.
Emerging players
- Mindler: Nordic digital mental health provider offering psychologist-led therapy and psychiatric assessments via app; comparable on digital-first assessment model and self-serve booking, though focused on Scandinavian markets.
- Healios: UK-based digital mental health provider delivering assessments and therapy online, including NHS pathways; comparable on regulated UK digital mental health delivery model and clinical assessment focus.
Broad incumbents
- BetterHelp: Global teletherapy marketplace connecting users to licensed therapists; comparable on online booking, subscription/transaction model, and clinician marketplace dynamics, though lacks UK-specific regulated clinical assessments.
- Lyra Health: Enterprise mental health benefits provider combining therapy, coaching, and EAP services; comparable on employer sales motion and care navigation, though operates at much larger scale in the US.
- Headspace Health: Global mental health platform combining self-guided content, coaching, and therapy; comparable on consumer mental health positioning and B2B employer channel, but broader wellness focus rather than neurodevelopmental specialty.
- Priory Group: Large established UK mental health provider offering assessments, therapy, and inpatient services; comparable on clinical mental health category but operates a much broader, facility-heavy portfolio versus Augmentive's digital-first model.
- Spring Health: Employer-sponsored mental health benefits platform offering assessments, therapy, and coaching; directly comparable on the B2B employee wellbeing motion that Augmentive is building out via its Organisational Support product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights8 records
Customer concentration
Augmentive social profiles
Digital presenceAugmentive compliance and trust
Trust signalCompliance1 record
Augmentive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Augmentive leadership team
Management profileNumber of profiles
Profiles8 records
Augmentive funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Augmentive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Augmentive
What does Augmentive do?
Augmentive operates a digital mental health marketplace and care platform that connects patients with a vetted network of psychiatrists, therapists, psychologists, mental health nurses, and coaches for ADHD, autism, and broader mental health support. The platform offers structured care pathways (ADHD, Autism, Wellbeing), CQC-regulated clinical assessments, medication management, therapy and coaching, alongside a practitioner management SaaS tool and bespoke B2B employee wellbeing packages for organisations.
Is Augmentive a public or private company?
Augmentive is a private company. It is classified as venture growth investor backed and is currently operating.
When was Augmentive founded?
Augmentive was founded in 2021. It employs 501 to 1,000 people.
Where is Augmentive based?
Augmentive is headquartered in London, United Kingdom, in the Europe region.
How does Augmentive make money?
Three revenue lines are on record. Platform Booking Fees are the primary driver. The others are practitioner Subscription Plans and NHS-funded Care (Right to Choose).
Who are Augmentive's main competitors?
Direct peers on record are ADHD 360, Psychiatry-UK and Clinical Partners. Emerging players are Mindler and Healios. Broad incumbents are BetterHelp, Lyra Health, Headspace Health, Priory Group and Spring Health.
Does Augmentive have an API?
No public API is recorded for Augmentive.
What industry is Augmentive in?
Augmentive's product category is Digital Mental Health Marketplace. Its primary akta.pro industry code is HLALAEAJ, Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching), with a secondary code of HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy). Its NAICS code is 621420 and its SIC code is 8000.