HOMEBID LTD

What HOMEBID LTD does

HomeBid Ltd is a UK-based property technology company building an end-to-end transaction management platform that consolidates the conveyancing process for residential property sales. The platform is structured around eight conveyancing stages executed through 66 automated task actions, with a 100-point Buyer Verification score combining biometric ID (via Onfido), Open Banking (via Plaid), mortgage status checks and other compliance signals. The company integrates directly with HM Land Registry, HMRC SDLT, EPC, Companies House and Ordnance Survey, and operates an Ethereum L2 blockchain layer issuing NFT Property Passports backed by IPFS document storage alongside a Live Chain Tracking product for provenance and audit. Direct integration with the COINS ERP system, used by over 80% of the top UK housebuilders, is positioned as the flagship enterprise distribution channel.

The platform is designed as a multi-sided "Spiderweb" network connecting housebuilders and developers, estate agents, solicitors and conveyancers, surveyors, mortgage brokers, compliance partners and consumers (buyers and sellers). Customer monetisation follows a phased model: transaction fees of £125 in Phase 1 scaling to £5,500 per transaction in Phase 4, plus SaaS subscriptions of £149–£599/month for estate agents and £99–£999/month for solicitors, with additional revenue from compliance verification (£75–£125 per buyer), referral fees and a projected API-as-a-Service layer targeting 85% gross margins. Notable commercial relationships include a partnership with a major estate agency network covering 500+ branches and pilot discussions with Crest Nicholson.

HomeBid was founded in 2024 by Rob Penman and is headquartered in Dorking, UK. As of late 2025 the company had 5–8 employees, had processed 10,000 transactions representing £2.1B+ in gross transaction value (January 2026 milestone), and operated against a stated £1.74B UK residential property transaction TAM. A £2M seed round closed in November 2025 at an £8M pre-money / £10M post-money valuation, providing a stated 49-month runway. The company is pre-revenue, participates in the MHCLG Home Buying and Selling Group and is positioning for phased expansion into compliance-as-a-service and developer-facing APIs.

Name

HOMEBID LTD

Legal name

HomeBid Ltd

Website

https://home-bid.co.uk

Company type

Private

Founded year

2024

Operating status

Operating

Ownership category

akta.pro rank

Product category

PropTech / Property Transaction Software

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industry

Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)

Keywords

• Property transaction platform
• PropTech software
• Conveyancing workflow automation
• Real estate compliance software
• Blockchain property records

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Developer SaaS: Monthly subscription from housebuilder/developer partners for COINS integration, compliance hub, and sales platform. Primary revenue stream targeting 60% of top UK housebuilders who use COINS ERP. Phase 1 active revenue.
2. Transaction Fees: Per-transaction fees ranging from £125 (Phase 1, developer SaaS + buyer verification) growing to £5,500 (Phase 4, full platform with reservation fee £3,500 + completion fee £1,750 + solicitor SaaS £200). Revenue grows 44x per transaction as platform matures through four phases.
3. Professional SaaS - Estate Agents: Three-tier subscription: Solo £149/month (25 listings, 1 seat), Agency £349/month (100 listings, 5 seats), Enterprise £599/month (unlimited listings, unlimited seats). Revenue from estate agency pipeline management and chain tracking tools.
4. Professional SaaS - Solicitors: Three-tier subscription: Starter £99/month (20 cases, 2 seats), Professional £299/month (100 cases, 10 seats), Enterprise £999/month (unlimited cases, unlimited seats). Includes 8-stage workflow, compliance, e-signatures.
5. Solicitor Referrals: Referral fees from solicitor network joining platform. Phase 2 unlock (Month 6-12) adds £150 per transaction from solicitor referrals plus £65 from search margins.
6. Mortgage Referrals: Referral fees from mortgage broker network. Phase 3 unlock (Month 12-18) adds £600 per transaction from mortgage referrals plus £150 from insurance referrals.
7. Compliance Verification Services: Buyer verification services at £75 per buyer (ID, funds, mortgage verification) plus £50 for automated data pack generation. Cost of one failed sale avoided is £4,000+, delivering 32:1 ROI.
8. API-as-a-Service: Verification, compliance, and chain tracking APIs sold to wider PropTech ecosystem. Revenue from platforms that integrate but never touch HomeBid directly. 85% margin target.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

HomeBid is an end-to-end property transaction management platform that provides real-time chain visualization, 100-point buyer verification scoring, an 8-stage conveyancing workflow with 66 automated tasks, and blockchain-verified NFT Property Passports minted on Ethereum L2. The platform offers distinct sub-products for housebuilders (COINS ERP integration and compliance hub), solicitors (case management and AML), estate agents (pipeline tracking), surveyors, mortgage brokers, compliance partners, and consumers (buyers and sellers). It replaces the fragmented traditional property transaction stack with a unified operating system featuring 12 REST APIs and integrations with HM Land Registry, HMRC, Companies House, Plaid, and Onfido.

Product overview

HomeBid is a unified PropTech transaction platform for UK property sales, built as a core platform with specialized sub-brands serving distinct user segments. The core platform provides end-to-end property transaction management with chain visualization, buyer verification scoring, and blockchain-verified records. Specialized products include HomeBid for Buyers (verification, document vault, chain tracking, NFT passports), HomeBid for Sellers (verified offers, chain health, analytics), HomeBid for Estate Agents (pipeline management, portal integrations), HomeBid for Solicitors (digital case management, 8-stage workflow, AML compliance), HomeBid for Surveyors (digital reports, booking management), HomeBid for Mortgage Brokers (referral pipeline, DIP tracking), HomeBid for Compliance Partners (EPC/Gas Safe/EICR delivery), and HomeBid for Housebuilders (COINS ERP integration, compliance engine, sales platform). Key modules include the Chain Visualization Engine, Buyer Score/Verification, NFT Property Passport, Digital Property Wallet, 8-Stage Conveyancing Workflow, Developer Compliance Hub, COINS Integration, and Document Generation/E-Signature. The platform targets up to 62% faster completions and 75% fewer fall-throughs through verified buyers, real-time visibility, parallel processing, and blockchain audit trails.

Differentiator

Problem solved

Functional benefit

Products and services

• HomeBid Platform (Core) End-to-end operating system for property transactions providing real-time chain visualization, verified buyer scoring, 9-step streamlined process (reduced from traditional 27 steps), blockchain-verified records, and unified communication hub for all transaction parties.
• HomeBid for Buyers Buyer-facing platform enabling identity verification, 100-point Buyer Score dashboard, secure document vault, live chain tracking, real-time notifications, and NFT Property Passport creation for UK property purchasers.
• HomeBid for Sellers Seller platform providing verified buyer offers with transparency scores, chain health visibility, bid analytics dashboard, and Property Passport creation for completed sales at 0.75% platform fee versus traditional ~1.42% estate agent fees.
• HomeBid for Estate Agents Pipeline management platform for estate agents offering chain tracking across every listing, verified buyer pool, performance analytics, portal integrations (Rightmove, Zoopla, OnTheMarket), multi-branch management, and unified messaging. Available in Solo (£149/mo), Agency (£349/mo), and Enterprise (£599/mo) tiers.
• HomeBid for Solicitors Digital case management platform for conveyancers featuring 8-stage workflow with 66 automated tasks, built-in AML/KYC compliance (47 data controls), automated searches, chain visibility, document generation, e-signatures, and HMLR/HMRC integrations. Available in Starter (£99/mo), Professional (£299/mo), and Enterprise (£999/mo) tiers.
• HomeBid for Surveyors Digital report and booking platform for surveyors enabling survey scheduling from HomeBid transactions, digital report upload directly to transactions, valuation integration with lenders, direct messaging, and blockchain-verified report delivery records.
• HomeBid for Mortgage Brokers Referral and pre-qualification platform for mortgage brokers receiving qualified leads from HomeBid transactions where buyers need mortgage advice, including buyer pre-qualification, DIP tracking through completion, chain visibility, commission management, and secure communication channels.
• HomeBid for Compliance Partners Platform for EPC assessors, Gas Safe engineers, and EICR inspectors to deliver compliance certificates directly into property transactions, featuring certificate upload, blockchain verification, property passport integration, booking management, and renewal alerts aligned with Building Safety Act 2022 'golden thread' mandate.
• HomeBid for Housebuilders Compliance and sales platform for housebuilders connecting to COINS ERP, featuring automated compliance engine (30+ NHQC checkpoints, automated evidence collection), sales platform (pre-vetted buyer pool, bid management, readiness scoring), COINS integration (auto-triggers from build stages), and digital property handover, addressing £87.5K+ annual compliance cost for 500-unit builders.

Quantifiable outcome

• 62% faster completions (160 days to 60-day target)
• +7 more outcomes

Named customers1 record

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability4 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core and flagship.

• Major Estate Agency NetworkcoreChannel Partner/ Reseller/ Distributor · 1 November 2025Strategic partnership announced November 2025 bringing HomeBid's chain visibility and transaction management tools to over 500 estate agency branches across the UK. Primary distribution channel for estate agent segment.
• Crest NicholsonflagshipChannel Partner/ Reseller/ DistributorActive pilot discussions with Crest Nicholson (FTSE-listed housebuilder). Platform operational, awaiting first commercial deployment. Part of founder's existing relationships including Wates and Octavius.
• HM Land RegistrycoreTechnology or IntegrationDirect API integration via HMLR Business Gateway for title searches, OS1 applications, register extracts, and official copies. Enables real-time property data verification.
• HMRCcoreTechnology or IntegrationSDLT calculations and filing submitted directly through HMRC integration. Calculator built, enables automated stamp duty compliance.
• EPC RegistercoreTechnology or IntegrationDirect API integration for automatic EPC certificate fetching and lodgement. Critical for compliance hub and digital property wallet assembly.
• Companies HousecoreTechnology or IntegrationCorporate buyer checks, director searches, and company verification for commercial transactions via Companies House API.
• Ordnance SurveycoreTechnology or IntegrationUPRN lookup and property mapping data integration for accurate address validation and property identification.
• PlaidcoreTechnology or IntegrationOpen Banking verification for real-time financial data. Confirms deposit funds availability and provides proof of funds without screenshots. Replaces manual bank statement chasing.
• OnfidocoreTechnology or IntegrationBiometric identity verification for buyer KYC. Passport/ID document scanning with AML compliance checks per Money Laundering Regulations 2017.
• COINS ERP (Constructor Information Systems)flagshipTechnology or IntegrationFirst platform to connect to COINES Enterprise Service Bus. Build stages trigger automated workflows. ESB connector auto-triggers transactions from build stages - solving cold start with day-one volume. 80%+ of top UK housebuilders use COINS.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Coadjute: UK PropTech consortium building a blockchain-based property transaction network connecting conveyancers, lenders, and estate agents. Directly comparable to HomeBid's blockchain transaction backbone and shared Spiderweb-style multi-party transaction coordination model for the UK market.
• Reapit: Leading CRM and sales platform for UK estate agencies (used by ~40% of estate agents). Directly comparable as the incumbent system of record in the estate agent segment HomeBid targets with its £149-599/month agent SaaS tier.
• Dezrez: UK estate agency CRM and property platform with Rezi CRM, sales progression, and digital offer tools. Comparable as an established agency-side workflow platform that could substitute for HomeBid's estate agent product.
• Search Acumen: UK property data and search provider serving conveyancers, lenders, and developers with digital conveyancing tools. Comparable to HomeBid's automated searches, digital property wallet, and conveyancing-side workflow modules.
• Leap (by LEAP Legal Software): UK conveyancing practice management software widely used by solicitors. Comparable to HomeBid's solicitor sub-brand (£99-999/month tiers) for case management, AML/KYC, and automated workflow.

Broad incumbents

• Rightmove: UK's dominant property portal with substantial buyer attention and Explore platform efforts. Comparable on the consumer-facing buyer demand layer and increasingly on buyer-verification and transaction-tracking features.
• Spicerhaart: One of the UK's largest estate agency networks with internal digital transaction tooling. Comparable as a large-scale existing participant pursuing PropTech-driven efficiency in conveyancing, and a potential enterprise customer for HomeBid's agent and developer products.
• Landmark Information Group: One of the UK's largest property search and information providers used by conveyancers and lenders. Comparable as an established provider of the upstream property data and search services HomeBid integrates into its conveyancing workflow.

Others

• DocuSign: Global leader in e-signature and agreement management. Comparable as the incumbent provider for the e-signature capability HomeBid embeds in its transaction workflow, and a potential partner or competitor for document execution layers.

Emerging players

• Mortgage Gym: Open Banking-powered mortgage application and DIP platform operating in the UK. Comparable to HomeBid's mortgage broker sub-brand and buyer-verification Open Banking components delivered via Plaid.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/robpenman

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOMEBID LTD