What GenomiCare Consulting Ltd. does

GenomiCare Consulting Ltd. is a Toronto-based, privately held genetic counselling practice founded in 2022 by Certified Genetic Counsellor Andrea Djolovic. The firm delivers virtual and in-person genetic counselling services to individuals, couples, and families across Canada, with a clinical team spanning fertility, prenatal, pediatrics, cancer, metabolic, and general genetics. Core service lines include Genetic Counselling, Preimplantation Genetic Testing (PGT-A, PGT-M, PGT-SR), Expanded Carrier Screening, Disease Prevention, and Genomic Testing, complemented by the Juniper Genomics sub-brand focused on reproductive decisions.

The underlying technology is a services platform rather than a software product: bookings flow through the Jane App self-serve scheduling system on the company's website, while healthcare provider referrals are received via fax or a secure encrypted e-referral form, after which virtual genetic counselling consultations are arranged. Personalized genomic risk reports are produced manually by certified counsellors; no proprietary software platform, AI tooling, or integration ecosystem is disclosed.

GenomiCare operates a hybrid go-to-market combining direct-to-consumer self-serve bookings with a sales-led motion targeting fertility clinics, GPs, and specialists for case reviews, protocol development, and clinical system integration. Revenue is generated on a pay-as-you-go professional services basis, with pricing not publicly disclosed and a complimentary 15-minute telehealth consultation offered as a top-of-funnel entry point. Marketing is content-driven via blog and email newsletter; the company is independently funded with no disclosed institutional investors and a headcount reported at 1–10 against a visible team of roughly 10 certified genetic counsellors and 2 medical geneticists.

Name

GenomiCare Consulting Ltd.

Legal name

GenomiCare Consulting Ltd.

Website

https://genomicare.ca

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Toronto-based genetic counselling practice founded in 2022 that provides virtual genetic counselling, reproductive genetics support, and genomic consulting to individuals, families, and healthcare providers across Canada via a team of certified genetic counsellors and medical geneticists.

Ownership category

akta.pro rank

Product category

Genetic Counselling Services

NAICS

Other Scientific and Technical Consulting Services (54169), Family Planning Centers (621410)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Medical Laboratories (8071), Services-Management Consulting Services (8742)

akta.pro primary industry

Genetic Counseling & Prenatal Testing Telehealth (carrier screening, NIPT counseling) (HLALAHAK)

akta.pro secondary industries

Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ), Genetic & Genomic Testing (germline, somatic, carrier, pharmacogenomics) (HLAAALAD), Population Genomics & Preventive Precision Health Programs (HLAAANAL)

Keywords

• Genetic counselling services
• Preimplantation genetic testing
• Expanded carrier screening
• Genomic testing services
• Reproductive genetics consulting

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Genetic Counselling Services: Professional genetic counselling services provided to individuals, families, and healthcare providers. Services include pre-test counselling, post-test interpretation, and comprehensive genetic consultations. Virtual appointments are available. Some services such as 15-minute initial consultations are offered complimentary.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

GenomiCare Consulting Ltd. is a Toronto-based genetic counselling practice that delivers virtual and in-person consultations for individuals, couples, families, and healthcare providers. Its services span core genetic counselling, preimplantation genetic testing (PGT-A, PGT-M, PGT-SR), expanded carrier screening, disease-prevention genetic testing, and broader genomic testing, supported by a multidisciplinary team of Canadian-certified genetic counsellors and medical geneticists.

Product overview

GenomiCare Consulting Ltd. offers a portfolio of genetic counselling services focused on reproductive health and disease prevention. The core offering includes Genetic Counselling (providing information and support for genetic conditions and family planning), Preimplantation Genetic Testing (PGT-A, PGT-M, PGT-SR for embryo screening during IVF), Expanded Carrier Screening (ECS for prospective parents), Disease Prevention through genetic testing, and Genomic Testing services. The company also operates Juniper Genomics as a sub-brand offering specialized genetic counseling. Services are delivered by Canadian certified genetic counsellors and medical geneticists through virtual consultations.

Differentiator

Problem solved

Functional benefit

Brands

• Juniper Genomics: Genetic counselling services offered by GenomiCare, providing expert, compassionate support throughout the genetics journey with booking through Juniper Genomics platform.

Products and services

• Genetic Counselling Core genetic counselling service that provides individuals, couples, and families with information and support related to inherited genetic conditions, genetic testing, and family planning, including pre-test counselling and post-test interpretation of genetic results.
• Preimplantation Genetic Testing (PGT) Genetic screening performed on embryos created through in vitro fertilization (IVF) prior to transfer to identify embryos more likely to result in an ongoing pregnancy, including PGT-A (aneuploidies), PGT-M (monogenic/single-gene disorders), and PGT-SR (structural rearrangements).
• Expanded Carrier Screening (ECS) Comprehensive genetic testing that screens prospective parents for a range of inherited genetic conditions to help them understand the risk of passing these conditions to their offspring.
• Disease Prevention Genetic and genomic testing services focused on identifying genetic risk factors for conditions such as heart disease and cancer, and supporting prevention or treatment through genetic insights.
• Genomic Testing Genomic testing services for comprehensive genetic analysis, including whole genome sequencing, used to support clinical interpretation and patient counselling.
• Juniper Genomics Sub-brand powered by GenomiCare Genetic Counselling that offers specialized genetic counselling focused on fertility and reproductive decisions, with bookings through a dedicated platform.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Juniper GenomicscoreStrategic or Co-development PartnerJuniper Genomics is a sub-brand of GenomiCare, providing genetic counselling services. It is powered by GenomiCare Genetic Counselling and offers expert, compassionate support throughout the genetics journey. Bookings for Juniper Genomics genetic counselling are available through a separate booking link.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Regional players

• LifeLabs: Canada's largest community diagnostic laboratory offering genetic and specialty testing with patient service centres across the country. Comparable as a Canadian genetic testing and patient access competitor that could expand into genetic counselling.
• Maple: Canada's largest direct-to-consumer virtual care platform covering general practice, mental health, and specialty consults. Comparable as a Canadian telehealth patient acquisition channel that could absorb or compete with GenomiCare's virtual genetic counselling offering.
• Dialogue Health (now Healthily): Canadian virtual healthcare platform offering primary care, mental health, and specialty consults to employers and individuals. Comparable as a Canadian virtual-care competitor that could expand into genetic counselling as a feature.

Broad incumbents

• Invitae: Established genetic testing and counselling platform offering diagnostic and reproductive health testing with associated genetic counselling services. Comparable to GenomiCare on reproductive genetics services and DTC + provider channel mix.
• TELUS Health MyCare: Major Canadian telehealth offering from TELUS Health covering general practice, mental health, and specialty care. Materially comparable as a large, well-capitalized Canadian virtual care provider that could add genetic counselling to its portfolio.

Direct peers

• Genome Medical: US-based telehealth genetic counselling and clinical genetics service delivering pre- and post-test counselling across multiple specialties. Directly comparable to GenomiCare on virtual delivery model, multi-specialty coverage, and referral partnerships with clinics and labs.
• InformedDNA: US provider of genetic counselling services via telehealth to health plans, providers, and patients. Closely comparable to GenomiCare in virtual counselling delivery, multi-specialty team, and B2B channel to clinicians and payers.
• MyGeneTeam / My Gene Counsel: Genetic counselling service provider offering algorithmic and counsellor-led digital genetic information and counselling. Comparable to GenomiCare on direct-to-consumer genetic information delivery and virtual counsellor access.

Emerging players

• GeneDx: Clinical genetic testing lab that also offers genetic counselling services to patients and providers. Comparable to GenomiCare on the genetic testing + counselling ecosystem, though GeneDx is vertically integrated into the lab side.

Others

• Progenics (Umbilical Cord Stem Cell Bank): Toronto-based umbilical cord stem cell bank run by Dr. Andrew Shuen, who also serves as a Medical Geneticist at GenomiCare. Comparable as a Canadian genomic services provider with overlapping clinical leadership and client base in reproductive and family health.

Market position

Strengths6 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/genomicare-consulting-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GenomiCare Consulting Ltd.