ARTPRINTSVICKY LIMITED

What ARTPRINTSVICKY LIMITED does

ArtPrintsVicky Limited is a UK-incorporated, founder-operated e-commerce business that sells customizable, made-to-order wall art prints directly to consumers and, more recently, to trade buyers in hospitality, short-term rentals, and corporate offices. The catalog comprises 2,143+ products organized into four collections — Cities Wall Art (1,531 SKUs spanning 260+ cities), Maps Wall Art (365), Wall Art Sets (207), and Object Wall Art (45) — each available in unframed fine-art prints, wooden framed prints (Black/White/Natural finishes), and wrapped canvas formats, with digital downloads offered for select works.

The core technology stack is asset-light print-on-demand: Giclée printing on premium matte fine art paper and wrapped canvas on knotless pine wood frames, executed by five third-party print labs in Pittsburgh, London, Venlo, Melbourne, and Toronto. Production lead time is 2-4 business days, and a free digital proof is emailed to customers before printing to confirm size, material, color scheme, and personalization. Customization options are a key differentiator — 18 distinct color schemes and styles, plus bespoke personalizations including custom names, dates, and coordinates.

The business operates a dual-channel GTM: a direct-to-consumer arm via the owned artprintsvicky.com storefront and a long-standing Etsy shop (artprintsvicky.etsy.com), alongside a B2B Trade & Wholesale Program with tiered volume discounts (12% off at 5-14 prints, 20% off at 15-49 prints, 30%+ at 50+ prints) and enterprise-tier custom branding. Pricing spans $9 for digital files and small object prints up to $695 for premium wall-art sets. The company is bootstrapped, profitable-by-implication, and operated entirely by its founder Vicky, a graphic designer, with no external investment or institutional backing.

Name

ARTPRINTSVICKY LIMITED

Legal name

ArtPrintsVicky Limited

Website

https://artprintsvicky.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

ArtPrintsVicky Limited is a UK-based, founder-operated e-commerce business selling customizable, made-to-order wall art prints — city skylines, maps, and decor sets across 260+ cities — directly to consumers via its own website and Etsy, and to trade buyers in hospitality, short-term rentals, and corporate offices through a wholesale program.

Ownership category

akta.pro rank

Product category

Wall Art and Custom Prints

NAICS

Commercial Printing (except Screen and Books) (323111)

SIC

Commercial Printing (2750)

akta.pro primary industry

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)

Keywords

• Wall art prints
• City skyline prints
• Print on demand
• Home decor art
• Framed canvas prints

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Retail Art Print Sales: One-time purchase of customized wall art prints, including unframed prints, wooden framed prints, and wrapped canvas prints. Individual products priced from $9 to $695 depending on size, material, and format. All products are made-to-order with personalization options.
2. B2B/Trade Wholesale: Bulk sales to boutique hotels, Airbnb hosts, property managers, and corporate offices. Tiered pricing structure with 12-30%+ discounts on retail prices. Minimum order of 5 prints for trade pricing. Includes custom brand color matching and co-branding for enterprise tier (50+ prints).
3. Digital File Downloads: Printable digital files available for some artworks, allowing customers to print on their own. Prices range from $9 to $45 for digital files.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Print-on-demand wall art company designing and producing custom city skyline prints, map artwork, wall art sets, and object-themed art across 260+ cities and 18 color schemes. Products ship as unframed prints, wooden framed prints (Black/White/Natural), and wrapped canvas via five global print labs with 2-4 business day made-to-order production. Operates a parallel B2B Trade & Wholesale program offering 12-30% off retail for hotels, Airbnb hosts, and commercial interiors.

Product overview

ArtPrintsVicky is a custom wall art print-on-demand business offering a portfolio of over 2,143 digital artwork products across four core collections: Cities Wall Art (1,531 products featuring skylines from 260+ cities), Maps Wall Art (365 products with world/city maps), Wall Art Sets (207 multi-piece coordinated prints), and Object Wall Art (45 pop-art inspired prints). Products are available in three formats: unframed fine art prints, wooden framed prints (Black/White/Natural), and wrapped canvas prints. The company operates a made-to-order model with customization capabilities including 18 color schemes, custom sizes, personalized text, and bespoke city-style adaptations. A B2B Trade & Wholesale Program serves property managers, hotels, and offices with bulk pricing tiers up to 30% off retail. Artwork is fulfilled through print labs in the US, UK, Netherlands, Australia, and Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• City Skyline Prints Custom artist-designed skyline prints for individual cities, available across 260+ cities and 18 color schemes, sold as unframed prints, wooden-framed prints, or wrapped canvas. Intended for consumers decorating personal spaces and for hospitality/commercial buyers via the Trade & Wholesale channel.
• Map Wall Art Map-based wall art (city, region, and country maps) rendered in 18 color schemes and available across the same unframed, framed, and canvas formats as the rest of the catalog.
• Wall Art Sets Curated multi-piece wall art collections sold as coordinated sets, enabling customers to decor a room or wall with a consistent visual theme in a single purchase.
• Object Wall Art Object- and theme-based artwork (non-city, non-map subjects) sold through the same unframed, framed, and canvas formats and color-scheme options as the rest of the catalog.
• Wooden Framed Prints Ready-to-hang wooden-framed versions of any print in the catalog, available in Black, White, or Natural frame finish; produced via partner print labs.
• Wrapped Canvas Prints Stretched and wrapped canvas prints of any design in the catalog, ready to hang without a separate frame.
• Trade & Wholesale Program B2B pricing tier offering 12-30% off retail on bulk orders, targeted at hotels, Airbnb hosts, offices, interior designers, and commercial properties.

Quantifiable outcome

• Collection spans 260+ cities worldwide
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Print Labs (Pittsburgh, London, Venlo, Melbourne, Toronto)coreStrategic or Co-development PartnerArtPrintsVicky collaborates with world-class print labs located in Pittsburgh (USA), London (UK), Venlo (NL), Melbourne (AU), and Toronto (CA) to produce high-quality, made-on-demand artworks. These partnerships enable local production for faster delivery and reduced shipping costs across different regions. All labs follow the same quality standards for consistent products worldwide.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Desenio: Desenio is a Swedish-based direct-to-consumer wall art and poster brand selling to consumers globally. It is the most direct comparable: custom and curated prints, similar e-commerce GTM, multi-country shipping, and strong brand-led marketing — overlapping ArtPrintsVicky's city/skyline/travel aesthetic.
• The Poster Club: The Poster Club is a Danish DTC poster and art print brand focused on curated, design-led artwork. Comparable in curated-art positioning, premium framing options, and design-conscious consumer targeting across European and global markets.
• Redbubble: Redbubble is a global print-on-demand marketplace for independent artists selling art prints, posters, and decor. Comparable product set (posters, prints, framed wall art), GTM (marketplace + artist-owned stores), and consumer base overlapping ArtPrintsVicky's travel/city aesthetic.
• Society6: Society6 is a print-on-demand marketplace for artist-designed wall art, prints, and home decor. Directly comparable as a POD channel for custom artwork across multiple formats and product types, though it operates as a multi-artist platform rather than a single-brand storefront.
• Great Big Canvas: Great Big Canvas is a US-based e-commerce retailer of canvas and framed wall art prints. Directly comparable in custom-format art prints (canvas, framed), e-commerce-only GTM, and consumer home decor customer base.
• Juniqe: Juniqe is a Berlin-based curated art print brand selling affordable, on-trend wall art directly to consumers in Europe. Comparable in GTM (DTC curated art print e-commerce), format (posters and framed prints), and target customer (young, design-conscious consumers).
• iCanvas: iCanvas is a US-based online retailer of canvas prints, framed art, and posters. Comparable product formats (canvas, framed prints), global shipping model, and direct-to-consumer GTM targeting the same home decor buyer.
• Minted: Minted is a US-based marketplace for independent artist-designed wall art, stationery, and home decor. Comparable in print-on-demand custom art prints, artist-led model, and direct-to-consumer e-commerce for premium home decor.

Broad incumbents

• West Elm: West Elm is a US-based large home furnishings retailer offering wall art, prints, and framed decor as part of a broader catalog. Comparable as a broad incumbent competing for the same discretionary home decor wallet share, with established brand and retail footprint.

Emerging players

• Etsy (Marketplace): Etsy is the original marketplace where ArtPrintsVicky launched and still operates a storefront. Comparable as a peer rather than just a channel: thousands of competing wall art shops compete on Etsy's discovery surface, shaping pricing, SEO, and review dynamics for ArtPrintsVicky's own shop.

Market position

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/artprintsvicky

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARTPRINTSVICKY LIMITED