MSTARS WHOLESALE LTD

What MSTARS WHOLESALE LTD does

MSTARS Wholesale LTD is a UK private limited company (incorporated 2023, Company Registration No. 1474391, headquartered in Worcester) that operates as a wholesale intermediary for branded consumer goods on the Amazon UK marketplace. The company sources inventory from a network of 250+ authorized distributors across the UK and internationally, and holds authorization to distribute products from 15+ brands including Unilever, Reckitt, Johnsons, TePe, and Bee Health. It fulfills orders through Amazon's FBA (Fulfillment by Amazon) program and explicitly states it does not offer international shipping, concentrating its addressable surface on the UK domestic market despite listing UK, Europe, and USA as target markets in its materials.

The company runs a sales-led B2B wholesale go-to-market, serving three stated customer segments: brands and brand owners, e-commerce businesses, and wholesalers and distributors. Customer testimonials cited on company materials are from SMB-level buyers (Alexander Tare, Rafael Luiz, Michael Phillips), and the company references 200+ verified reviews as a social-proof signal. Revenue mechanics are transaction-based: the company captures the spread between wholesale acquisition cost from authorized distributors and Amazon UK retail selling price, with gross margins typical of branded FMCG wholesale arbitrage.

Operationally, the company is a single-office entity based in Worcester with no disclosed management team, no disclosed funding history (indicating bootstrapped/founder-financed operations), no patents, no awards, no proprietary software, mobile app, or API platform disclosed. The business model is therefore asset-light and intermediary in nature, dependent on continued brand authorizations, distributor supply relationships, and Amazon UK marketplace dynamics rather than proprietary technology or exclusive contracts.

Name

MSTARS WHOLESALE LTD

Legal name

MSTARS Wholesale LTD

Website

https://mstarswholesale.com

Company type

Private

Founded year

2023

Operating status

Operating

Short description

MSTARS Wholesale LTD is a UK-based B2B wholesale intermediary that sources branded consumer goods from 250+ authorized distributors and resells them on Amazon UK via FBA, serving brands, e-commerce businesses, and wholesalers.

Ownership category

akta.pro rank

Product category

Wholesale Distribution

NAICS

Grocery and Related Product Merchant Wholesalers (4244), Wholesale Trade Agents and Brokers (4251)

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces (CRAFAHAO)

Keywords

• Wholesale distribution
• Consumer goods sourcing
• Amazon marketplace selling
• Branded products distribution
• B2B wholesale supply

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Wholesale Product Sales: MSTARS Wholesale generates revenue by sourcing products from authorized UK and international brand distributors and selling them through Amazon UK marketplace. The company acts as a middleman between distributors/brands and the e-commerce platform, earning margins on the difference between wholesale acquisition costs and marketplace selling prices.
2. Fulfilment by Amazon (FBA): The company utilizes Amazon's Fulfilment service to handle storage, packing, and delivery of products to end customers, enabling scalable e-commerce operations without requiring in-house logistics infrastructure.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

MSTARS Wholesale sources a wide range of high-quality branded consumer goods from authorized UK and international brand distributors and distributes them through Amazon UK marketplace, using Fulfilment by Amazon (FBA) for storage, packing, and delivery. The company acts as a wholesale intermediary, collaborating with brands and wholesalers to scale their sales and brand presence on e-commerce channels by providing data-driven demand forecasting and brand protection.

Product overview

MSTARS Wholesale is a wholesale distribution company offering a diverse range of consumer goods from multiple branded suppliers. The company operates as a single unified wholesale service, distributing products from over 15+ brands including Unilever, Reckitt, Johnsons, TePe, and Bee Health. Products are sourced from authorized UK and international distributors (250+ distributors) and sold primarily through Amazon UK marketplace using Fulfilment by Amazon (FBA). The company does not operate a platform-plus-modules architecture but rather functions as a traditional wholesale intermediary connecting brands/suppliers with e-commerce sales channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Unilever Consumer Goods Distribution Distribution of Unilever-branded consumer goods (food, personal care, home care) sourced from authorized distributors and sold via Amazon UK using FBA.
• Reckitt Health & Hygiene Distribution Distribution of Reckitt-branded health, hygiene, and nutrition products sourced from authorized distributors and sold through Amazon UK using FBA.
• Johnsons Branded Products Distribution Distribution of Johnsons-branded consumer products (baby care and personal care lines) through Amazon UK marketplace using FBA.
• TePe Oral Health Distribution Distribution of TePe toothbrushes and interdental oral hygiene products through Amazon UK using FBA.
• Bee Health Wellness Distribution Distribution of Bee Health nutritional supplements and wellness products through Amazon UK marketplace using FBA.

Quantifiable outcome

• 200+ verified reviews from real customers and partners
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• UnilevercoreChannel Partner/ Reseller/ DistributorMSTARS Wholesale stocks and distributes Unilever products as part of their portfolio of 15+ brands. Unilever is one of the world's largest consumer goods companies.
• ReckittcoreChannel Partner/ Reseller/ DistributorMSTARS Wholesale stocks and distributes Reckitt products. Reckitt is a multinational health and hygiene company known for brands like Dettol, Lysol, andFinish.
• JohnsonscoreChannel Partner/ Reseller/ DistributorMSTARS Wholesale stocks and distributes Johnsons brand products as part of their comprehensive brand portfolio.
• TePeminorChannel Partner/ Reseller/ DistributorMSTARS Wholesale stocks and distributes TePe oral health products. TePe is a Swedish oral hygiene company specializing in toothbrushes and interdental cleaning products.
• Bee HealthminorChannel Partner/ Reseller/ DistributorMSTARS Wholesale stocks and distributes Bee Health products as part of their diverse range of health and wellness brands.
• Authorized UK and International DistributorscoreChannel Partner/ Reseller/ DistributorMSTARS collaborates with over 250 authorized distributors to source products from both UK and international brand distributors, enabling an extensive range of high-quality products for their e-commerce channels.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• RangeMe: RangeMe is a B2B product sourcing platform connecting brands with retail buyers. Comparable as a wholesale intermediary enabling consumer goods brands to reach retail and e-commerce distribution channels at scale.
• Tundra: Tundra operates a zero-fee B2B wholesale marketplace connecting brands and bulk buyers. Both Tundra and MSTARS sit in the B2B wholesale intermediary layer linking branded suppliers with downstream commercial buyers.
• Handshake (Shopify): Handshake is Shopify's B2B wholesale platform enabling brands to sell directly to retailers. While more digitally native, both Handshake and MSTARS serve the broader function of enabling wholesale distribution of consumer brands to retail and e-commerce buyers.
• Ankorstore: Ankorstore is a European B2B wholesale marketplace connecting brands and retailers. Comparable to MSTARS in that it facilitates wholesale distribution of branded consumer goods between suppliers and resellers, though Ankorstore operates a marketplace model rather than single-seller distribution.
• Faire: Faire operates a B2B wholesale marketplace connecting independent brands with retailers. While MSTARS is a single wholesale distributor rather than a marketplace platform, both companies sit in the B2B wholesale intermediary layer between brand owners and downstream retail/e-commerce sellers.
• GreenDropShip: GreenDropShip provides dropshipping and wholesale product sourcing services for e-commerce sellers. Comparable in that both companies source consumer goods from authorized distributors and supply e-commerce resellers rather than selling direct to end consumers.

Broad incumbents

• Booker Group: Booker is one of the UK's largest cash-and-carry and wholesale distributors, serving convenience stores, caterers, and small retailers. It is a much larger incumbent operating in the same broad UK consumer goods wholesale space as MSTARS.
• Bestway Wholesale: Bestway Wholesale is a major UK cash-and-carry and delivered wholesale operator supplying independent retailers and food service operators. Comparable as a broad UK wholesale incumbent distributing consumer goods at scale.
• METRO AG: METRO is a major international wholesale group operating cash-and-carry and food service distribution across multiple European countries. Relevant as a broad incumbent in the consumer goods wholesale space that MSTARS competes within at a smaller scale.

Emerging players

• Creoate: Creoate is a UK-based B2B wholesale marketplace for independent brands and retailers. Comparable as a smaller emerging peer in the wholesale intermediary space, though operating a marketplace model rather than a single-seller Amazon UK distribution model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MSTARS WHOLESALE LTD