FOODWEB AI LTD

What FOODWEB AI LTD does

FoodWeb AI Ltd is a London-registered private limited company (company number 16018953) founded around 2019 by Yago Ferretti (CEO, former Michelin-star kitchen chef) and Arnav Agarwal (CTO, Theoretical Physics background with a Master's from Columbia University). The company operates under the product name ROA (Restaurant Operations Assistant) and is purpose-built to bring AI into professional restaurant kitchens rather than back offices. Its core product is a mobile-first (iOS, Android, web) kitchen management platform that integrates recipes, menus, prep lists, an AI agent ("Kitchen Copilot"), and — on the roadmap — inventory, team scheduling, and sustainability modules. Technology is built on third-party foundations: Google Vertex AI (Gemini and Anthropic Claude) for document parsing and conversational AI, Neo4j Aura for an ingredient knowledge graph, Supabase for database and authentication, Stripe for payments, with EU-only data residency.

The company monetizes through a SaaS subscription priced at €10/month per 5 working team members (billed in batches of 5), with custom pricing for kitchens above 25 team members. Go-to-market is product-led self-serve via roaapp.ai for smaller kitchens, augmented by organic community-led growth through chef networks, with content marketing (the "FoodWeb Journal" blog) and dual-language social channels (English and Spanish) as the primary demand-generation assets. ROA is currently in private beta across restaurants in Spain, France, and the United Kingdom. The company has 3 employees (two engineers and a chef) and discloses no external funding; it appears to be founder-financed. Differentiators emphasized in the company's own materials are chef-experienced hiring, a 14-day onboarding that learns each kitchen's patterns, and a passive data-ingestion model that imports recipes from PDFs, images, and spreadsheets rather than requiring manual input.

Name

FOODWEB AI LTD

Legal name

FoodWeb AI Ltd

Website

https://foodweb.ai

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

FoodWeb AI Ltd, operating as ROA, builds an AI-powered kitchen management platform for mid-sized professional restaurants, offering recipes, prep lists, menus, and an AI copilot, priced via per-team-member SaaS subscription and currently in private beta across Spain, France, and the UK.

Ownership category

akta.pro rank

Product category

Restaurant Kitchen Management Software

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• Kitchen management software
• AI kitchen assistant
• Restaurant operations
• Inventory management
• Recipe management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription - Core Platform: Monthly subscription priced per team member batch (€10/month per 5 working team members, billed in batches of 5). Custom pricing for teams above 25 members. Cancel any time; onboarding included.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

FoodWeb AI Ltd builds ROA (Restaurant Operations Assistant), an AI-powered kitchen management platform for professional restaurant kitchens. The product integrates recipes, menus, inventory tracking, prep lists, team scheduling, and a conversational AI agent into one mobile and web system that learns each kitchen's specific patterns within 14 days.

Product overview

ROA by FoodWeb is a unified AI kitchen management platform consisting of nine integrated modules: the Chef Home dashboard serves as the central hub, connected to Recipe, Menu, Inventory, Prep, Team Scheduling, and Sustainability modules. The AI Agent provides conversational access across all data. Available modules (generally available): Chef Home, Recipes, Menu, AI Agent, and Prep. Coming soon modules: Inventory, Team Scheduling, and Sustainability. The platform targets mid-sized professional restaurant kitchens (€10k/month food cost, €12k/month labour) and learns each kitchen's specific patterns within 14 days.

Differentiator

Problem solved

Functional benefit

Brands

• ROA: Restaurant Operations Assistant — AI kitchen-management platform that brings recipes, menus, prep lists, and an AI copilot into one place for professional restaurant kitchens.

Products and services

• ROA (Restaurant Operations Assistant) AI-powered kitchen management platform that integrates recipes, menus, inventory, prep lists, team scheduling, and an AI copilot into a unified system for professional restaurant kitchens. Includes conversational AI agent, document parsing of recipes from PDFs and images, real-time inventory tracking with smart reorder alerts, predictive prep list generation, and automated team scheduling.

Quantifiable outcome

• €3.20 recovered per €1 invested in ROA
• +4 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core.

• SupabasecoreTechnology or IntegrationBackend database and authentication infrastructure provider. Handles database operations, user authentication, and related backend services for ROA.
• Google CloudcoreTechnology or IntegrationPrimary hosting, file storage, and AI inference infrastructure via Vertex AI. All ROA data stored in EU-only data residency (europe-west1, Belgium).
• StripecoreTechnology or IntegrationPayment processing for subscription billing. Handles payment card data directly (not stored by ROA). ROA uses Stripe Checkout for subscription management.
• Neo4j AuracoreTechnology or IntegrationGraph database for the ingredient knowledge graph, powering recipe relationship mapping and ingredient-based intelligence.
• Google Vertex AI (Gemini)coreTechnology or IntegrationPrimary LLM provider for AI features including document parsing, content suggestion, and AI agent responses. Inference pinned to EU regions.
• Anthropic ClaudecoreTechnology or IntegrationSecondary LLM provider for AI features. Available via Google Vertex AI. Inference pinned to EU regions.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Toast: Largest US-based restaurant technology platform combining POS, payroll, team management, and back-of-house tools. While broader than ROA, Toast serves the same mid-sized professional restaurant kitchen segment and increasingly layers in inventory and prep-style capabilities that overlap with ROA's roadmap.
• Square for Restaurants: Block's restaurant-focused POS and management suite with labor, inventory, and reporting tools. Competes in the same SMB-to-mid-sized restaurant segment and could add AI kitchen features that pressure ROA's positioning.
• Lightspeed Restaurant: Established POS and restaurant management platform with kitchen display, inventory, and analytics features. Wider scope than ROA but serves the same mid-market restaurant customer base, particularly in Europe.

Direct peers

• 7shifts: Restaurant employee scheduling, team management, and labor cost control platform. Targets the same mid-sized restaurant operators as ROA and overlaps directly with ROA's coming-soon Team Scheduling module.
• meez: AI-powered culinary operations platform for professional kitchens offering recipe scaling, costing, and training. Closely aligned with ROA in target customer (chefs and head chefs) and product surface (recipes + AI), making it a direct head-to-head in the AI-for-kitchens category.
• MarketMan: Cloud-based inventory and supplier management platform for restaurants. Competes with ROA's Inventory module and shares the same mid-market restaurant customer profile.
• BlueCart: Restaurant inventory management and procurement platform. Comparable to ROA's smart inventory and reorder alert features, targeting independent and mid-sized restaurants.
• SynergySuite: Restaurant operations platform combining inventory, food cost, scheduling, and task management. Overlaps with ROA across multiple modules and targets the same multi-unit and independent restaurant segment.
• Galley Solutions: Recipe costing, menu engineering, and production planning software for foodservice operators. Highly comparable to ROA's Recipe and Menu modules and serves professional kitchens and culinary teams.
• ChefTec: Long-standing recipe and menu management, inventory, and ordering software for professional kitchens. Targets a similar persona (executive chefs and foodservice operators) with overlapping recipe and inventory functionality.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/foodwebai
• Instagraminstagram.com/roaapp.ai

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FOODWEB AI LTD