OLFY LIMITED
OLFY LIMITED designs olfactory diffusion hardware, custom fragrances, and synchronization software for VR/AR experiences. The Laval, France-based company serves luxury retail, museums, cultural institutions, and corporate training clients across 10 countries.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What OLFY LIMITED does
OLFY LIMITED (SAS OLFY) is a Laval, France-based company that designs and manufactures olfactory diffusion hardware, custom fragrance compositions, and synchronization software for virtual and augmented reality experiences. The activity began as a research project in 2019 and the company was formally incorporated in June 2021. OLFY has deployed approximately 250 devices across 50 clients in 10 countries, including 26 portable VR "suitcase" kits intended for field and pop-up use, and operates a sales office in San Francisco to support North American expansion. Its customers span luxury retail (notably Guerlain), cultural institutions (Egyptian Museum Cairo), automotive (Valeo), home fragrance (Maison Berger), and industrial training partners (Inod Solutions, Irwino).
The core platform combines proprietary scent-diffusion devices with firmware and software that release fragrances precisely timed to VR/AR content. OLFY supplies both the hardware and bespoke fragrance formulations, including historical scent reconstitutions, tailored to each client's narrative or branding requirements. The company operates a project-based commercial model with custom quotes rather than published list pricing, which aligns with the bespoke nature of each installation and the integration work required to synchronize olfactory events with third-party immersive content.
Revenue mechanics are not publicly disclosed; an internal revenue target of €100,000 was set for 2023 against a headcount of two employees, and no external funding rounds have been reported. Recent strategic activity has emphasized flagship partnerships in luxury and cultural sectors, plus a pivot into safety and training applications through the FIRE AR project with Irwino. The combination of a two-person team, project-based sales, and a handful of high-visibility reference accounts is consistent with a pre-scale, founder-led commercial stage rather than a venture-backed growth business.
OLFY LIMITED firmographics
Firmographics- Name
- OLFY LIMITED
- Legal name
- SAS OLFY
- Website
- https://olfy-official.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- OLFY LIMITED designs olfactory diffusion hardware, custom fragrances, and synchronization software for VR/AR experiences. The Laval, France-based company serves luxury retail, museums, cultural institutions, and corporate training clients across 10 countries.
- Ownership category
- akta.pro rank
OLFY LIMITED industry classification
Industry- Product category
- Olfactory VR Hardware
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG)
- akta.pro secondary industries
- VR/AR Gaming Hardware (Headsets & Controllers) (HDACANAD), VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership) (EDAFAJAA), VR/AR Gaming Platforms (BPAMAKAG)
Keywords
Where OLFY LIMITED is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
OLFY LIMITED business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations
Revenue model
- Hardware Sales — OLFY Device and Accessories: Sale of the OLFY scent diffusion hardware unit, including fragrance vials and nozzles. The device is sold as part of a complete package that includes VR headset integration, installation, and setup services.
- Custom Fragrance Development: Design and production of bespoke fragrance formulations tailored to each client's project, including historical reconstitutions and brand-specific scent creation.
- Project Development and Integration Services: Olfy's teams provide end-to-end support including consultation, VR equipment installation, content synchronization, on-site training, and post-project support to ensure objectives are met.
- Licensing/Deployment to Luxury Retail: Deployment of the Olfactive Landscapes experience in Guerlain boutiques from January 2025, representing a recurring retail deployment model in luxury perfume retail environments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Customized VR-Olfactory Project |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
OLFY LIMITED product offering
Product offeringCore offering
OLFY develops and sells olfactory diffusion hardware (the OLFY device that attaches to VR/AR headsets), supporting software, and custom fragrances that release scents in precise synchronization with virtual reality content. The company designs the OLFY box, formulates fragrance vials, installs the VR equipment, and integrates scent triggers into client projects for cultural, luxury, training, and event applications.
Product overview
OLFY LIMITED offers a comprehensive olfactory VR solution consisting of hardware devices (OLFY Box) that attach to VR headsets and deliver synchronized scent diffusion. The product ecosystem includes pre-made fragrance collections, custom fragrance development services, VR transport cases for mobile deployment, and full installation/training support. The core offering is the OLFY device paired with immersive VR content experiences like Olfactive Landscapes (with Guerlain), where scent is precisely synchronized with visual and narrative content.
Differentiator
Problem solved
Functional benefit
Products and services
- OLFY Device/Box Hardware device that attaches to VR/AR headsets (Varjo, Meta Quest, Pico VR, HTC VIVE) and diffuses fragrances via multiple nozzles. Supports Bluetooth and Wi-Fi connectivity with rechargeable battery and LED status indicators, automatically releasing scent in sync with VR content based on user position or scene triggers.
- Olfactive Landscapes Named VR experience featuring synchronized scent diffusion tied to three Guerlain L'Art et la Matière fragrances (Néroli Plein Sud, Rose Barbare, Pêche Mirage). Deployed at luxury retail locations and trade shows to let customers discover fragrances through immersive VR.
- Custom Fragrance Development Bespoke fragrance design and production service in which Olfy's teams formulate scent vials tailored to each client's VR project requirements. Includes historical reconstitutions (e.g., Kyphi, Myrrh, Lotus for ancient Egypt exhibitions) and brand-specific scent creation.
- Pre-made Fragrance Collection Ready-to-use catalog of fragrance vials compatible with the OLFY device, including Algae, Cinnamon, Lavender, Cotton candy, Forest, Rose of Damascus, Peppermint, Freshly cut grass, Coffee, Animal, Sea, and Lemon.
Quantifiable outcome
- 1,500 visitors experienced the Paris exhibition over two weeks, which was extended by an extra weekend due to public demand.
- +4 more outcomes
Companies that use OLFY LIMITED
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles5 records
OLFY LIMITED technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
OLFY LIMITED partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- IrwinocorePartnership to integrate Olfy's scent diffusion into Irwino's FIRE AR augmented reality fire safety training module. Demonstrated at Laval Virtual 2026. Olfy adds the missing smell dimension to the AR training experience, enabling trainees to smell smoke before seeing flames.
- Cinquième Sens (Paris)coreCreative Week 2025 partnership. Olfy provided VR-olfactory technology at this fragrance innovation event, with Cinquième Sens showcasing their perfume creations in immersive VR environments. Also collaborated on the autism VR research project with natural fruit odors (orange and apple).
- Eco French LabminorPartner at Creative Week 2025 organized by Cinquième Sens. Eco French Lab is an expert in olfactory marketing and participated alongside Olfy in this fragrance innovation event.
- HyperHOL HologramsminorPartner at Creative Week 2025. HyperHOL provides immersive holographic solutions and participated alongside Olfy in this multi-sensory fragrance innovation showcase.
- Sensia.aiminorPartner at Creative Week 2025. Sensia.ai provides AI-powered research tools and participated alongside Olfy in this fragrance innovation ecosystem event.
- LabEx ARCHIMEDE (Montpellier)coreCollaboration with the LabEx ARCHIMEDE (France 2030 programme, ANR-11-LABX-0032-01) for the 'Parfums d'Égypte. À travers les âges.' exhibition at the Egyptian Museum in Cairo and subsequent Paris exhibition at Maison d'Egypte. Olfy provided scent diffusion technology synchronized with VR content. The partnership combined academic research (historical fragrance reconstitution by Nez'Bulleuse), VR content (Inod Solutions), and Olfy's diffusion technology.
- GuerlaincoreFlagship collaboration creating the 'Olfactive Landscapes' experience featuring three Guerlain L'Art et la Matière fragrances (Néroli Plein Sud, Rose Barbare, Pêche Mirage). First unveiled at VivaTech April 2024, deployed in Guerlain boutiques from January 2025. Includes deployment suitcase kits for multi-store rollout.
- Inod Solutions (Laval)coreVR content creation and development partner. Inod Solutions designed and built the interactive virtual reality environments for the Egyptian Museum Cairo exhibition and other projects, working with Olfy's synchronization API.
- Nez'Bulleuse (Montpellier)coreOlfactory creation partner specializing in historical fragrance reconstitution. Nez'Bulleuse recreated authentic ancient Egyptian fragrances (Kyphi, Myrrh, Lotus) under the scientific direction of LabEx ARCHIMEDE's Egyptologists.
- LARIS (Université d'Angers)coreResearch collaboration on VR-olfactory tools for developing autonomy in young adults with autism. LARIS (Laboratoire Angevin de Recherche en Ingénierie des Systèmes) provided scientific expertise for the virtual supermarket environment with adapted scent diffusion.
- CREN (Université de Nantes)coreCentre de Recherche en Education de Nantes collaborated on the autism VR project, providing educational and developmental expertise for designing VR tools that support autonomy and social participation for young adults with autism.
- La Résidence SocialeminorSocial care partner in the autism VR research project, providing access to young adult participants and professional socio-educational staff for co-designing and testing the virtual supermarket experience.
- Laval Mayenne TechnopolecoreOlfy is incubated at Laval Mayenne Technopole, a regional technology and innovation hub. The organization provides business incubation, networking, and visibility support. Olfy is recognized as an innovation supported by this technopole.
- Police Scientifique de LyoncoreDeveloped a VR-olfactory training solution for the Lyon Scientific Police to prepare judicial actors and families for the sensory environment of an autopsy room. The solution uses controlled diffusion of cadveric odor and cleaning product scents in a progressive exposure protocol.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
OLFY LIMITED competitors and assessment
Company assessmentOthers
- AromaTech: AromaTech designs scent diffusion technology for hotels, retail, events, and wellness spaces. It is an adjacent scent-diffusion technology peer that could move into the VR/AR experience space and compete with OlFy's hardware stack.
- Givaudan: World's largest fragrance and flavor house with extensive custom scent creation capabilities. Givaudan is a relevant adjacency as a potential supplier, partner, or future competitor to OlFy's custom fragrance development service for VR experiences.
- dsm-firmenich: Global fragrance and taste house with deep custom fragrance development capabilities. dsm-firmenich could supply or replicate OlFy's bespoke fragrance formulation service, making it a relevant adjacent/ecosystem peer rather than a direct competitor.
Emerging players
- STRIVR: Enterprise VR training platform used by major retailers and sports teams. STRIVR is an emerging player in the same professional training vertical OlFy addresses with its scent-augmented VR, and could integrate OlFy-style olfaction as a differentiator.
- Talespin: Provider of immersive VR training for soft skills, healthcare, and workforce development. Talespin operates in the same training and simulation use cases where OlFy's scent layer adds immersion, making it a partial-overlap emerging peer.
Direct peers
- Feelreal: Feelreal makes a scented VR mask with interchangeable scent cartridges for VR headsets. It is a direct competitor in the VR scent-accessory category, addressing similar consumer and experiential use cases.
- OVR Technology (ION): OVR Technology builds the ION wearable scent device for VR/AR experiences, making it the closest direct competitor in synchronized VR-olfactory hardware. Both companies target immersive experience use cases across wellness, training, and consumer VR.
- VAQSO: VAQSO produces a compact VR scent device that attaches to headsets and releases mini scent cartridges. It directly competes with OlFy on hardware form factor, headset integration, and multisensory VR experiences.
Broad incumbents
- Pico (ByteDance): Pico is a major VR headset manufacturer owned by ByteDance and one of OlFy's listed compatible platforms. As a broad incumbent, Pico is an ecosystem participant and potential competitor in standalone VR hardware development.
- Meta: Meta owns the Meta Quest VR headset line, which is one of OlFy's supported platforms. Meta is a broad incumbent in consumer VR/AR and could either integrate scent capabilities in-house or restrict third-party hardware attachments to its headsets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
OLFY LIMITED social profiles
Digital presenceOLFY LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
OLFY LIMITED leadership team
Management profileNumber of profiles
Profiles2 records
OLFY LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OLFY LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OLFY LIMITED
What does OLFY LIMITED do?
OLFY develops and sells olfactory diffusion hardware (the OLFY device that attaches to VR/AR headsets), supporting software, and custom fragrances that release scents in precise synchronization with virtual reality content. The company designs the OLFY box, formulates fragrance vials, installs the VR equipment, and integrates scent triggers into client projects for cultural, luxury, training, and event applications.
Is OLFY LIMITED a public or private company?
OLFY LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OLFY LIMITED founded?
OLFY LIMITED was founded in 2021. It employs 1 to 10 people.
Where is OLFY LIMITED based?
OLFY LIMITED is headquartered in London, United Kingdom, in the Europe region.
How does OLFY LIMITED make money?
Four revenue lines are on record. Hardware Sales — OLFY Device and Accessories are the primary driver. The others are custom Fragrance Development, project Development and Integration Services and licensing/Deployment to Luxury Retail.
Who are OLFY LIMITED's main competitors?
Others on record are AromaTech, Givaudan and dsm-firmenich. Emerging players are STRIVR and Talespin. Direct peers are Feelreal, OVR Technology (ION) and VAQSO. Broad incumbents are Pico (ByteDance) and Meta.
Does OLFY LIMITED have an API?
No public API is recorded for OLFY LIMITED.
What industry is OLFY LIMITED in?
OLFY LIMITED's product category is Olfactory VR Hardware. Its primary akta.pro industry code is MPAFAGAG, VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics), with a secondary code of HDACANAD, VR/AR Gaming Hardware (Headsets & Controllers). Its SIC code is 2840.