Sensia
Sensia is a French AI-powered consumer intelligence SaaS platform that converts reviews, social signals, and retailer feedback into structured marketing outputs for brand and agency teams, using proprietary CRG technology.
- Company typePrivate
- Founded2023
- HeadquartersMarseille, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Sensia does
Sensia is a Marseille-headquartered SaaS company that operates an AI-powered consumer intelligence and activation platform for brand and agency marketing teams. Founded in 2023 by Antoine Poupel (CEO) and Patrice Raby (CTO), both veterans of consulting firm Corellis, Sensia ingests consumer reviews, social conversations, retailer feedback, and internal materials and converts them into structured outputs — claim tests, audience profiles, narrative maps, brand narrative blueprints, product page plans, and campaign learnings — organized as six workflow families (Discover & Frame, Decide & Prioritize, Create & Brief, Prove & Optimize, Monitor & Anticipate, Analyst Lab) populated by self-contained "Cards."
The platform is built around a proprietary method called Contextual Retrieval and Generation (CRG), an evolution of RAG developed by Sensia's in-house Data Scientists and AI Engineers using models such as BERT, publicly positioned at Cannes Lions 2024. The product surface comprises three core modules — Sensia Intelligence (analysis engine), Sensia Listening (real-time monitoring), and Sensia Activation (content generation) — plus the Ask Sensia conversational layer. Sensia claims access to over 100 billion consumer reviews and signals across markets, supports six European languages, and markets the ability to produce a first structured category read in under two hours.
Go-to-market is hybrid: a self-serve product-led motion at app.sensia.ai with tiered Pro/Business subscriptions alongside sales-assisted enterprise plans. Enterprise customers include Mars, Danone, Beiersdorf, Savencia, and major agency networks Omnicom, Havas, McCann, FCB, Semantiweb, and BETC. Strategic partnerships with Prose On Pixels / Havas (Perfect Sneakers study, Cannes Lions 2024) and Cinquième Sens (SugarBloom fragrance concept, Paris 2025) extend the platform's reach into creative production and concept generation.
Sensia firmographics
Firmographics- Name
- Sensia
- Legal name
- Sensia
- Website
- https://sensia.ai
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sensia is a French AI-powered consumer intelligence SaaS platform that converts reviews, social signals, and retailer feedback into structured marketing outputs for brand and agency teams, using proprietary CRG technology.
- Ownership category
- akta.pro rank
Sensia industry classification
Industry- Product category
- Consumer Intelligence Software
- NAICS
- Advertising Agencies (541810), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industries
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG), CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ)
Keywords
Where Sensia is headquartered
LocationHeadquarters
- HQ city
- Marseille
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Sensia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Pro, Business Plans): Subscription-based SaaS model with tiered pricing plans (Pro, Business). Users pay subscription fees for access to the platform, Guided Outputs, and AI analysis capabilities. Annual and monthly billing options available. VAT excluded from displayed prices.
- Enterprise Plans: Custom enterprise plans for large organizations requiring deeper integration, higher data quotas, or dedicated support. Mentioned as distinct from Pro/Business plans, suggesting variable pricing based on enterprise requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pro Plan - Entry-level paid subscription |
| Subscription | Annual | Business Plan - Mid-tier subscription |
| Subscription | Multi-year contract | Enterprise Plan - Custom enterprise solution |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Sensia product offering
Product offeringCore offering
Sensia is an AI-powered Consumer Intelligence & Activation Platform that analyzes consumer reviews, social conversations, retailer feedback, and internal materials to produce structured, decision-ready outputs (claim reads, audience profiles, briefs, product page plans, campaign learnings) for brand and agency marketing teams. The platform combines 100B+ consumer reviews and signals with proprietary Contextual Retrieval and Generation (CRG) technology to deliver a first structured category read in under 2 hours across multiple markets and languages.
Product overview
Sensia is a Consumer Intelligence & Activation Platform that operates as a unified SaaS product with multiple interconnected modules. The platform is built around Sensia Intelligence (the central analysis engine), Sensia Listening (real-time monitoring), and Sensia Activation (content generation), all powered by Ask Sensia — a conversational AI that queries a continuously updated evidence base. The platform organizes its outputs into six workflow Families (Discover & Frame, Decide & Prioritize, Create & Brief, Prove & Optimize, Monitor & Anticipate, Analyst Lab), each populated by self-contained 'Cards' that deliver slide-ready analyses. Sensia serves both brands and agencies through dedicated vertical solutions (Sensia for Brands, Sensia for Agencies). The platform claims access to over 100 billion consumer reviews and signals across markets, with a stated capability to deliver a first structured category read in under 2 hours.
Differentiator
Problem solved
Functional benefit
Products and services
- Sensia Intelligence
Quantifiable outcome
- Get first structured category read in under 2 hours
- +5 more outcomes
Companies that use Sensia
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles3 records
Sensia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature5 records
Sensia partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- Prose On Pixels (POP) / HavascoreCollaboration with Prose On Pixels (AI creative studio of BETC FullSix / Havas) on the 'Perfect Sneakers' study presented at Cannes Lions 2024. Combined Sensia's consumer insights analysis with POP's creative production capabilities to generate AI-powered sneaker concept and marketing assets in three weeks.
- Cinquième SensflagshipInvited to Cinquième Sens Intelligence Week in Paris to demonstrate AI capabilities for perfumery. Sensia created 'SugarBloom' fragrance concept for Generation Alpha based on consumer micro-signals analysis, demonstrating AI as creative partner in olfactive creation.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Sensia competitors and assessment
Company assessmentEmerging players
- Revuze: AI-based consumer review analytics for brands and retailers. Overlaps with Sensia's review analysis and PDP/product experience use cases.
- Crayon: Competitive and market intelligence platform used by marketing and strategy teams at B2B/B2C companies. Adjacent competitor in the marketing intelligence tooling space.
- VibeIQ: Early-stage AI platform for consumer insights in CPG. Competes in the same consumer intelligence niche as Sensia but with narrower scale and funding.
Direct peers
- Latana: Brand tracking and consumer insights platform used by CPG/beauty brands. Comparable in audience profiling, brand perception, and claim testing workflows that Sensia also targets.
- Sprinklr: Unified customer experience and consumer insights platform serving large enterprises. Competes directly with Sensia in the brand-marketing intelligence and social listening category with a heavier enterprise GTM.
- Symanto: AI-driven consumer psychology and text analytics platform performing sentiment, motivation, and personality analysis on consumer feedback — overlapping with Sensia's NLP/audience profiling capabilities.
- Talkwalker (now Hootsuite): AI-powered consumer and social intelligence platform with similar claim testing, audience, and trend detection workflows. Direct competitor for Sensia's brand and agency customers.
- Brandwatch (now Cision): Established consumer intelligence and social listening platform used by major brands and agencies. Overlaps directly with Sensia's review/social analytics and audience-insight capabilities.
- Synthesio (now part of Ipsos): Consumer insights and social listening platform serving global brands and research firms. Comparable in audience analysis, trend detection, and CPG customer base.
- NetBase Quid: Enterprise consumer and market intelligence platform delivering audience analysis, trend tracking, and brand health — directly overlapping with Sensia's consumer intelligence module.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Sensia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sensia leadership team
Management profileNumber of profiles
Profiles2 records
Sensia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sensia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sensia
What does Sensia do?
Sensia is an AI-powered Consumer Intelligence & Activation Platform that analyzes consumer reviews, social conversations, retailer feedback, and internal materials to produce structured, decision-ready outputs (claim reads, audience profiles, briefs, product page plans, campaign learnings) for brand and agency marketing teams. The platform combines 100B+ consumer reviews and signals with proprietary Contextual Retrieval and Generation (CRG) technology to deliver a first structured category read in under 2 hours across multiple markets and languages.
Is Sensia a public or private company?
Sensia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sensia founded?
Sensia was founded in 2023. It employs 1 to 10 people.
Where is Sensia based?
Sensia is headquartered in Marseille, France, in the Europe region.
How does Sensia make money?
Two revenue lines are on record. SaaS Subscription (Pro, Business Plans) is the primary driver. The others are enterprise Plans.
Who are Sensia's main competitors?
Emerging players on record are Revuze, Crayon and VibeIQ. Direct peers are Latana, Sprinklr, Symanto, Talkwalker (now Hootsuite), Brandwatch (now Cision), Synthesio (now part of Ipsos) and NetBase Quid.
Does Sensia have an API?
No public API is recorded for Sensia.
What industry is Sensia in?
Sensia's product category is Consumer Intelligence Software. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO). Its NAICS code is 541810 and its SIC code is 7310.