Name

Learningit

Legal name

株式会社ラーニングイット

Website

https://learningit.jp

Company type

Private

Founded year

2011

Operating status

Operating

Ownership category

akta.pro rank

Product category

Customer Experience Consulting

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

akta.pro secondary industry

Customer Experience (CX) & Service Excellence (EDABACAB)

Keywords

• Customer experience consulting
• CX strategy advisory
• Voice of customer programs
• Customer journey mapping
• CX training workshops

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. CX Consulting & Strategic Advisory: Full-spectrum CX consulting engagements covering customer understanding, strategy formulation, tactical execution, and organizational development. Delivered as project-based or retainer engagements.
2. Public & Customized Workshops / Training Programs: Open enrollment异業種交流 workshops and custom in-house training programs using the CX3.0® framework. Revenue per seat/pricing per program.
3. CX Research, Reports & Whitepapers: CX industry reports (Japan Customer Rage Study, VoC Impact Survey) and thought leadership content published and distributed as whitepapers, often co-branded with partners.
4. Sub-license of CX3.0® Methodology & Marketing/Sales Support: Licensing the CX3.0® methodology to partner companies (license partners) and providing marketing/sales support services to BPO and SaaS companies expanding CX solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Learningit delivers Customer Experience (CX) transformation advisory and training services to Japanese enterprises under the proprietary CX3.0® framework, which it licenses exclusively from US-based CCMC. Its offerings span CX consulting, public and customized workshops, VoC program design, customer journey mapping, organizational CX assessments, and CX3.0® sub-licensing to partner companies. The firm operates as a boutique, methodology-led co-creation partner rather than a software or tool vendor.

Product overview

Learningit is a CX (Customer Experience) co-creation partner offering consulting and training services. The core offering is the proprietary CX3.0® Management Framework developed with US CCMC, which is delivered through five interconnected service lines: (1) Workshops and Training Programs for organizational culture building and skill development, (2) Research and Measurement services for customer experience visualization, (3) Strategic Planning and Implementation support, (4) Education and Thought Leadership including the annual CX Forum and consumer research programs (Japan Customer Rage Study, VoC Impact Survey), and (5) Marketing and Sales Support with CX3.0® sub-licensing. The company focuses on connecting management strategy with frontline operations through participatory workshop-style engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• CX Workshops and Training Programs (ワークショップ・人材開発) CX3.0®-based training programs covering customer insight basics, VoC management, and CX-led organizational culture building. Offered as open-enrollment 1-day workshops (Customer Insight Basic at 66,000 JPY and VoC Management at 93,500 JPY per seat) and as customized in-house programs for individual enterprise clients. Targeted at CX/VoC/CS practitioners and managers in Japanese companies.
• Research and Measurement / Customer Experience Visualization (調査・可視化支援) Customer experience research and visualization services that map the full customer journey, identify pain points and delight moments, and quantify CX through the proprietary 44-item organizational assessment across 6 categories. Delivered to Japanese enterprises seeking to baseline and prioritize CX improvement initiatives.
• Strategic Planning and Implementation Support (戦略策定・施策実行支援) End-to-end CX strategy development and execution support that links DX (digital transformation) and EX (employee experience) to customer experience value, using empirical CX3.0® models to redefine service value and drive healthy corporate growth. Delivered as project-based or retainer consulting engagements to enterprise clients.
• CX Forum (Annual Event) Annual flagship CX conference co-hosted with Toyo Keizai (Toyokeizai), bringing together CX practitioners, executives and US/domestic thought leaders. Mixes online streaming and offline formats (e.g., Marunouchi Hall) and is sold via paid registration (e.g., 5,500 JPY general / 8,800 JPY on-demand). Functions as Learningit's primary brand-building, lead-generation and community event.
• CX3.0® Sub-license and Marketing/Sales Support (マーケティング・営業支援) Sub-licensing of the CX3.0® methodology and management framework to partner companies (e.g., NTT Marketing Act ProCX, Mobilus), combined with marketing and sales support such as whitepaper content creation and event speaking opportunities. Enables BPO, SaaS and IT vendors to embed CX3.0® into their own CX solutions and co-market to enterprise clients in Japan.

Quantifiable outcome

• Over 300 companies supported in Japan (as of December 2025)
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered flagship, core and supporting.

• AICX Association (General Incorporated Association AICX)flagshipStrategic or Co-development Partner · 9 February 2025AI Customer Experience Consortium — industry association promoting AI agent social implementation and CX optimization. Learningit joined as a member company. CMO Inoue Masahiro serves as a committee member on the 'AI Customer Experience Creation Committee'. Association activities include AICX Forum, workshops, conferences (AI Agent Day), and white paper publication.
• CCMC (Customer Care Measurement & Consulting)coreStrategic or Co-development PartnerWorld-class CX consulting firm headquartered in Washington D.C., USA. Exclusive strategic partnership established from 2012. Jointly developed CX3.0® management program and co-conducts annual Japan Customer Rage Study and VoC Impact Survey. CCMC Vice Chairman John A. Goodman co-develops Learningit's workshop curriculum and is a regular keynote speaker at CX Forum events.
• Toyo Keizai (Toyokeizai) (東洋経済新報社)flagshipGTM or Marketing PartnerMajor Japanese business media and publishing company. Co-host of the annual CX Forum since its inception in 2016 (8th edition). Toyo Keizai provides event platform, audience reach, and editorial credibility to the forum while Learningit provides CX expertise and content.
• NTT Marketing Act ProCXcoreChannel Partner/ Reseller/ DistributorNTT Group company specializing in CX solutions and contact center services. License partner sub-licensing CX3.0® methodology for use in their own CX consulting and BPO engagements. Active co-presenter at CX Forum and VoC Impact Survey events. Sponsor of Japan Customer Rage Study 2025.
• Mobilus (モビルス株式会社)coreChannel Partner/ Reseller/ DistributorAI-powered CX platform company. License partner and VoC ecosystem partner. Contributed to VoC Impact Survey 2026 as a VoC ecosystem partner. Mobilus Chairman Ishii Tomohiro serves as committee co-secretary on AICX Association's 'AI Customer Experience Creation Committee'.
• Transcosmos (トランス・コスモス株式会社)supportingTechnology or IntegrationMajor BPO and digital marketing services company. VoC ecosystem partner for the VoC Impact Survey 2026. Contributes analytics expertise to the joint survey initiative.
• Mitsui Knowledge Industries (三井情報株式会社)supportingTechnology or IntegrationIT/systems integrator and VoC ecosystem partner contributing technology and data infrastructure perspectives to the VoC Impact Survey initiative.
• opensurveysupportingTechnology or IntegrationSurvey and research technology company. VoC ecosystem partner contributing survey methodology and data collection expertise to the VoC Impact Survey 2026.
• RightTouch (株式会社RightTouch)supportingTechnology or IntegrationCX solutions company. VoC ecosystem partner contributing customer feedback and experience management expertise to the joint VoC Impact Survey 2026.
• Salesforce JapansupportingGTM or Marketing PartnerGlobal CRM platform leader. Sponsor of Japan Customer Rage Study 2025 event and VoC Impact Survey 2026. Speaker at CX Forum events. Co-developer of CX3.0® workshop curriculum.
• GenesyssupportingGTM or Marketing PartnerCustomer experience and contact center technology company. Sponsor of Japan Customer Rage Study 2025 event. Speaker at CX Forum events.
• ACAP (公益社団法人消費者関連専門家会議)supportingGTM or Marketing PartnerPublic interest incorporated association of consumer affairs professionals. Backer/co-sponsor of Japan Customer Rage Study 2025. Sponsors CX Forum events and provides industry expertise.
• Arizona State University - Center for Service LeadershipsupportingStrategic or Co-development PartnerAcademic partner contributing to VoC Impact Survey 2026 through Dr. Thomas Hollmann's presentation on VoC Impact Survey and Customer Rage Study trends. Joint research collaborator with CCMC on VoC Impact Survey methodology.
• Sumitomo Mitsui Banking Corporation (三井住友銀行)supportingOthersPrimary banking partner. Provides corporate banking services including accounts and financing.
• Yokohama Shinkin Bank (横浜信用金庫)supportingOthersRegional banking partner based in Yokohama. Provides corporate banking services.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Qualtrics Japan: Experience management software platform offering VoC, customer experience measurement, and journey analytics. Broad incumbent that competes with Learningit's research/measurement service line by embedding advisory-light capabilities into its platform.
• Deloitte Tohmatsu Consulting (Digital/CX): Big-4 advisory with CX, customer strategy, and digital transformation practices in Japan. Broad incumbent alternative for enterprise CX transformation programs competing against boutique CX consultancies.
• ABeam Consulting: Japan-headquartered management and technology consultancy with CX and customer experience transformation practices serving enterprise clients across industries. Comparable as a broader alternative to Learningit's CX consulting services.
• Medallia Japan: Enterprise CX and VoC platform with a Japan presence, providing survey, analytics, and journey orchestration tools. Broad incumbent that overlaps with Learningit's measurement and VoC management services via software.
• Zendesk Japan: Customer service and engagement platform with operations in Japan providing CX-adjacent tooling and increasingly AI-driven analytics. Broad incumbent that competes for CX transformation budgets alongside consultancies like Learningit.
• Accenture (Japan CX practice): Global management consultancy with a substantial CX, marketing, and customer service transformation practice in Japan. Broad incumbent offering CX strategy, technology implementation, and managed services across enterprise accounts.

Direct peers

• COPC Inc. US-based CX operations standards organization whose COPC framework Learningit's CEO Hatanaka introduced to Japan. Comparable as a CX standards/training provider targeting contact center operations globally, with overlapping methodology heritage.
• NTT Marketing Act (ProCX): NTT Group CX solution provider that sub-licenses CX3.0® from Learningit for its own contact center and CX consulting engagements. Operates in the same Japanese CX advisory space, often alongside Learningit in client engagements.
• Brierley Japan: Brierley Japan is a loyalty and CRM consultancy serving Japanese enterprises with a comparable offering of CX/CRM strategy, customer analytics, and loyalty program design. Direct peer to Learningit's CX strategy consulting practice, with similar enterprise client base in Japan.

Emerging players

• Mobilus: Japan-based AI-powered CX platform company and CX3.0® license partner. Emerging player with overlapping CX platform and methodology delivery that intersects with Learningit's sub-licensing and consulting offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Learningit