E-sekretär
E-sekretär is a solo Estonian virtual assistant practice, founded in 2023 by Kerti Liiva, delivering remote technical and administrative support — including email, document, website, social media, and design services — to micro and small businesses in Estonia on hourly and project-based pricing.
- Company typePrivate
- Founded2023
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
What E-sekretär does
E-sekretär OÜ is a privately held Estonian virtual assistant practice founded in March 2023 by Kerti Liiva, operating as a solo entrepreneur under her personal OÜ entity. The company delivers remote, technical-leaning administrative support to micro and small business owners in Estonia, with service modules covering email management, document handling, website and landing page maintenance, social media posting, web meeting coordination, Canva-based design, video editing (including subtitling), and miscellaneous administrative tasks such as data entry and office procurement. Pricing is transparent: hourly engagements start at €30/hour and are tracked via Toggl Tracker with monthly invoicing, supplemented by project-based quotes for defined deliverables like landing pages and automation builds. There is no minimum monthly commitment.
The underlying technology stack is fully composed of third-party SaaS tools rather than proprietary platforms: Toggl Tracker for time tracking, Canva for design, VEED.io for automated video subtitling, HeyGen for AI-generated video avatars, and Smaily for email marketing — with the latter relationship formalized via an official Smaily reseller and cooperation partnership. The company has no mobile app, no API, and no disclosed patents or proprietary software. AI capabilities are limited to the application of off-the-shelf generative AI tools for content production, with no in-house model development.
The go-to-market is sales-led and community-led: a free 30-minute consultation booked through Calendly serves as the primary conversion mechanism, supported by a 'Kasulikku' educational blog, organic LinkedIn and Facebook profiles under the founder's name, and Google reviews verified by Trustindex as social proof. Customer concentration is high, with only three named clients disclosed across events, nonprofit training, and construction. The company is bootstrapped with no external funding, no employees, and geographic reach limited to Estonia.
E-sekretär firmographics
Firmographics- Name
- E-sekretär
- Legal name
- E-sekretär OÜ
- Website
- https://esekretar.ee
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- E-sekretär is a solo Estonian virtual assistant practice, founded in 2023 by Kerti Liiva, delivering remote technical and administrative support — including email, document, website, social media, and design services — to micro and small businesses in Estonia on hourly and project-based pricing.
- Ownership category
- akta.pro rank
E-sekretär industry classification
Industry- Product category
- Virtual Assistant Services
- NAICS
- Other Computer Related Services (541519)
- akta.pro primary industry
- Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL)
- akta.pro secondary industries
- SEO/SEM & Performance Marketing Tools (BPAMALAM), Search Engine Marketing (SEM) / Paid Search (PPC) Management (MPAAACAB)
Keywords
E-sekretär business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Hourly-based virtual assistant services: The primary revenue stream is billable hours tracked using Toggl Tracker. Clients are invoiced monthly based on actual hours worked, with detailed time reports provided.
- Project-based services: Pricing is determined based on project scope and complexity for specific deliverables such as landing pages, designs, or automation setups.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Hourly rate from €30/hour |
| Unit Pricing | Pay-as-you-go | Project-based pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
E-sekretär product offering
Product offeringCore offering
E-sekretär is a virtual assistant service that delivers remote technical and administrative support to micro and small businesses in Estonia. The offering combines website management, SEO work, email marketing automation, document management, social media content creation, design work, and meeting organization as a flexible partnership service billed hourly or per project.
Product overview
E-sekretär is a virtual assistant service company offering a unified service portfolio centered on virtual assistant support. The core offering combines technical services (website management, SEO, automation, email marketing) with administrative services (document management, email handling, meeting organization). All services are delivered remotely as a flexible partnership model, with pricing based on hourly rates (from €30/hour) or project-based pricing.
Differentiator
Problem solved
Functional benefit
Products and services
- Virtual Assistant Services (Virtuaalassistendi teenus)
Companies that use E-sekretär
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
E-sekretär technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
E-sekretär partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SmailycoreOfficial Smaily cooperation partner and reseller. E-sekretär helps clients set up and manage Smaily email marketing automations, including newsletter design, contact list management, and automation workflows.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
E-sekretär competitors and assessment
Company assessmentDirect peers
- Time Etc: UK/US virtual assistant service matching entrepreneurs with trained VAs for admin, marketing, and content tasks. Directly comparable business model to E-sekretär, offering hourly-based flexible VA support to small business owners.
- Belay: US-based virtual assistant and executive support services company serving small businesses and entrepreneurs. Comparable to E-sekretär as a dedicated VA provider offering flexible, remote administrative and technical support, but at significantly larger scale and US-focused.
- Prialto: Managed virtual assistant service for executives and SMBs, providing trained offshore VAs with dedicated account management. Comparable offering to E-sekretär's flexible VA model, but serves a US/executive client base at larger scale.
- Wing Assistant: US/Philippines-based dedicated virtual assistant service targeting entrepreneurs, executives, and small businesses. Comparable in flexible dedicated-VA model and founder/SMB target market, operating at platform scale.
- WoodBows: Outsourced virtual assistant and web/digital marketing services provider serving SMBs. Comparable in offering both admin and technical (web, SEO, marketing) VA services similar to E-sekretär's blended technical-admin positioning.
- Worldwide101: US-based VA agency providing skilled remote assistants specializing in admin, marketing, and content support for entrepreneurs. Directly comparable in business model and SMB target segment, though operating at multi-VA agency scale.
- TaskBullet: VA services firm providing remote assistants for admin, marketing, and technical tasks to SMBs and entrepreneurs. Comparable in hourly and project-based VA delivery model to E-sekretär's pricing structure.
- Wishup: India-based virtual assistant platform providing dedicated remote assistants to SMBs and founders globally. Comparable in service offering and target market (founders needing flexible admin/tech support), but operates at platform scale with hundreds of VAs.
Broad incumbents
- Fiverr: Global freelance services marketplace where thousands of VAs and admin/marketing freelancers offer services. Adjacent competitor to E-sekretär, representing the broad, commoditized alternative against which solo VAs must differentiate.
Regional players
- OkayRelax: European (Dutch) virtual assistant platform offering multilingual remote admin support to SMBs. Comparable service model to E-sekretär, serving a European SMB audience rather than the Estonian market specifically.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
E-sekretär social profiles
Digital presenceE-sekretär financial estimates
Financial estimateRevenue estimate
Valuation estimate
E-sekretär leadership team
Management profileNumber of profiles
Profiles1 record
E-sekretär funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
E-sekretär M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about E-sekretär
What does E-sekretär do?
E-sekretär is a virtual assistant service that delivers remote technical and administrative support to micro and small businesses in Estonia. The offering combines website management, SEO work, email marketing automation, document management, social media content creation, design work, and meeting organization as a flexible partnership service billed hourly or per project.
Is E-sekretär a public or private company?
E-sekretär is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was E-sekretär founded?
E-sekretär was founded in 2023. It employs 1 to 10 people.
How does E-sekretär make money?
Two revenue lines are on record. Hourly-based virtual assistant services are the primary driver. The others are project-based services.
Who are E-sekretär's main competitors?
Direct peers on record are Time Etc, Belay, Prialto, Wing Assistant, WoodBows, Worldwide101, TaskBullet and Wishup. Fiverr is listed as a broad incumbent. OkayRelax is listed as a regional player.
Does E-sekretär have an API?
No public API is recorded for E-sekretär.
What industry is E-sekretär in?
E-sekretär's product category is Virtual Assistant Services. Its primary akta.pro industry code is BPACAHAL, Onboarding, Offboarding & Employee Lifecycle Administration, with a secondary code of BPAMALAM, SEO/SEM & Performance Marketing Tools. Its NAICS code is 541519.