KIKA EE OÜ
KIKA EE OÜ is a private Estonian subsidiary of Lithuanian Kika Group, operating 40+ pet retail stores and a Shopify e-commerce platform selling pet food, accessories, and grooming services across Estonia through own and third-party brands.
- Company typePrivate
- Founded1992
- HeadquartersTallinn, Estonia
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What KIKA EE OÜ does
KIKA EE OÜ is a private Estonian pet retail chain and a subsidiary of Lithuanian-based Kika Group. The company operates over 40 physical stores across Estonian cities — including Tallinn, Tartu, Narva, Pärnu, Rakvere, Jõhvi, and others — alongside a Shopify-based e-commerce storefront at kika.ee. Its primary customer base consists of Estonian pet owners across dogs, cats, small mammals, birds, fish, and reptiles, served through a horizontal category approach. Vertically integrated through Kika Group, KIKA EE sells 16 proprietary brands (Nature's Protection, Tauro Proline, HiQ, Araton, Lovely Hunter, Velvet Paw, Oak's Farm, and others) that are manufactured at the parent's three factories and exported to over 60 countries.
The company's revenue mechanics span three streams: retail sales of pet food, accessories, and supplies (one-time unit transactions); pet grooming services at dedicated salons in Tallinn and Tartu using Tauro Pro Line ozone baths and 97% natural cosmetics; and delivery-revenue tied to Bolt (1-hour) and Wolt partnerships plus standard shipping for orders over €19. Pricing is unit-based across budget (from €0.94), mid-range (€10–€35), and premium tiers (€35–€90). The Shopify platform integrates a loyalty program, ESTO installment payments, and an accessibility suite. Marketing relies on email, blog content, social media, and loyalty-driven promotions (2+1 deals, seasonal sales).
Strategically, KIKA positions itself as Estonia's most well-known pet store chain, leveraging over 14 years of local operation (since 2010 in Estonia) on top of the parent group's 34-year manufacturing heritage. Distribution density is the principal moat, with no AI or differentiated technology layer disclosed; AI maturity is effectively zero based on available evidence. Revenue and headcount figures are not publicly disclosed.
KIKA EE OÜ firmographics
Firmographics- Name
- KIKA EE OÜ
- Legal name
- KIKA EE OÜ
- Website
- https://kika.ee
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Short description
- KIKA EE OÜ is a private Estonian subsidiary of Lithuanian Kika Group, operating 40+ pet retail stores and a Shopify e-commerce platform selling pet food, accessories, and grooming services across Estonia through own and third-party brands.
- Ownership category
- akta.pro rank
KIKA EE OÜ industry classification
Industry- Product category
- Pet Retail
- NAICS
- Pet and Pet Supplies Retailers (459910), Dog and Cat Food Manufacturing (311111), Pet Care (except Veterinary) Services (81291)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Pet Food & Treats Retail (CRALAHAB)
- akta.pro secondary industries
- Dry Kibble (Dog & Cat) (CRADAFAA), Pet Supplies Retail (CRALAIAI), Life-Stage & Breed/Size-Specific Formulas (CRADAFAG), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Custom & Private-Label Pet Food Manufacturing (AFADAFAO), Pet Bedding, Crates & Carriers Retail (CRALAHAF)
Keywords
Where KIKA EE OÜ is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices4 records
Markets served
KIKA EE OÜ business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Sales: Revenue from selling pet food, accessories, toys, grooming products, and other pet care items through physical stores and e-commerce. Products range from budget-friendly to premium brands including own manufactured brands.
- Pet Grooming Services: Revenue from pet grooming and salon services offered at dedicated grooming locations in Tallinn and Tartu, using Tauro Pro Line products and ozone bath technology.
- Delivery Services: Revenue from delivery services including same-day delivery via Bolt and Wolt partners, and standard shipping for orders over €19.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget-friendly products starting from €0.94 |
| Unit Pricing | Pay-as-you-go | Mid-range pet food products €10-€35 |
| Unit Pricing | Pay-as-you-go | Premium pet food and accessories €35-€90 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
KIKA EE OÜ product offering
Product offeringCore offering
KIKA EE OÜ is a vertically integrated pet product manufacturer and retailer that develops, produces, and sells pet food, treats, accessories, and care items under 16+ proprietary brands including Nature's Protection, Tauro Proline, Lovely Hunter, Araton, HiQ, Oak's Farm, Velvet Paw, and Doco. The company operates 40+ physical retail stores and a Shopify-based e-commerce platform in Estonia, complemented by professional pet grooming salons in Tallinn and Tartu using Tauro Pro Line ozone bath technology. As part of Kika Group, products are manufactured at three modern factories and exported to over 60 countries.
Product overview
KIKA EE OÜ is Estonia's most well-known pet store chain, operating as a vertically integrated pet product manufacturer and retailer. The company develops and produces the majority of its products in-house across three modern factories under 16+ proprietary brands, exporting to over 60 countries with 34 years of experience. The product portfolio centers on pet food (dry food, wet food, treats/supplements) under brands including Nature's Protection, Nature's Protection Superior Care, Nature's Protection Prime, Nature's Protection Lifestyle, Tauro Proline, Lovely Hunter, Araton, HiQ, Oak's Farm, Velvet Paw, Doco, Aotong, Trixie, and Finnern Rinti. Beyond food, KIKA offers pet accessories (harnesses, collars, toys, transport carriers), cat litter products, and grooming services through its pet grooming salons (Loomade ilusalong) using Tauro Pro Line products. The company operates both physical retail stores across Estonia and an e-commerce platform (built on Shopify) offering multiple delivery options including Bolt (1-hour), Wolt, and standard shipping, along with installment payment options through ESTO.
Differentiator
Problem solved
Functional benefit
Brands
- Nature's Protection: Premium pet food brand producing dry food, wet food, and treats for dogs and cats
- Nature's Protection Superior Care
- Nature's Protection Prime
- Nature's Protection Lifestyle
- Tauro Proline
- Tauro Grooming
- Lovely Hunter
- Araton
- HiQ
- Velvet Paw
- Doco
- Akvatera
Products and services
- KIKA Own-Brand Pet Food (Dry Food, Wet Food, Treats)
Companies that use KIKA EE OÜ
Customer profileSegments5 records
Ideal customer profiles1 record
KIKA EE OÜ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
KIKA EE OÜ partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Kika Group (parent company)coreKika Group is the Lithuanian parent company overseeing KIKA EE OÜ operations in Estonia. The group develops and manufactures pet food and accessories across multiple countries with three modern factories and 16 brands.
- Nature's ProtectioncoreProprietary premium pet food brand developed and manufactured by KIKA Group, exported to over 60 countries. Offers grain-free, breed-specific, and life-stage formulas.
- Tauro ProlinecoreProprietary grooming product line used in KIKA grooming salons. Features ozone bath technology and 97% natural cosmetics based on 35+ years of pet care experience.
- BoltminorThird-party delivery partner enabling same-day delivery within 1 hour for KIKA online orders in Estonia.
- WoltminorThird-party delivery partner enabling fast delivery for KIKA online orders in Estonia.
- Royal CaninminorThird-party premium pet food brand distributed through KIKA stores and website alongside own manufactured brands.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
KIKA EE OÜ competitors and assessment
Company assessmentDirect peers
- Pets at Home: UK's largest pet retailer operating 450+ stores plus grooming salons and veterinary services under one omnichannel roof. Closely mirrors KIKA's combination of pet retail, in-store grooming, and own-brand/private-label food strategy.
- Tom & Co. Belgian-origin pet retail chain with stores across France, Belgium, Spain, and Italy offering food, accessories, and grooming. Comparable as a multi-country omnichannel pet specialist with private-label emphasis.
- Jollyes: UK-based pet retail chain with 100+ stores plus grooming salons and an online store. Comparable to KIKA's combination of physical retail, e-commerce, in-store grooming, and own-brand pet food.
- Arcaplanet: Italy's largest pet retail chain with 500+ stores and a strong private-label portfolio. Comparable to KIKA as a European specialty pet retailer combining branded food, accessories, and in-store services.
- Fressnapf / Maxi Zoo: Leading European specialty pet retail chain with hundreds of physical stores plus online sales across Germany, Austria, and other countries. Comparable to KIKA as a multi-channel pet retailer combining private-label brands with curated third-party assortment.
- Musti ja Mirri: Finnish and Baltic pet retail chain offering food, accessories, and grooming across physical stores and online. Highly comparable as a Nordic-Baltic multi-channel pet specialist with private-label focus.
- Zooplus (Zalando SE): Europe's largest online pet retailer, offering pet food, accessories, and supplies across 30+ countries. Directly comparable to KIKA EE as a multi-category pet retailer serving European pet owners with proprietary and third-party brands.
Broad incumbents
- Petco: US-listed omnichannel pet retailer with 1,500+ stores, grooming, veterinary services, and private-label pet food. Comparable as a large incumbent offering the same vertical combination of retail, services, and own-brand nutrition that KIKA pursues in Estonia.
- PetSmart: North America's largest specialty pet retailer with 1,400+ stores, grooming, training, and proprietary brands like Authority and Simply Nourish. Relevant comparable for omnichannel pet retail scale and own-brand strategy.
- Kika Group (parent): Lithuanian-based parent of KIKA EE, operating three factories, 16 brands, and exporting to 60+ countries. Comparable as the broader corporate group that owns KIKA EE and supplies it with manufactured products and brand IP.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
KIKA EE OÜ social profiles
Digital presenceKIKA EE OÜ financial estimates
Financial estimateRevenue estimate
Valuation estimate
KIKA EE OÜ leadership team
Management profileNumber of profiles
KIKA EE OÜ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KIKA EE OÜ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KIKA EE OÜ
What does KIKA EE OÜ do?
KIKA EE OÜ is a vertically integrated pet product manufacturer and retailer that develops, produces, and sells pet food, treats, accessories, and care items under 16+ proprietary brands including Nature's Protection, Tauro Proline, Lovely Hunter, Araton, HiQ, Oak's Farm, Velvet Paw, and Doco. The company operates 40+ physical retail stores and a Shopify-based e-commerce platform in Estonia, complemented by professional pet grooming salons in Tallinn and Tartu using Tauro Pro Line ozone bath technology. As part of Kika Group, products are manufactured at three modern factories and exported to over 60 countries.
Is KIKA EE OÜ a public or private company?
KIKA EE OÜ is a private company. It is classified as corporate owned and is currently operating.
When was KIKA EE OÜ founded?
KIKA EE OÜ was founded in 1992.
Where is KIKA EE OÜ based?
KIKA EE OÜ is headquartered in Tallinn, Estonia, in the Europe region.
How does KIKA EE OÜ make money?
Three revenue lines are on record. Retail Sales are the primary driver. The others are pet Grooming Services and delivery Services.
Who are KIKA EE OÜ's main competitors?
Direct peers on record are Pets at Home, Tom & Co., Jollyes, Arcaplanet, Fressnapf / Maxi Zoo, Musti ja Mirri and Zooplus (Zalando SE). Broad incumbents are Petco, PetSmart and Kika Group (parent).
Does KIKA EE OÜ have an API?
No public API is recorded for KIKA EE OÜ.
What industry is KIKA EE OÜ in?
KIKA EE OÜ's product category is Pet Retail. Its primary akta.pro industry code is CRALAHAB, Pet Food & Treats Retail, with a secondary code of CRADAFAA, Dry Kibble (Dog & Cat). Its NAICS code is 459910 and its SIC code is 2000.