What Kika Group Uab does

Kika Group UAB is a privately held, vertically integrated pet care company headquartered in Kaunas, Lithuania, that develops, manufactures, distributes, and retails pet nutrition, grooming, and care products under 16 owned brands. Core operations span four interlocking layers: a captive manufacturing arm (Akvatera dry food factory and the 2025-opened Akvatera W wet food factory, both ISO-certified in Northern Europe) producing premium dry and wet food, treats, and supplements under brands such as Nature's Protection (with proprietary MicroZeoGen volcanic mineral technology), HiQ, and OAK'S FARM; a 120-store retail chain across Lithuania and Estonia offering food, accessories, grooming, and veterinary services; a Tauro Pro Line professional grooming and cosmetics line built on 97% natural formulations; and the Tauro Kennel breeding operation, which has produced 2,000+ championship titles across Maltese Bichon, Bichon Frisé, and Pomeranian bloodlines in 55 countries.

Revenue is generated through a hybrid B2B/B2C model combining company-owned retail sales, a 700+ distributor wholesale network exporting to 60+ countries, direct e-commerce via brand-specific websites (including KIKA USA LLC/Superior Care Pet in Florida for the US market), private label and contract manufacturing, professional grooming services through the Tauro Grooming Academy, and a newly launched Tauro Grooming and Skin Care salon franchise model. Customer segmentation spans individual pet owners (B2C), pet retailers, veterinary clinics, and professional groomers (B2B wholesale), and professional breeders and show enthusiasts seeking championship-grade nutrition.

The business is founder-led by Janita Januškauskaitė-Plungė, who maintains a controlling role after more than 35 years in the industry, with a 700+ employee base organized around wholly owned subsidiaries including KIKA GROUP UAB (parent), AKVATERA LT UAB (manufacturing), KIKA USA LLC (US market), TAURO KENNEL (breeding), TAURO GROOMING ACADEMY (training), and the portfolio of branded consumer lines. Awards include 'Exporter of the Year' (2020) and main sponsorship of the World Dog Show 2023; revenue is not publicly disclosed, and the company operates as an independent private entity without external institutional investment.

Name

Kika Group Uab

Legal name

KIKA GROUP, UAB

Website

https://kikagroup.lt

Company type

Private

Founded year

1991

Operating status

Operating

Short description

Kika Group UAB is a Lithuanian vertically integrated pet care company that manufactures pet food (Akvatera), operates 120+ retail stores across Lithuania and Estonia, and distributes 16 own brands through 700+ distributors in 60+ countries.

Ownership category

akta.pro rank

Product category

Pet Food & Care Products

NAICS

Dog and Cat Food Manufacturing (311111), Pet and Pet Supplies Retailers (459910), Pet Care (except Veterinary) Services (81291), Other Animal Food Manufacturing (311119)

SIC

Food And Kindred Products (2000), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Dry Kibble (Dog & Cat) (CRADAFAA)

akta.pro secondary industries

Pet Food & Treats Retail (CRALAHAB), Pet Supplies Omnichannel (CRAFAEAJ), Pet Supplies Retail (CRALAIAI)

Keywords

• Pet food manufacturing
• Pet retail stores
• Pet grooming products
• Dog breeding services
• Wholesale pet distribution

Headquarters

HQ city

Kaunas

HQ country

Lithuania

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Store Sales: Revenue from 120+ KIKA retail stores in Lithuania and Estonia offering pet food, accessories, grooming, and veterinary services. Physical retail is a primary revenue channel.
2. Wholesale and Distribution: Products sold through 700+ distributors globally, exporting to 60+ countries. B2B wholesale of pet food and care products under multiple brands.
3. Pet Food Manufacturing (Akvatera): Manufacturing revenue from producing premium dry and wet pet food, treats, and supplements under own brands and private label. Modern factory with ISO certification serving global markets.
4. E-commerce Direct Sales: Online store sales through kika.lt and brand-specific websites (naturesprotection.eu, tauroproline.com, etc.) for direct-to-consumer pet product sales.
5. Grooming and SPA Services: Revenue from Tauro Grooming Academy providing professional grooming, SPA treatments, and pet care services. Also launching franchise model globally.
6. Champion Dog Breeding (Tauro Kennel): Revenue from breeding and selling champion-line dogs (Pomeranian, Maltese Bichon, Bichon Frisé) with puppies placed in homes across 55 countries.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

KIKA Group UAB develops, manufactures, and distributes premium pet care products across 16 owned brands. Its Akvatera factories in Northern Europe produce dry and wet pet food, treats, and supplements sold under brands such as Nature's Protection, HiQ, Oak's Farm, and MISOKO, with proprietary MicroZeoGen mineral technology. The group operates 120+ KIKA retail pet stores in Lithuania and Estonia, runs Tauro Kennel for champion dog breeding, and offers professional grooming products (Tauro Pro Line) plus grooming services and training at Tauro Grooming Academy.

Differentiator

Problem solved

Functional benefit

Brands

• KIKA: Pet supply store chain operating 120+ stores in Lithuania and Estonia, offering pet products from daily essentials to premium brands
• AKVATERA
• Nature's Protection
• Tauro Pro Line
• Tauro Kennel
• Tauro Grooming Academy
• Superior Care Pet
• MISOKO
• OAK'S FARM
• HiQ
• AMELUM

Products and services

• KIKA Retail Stores Physical pet retail chain offering pet food, accessories, grooming products, and veterinary services from daily essentials to premium products. Many locations feature grooming salons, vet offices, and pharmacies.
• Akvatera Pet Food Manufacturing ISO-certified pet food manufacturing facility producing premium dry food and treats for dogs and cats under strict quality control. Offers contract manufacturing and private label services for external brands with 15+ years of experience.
• Akvatera W Wet Pet Food Premium wet pet food manufactured at the new Akvatera W facility using advanced technologies and innovative pouch packaging.
• Nature's Protection Pet Food Premium science-based pet food brand for dogs and cats developed using nutritional science, featuring proprietary MicroZeoGen technology. Includes grain-free recipes with diverse protein sources such as salmon, lamb, white fish, krill, herring, and Black Soldier Fly larvae. Also includes the Superior Care line for white-coated dogs requiring special coat care.
• Tauro Pro Line Grooming Cosmetics Professional grooming and cosmetics line for pets made with 97% natural ingredients, free from silicones, parabens, and SLS. Includes specialized lines like White Coat and Healthy Coat for specific coat types to support long-term skin and coat health.
• Tauro Kennel Champion Dog Breeding Elite dog breeding kennel specializing in Maltese Bichons, Bichon Frisés, and Pomeranian Spitzes with 2,000+ world champion titles. Puppies are placed in homes across 55 countries.
• Tauro Grooming Academy Services Premium grooming-SPA salon and international training center for pet groomers, offering professional grooming services, SPA treatments, and education programs for pet owners and future grooming professionals.
• Tauro Grooming and Skin Care Franchise Turnkey franchise opportunity for pet entrepreneurs globally to operate Tauro-branded grooming and skin care salons. Includes professional-grade Tauro Pro Line products, equipment, training, and operational support.
• HiQ Pet Food Science-based next-generation pet food brand for dogs and cats representing Honesty, Intelligence, and Quality. Logo reflects harmony between nature, innovation, and expertise.
• Oak's Farm Pet Food Family-inspired natural, grain-free pet food brand for dogs and cats that sees pets as true family members deserving natural, high-quality nutrition.
• MISOKO Pet Care Essentials Modern pet care essentials brand including diapers, bottles, toys, and cleaners that combine quality and comfort to help every pet feel like a champion.
• AMELUM Aromatherapy Products Premium aromatherapy products combining elegant design, quality ingredients, and pet safety. Range includes PERFUME-grade scents, essential oils, and stylish diffusers for a calm, balanced home.
• Superior Care Pet (US Market) US extension brand operating KIKA USA LLC in Florida, bringing Nature's Protection, Tauro Pro Line, and MISOKO products to American pet owners online through superiorcare.pet.

Quantifiable outcome

• 2,000+ championship titles worldwide including 7 World Champions, 9 Vice World Champions, 10 European Champions, 18 US Champions
• +4 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered major and core.

• World Dog Show 2023majorStrategic or Co-development Partner · 1 June 2023KIKA Group was the main sponsor of World Dog Show 2023 in Switzerland, the most important dog show in the world attracting nearly 20,000 dogs. This sponsorship provided major brand visibility and reinforced the company's connection to champion breeding and pet care excellence.
• US Pet Retailers and DistributorscoreChannel Partner/ Reseller/ Distributor · 1 January 2021KIKA USA LLC / Superior Care Pet partners with US retailers and online platforms to distribute Nature's Protection, Tauro Pro Line, and MISOKO products across the American market, leveraging local distribution expertise.
• Asian Market PartnerscoreChannel Partner/ Reseller/ Distributor · 1 January 2013First shipment of Nature's Protection to Asian market (Malaysia) in 2013 marked the beginning of overseas export expansion. Now exports to multiple Asian countries including Singapore, Hong Kong, Sri Lanka, South Korea.
• Veterinary Clinics and Pet Stores (Baltic Region)coreChannel Partner/ Reseller/ Distributor · 1 November 1993Since opening first store in 1993, KIKA has served up to 300 veterinary clinics and 200 stores through wholesale distribution of brands like Royal Canin, Tetra, Beaphar, and JRS in the Baltic region.

Scale indicators11 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• Champion Petfoods: Maker of Orijen and Acana premium biologically-appropriate pet foods. A focused premium/natural competitor that competes with Nature's Protection and HiQ in export markets.
• Wellness Pet Company: Premium natural pet food and treat brand. Comparable to Kika's premium positioning and to Oak's Farm and Nature's Protection grain-free lines in international distribution.

Broad incumbents

• Royal Canin: Mars-owned global premium and breed/life-stage specific pet food brand. A leading competitor against Nature's Protection in the premium kibble segment, especially in veterinary and specialty channels.
• Nestlé Purina: World's largest pet care company with brands across kibble, wet food, and treats. Operates in the same product categories as Kika across most of Kika's 60+ export markets, with much larger marketing budgets.
• Hill's Pet Nutrition: Colgate-Palmolive-owned science-led premium pet food brand with strong veterinary channel presence. Competes head-to-head with Nature's Protection's MicroZeoGen-anchored premium positioning.
• Petco: US pet specialty retailer with stores, grooming, veterinary services, and private-label brands. Comparable retail-plus-services model relevant to Kika's US growth ambitions, though much larger scale.

Direct peers

• Fressnapf: Europe's largest specialty pet retailer with multi-country store networks and own-brand pet food, accessories, and services. Closely comparable to KIKA Group's vertically integrated European pet retail + own-brand manufacturing model.
• Pets at Home: UK-listed pet care retailer with stores, in-store grooming salons, veterinary services, and own-label pet food brands. Directly comparable to KIKA's combination of physical retail, grooming/vet services, and proprietary pet food brands.
• Tom & Co: Belgian specialty pet retail chain with stores, grooming, and own-brand products across Benelux and France. Comparable European multi-channel pet retail model with grooming services integrated into stores.

Regional players

• Arcaplanet: Italy's largest pet retail chain with stores, grooming, and veterinary services. Comparable vertically integrated European pet retail footprint, though focused on the Italian market rather than Baltics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KikaGroup
• LinkedInlinkedin.com/company/kika-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kika Group Uab