COVERWISE HOLDINGS LIMITED

What COVERWISE HOLDINGS LIMITED does

Coverwise Holdings Limited operates Coverwise.com, a digital travel insurance intermediary registered in Gibraltar (Coverwise Limited, Company Number 103717) and authorized by the Financial Services Commission as a General Insurance Intermediary under the Financial Services Act 1989. The company distributes consumer travel insurance policies directly to travelers through localized websites in four European markets (UK, Germany, Italy, Poland), offering Single Trip, Annual Multi Trip, Over 65s, and Ski insurance products. All travel insurance policies are underwritten by companies within the AXA Group, with worldwide medical and emergency services delivered through AXA Assistance's global office network. Coverwise does not develop proprietary underwriting technology or insurance products; rather, it functions as a specialized distribution and customer-acquisition layer on top of AXA's underwriting capability.

In June 2026, Coverwise extended its product portfolio beyond traditional travel insurance through a long-term partnership with Allianz Partners UK, launching Coverwise Travel Gadget, a device protection add-on covering phones, tablets, laptops, and smartwatches against loss, theft, or accidental damage for UK residents traveling internationally. The company earns revenue via commissions from underwriters on policies sold, consistent with a standard insurance intermediary model. Coverwise markets through SEO-driven organic search and localized multi-language websites, with advertising measurement handled through third-party tools (Omniture, DoubleClick web beacons). Headcount, revenue, and funding data are not disclosed; the company is privately held with no disclosed institutional investors or parent entity.

Name

COVERWISE HOLDINGS LIMITED

Legal name

Coverwise Limited

Website

https://coverwise.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Coverwise is a Gibraltar-registered travel insurance intermediary selling Single Trip, Annual Multi Trip, Over 65s, Ski, and gadget protection policies to European consumers via localized websites, with policies underwritten by AXA Group.

Ownership category

akta.pro rank

Product category

Travel Insurance

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)

akta.pro primary industry

Embedded Travel Insurance Distribution & APIs (THALALAA)

akta.pro secondary industries

Travel & Accident (Non-Life) Insurance (FSAJAMAN), Travel Medical & Health Insurance Platforms (THALALAC)

Keywords

• Travel insurance
• Single trip coverage
• Annual multi-trip insurance
• Winter sports insurance
• Senior travel insurance

Headquarters

HQ city

Steyning

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Insurance Intermediary Commissions: Coverwise operates as a travel insurance intermediary, earning commissions from insurance underwriters. The company arranges and distributes travel insurance policies underwritten by AXA Group companies, receiving a share of premium revenue as an intermediary.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Coverwise operates as a digital travel insurance intermediary that arranges and distributes consumer travel insurance policies — Single Trip, Annual Multi-Trip, Over 65s, and Ski — all underwritten by companies within the AXA Group with worldwide medical and emergency services delivered through AXA Assistance. The platform also offers Coverwise Travel Gadget, a device protection add-on covering phones, tablets, laptops, and smartwatches against loss, theft, or accidental damage, launched through a long-term partnership with Allianz Partners for UK residents traveling internationally.

Product overview

Coverwise is a travel insurance platform offering a portfolio of policies underwritten by AXA Group companies. The core offering includes Single Trip, Annual Multi Trip, Over 65s, and Ski insurance policies, all providing worldwide medical and emergency services through AXA Assistance. The product portfolio is complemented by Coverwise Travel Gadget, a device protection add-on launched via the Allianz Partners partnership, which extends coverage to electronic devices for international travellers.

Differentiator

Problem solved

Functional benefit

Brands

• Coverwise Travel Gadget: Device protection product covering phones, tablets, laptops, and smartwatches against loss, theft, or accidental damage, offered as part of the Allianz Partners partnership.

Products and services

• Single Trip Travel Insurance Travel insurance policy designed for coverage of a single trip, underwritten by companies within the AXA Group and served with worldwide medical and emergency assistance through AXA Assistance. Targeted at individual travelers purchasing coverage online.
• Annual Multi-Trip Travel Insurance Annual travel insurance policy covering multiple trips throughout the year, underwritten by companies within the AXA Group. Designed for frequent individual travelers seeking year-round coverage purchased online.
• Over 65s Travel Insurance Specialized travel insurance policy designed for travelers aged 65 and over, underwritten by companies within the AXA Group. Targeted at seniors and family members purchasing coverage on their behalf.
• Ski Insurance Travel insurance policy designed for ski and winter sports travel, underwritten by companies within the AXA Group. Covers ski equipment, piste closures, and winter sports-related emergencies for individual travelers.
• Coverwise Travel Gadget Device protection product covering phones, tablets, laptops, and smartwatches against loss, theft, or accidental damage for UK residents traveling internationally, offering repair, replacement, or cash reimbursement options. Delivered through Coverwise's partnership with Allianz Partners UK.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Allianz Partners UKcoreStrategic or Co-development Partner · 5 June 2026Allianz Partners UK has entered a long-term partnership with travel insurance intermediary Coverwise to provide device protection for UK residents traveling internationally. The product, called Coverwise Travel Gadget, covers phones, tablets, laptops, and smartwatches against loss, theft, or accidental damage, offering repair, replacement, or cash reimbursement options. The partnership reflects Allianz Partners' evolution beyond traditional travel insurance toward customer-focused travel risk solutions.
• AXA GroupcoreStrategic or Co-development PartnerAll Coverwise travel insurance policies are underwritten and arranged by companies within the AXA Group, the world's largest insurer. Worldwide medical and emergency services are provided by AXA Assistance, which has offices located around the world to ensure policyholders can get help wherever they may be traveling.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Direct Line Travel Insurance: Major UK general insurer with a travel insurance product line sold direct-to-consumer online, competing for the same UK traveller customer base across price and brand.
• Saga Travel Insurance: UK incumbent with a focused over-50s travel insurance product line, overlapping with Coverwise's Over 65s segment and competing within the same specialized niche.
• AXA Travel Insurance: Direct arm of the AXA Group offering travel insurance across multiple European markets — the underlying underwriter behind Coverwise's products and a credible direct-distribution competitor.
• Allianz Travel: Global travel insurance underwriter (sister brand to Allianz Partners) selling directly in multiple markets — relevant both as a competitor to Coverwise and as the partner behind Coverwise Travel Gadget.

Direct peers

• Holiday Extras: UK-based travel insurance and ancillary travel products specialist selling direct to consumers online, with comparable product breadth across single-trip, annual, and winter sports coverage.
• Battleface: Digital-first travel insurance provider offering customizable single-trip and annual policies to international travellers through online channels — directly comparable to Coverwise's DTC digital model.
• Staysure: UK travel insurance specialist focused on the over-50s segment, selling directly through a digital platform — directly comparable to Coverwise's Over 65s niche positioning.
• World Nomads: Travel insurance provider targeting international and adventure travellers with online purchase flow, comparable to Coverwise's multi-language, multi-market digital distribution approach.

Emerging players

• Faye: US-headquartered digital travel insurance startup with an embedded, app-based purchase experience, representing a comparable technology-enabled DTC travel insurance model.
• SafetyWing: Digital-native travel insurance provider targeting remote workers and frequent travellers via subscription products, comparable in distribution model and customer profile to Coverwise's digital traveller base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/coverwise

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COVERWISE HOLDINGS LIMITED