Padel+

What Padel+ does

Padel+ is the operating brand of Estonian private limited company Rocca al Mare Tennisekeskus OÜ (founded 2003), positioning itself as Estonia's largest padel club chain. The business operates six padel centers across Estonia — Padel+ Rocca (Haabersti 5, Tallinn), Padel+ Klick (Suur-Paala tn 19, Tallinn), Padel+ Kawe (Paepargi 11, Tallinn), Padel+ Eventus (Viljandi mnt 162, Luige), Padel+ Restate (Peterburi tee 103, Tallinn), and Padel+ Tartu (Tammetõru tänav 11, opening September 2026) — collectively running 21 indoor courts and 3 outdoor courts, plus the integrated Rocca al Mare Tennis Center with 15 indoor/outdoor tennis courts. The company also runs Padel+ Akadeemia, a licensed padel education sub-brand with 18 coaches (including internationally trained trainers from Spain) delivering group training, individual coaching, children's programs, and summer camps. Padel+ Padeliakadeemia (MTÜ) is a separately registered non-profit providing training services.

Revenue is generated through a multi-stream, direct-to-consumer model: hourly court rental (EUR 31-50 per hour, peak/off-peak differentiated, with member discounts of EUR 4-6), annual club membership (EUR 100/yr + EUR 20 registration), individual and group coaching fees, equipment rental (rackets, balls, ball throwing machines at EUR 10/hr), corporate event hosting, youth and adult summer camps (EUR 220-480 per participant), and gift cards (EUR 10/25/50 denominations). All bookings are processed through the third-party Playtomic platform (mobile app and web), which carries a 4% service fee (min EUR 0.29, max EUR 1.99) per transaction, and additional revenue flows through on-site sales and a partner discount network of 10+ lifestyle brands (GoSpa, Weekend.ee, CityBee, CINAMON Kosmos, Kiropraktika.ee, RING, La Bocca, Snabb, Kingitus.ee, Äripäev) attached to club membership. Customer segments are primarily individual recreational padellists of all skill levels, academy members (children and adults), corporate groups, and youth/families, served across Estonia.

The business is privately held and appears to be founder/owner-operated with no disclosed institutional investment; leadership includes Henry Vari (Executive Director / Tegevjuht) and Laur Kivistik (Board Member / Juhatuse liige), supported by service managers, project management, a dedicated social media specialist, and per-center managers including Grete Roose for the forthcoming Tartu site. Technology is intentionally thin-stack: modern physical padel courts, Playtomic for booking, automated self-service rental machines at Klick/Rocca/Eventus, and mechanical ball throwing machines at Kawe/Eventus. Marketing runs through Instagram, Facebook, TikTok, email newsletter, the company website, and a recurring calendar of tournaments and community events, supplemented by the partner network's referral activity.

Name

Padel+

Legal name

Rocca al Mare Tennisekeskus OÜ

Website

https://padelplus.ee

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Padel+ is Estonia's largest padel club chain, operating 6 centers with 21 indoor and 3 outdoor courts, serving recreational players, youth academy members, and corporate groups with court rental, professional coaching, camps, and membership across Estonian cities.

Ownership category

akta.pro rank

Product category

Racquet Sports Facility Operations

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Venue & Facility Reservations (Private Rooms, Event Spaces) (HSACALAJ)

akta.pro secondary industry

Paddle Sports Retail (Kayak, Canoe, SUP, Paddles) (CRAMAIAD)

Keywords

• Padel court rental
• Padel coaching services
• Sports facility operation
• Padel club membership
• Corporate sports events

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Court Rental Fees: Hourly court rental fees charged to customers for playing padel. Different pricing tiers for members vs non-members, and varying rates based on time of day (peak vs off-peak hours).
2. Club Membership Fees: Annual membership fees including registration fee (20 EUR) and annual fee (100 EUR). Members receive discounted court rates, priority booking, exclusive partner offers, and access to private locker rooms.
3. Training and Coaching: Group training sessions and individual/private coaching sessions. Organized through Playtomic app and via email inquiries. Youth training programs and camps.
4. Gift Cards: Gift cards available in various denominations (10€, 25€, 50€) for group training, 1h trainer sessions, and 1.5h trainer sessions. Sold at Padel+ Kawe center.
5. Equipment Rental: Racket and ball rentals, ball throwing machine usage (10€/h)
6. Event Hosting: Corporate events, birthday parties, team-building events hosted at padel centers. Pricing varies based on group size and services required.
7. Camp Programs: Youth summer camps (480€ including accommodation and meals) and adult camps (235€ for members, 220€ for club members). Includes registration through Playtomic or Google Forms.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Padel+ operates padel tennis facilities across Estonia, offering hourly indoor and outdoor court rentals, individual and group coaching with 18+ certified coaches, junior and adult training programs, seasonal camps, gift cards, and corporate events across 21 indoor and 3 outdoor courts in five operational locations, with a sixth location in Tartu slated to open in September 2026. The business monetizes court time, coaching hours, and memberships, layered on top of the Playtomic digital booking platform.

Product overview

Padel+ is Estonia's largest padel club chain offering a comprehensive padel sports ecosystem. The company operates 6 club locations (Kawe, Klick, Eventus, Rocca, Tartu opening September 2026, and Restate) with a total of 15 indoor and 5 outdoor courts. The Padel+ Akadeemia provides licensed padel education with group training, individual training, children's programs, and summer camps through 18 coaches. Additional services include court rental with equipment options, club membership with exclusive benefits, corporate event organization, gift cards, partner discounts, and tournament scheduling. The company also operates the Rocca al Mare Tennis Center with 15 tennis courts.

Differentiator

Problem solved

Functional benefit

Brands

• Padel+ Akadeemia: Licensed padel education institution offering training programs for children and adults, including group and individual training sessions, camps, and corporate events.

Products and services

• Indoor padel court rental Hourly rental of 21 indoor padel courts across five operational locations in Estonia, available to individual players and groups via Playtomic bookings or on-site reception.
• Outdoor padel court rental Hourly rental of 3 outdoor padel courts across Padel+ locations in Estonia, typically available during warmer months.
• Padel coaching and training Individual and group padel coaching sessions led by 18+ certified coaches, covering technique, tactics, and game development for juniors and adults.
• Junior padel training programs Structured, recurring padel training programs designed for children and adolescents, delivered by certified coaches across Padel+ locations.
• Adult padel training programs Structured, recurring padel training programs for adult players, focused on skill development, progression, and competitive play.
• Seasonal padel camps Multi-day seasonal padel camps combining intensive coaching, match play, and training, offered to juniors and adults.
• Corporate padel events Group padel events and team-building packages for companies, including multi-court booking, optional coaching, and event coordination at Padel+ venues.
• Gift cards Prepaid gift cards redeemable for Padel+ court rentals, coaching, and other services at any Padel+ location.
• Equipment rental On-site rental of padel rackets and related equipment for players without their own gear.
• Membership program Subscription-style membership offering regular players preferred access, pricing, and benefits at Padel+ courts and clinics.

Quantifiable outcome

• 18 professional coaches across all locations providing training for all skill levels
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

18 partnerships are on record, tiered minor and core.

• ÄripäevminorOthersBusiness newspaper partnership providing free access to Äripäev content for Padel+ visitors through the center's public Wi-Fi network. Enhances the customer experience during visits.
• GoSpacoreOthersSpa hotel on Saaremaa island offering Padel+ club members 15% discount on accommodation. Special rates for Kuressaare camp participants (130€ per person for double room).
• SnabbminorOthersSmart parking, car wash, and EV charging app with 90,000+ users. Padel+ club members receive 15% discount on parking and car washes for one year.
• Weekend.eecoreOthersSports and leisure goods retailer offering Padel+ members 20% discount on regular-priced items in stores and online shop.
• RING Sport & SaunadminorOthersModern spa and sauna facility offering Padel+ club members 15% discount on spa visits with valid club card.
• La BoccaminorOthersItalian restaurant providing Padel+ club members 10% discount on meals (excluding daily specials).
• CityBeeminorOthersFlexible car rental service offering Padel+ club members 15 minutes free driving per month (up to two drives).
• Kingitus.eeminorOthersExperience gift provider offering Padel+ club members 10% discount on experiences (excluding Mustamäe Elamus Spa and gift cards).
• Kiropraktika.eeminorOthersHealth clinic for musculoskeletal issues offering Padel+ club members 15% discount on services with valid club card.
• CINAMON KosmosminorOthersCinema with Baltic States' largest screen, offering Padel+ club members 25% discount on movie tickets and snacks.
• PlaytomiccoreTechnology or IntegrationDigital booking platform used across all Padel+ locations for court reservations, training registration, tournament sign-ups, and event management. Integral to customer booking experience.
• EventuscoreOthersVenue partner for Padel+ Eventus location at Viljandi mnt 162, Luige. Joint brand presence and event hosting.
• FavorteminorOthersBrand partner featured in Padel+ facilities. Finnish fashion brand.
• HEADcoreOthersSports equipment brand partner providing padel rackets and equipment. Featured in Padel+ locations.
• KawecoreOthersFacility partner hosting Padel+ Kawe location. Joint branding and venue collaboration.
• KlickcoreOthersFacility partner hosting Padel+ Klick location. Joint branding and venue collaboration.
• Rocca al Mare Tennisekeskus OÜcoreOthersParent company operating Rocca al Mare tennis center, integrating padel operations. Responsible entity for Padel+ brand and operations.
• Sportland TennisminorOthersTennis equipment retailer at Rocca al Mare Tennisekeskus, providing racket rental and sales services for tennis customers.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Regional players

• Sportland: Estonian sports retailer providing tennis and padel equipment. Comparable as a domestic Estonian sports player with overlap in customer base and equipment supply to Padel+ members.
• PDL Center (Padel i Sverige): Nordic padel club chain. Comparable multi-court operating model and academy-style coaching offerings; serves a different geography (Sweden) but addresses the same Nordic/Baltic padel demand pattern.

Direct peers

• Padel Galis: Spanish padel club chain operating multiple indoor venues with coaching programs. Directly comparable to Padel+ as a multi-site padel facility operator with structured academy offerings and tournament organization.
• Padel Haus: Multi-country padel club operator. Comparable on cross-border expansion strategy and premium positioning. Closest analog to how Padel+ could evolve if it expands beyond Estonia.
• Matchi: European padel club chain. Comparable multi-site operating model focused on indoor padel venues with coaching and membership programs, similar service mix to Padel+.
• Touch Padel: UK-based padel club operator. Comparable to Padel+ on operating model: multi-court venues, coaching-led memberships, group training, and equipment rental anchored by digital booking.
• Lets Padel: Pan-European padel club operator with multi-court venues. Direct peer because it competes in the same padel-club-as-a-service category, sells memberships, court time, and coaching, and pursues a similar urban hub-and-spoke expansion model.

Others

• Playtomic: Padel booking and community platform used by Padel+ across all locations. Comparable as an enabling technology partner in the padel ecosystem rather than a direct competitor; both companies' growth is mutually reinforcing.
• Padel Nuestro: Leading padel equipment retailer. Comparable ecosystem participant that serves the same customer base as Padel+ but focuses on rackets, balls, and apparel rather than facilities and coaching.
• Rocca al Mare Tennisekeskus: Parent operating entity and sister tennis brand of Padel+. Comparable as the underlying facility operator at the Rocca site and as a racquet-sports venue serving overlapping customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/padelpluseesti
• Instagraminstagram.com/padelpluseesti
• TikToktiktok.com/@padelpluseesti
• LinkedInlinkedin.com/company/padelplusee

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Padel+