What Hevami does

Hevami OÜ is a privately held Estonian floristry business operating under the trade name "Queen's Garden Lillepoed." Founded in 1997 and headquartered at Keskpuiestee 33 in Kiviõli, the company runs two physical retail showrooms — the Kiviõli flagship and a second location in the Grossi Keskus shopping center in Kohtla-Järve's Ahtme district — supplemented by a bilingual (Estonian/Russian) e-commerce storefront at hevami.ee. The company sells cut flowers, pre-designed and custom bouquets, potted plants, floristry supplies, preserved roses, and mourning and event arrangements to individual consumers and B2B clients, with a same-day courier delivery service covering the Lüganuse, Jõhvi, Toila, and Kohtla-Järve municipalities in Ida-Virumaa county. Pricing is unit-based and ranges from €2 for a single carnation to €200 for large custom orders, with courier fees of €5–€21 depending on delivery zone.

The technology footprint is conventional and non-proprietary: a WordPress/WooCommerce-style e-commerce site with a configurable bouquet builder (size, main flower, color palette), payment processing handled by Maksekeskus AS via Estonian bank links, and referral partnerships with FlowerWebshop and PlantsPlaza that route wholesale demand to external platforms. There is no mobile app, no API, no disclosed data or AI capabilities, and no patents, certifications, or external funding. Operational staff is small, with only two named personnel (Viktoria as Manager, Michelle as Executive Assistant) across an 11–50 employee band.

Hevami's go-to-market combines direct-to-consumer retail (physical stores and e-commerce with local courier) with a secondary B2B motion for corporate events, conferences, and office plant supply. Wholesale for business customers is fulfilled primarily through partner platforms rather than direct inventory. Marketing relies on local Instagram and Facebook activity (@queensgardenlilled) and word-of-mouth in the Ida-Virumaa region. Revenue is generated almost entirely through one-time per-order transactions, with no subscription, SaaS, or recurring-contract component disclosed. No revenue figures, ownership changes, M&A, or regulatory actions are present in the available material.

Name

Hevami

Legal name

Hevami OÜ

Website

https://hevami.ee

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Hevami is an Estonian retail and wholesale florist operating two Queen's Garden flower shops in Kiviõli and Kohtla-Järve, plus an e-commerce storefront with same-day courier delivery across Ida-Virumaa county, serving individual consumers and local corporate clients with cut flowers, bouquets, arrangements, and office plants.

Ownership category

akta.pro rank

Product category

Retail Floristry

NAICS

Florists (45931), Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (42493), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industries

Event Floral Design & Arrangements (HSACAOAA), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG), Floral Preservation & Keepsake Services (HSACAOAL), Bridal Party & Group Beauty Services (HSALALAC)

Keywords

• Retail floristry services
• Flower delivery
• Corporate floral arrangements
• Office plant supply
• Floristry wholesale

Headquarters

HQ city

Kiviõli

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Flower Sales: Direct sales of cut flowers, bouquets, potted plants, and floristry supplies to consumers through physical stores and e-commerce
2. Wholesale to Business Customers: Wholesale supply of cut flowers, potted plants, and floristry supplies to business clients including event florists and corporate customers
3. Custom Floral Arrangements: Bespoke floral arrangements for weddings, funerals, corporate events, and special occasions

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Hevami operates a retail and wholesale floristry business in Ida-Virumaa, Estonia, selling cut flowers, potted plants, custom bouquets, and floral arrangements through two physical stores (Kiviõli and Kohtla-Järve/Ahtme) and an e-commerce storefront with in-house courier delivery. The company serves individual consumers purchasing flowers for personal gifting, home decoration, and life events, as well as business customers ordering bulk and custom floral services for corporate events, conferences, and office plants. Additional offerings include funeral/mourning arrangements and preserved roses.

Product overview

Hevami is an Estonian retail and wholesale florist operating physical stores in Kiviõli and Ahtme (Kohtla-Järve) with a comprehensive e-commerce platform. The company offers cut flowers, potted plants, and floristry supplies for both individual and business customers. The product portfolio centers on customizable bouquets (Koostage oma lillekimp), pre-designed arrangements in various color themes, individual cut flowers (roses, lilies, chrysanthemums, carnations, lisianthus), flower arrangements, office plants, business/corporate floral services, and mourning arrangements. The offering is unified under the e-commerce and retail operations with same-day courier delivery available across Ida-Viru County municipalities.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Bouquet Builder (Koostage oma lillekimp) Online custom bouquet configurator letting customers select bouquet size, main flowers, and color palette for a personalized arrangement, available for retail and corporate gifting.
• Pre-designed Flower Bouquets (Lillekimbud) Ready-made bouquets in various color themes and sizes, available for direct purchase and courier delivery to local consumers and gift senders.
• Cut Flowers (Lõikelilled) Individual cut flower stems (roses, lilies, chrysanthemums, carnations, lisianthus) sold per stem for customers to build their own arrangements or purchase single-stem gifts.
• Flower Arrangements (Lilleseaded) Ready-made and custom floral arrangements including flower baskets, orchid presentations in decorative boxes, and bespoke creations for events and special occasions.
• Office and Indoor Plants (Kontoritaimed) Potted plants suitable for office and home environments, offered for purchase and rental to business and individual customers.
• Corporate / Business Client Flowers (Ärikliendile lilled) Bulk floral orders and customized floral services for corporate customers, covering conferences, thank-you events, hall decoration, and ongoing office plant supply.
• Mourning/Funeral Arrangements (Matuseseaded) Funeral wreaths and memorial flower arrangements prepared for mourning occasions, ordered by phone.
• Preserved/Sleeping Roses (Preserved ehk uinuvad roosid) Long-lasting preserved roses that maintain their appearance for an extended period without water, sold as keepsake gifts and decorative items.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• FlowerWebshopminorChannel Partner/ Reseller/ DistributorWholesale partner for cut flowers and floristry supplies. Hevami directs wholesale customers to FlowerWebshop platform for bulk orders.
• PlantsPlazaminorChannel Partner/ Reseller/ DistributorWholesale partner for indoor and outdoor plants. Hevami directs wholesale customers to PlantsPlaza platform for plant orders.
• Maksekeskus AScoreTechnology or IntegrationPayment service provider processing online payments through bank links. Handles secure payment processing for e-commerce transactions.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bloom & Wild: UK-headquartered online florist shipping letterbox flowers and bouquets across Europe. Comparable as a digital-first florist retailer targeting gifting occasions, though operating at much larger scale and with proprietary supply chain.
• ProFlowers: Online florist offering fresh flowers, plants, and gift baskets with delivery across multiple markets. Comparable to Hevami's e-commerce flower and gifting model with overlapping bouquet, plant, and corporate occasion product lines.
• Euroflorist: Pan-European online florist marketplace that aggregates local florists for delivery across multiple countries. Directly comparable to Hevami as an e-commerce florist serving both consumer gifting and B2B occasions, but at far greater geographic scale.
• Interflora: Global florist network delivering flowers via local partner florists in dozens of countries. Comparable to Hevami's retail and event floral offering, with a comparable reliance on local florist fulfilment for last-mile delivery.
• The Bouqs Co. Online florist sourcing direct from growers and delivering bouquets on subscription and on-demand. Comparable to Hevami's e-commerce bouquet offering and corporate/office plant subscriptions, though with farm-to-door proprietary supply.
• Fleurop: European flower delivery network operating across multiple countries through affiliated florists. Directly comparable business model to Hevami's bouquet and arrangement delivery service, with overlapping event and sympathy floral use cases.

Broad incumbents

• Teleflora: Large US florist delivery network delivering through affiliated local florists. Comparable to Hevami's network-facilitated delivery and gifting focus; a broader incumbent operating as a marketing/technology layer over local florist fulfilment.
• 1-800-Flowers: Large multi-brand online retailer of flowers, plants, and gifts in North America. Comparable in product mix (cut flowers, plants, gifting occasions, corporate) to Hevami, but operating as a broad e-commerce incumbent rather than a regional specialist.

Regional players

• Lilled.ee: Estonian online florist offering flower delivery across Estonia. Directly comparable regional peer to Hevami, with similar bouquet, e-commerce, and courier delivery model but broader national (rather than Ida-Virumaa-only) coverage.

Emerging players

• Plants.com: Online retailer specialising in houseplants and indoor plants with subscription options. Comparable to Hevami's office-plant and indoor-plant segment, with deeper specialisation in the plant (rather than cut-flower) category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/queensgardenlilled
• Instagraminstagram.com/queensgardenlilled

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hevami