Lemmikloomahoidja

What Lemmikloomahoidja does

Lemmikloomahoidja is an Estonian in-home pet care service operated by the private limited company OÜ Suurkoer (registry number 11226820) and founded in 2016 by Triinu Laigna. The company dispatches a small team of named caretakers — Triinu Laigna, Toomas Laigna, Kärt Kann, and Elena Valle, with up to five active during peak summer months — to perform in-home visits for cats, dogs, and exotic animals (rodents, rabbits, turtles, snakes) across the Tallinn and Harjumaa region. The service delivers feeding, cleaning, play, and companionship, and notably includes veterinary medication administration, which the company positions as an advantage over pet hotels; ancillary home-care tasks such as plant watering, mail collection, and supply restocking are bundled or offered as add-ons. There is no proprietary software platform: bookings are taken via phone (+372 56 94 32 96) and email ([email protected]), with an introductory Tutvumisvisiit visit, contract signing, and key handover as the onboarding flow.

The business operates a usage-based pricing model denominated in euros, with rates published on the website. Daily prices scale by visit frequency (1, 2, or 3 visits per day) and by zone (Tallinn at EUR 30/45/60 versus Harjumaa at EUR 40/55/70), with flat EUR 20 surcharges applied for under-24h bookings and weekend/holiday service, EUR 25 for a second medication dose, and a Tutvumisvisiit introductory visit at EUR 20/25. Payment is collected as advance prepayment. Go-to-market is direct-to-consumer, leveraging a brochure-style website (lemmikloomahoid.ee), Facebook and Instagram pages with pet photo content and customer testimonials, founder word-of-mouth referrals, and a 2018 earned-media placement in the national Estonian women's magazine Eesti Naine.

The company is privately held, founder-controlled, has no external equity or debt funding, no parent company, no subsidiaries, and no certifications. Customer evidence is concentrated on individual pet owners in Tallinn (Marika Piip, Hellar Bergmann, Kadi Aas, Loredana, Gerli, Alice, Maire), with testimonials emphasizing the stress-reduction benefit of in-home care, daily photo updates, and trust in the contract-based service.

Name

Lemmikloomahoidja

Legal name

OÜ Suurkoer

Website

https://lemmikloomahoid.ee

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Lemmikloomahoidja is an Estonian in-home pet care service (operating as OÜ Suurkoer) that dispatches a small team of named caretakers to Tallinn and Harjumaa households to feed, walk, and administer medication to cats, dogs, and exotic animals as an alternative to pet hotels.

Ownership category

akta.pro rank

Product category

Pet Care Services

NAICS

Pet Care (except Veterinary) Services (81291)

akta.pro industry

PRIMARYHSANAEAA

Drop-In Visits (Feeding, Water, Litter, Potty Breaks)

Home & Personal Services/Pet Grooming & Boarding Services/In-Home Pet Sitting

SECONDARYHSANAEAE

Medication Administration & Health Monitoring (Non-Veterinary)

Home & Personal Services/Pet Grooming & Boarding Services/In-Home Pet Sitting

SECONDARYHSANAEAG

Exotic & Small Pet In-Home Sitting (Birds, Reptiles, Rabbits, etc.)

Home & Personal Services/Pet Grooming & Boarding Services/In-Home Pet Sitting

Keywords

• In-home pet sitting
• Cat sitting services
• Dog walking
• Pet medication administration
• Exotic pet care

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Pet Sitting Visits: Time-based pricing for pet sitting visits at the customer's home. Pricing varies by visit frequency (1x, 2x, or 3x per day) and location (Tallinn vs Harjumaa). Additional fees apply for medication administration, holiday/weekend surcharges, and under-24h bookings. Payment is collected as advance prepayment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Lemmikloomahoidja provides in-home pet sitting visits for cats, dogs, and exotic animals (rodents, rabbits, turtles, snakes) in Tallinn and Harjumaa, Estonia. Services include feeding, cleaning, play, dog walking, medication administration, and supplementary home-care tasks such as plant watering and mail collection, delivered as 1-3 daily visits per pet owner's home.

Product overview

Lemmikloomahoidja is an in-home pet sitting service based in Tallinn, Estonia, operated by OÜ Suurkoer. The core product is a pet sitting service that allows pets to remain in their familiar home environment rather than being placed in pet hotels. The service portfolio includes cat sitting (Kassihoid), dog sitting (Koerahoid), dog walking (Koerte Jalutamine), exotic pet care for rodents, rabbits, turtles, and snakes, medication administration, and home care add-ons such as plant watering and mail collection. The company offers tiered pricing based on visit frequency (1-3 visits per day) and location (Tallinn vs Harjumaa), with special rates for medication administration and holiday/weekend services. The service model emphasizes reducing pet stress by maintaining familiar surroundings and routines, and differentiates from pet hotels by offering medication administration and personalized care.

Differentiator

Problem solved

Functional benefit

Products and services

• Lemmikloomahoidja In-Home Pet Sitting Service
• Cat Sitting (Kassihood)
• Dog Sitting (Koerahood)
• Dog Walking (Koerte Jalutamine)
• Exotic Pet Care (Eksootiliste loomade hoid)
• Medication Administration (Rohtude Manustamine)
• Home Care Add-ons (Koduhoolduse lisad)
• Tutvumisvisiit (Introductory Visit)

Quantifiable outcome

• Pets experience less stress in their home environment compared to pet hotels, especially cats who can suffer stress-related hair loss and appetite loss at boarding facilities

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Koertekool KratisminorStrategic or Co-development PartnerLemmingloomahoidja's pet sitters Triinu Laigna and Kärt Kann attend cat training courses at Koertekool Kratis, instructed by Laura Kiiroja, to improve their cat care and training skills. This knowledge is applied to caring for clients' cats.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Rover: Rover is a global online marketplace connecting pet owners with pet sitters and dog walkers for in-home pet care. It is comparable to Lemmikloomahoidja because both monetize in-home pet sitting and dog walking, although Rover operates a marketplace model rather than direct employment of sitters.
• PetBacker: PetBacker is an online pet care marketplace offering pet sitting, dog walking, boarding, and grooming across multiple countries. It competes for the same in-home pet care demand as Lemmikloomahoidja, with a comparable service menu (sitting, walking, overnight care, grooming add-ons).
• Gudog: Gudog is a European dog walking and pet care platform operating in several European markets with vetted local walkers. It is comparable to Lemmikloomahoidja because it competes for the same dog walking and in-home dog care spend in Europe and operates with a similar visit-based service model.
• TrustedHousesitters: TrustedHousesitters is a membership-based platform matching pet owners with sitters who stay in the owner's home. It competes with Lemmikloomahoidja for in-home pet care demand, particularly the overnight/long-trip segment, and competes for the same Tallinn-adjacent and broader European customer base.
• Wag!: Wag! is a US-headquartered pet care platform offering on-demand dog walking, pet sitting, and boarding services via a mobile app. It is comparable because it competes in the same dog walking and pet sitting category, even though Lemmikloomahoidja is a single-market direct provider rather than a platform.
• DogBuddy (Rover): DogBuddy (now part of Rover) is a European dog walking and pet sitting platform with strong presence in Spain, Italy, France, and Germany. It is comparable as a European in-home pet care marketplace competing for the same European pet-owning household budget.
• Pawshake: Pawshake is a European-based pet care marketplace offering pet sitting, dog walking, boarding, and house sitting across multiple countries. It is comparable to Lemmikloomahoidja because both serve traveling pet owners seeking in-home pet care, with overlap in cat sitting, dog walking, and in-home visit-based services.

Others

• PetCity: PetCity is an Estonian pet supplies retail chain. It is comparable as another Estonia-based pet care ecosystem player, although its core business is retail rather than pet sitting; the two could share customer overlap or partner for referrals.
• Koertekool Kratis: Koertekool Kratis is an Estonian dog and cat training school where Lemmikloomahoidja's sitters attend courses. It is comparable as an adjacent Estonian pet services provider in the same local ecosystem, although it focuses on training rather than sitting.

Broad incumbents

• Care.com: Care.com is a broad online marketplace for childcare, senior care, pet care, and housekeeping services. It is comparable as a broader incumbent where pet sitting is one of several care categories, competing for the same household services wallet.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lemmikloomahoid.ee
• Instagraminstagram.com/lemmikloomahoid.ee

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lemmikloomahoidja