ASHPAY INC.
ASHPAY INC. is a Canadian payment processing provider and official Elavon partner that resells Elavon's Converge platform, Ingenico and Poynt terminals, and MerchantConnect reporting to SMB merchants across retail, food service, professional services, and trades in Canada.
- Company typePrivate
- Founded1999
- HeadquartersLondon, Canada
- Headcount—
- GTM typeB2B
- OfferingServices
What ASHPAY INC. does
ASHPAY INC. is a privately held Canadian payment processing provider founded in 1999 and headquartered in London, Ontario. The company operates as an official channel partner and reseller of Elavon's global payment infrastructure, extending Elavon's Converge platform, MerchantConnect reporting portal, and PCI compliance tooling (via Sysnet) to Canadian merchants under the Ashpay brand. Its stated value proposition rests on local, multilingual 24/7/365 support, fast funding (including weekends and holidays), and a 25+ year operating history, positioning it as a relationship-driven alternative to direct acquirer relationships.
The company's product portfolio is organized around three in-person hardware lines and one online platform. Countertop offerings include the Ingenico TETRA DESK/5000 and iPP315 PIN Pad for retail, quick-serve, and professional service environments. Wireless/mobile offerings include the AXIUM DX8000, Poynt 5 (with an App Marketplace supporting Alipay, WeChat Pay, QuickBooks, FreshBooks, and Sage), and the Ingenico TETRA MOVE/5000. The Converge-based eCommerce product supports virtual terminal, recurring billing, invoicing, and up to 5,000 users. None of this technology is proprietary to Ashpay; the differentiation is in distribution, onboarding, support, and bundling rather than in core processing or terminal technology.
ASHPAY generates revenue primarily through transaction-based fees — interchange and discount rates — on credit, debit, contactless, and mobile-wallet payments. Pricing is quote-based, varies by business type, transaction volume, card type, and card-present vs. card-not-present status, and is not publicly disclosed. Go-to-market is direct, via website quote requests, phone (1-855-814-1086; customer care 1-800-725-1243), and email ([email protected], [email protected]), supplemented by educational content marketing (Payments 101, Understanding Interchange, Chargeback Tips). Target customers are Canadian SMBs across retail, food service, professional services, transportation, and trades, with secondary outreach to mid-market and enterprise segments; no named enterprise logos or revenue concentration are disclosed.
ASHPAY INC. firmographics
Firmographics- Name
- ASHPAY INC.
- Legal name
- Ashpay
- Website
- https://ashpay.ca
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Short description
- ASHPAY INC. is a Canadian payment processing provider and official Elavon partner that resells Elavon's Converge platform, Ingenico and Poynt terminals, and MerchantConnect reporting to SMB merchants across retail, food service, professional services, and trades in Canada.
- Ownership category
- akta.pro rank
ASHPAY INC. industry classification
Industry- Product category
- Payment Processing Services
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- akta.pro primary industry
- Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)
- akta.pro secondary industries
- Integrated Payment Processors (PSP/Acquirer) (FSAMABAA), Integrated POS Payments (ISVs & Vertical POS Platforms) (FSAMADAD), Merchant Acquiring & Processing Platforms (BPAMAFAB)
Keywords
Where ASHPAY INC. is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
ASHPAY INC. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Transaction Processing Fees: ASHPAY generates revenue through transaction-based discount rates and interchange fees charged to merchants for processing credit card, debit card, and mobile payments. Transaction rates vary based on business type, transaction volume, card type (rewards cards carry higher rates), and acceptance method (card-present vs. card-not-present).
- Payment Processing Services: Revenue derived from providing payment processing infrastructure including authorization, settlement, and funding services. Funds are typically deposited next business day after batch close. American Express OptBlue program allows Amex transactions to be included with Visa/MasterCard/Discover deposits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Custom pricing based on business profile and transaction characteristics |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
ASHPAY INC. product offering
Product offeringCore offering
ASHPAY INC. is a Canadian payment processing provider and official Elavon channel partner that supplies POS hardware (countertop and wireless terminals), eCommerce payment processing via Converge, Converge Billing and Invoicing, and MerchantConnect back-office tools to businesses across Canada. The company resells Elavon's payment processing infrastructure combined with value-added services such as PCI compliance tools (Sysnet Portal) and 24/7 multilingual customer support for Canadian merchants.
Product overview
ASHPAY INC. is a payment processing provider and official Elavon partner operating a multi-product portfolio of POS and eCommerce payment solutions. The offering is organized around three core hardware product lines — Countertop Terminals (Ingenico TETRA DESK/5000, iPP315 PIN Pad), Wireless Terminals (AXIUM DX8000 Series, Poynt 5, Ingenico TETRA MOVE/5000) — supplemented by two online/hosted software platforms: Converge (eCommerce payment processing and virtual terminal) with its sub-product Converge Billing and Invoicing, and MerchantConnect (online account management and reporting). A PCI compliance tool via the Sysnet Portal is also offered as an add-on. The portfolio covers in-person, wireless/mobile, and online payment acceptance, all powered by Elavon's payment network infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Counterpoint Terminals
Quantifiable outcome
- Fast funding available within hours including weekends and holidays
- +2 more outcomes
Companies that use ASHPAY INC.
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
ASHPAY INC. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
ASHPAY INC. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ElavoncoreASHPAY is an official Elavon Partner, leveraging Elavon's global payment processing infrastructure, Converge payment gateway platform, and access to Elavon's network serving 1 million+ businesses worldwide. Elavon provides authorization, settlement, payment gateway services, and PCI compliance tools that ASHPAY resells and extends to Canadian merchants.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
ASHPAY INC. competitors and assessment
Company assessmentBroad incumbents
- Stripe: Stripe is a global payments platform providing online payment processing, POS, and developer APIs — competes with ASHPAY's Converge-based eCommerce offering and pressures it on price transparency and software integrations.
- Clover (Fiserv): Clover is a Fiserv-owned POS and merchant services platform offering countertop and wireless hardware with an app marketplace — directly overlaps ASHPAY's hardware-led SMB go-to-market.
- Global Payments: Global Payments is a large merchant acquirer and integrated payments provider operating globally — comparable to ASHPAY's role as an Elavon channel partner for SMB and mid-market merchants.
- PayPal (Braintree/Zettle): PayPal's Zettle POS and Braintree acquiring offer SMB hardware and online processing, competing with ASHPAY across both online and in-person payment acceptance.
- Square (Block): Square is a large, established merchant acquiring and POS platform offering countertop and wireless hardware plus integrated software — competing for the same Canadian SMB payment processing market as ASHPAY.
- Chase Merchant Services (JPMorgan): Chase Merchant Services is a large acquirer providing POS, eCommerce, and payment gateway services comparable to the Elavon/Converge infrastructure that ASHPAY resells.
Direct peers
- Helcim: Helcim is a Canadian payment processor and merchant acquirer serving SMBs with transparent interchange-plus pricing, POS hardware, and online processing — competing head-to-head with ASHPAY for the same Canadian merchant base.
- Moneris Solutions: Moneris is one of Canada's largest payment processors, offering POS terminals, eCommerce, and merchant acquiring services to SMBs and enterprises — directly comparable to ASHPAY's product portfolio and Canadian-only focus.
Emerging players
- SumUp: SumUp provides affordable mobile card readers and payment processing for SMBs and micro-merchants — competes with ASHPAY's wireless and countertop hardware offerings in the small-business segment.
- Lightspeed Commerce: Lightspeed is a Canadian-headquartered commerce platform with integrated POS hardware and payments for retail and restaurant SMBs — partial overlap with ASHPAY's restaurant/retail vertical focus.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ASHPAY INC. social profiles
Digital presenceASHPAY INC. compliance and trust
Trust signalCompliance2 records
ASHPAY INC. financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASHPAY INC. leadership team
Management profileNumber of profiles
Profiles1 record
ASHPAY INC. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASHPAY INC. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASHPAY INC.
What does ASHPAY INC. do?
ASHPAY INC. is a Canadian payment processing provider and official Elavon channel partner that supplies POS hardware (countertop and wireless terminals), eCommerce payment processing via Converge, Converge Billing and Invoicing, and MerchantConnect back-office tools to businesses across Canada. The company resells Elavon's payment processing infrastructure combined with value-added services such as PCI compliance tools (Sysnet Portal) and 24/7 multilingual customer support for Canadian merchants.
Is ASHPAY INC. a public or private company?
ASHPAY INC. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ASHPAY INC. founded?
ASHPAY INC. was founded in 1999.
Where is ASHPAY INC. based?
ASHPAY INC. is headquartered in London, Canada, in the North America region.
How does ASHPAY INC. make money?
Two revenue lines are on record. Transaction Processing Fees are the primary driver. The others are payment Processing Services.
Who are ASHPAY INC.'s main competitors?
Broad incumbents on record are Stripe, Clover (Fiserv), Global Payments, PayPal (Braintree/Zettle), Square (Block) and Chase Merchant Services (JPMorgan). Direct peers are Helcim and Moneris Solutions. Emerging players are SumUp and Lightspeed Commerce.
Does ASHPAY INC. have an API?
No public API is recorded for ASHPAY INC..
What industry is ASHPAY INC. in?
ASHPAY INC.'s product category is Payment Processing Services. Its primary akta.pro industry code is FSAGABAE, Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure, with a secondary code of FSAMABAA, Integrated Payment Processors (PSP/Acquirer). Its NAICS code is 522320.