True Blue Golf Course Club

What True Blue Golf Course Club does

True Blue Golf Club is an 18-hole championship public golf course located in Pawleys Island, South Carolina, designed by the late architect Mike Strantz and opened in 1998. It operates as a daily-fee course with a sister-property relationship to Caledonia Golf & Fish Club, and serves primarily destination golfers visiting the Myrtle Beach/Pawleys Island corridor, alongside a base of local members and tournament participants. The property generates revenue from multiple streams: green fees (positioned in the $89–$129 per-round range), annual memberships, multi-course golf vacation packages distributed through Caledonia Golf Vacations, on-site dining at the Grillroom, pro shop retail (recognized as a 2026 AGM Platinum Top 100 Golf Shop), instruction via the Steve Dresser Golf Academy, and differentiated on-course transportation offerings including GolfBoards and SoloCarts.

Operationally, the club is integrated into the Waccamaw Golf Trail and Hammock Coast Golf Trail destination marketing efforts, and it hosts a meaningful calendar of competitive and amateur events — most notably the 2026 Golfweek/Stifel Spring Challenge paired with a Haskins Women's Intercollegiate exemption, the Barstool Classic, and recurring collegiate and high-handicap tournaments such as the Style Driver Fall Classic (700 players) and gatherings involving up to 38 NCAA Division I programs. The club has received sustained national recognition across Golf Digest, Golf Magazine, and Golfweek state and national rankings, and was named a USA Today Top 10 Golf Course Restaurant in 2026, indicating that food and beverage functions as a distinct revenue vertical rather than a pure amenity.

Technology footprint is limited: the Steve Dresser Golf Academy uses TrackMan launch monitors for instruction, but there is no disclosed proprietary AI/ML system, dynamic pricing engine, or data flywheel. The business model is a diversified single-property hospitality operation with distributed demand from vacationing golfers, members, tournament organizers, and walk-in F&B and retail traffic, and no material customer concentration risk.

Name

True Blue Golf Course Club

Legal name

True Blue Golf Club

Website

https://truebluegolf.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

True Blue Golf Club is an 18-hole Mike Strantz-designed public golf course in Pawleys Island, South Carolina, generating revenue through green fees, memberships, Caledonia Golf Vacations packages, on-site dining, instruction at the Steve Dresser Golf Academy, and a recognized pro shop serving destination and member golfers.

Ownership category

akta.pro rank

Product category

Public Golf Course

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Retail-Eating Places (5812)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Public golf course
• Golf instruction
• Golf resort services
• Club amenities
• Event hosting

Headquarters

HQ city

Pawleys Island

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Green Fees and Tee Times: Core revenue from public play green fees with variable pricing based on season, time of day (AM/PM rates), and twilight periods. Course offers multiple tee box options.
2. Golf Packages: Stay-and-play packages through Caledonia Golf Vacations featuring multi-night accommodations and rounds at True Blue and Caledonia. Minimum 3-night stay and 3 rounds required for group bookings.
3. Memberships: Annual and seasonal memberships providing playing privileges at both Caledonia and True Blue with benefits including priority tee times and clubhouse access.
4. Pro Shop Merchandise: Fully-stocked pro shop offering golf equipment, apparel, and accessories. Recognized among Top 100 Golf Shops by AGM.
5. Dining (Grillroom): On-site restaurant serving breakfast, lunch, and brunch with signature dishes. Named in USA Today's Top 10 Best Golf Course Restaurants List.
6. Golf Instruction: Steve Dresser Golf Academy providing private lessons, group lessons, and club fitting using TrackMan technology and video analysis.
7. GolfBoard Rentals: $29 fee for GolfBoard usage during rounds, including safety video and liability waiver.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

True Blue Golf Course Club operates a championship 18-hole public golf course designed by Mike Strantz in Pawleys Island, South Carolina. The club complements its core golf product with an 18-acre practice facility, an on-site restaurant (True Blue Grillroom), a golf academy led by Steve Dresser, a pro shop, and event hosting for weddings and corporate outings. Members, resort guests, and walk-up public play are the principal customer bases.

Product overview

True Blue Golf Course Club is a single-property golf destination offering an 18-hole championship golf course as its core product, complemented by dining (True Blue Grillroom restaurant), golf instruction (Steve Dresser Golf Academy), equipment rentals (GolfBoards, SoloCarts), merchandise (Golf Shop), and event services (weddings, corporate events). The club operates vacation packages through Caledonia Golf Vacations and offers membership programs that provide reciprocal access to sister property Caledonia Golf & Fish Club. The property opened in 1998 and is part of the Waccamaw Golf Trail in Myrtle Beach, South Carolina.

Differentiator

Problem solved

Functional benefit

Products and services

• True Blue Golf Club - 18-Hole Championship Course
• Steve Dresser Golf Academy
• True Blue Golf Memberships
• True Blue Grillroom
• 18-Acre Practice Facility
• True Blue Golf Shop
• Weddings and Private Events
• GolfBoard Rentals
• SoloCart Rentals
• Gift Cards

Quantifiable outcome

• Golfweek Top 100 Resort Course ranking - recognized among America's elite public courses
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Haskins FoundationminorStrategic or Co-development Partner · 5 April 2026Partnered with Golfweek to expand women's exemption opportunity in the Golfweek/Stifel Spring Challenge. The women's tournament now offers exemption into the inaugural Haskins Women's Intercollegiate scheduled for October 2026.
• Caledonia Golf VacationscoreChannel Partner/ Reseller/ DistributorPrimary distribution partner for golf vacation packages featuring True Blue and Caledonia. Manages stay-and-play bookings, accommodation partnerships, and package sales for traveling golfers. Represents the main GTM channel for vacation golfers visiting the Myrtle Beach area.
• Steve Dresser Golf AcademycoreStrategic or Co-development PartnerLongest-running golf school in Myrtle Beach (since 1989) operating on True Blue property. Provides instruction, club fitting, and training facilities using TrackMan technology. Well-known PGA professional staff enhance course's value proposition for improvement-focused golfers.
• Waccamaw Golf TrailminorGTM or Marketing PartnerMarketing collective of 12 world-class golf courses in the southern Myrtle Beach area. Includes True Blue among prestigious designs like Caledonia, Heritage Club, TPC Myrtle Beach. Provides cross-promotional marketing and trail branding for destination golfers.
• GolfweekcoreStrategic or Co-development PartnerGolf media partner for collegiate tournament hosting. True Blue has hosted multiple Golfweek collegiate events including the Golfweek Fall Challenge and Golfweek/AGT Intercollegiate. Golfweek rankings provide significant marketing credibility and brand elevation.
• Hammock Coast Golf TrailminorGTM or Marketing PartnerRebranded golf trail providing access to unforgettable courses in the Pawleys Island/Murrells Inlet area. True Blue and Caledonia are featured properties in this destination marketing initiative.
• StifelminorGTM or Marketing PartnerSponsor of Golfweek/Stifel Spring Challenge collegiate golf tournament hosted at True Blue. Tournament offers winning teams exemption into the Augusta Haskins Award Invitational with Masters practice round tickets.
• Barstool Sports (Barstool Classic)minorGTM or Marketing PartnerBarstool Classic Presented by Truly - annual nationwide golf event series kicking off at True Blue. Fifth season event with teams of two playing four-ball format. Top teams advance to Championship with $10,000 prize.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• TPC Myrtle Beach: Premium-brand TPC-tier public course in the Murrells Inlet/Conway corridor of the Myrtle Beach market, competing directly for destination golfers and corporate outings.
• Litchfield Country Club: Semi-private Pawleys Island course offering stay-and-play access through Myrtle Beach golf packages, serving an overlapping vacationing-golfer customer base.
• Pine Lakes Country Club: "The Granddaddy" Myrtle Beach public course operating a similar tee-time, package, and membership model targeting vacationing golfers.
• The Dunes Golf & Beach Club: Historic Myrtle Beach private club with limited public play; competes for prestige and high-end destination golfers on the Grand Strand.
• Pawleys Plantation Golf & Country Club: Jack Nicklaus-designed Pawleys Island course and fellow member of the Waccamaw Golf Trail, competing for the same package-booked vacation golfer.
• Barefoot Resort & Golf: North Myrtle Beach resort featuring four designer courses, offering comparable stay-and-play packages with on-property villas and amenities in the same competitive set as True Blue.
• Heritage Club: Pawleys Island-area public-access course on the Waccamaw Golf Trail alongside True Blue, targeting the same Myrtle Beach vacation-golfer segment with package-based distribution.
• Caledonia Golf & Fish Club: Sister property sharing the same general manager (Bob Seganti), same Myrtle Beach operating group, same Mike Strantz design lineage, and bundled exclusively into Caledonia Golf Vacations packages — the most directly comparable course to True Blue.

Broad incumbents

• Kiawah Island Golf Resort: Larger South Carolina destination resort with multiple championship courses, lodging, and F&B — competes for the broader Southeast U.S. destination-golf trip rather than the same neighborhood, but represents the premium tier True Blue aspires to.
• Streamsong Resort: Florida destination golf resort featuring multiple modern, architect-designed courses, lodge, and F&B; benchmark for contemporary U.S. golf-resort destination experiences and pricing power.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/TrueBlueGolf
• Facebookfacebook.com/TrueBlueGolf
• Instagraminstagram.com/caledoniatruebluegolf
• LinkedInlinkedin.com/company/the-gingerbread-house

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about True Blue Golf Course Club