PAJO TRÜKIKODA

Name

PAJO TRÜKIKODA

Legal name

AS Pajo

Website

https://pajoprint.eu

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Stationery Product Manufacturing (322230), Printing (32311)

SIC

Commercial Printing (2750), Paperboard Containers & Boxes (2650)

akta.pro industry

PRIMARYIMAMAHAG

Stationery & Office Paper Products (notebooks, pads, forms)

Industrials, Manufacturing & Construction/Paper & Forest Products/Converted Paper Products (Corrugated, Bags, Labels, Stationery)

SECONDARYCRAFACAL

Office, Stationery & Craft Supplies DTC

Consumer Products & Retail/E-commerce & Marketplaces/Direct-to-Consumer (DTC) Brand E-commerce

Keywords

• Commercial printing services
• Offset and digital printing
• Custom printed products
• Web-to-print platform
• Business card printing

Headquarters

HQ city

Sindi

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Printed Products: One-time sales of custom-printed materials including business cards, invitations, calendars, promotional materials, packaging, and books. Customers can order standard products via web store or request custom quotes for larger quantities and special projects.
2. Design Services: Optional design assistance where customers can hire a designer to create or adapt designs for their printed products

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

PAJO TRÜKIKODA (AS Pajo) is an Estonian commercial printing company that produces custom printed materials on paper and cardboard using offset and digital printing technologies. Its portfolio includes business cards, calendars, advertising prints (flyers, brochures, posters, tickets, gift cards, menus, table tents, door hangers), office prints, stickers and labels, event stationery (invitations, place cards, programs), packaging, books, and periodicals. Customers order through the pajoprint.eu e-commerce store with online design tools or via custom quote for larger projects.

Product overview

PAJO TRÜKIKODA is an Estonian printing company (AS Pajo) with over 25 years of experience offering offset and digital printing services for high-quality periodicals, catalogs, books, and diverse advertising and packaging solutions. The company provides a comprehensive portfolio of print products organized into main categories: Calendars (including wall calendars UNO, TRIO, TRIO with advertising strip, poster calendars, and desk calendars), Business Cards (standard, eco-friendly, waterproof, and colored paper variants), Advertising Prints (flyers, brochures, posters, tickets, postcards, gift cards, menus, table tents, door hangers, chocolate boxes), Office Prints (forms, note blocks, envelopes, self-copying forms), Stickers and Labels (roll stickers, circular, oval, square, rectangular, hang tags), Event Prints (children's and adult birthday invitations, wedding invitations, place cards, table numbers, event programs, menus, Christmas cards), Notebooks (various themed sets with staple or spiral binding), and Custom Price Quotes for special projects. The company operates as a web-based e-commerce platform where customers can customize designs using online templates, upload their own designs, or request professional design assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Cards (Visiitkaardid) Printed business cards available in standard, eco-friendly recycled paper, waterproof, and colored paper variants; supports various sizes, glossy or matte lamination, and square or rounded corners. Target customers include businesses and professionals ordering identity cards.
• Eco-Friendly Business Cards (Visiitkaardid keskkonnasõbralikul paberil) Business cards printed on recycled paper for environmentally conscious branding.
• Waterproof Business Cards (Veekindlad visiitkaardid) Business cards designed for durability in outdoor or demanding conditions.
• Colored Paper Business Cards (Visiitkaardid värvilisel paberil) Business cards printed on colored paper stock for distinctive visual impact.
• Flyers (Flaierid) Flyers for marketing and promotional purposes, available in various sizes and paper weights.
• Brochures (Voldikud) Brochures and folded materials for comprehensive product or service presentations.
• Posters (Plakatid) Posters for events, advertising, and decorative purposes, available in paper, laminated, or PVC materials.
• Tickets (Piletid) Tickets for events, raffles, and admissions with customizable designs.
• Postcards and Thank You Cards (Postkaardid | Tänukaardid) Postcards and thank you cards for customer communication and appreciation.
• Gift Cards (Kinkekaardid) Gift cards with premium design options including unique codes and numbering for loyalty programs.
• Menus (Menüüd) Menu printing for restaurants, cafes, and events with durable lamination options.
• Double-Sided Table Tents (Lauarääkijad - kaks külge) Double-sided table tents for restaurant and event table information.
• Triple-Sided Table Tents (Lauarääkijad - kolm külge) Triple-sided table tents for enhanced table information display.
• Door Hangers (Ukse - kaelarääkijad) Door hangers for hotel, restaurant, or office door information.
• Chocolate Boxes (Šokolaadikarbid) Chocolate boxes for premium packaging and gift presentations.
• Office Forms (Blanketid) Official business forms and letterheads with company branding.
• Note Blocks (Märkmeplokid) Note blocks for office and business use with customizable branding.
• Envelopes (Ümbrikud) Branded envelopes in various sizes (C4, C5) for professional correspondence.
• Self-Copying Forms (Isekopeeruvad blanketid) Self-copying forms for multi-part document creation.
• Roll Stickers (Rullist kleebised) Roll stickers ideal for labeling products, jars, bottles, and automated labeling machines.
• Circular Stickers (Ümmargused kleebised) Circular stickers for branding, packaging, and promotional purposes.
• Oval Stickers (Ovaalsed kleebised) Oval-shaped stickers for labels and decorative applications.
• Square Stickers (Ruudukujulised kleebised) Square stickers for various product labeling needs.
• Rectangular Stickers (Ristkülikukujulised kleebised) Rectangular stickers for product information and branding.
• Hang Tags (Rippsildid) Hang tags for clothing, accessories, crafts, and gift items with string or pin attachment.
• Circular Hang Tags (Ümmargused rippsildid) Circular hang tags for distinctive product labeling.
• Children's Birthday Invitations (Laste sünnipäevakutsed) Children's birthday invitations with various themed templates available.
• Birthday Invitations (Sünnipäevakutsed) Birthday invitations in various designs including A6 and square formats.
• Wedding Invitations (Pulmakutsed) Wedding invitations with premium paper options and elegant designs.
• Place Cards (Kohakaardid) Place cards for wedding and event table seating arrangements.
• Table Numbers (Lauanumbrid) Table numbers for event and restaurant table identification.
• Event Programs (Ürituste kavad) Event programs and schedules for weddings and celebrations.
• Event Menus (Ürituste menüüd) Event menus for wedding and celebration dining.
• Christmas Cards (Jõulukaardid) Christmas cards for holiday greetings and corporate seasonal communications.
• Wall Calendar UNO (Seinakalender - UNO) Wall calendar showing one month at a time, with A4 header area for custom design, company logo, or advertising message, including red static date marker and Estonian and international holidays.
• Wall Calendar TRIO (Seinakalender - TRIO) Wall calendar displaying three months simultaneously (previous, current, next) for easy planning, with spiral binding and customizable A4 header area.
• Wall Calendar TRIO with Ad Strip (Seinakalendrid - TRIO reklaamribaga) TRIO wall calendar with additional 50mm advertising strip at the bottom for branding, combining practical calendar functionality with year-round brand visibility.
• Poster Calendar (Plakatkalender) Decorative poster calendar and practical annual planner consisting of 12 loose pages printed on 250g quality paper in 297x297mm format, combining interior design with time planning.
• Desk Calendar (Lauakalender) Desktop calendar providing daily overview and stylish desk decoration, containing 13 full-color pages (210x120mm) printed on 250g Silk paper with 355g cardboard base.
• Themed Notebook Sets (Vihikute komplektid) Sets of themed notebooks (e.g., Brave Dogs 6-pack, Funky Me 4-pack, Timeless 6-pack, Chrome and Classic Cars 6-pack) with staple or spiral binding, plus customizable DIY design sets.
• Custom Price Quote Service (Hinnapäring) Custom price quote service for special projects and large quantity orders, including books, catalogs, magazines, and bespoke packaging not covered by the standard web store catalog.
• Professional Design Services Optional design assistance where customers can hire a designer to create or adapt designs for their printed products.

Quantifiable outcome

• Over 2500 companies trust their printing needs to Pajoprint

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• HRXminorOthersLogistics partner for delivery services within Estonia and Europe
• DSVminorOthersLogistics partner for freight and transport services
• OmnivaminorOthersParcel locker and courier delivery partner for customer shipments across Estonia
• Nordic EcolabelingcoreOthersEnvironmental certification body granting Nordic Ecolabel for environmentally conscious production
• Forest Stewardship Council (FSC)coreOthersInternational certification organization ensuring responsible forest management in paper sourcing

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Solopress: UK-based online commercial printer with a heavily template-driven web store for business cards, flyers, and stationery. Compares to Pajoprint in product mix and SMB/DTC orientation, though UK-focused.
• Exaprint: French online commercial printer serving primarily the French-speaking market with business cards, flyers, brochures, and large-format print. Indirect competitor to Pajoprint's cross-border customers in Central Europe.

Direct peers

• WirMachenDruck: German online print shop focused on offset and digital printing for SMBs, with deep SKU coverage in flyers, business cards, and stationery. Comparable to Pajoprint in catalogue breadth and self-service targeting.
• Helloprint: European online print marketplace aggregating production capacity across multiple countries for SMBs. Similar SMB target customer and DTC e-commerce model to Pajoprint, with a much larger geographic footprint.
• Moo.com: Premium DTC business card and print brand (Letterhead, Flyer, Postcard). Direct overlap with Pajoprint's business card and small-format marketing print, with a similar template-based, design-led online ordering experience.
• Printall AS: One of the largest commercial printers in Estonia (Tallinn), offering magazines, catalogs, books, advertising materials, and packaging. Closest direct competitor in the Estonian web-to-print and offset/digital printing market alongside Pajoprint.
• Saxoprint: Online commercial printer (part of the vio:print network) offering business cards, flyers, brochures, and stationery across Europe and beyond. Comparable web-to-print player in the same mid-market SMB segment.
• Flyeralarm: Largest German online print company, offering business cards, flyers, brochures, posters, and packaging across Europe. Competes head-on with Pajoprint in standardized SMB print via a similar template-driven online store.
• Print24: European online print platform (Fogra-certified) offering business cards, brochures, posters, and large-format work across multiple countries. Direct pan-European competitor to Pajoprint's cross-border DTC offering.

Broad incumbents

• Vistaprint (Cimpress): Global web-to-print leader (Cimpress plc) serving SMBs with business cards, marketing materials, signage, and packaging. Sets the price and UX benchmark that smaller DTC printers like Pajoprint must compete against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pajoprint
• LinkedInlinkedin.com/company/pajoprint

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PAJO TRÜKIKODA