Yourtrainer Ag

What Yourtrainer Ag does

YourTrainer AG is a Swiss personal training services company founded in 2010 and headquartered at Winkelriedplatz 2 in Basel, with a secondary service footprint in Bern. The company operates a single physical studio near Basel SBB and delivers in-person personal training, nutrition counseling, mental coaching, combat sports training (via partner Dynamic Sports), and corporate fitness programs. Its service catalog is structured around three experience-tiered coaching products — Junior Coach at CHF 110/hr, Senior Coach at CHF 150/hr, and Master Coach at CHF 195/hr — alongside monthly coaching subscriptions (CHF 300-500/month), nutrition counseling packages (CHF 490 for two sessions plus one plan), and custom-priced corporate wellness contracts. The offering is supported by a small, multilingual team of approximately 8 coaches with specializations spanning bodybuilding, combat sports, functional training, women's fitness, and powerlifting, and language coverage across German, English, Spanish, French, Italian, Dutch, and Thai.

Beyond services, YourTrainer operates a proprietary e-commerce storefront selling its own YPSI-branded supplement line — including YPSI Weide Whey, YPSI Pure Glutamin, YPSI EPA DHA Omega-3, YPSI Magnesium Tri-Komplex, and themed Premium, Muscle Up, Health, Joint Support, and Weight Loss Bundles — alongside third-party products (Fruits & Greens by NutriDyn) and gift vouchers. Service delivery spans the Basel studio, on-site corporate engagements, partner locations (Dynamic Sports, CorpoSana), and online video training for clients outside the immediate Basel/Bern geography. The company is led by Managing Director Luis Miguel Peláez Pallardel and is an independent, founder-operated Swiss corporation (AG) with no institutional funding, no parent company, and no public revenue disclosure.

The business model is primarily direct-to-consumer with a B2B corporate fitness overlay: recurring revenue comes from multi-session packages (10er, 20er, 40er, and 100er Abos), monthly coaching subscriptions, and one-time payments for nutrition plans and supplement sales, with subscription-based discounting driving volume commitments. Pricing is fully transparent across the catalog. The company has no proprietary technology platform, no mobile application, no AI/ML capabilities, and no developer-facing surface — the customer-facing website is hosted on Wix and operational systems are standard small-business tooling. Competitive positioning rests on coach expertise, the YPSI retail brand, and a curated partner ecosystem rather than digital leverage or scale economics.

Name

Yourtrainer Ag

Legal name

YourTrainer AG

Website

https://yourtrainer.ch

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

YourTrainer AG is a Basel-based Swiss personal training company offering tiered coaching (Junior, Senior, Master), nutrition counseling, mental coaching, corporate fitness, and a YPSI-branded supplement e-commerce line, serving individual consumers and corporate clients across Basel, Bern, and online.

Ownership category

akta.pro rank

Product category

Personal Training Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Online/Remote Personal Training & Programming (HSADAAAM), Strength & Conditioning Personal Training (HSADAAAB), Strength & Conditioning / Athletic Performance Training (HSADAEAB), Weight Loss & Body Transformation Training (HSADAAAC)

Keywords

• Personal training services
• Nutrition counseling
• Corporate fitness programs
• Supplement e-commerce
• Mental coaching

Headquarters

HQ city

Basel

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Personal Training Sessions: Hourly personal training sessions at various coach tiers (Junior, Senior, Master) with discounted multi-session packages (1er, 10er, 20er, 40er, 100er Abos)
2. Coaching Programs: Monthly coaching subscriptions (CHF 300-500/month) for clients who train independently with regular checkups and progress monitoring
3. Nutrition Counseling: Nutrition consultation services with one-time plans (CHF 490 for 2 appointments + 1 plan) or ongoing 10-session subscriptions (CHF 150/appointment)
4. Supplement & Product Sales: Sale of YPSI branded supplements (proteins, amino acids, vitamins, minerals) and training bundles through e-commerce shop
5. Corporate Fitness Services: B2B corporate wellness programs including group training, seminars, workshops, and small group personal training for businesses

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

YourTrainer AG sells in-person and online personal training sessions, coaching, nutrition counseling, mental coaching, and combat sports training delivered by a team of qualified coaches from its Basel studio. It also offers a corporate fitness program for businesses and operates an e-commerce shop selling its YPSI-branded supplement line, supplement bundles, and gift vouchers.

Product overview

YourTrainer is a Swiss personal training studio operating at Winkelriedplatz 2, Basel, with services also available in Bern and online. The company operates a unified coaching platform offering tiered Personal Training services (Junior Coach at CHF 110/hr, Senior Coach at CHF 150/hr, and Master Coach at CHF 195/hr), supplemented by Nutrition Counseling (CHF 490 for 2 sessions + 1 plan), Mental Coaching, and Corporate Fitness programs. The company also operates an e-commerce Shop selling its own YPSI-branded supplement line (YPSI Magnesium Tri-Komplex, YPSI Pure Glutamin, YPSI EPA DHA Omega-3, YPSI Kollagen Komplex, YPSI Multi Komplex mit Zink, YPSI Chlorella Komplex, YPSI Amino Elektrolyt Komplex, YPSI Creatin Komplex, YPSI Multi Drink mit Zink, YPSI Vitamin DK Komplex, YPSI Kalium Magnesium Komplex, YPSI Weide Whey, YPSI Premium Reisprotein), bundle products (Premium Bundle, Muscle Up Bundle, Health Bundle, Joint Support Bundle, Weight Loss Bundle), third-party products (Fruits & Greens by NutriDyn), and gift vouchers. The service portfolio is rounded out by Combat Sports Personal Training and standard Coaching.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Training Personalized, individually adapted training sessions led by professional personal trainers at the studio in Basel, Bern, or online. Trainers create customized training plans, supervise execution, and regularly measure progress to adapt plans accordingly.
• Coaching Hybrid training program where clients train independently with periodic coach checkups, progress measurement, and ongoing training-plan adjustments. Includes initial max strength testing, weight, and skinfold measurement. Monthly subscriptions CHF 300-500/month.
• Ernährungsberatung (Nutrition Counseling) Data-driven nutritional counseling using body composition tests, performance assessments, and psychological evaluation to identify improvement potential. Includes vegetarian/vegan and gluten-free options. CHF 490 for 2 appointments plus 1 plan, or 10-session subscription at CHF 150/appointment.
• Personal Training Kampfsport (Combat Sports Personal Training) Personalized combat sports training available at Dynamic Sports gym in Basel or online, covering technique, conditioning, and athletic performance for beginners through professional athletes.
• Mental Coaching Mental coaching sessions available in Basel or online to support clients in sports, professional, or personal life contexts.
• Corporate Fitness Corporate wellness programs covering sports, nutrition, health, and lifestyle optimization, delivered through seminars, workshops, one-on-one sessions, and small-group personal training for companies in the Basel and Bern region.
• Premium Bundle Comprehensive supplement bundle combining multiple YPSI products. Priced at CHF 299.00 (standard CHF 328.20).
• Muscle Up Bundle Supplement bundle focused on muscle building and athletic performance. Priced at CHF 134.90 (standard CHF 148.60).
• Health Bundle Supplement bundle supporting general health and wellness. Priced at CHF 114.90 (standard CHF 124.60).
• Joint Support Bundle Supplement bundle targeting joint health and mobility. Priced at CHF 89.90 (standard CHF 99.80).
• Weight Loss Bundle Supplement bundle designed to support weight management goals. Priced at CHF 144.90 (standard CHF 158.60).
• YPSI Magnesium Tri-Komplex Vegan supplement combining three forms of magnesium (bis-glycinate, aspartate, citrate) for reducing fatigue and supporting nervous system function. Tested for doping substances. CHF 37.00.
• YPSI Pure Glutamin 100% pure glutamine powder; the most prevalent amino acid in muscle tissue. Vegan, free of additives, 500g (50 servings). CHF 22.50.
• YPSI EPA DHA Omega-3 Omega-3 fatty acid supplement (EPA 200mg, DHA 100mg per capsule) sourced from sustainably caught anchovies off Peru. 75% omega-3 content in triglyceride form. CHF 27.90.
• YPSI Kollagen Komplex Collagen supplement containing four patented bioactive collagen peptides (BODYBALANCE, FORTIGEL, TENDOFORTE, VERISOL) from Gelita AG. Supports connective tissue, skin, and joint health. CHF 61.50.
• YPSI Multi Komplex mit Zink Multi-vitamin and mineral supplement in capsules with a broad spectrum of vitamins, minerals, and amino acids. Company's bestseller, tested for doping substances. CHF 41.90.
• YPSI Chlorella Komplex Chlorella algae supplement combining Chlorella vulgaris and Chlorella pyrenoidosa in capsule form. Rich in chlorophyll and folic acid.
• YPSI Amino Elektrolyt Komplex Amino acid and electrolyte powder containing all essential amino acids with minerals including sodium, potassium, calcium, phosphorus, and magnesium. Tested for doping substances. 400g pack.
• YPSI Creatin Komplex Creatine supplement combining three forms (anhydrous creatine monohydrate, tri-creatine citrate, buffered creatine monohydrate) to increase physical performance during short-term high-intensity exercise. CHF 31.90.
• YPSI Multi Drink mit Zink Powder-based multi-vitamin and mineral drink in orange flavor offering broad-spectrum nutrients including CoQ10, green tea extract, PQQ, and resistant dextrin. Tested for doping substances. 180g (30 servings).
• YPSI Vitamin DK Komplex Vitamin D3 and K2 (MK-7 form) supplement in MCT oil with pipette for easy dosing. Tested for heavy metals, vegetarian. CHF 30.90.
• YPSI Kalium Magnesium Komplex Mineral supplement combining potassium aspartate and magnesium aspartate in organic forms. 90 capsules. CHF 31.00.
• YPSI Weide Whey 100% grass-fed whey protein from pasture-raised French cows. Available in vanilla, chocolate, strawberry, and iced coffee flavors. 950g (19 servings). CHF 45.90.
• YPSI Premium Reisprotein Vegan rice protein powder designed to address typical taste and texture issues of rice protein. Fortified with coconut milk powder, xanthan, and cocoa. 1000g (33 servings).
• Fruits & Greens by NutriDyn Fruits and greens superfood supplement distributed by NutriDyn, listed in the YourTrainer online shop.
• YourTrainer Gutschein (Gift Voucher) Gift vouchers with selectable value between CHF 100 and CHF 500, usable on all YourTrainer services and products.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• CorpoSanaminorStrategic or Co-development PartnerPartner physiotherapy, osteopathy, and TCM (Traditional Chinese Medicine) clinic providing integrated health services. Located in Basel area.
• Dynamic SportsminorStrategic or Co-development PartnerCombat sports gym partner where YourTrainer coaches offer martial arts personal training sessions. Located in Basel.
• JFP CoachingminorStrategic or Co-development PartnerAthletic coaching partnership providing additional expertise for athletes seeking specialized training programs.
• MFTminorOthersFitness partner for equipment and training support in Basel region.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Gympass (Wellhub): Global corporate wellness platform that partners with gyms and PT studios to offer employee fitness benefits. Comparable because it directly competes for the same corporate fitness B2B budget YourTrainer targets.
• Urban Sports Club: European (Germany/Europe with Swiss presence) corporate fitness network offering multi-studio subscriptions. Competes with YourTrainer for both individual and corporate fitness customers in the DACH market.
• Bodystreet: European EMS (electrical muscle stimulation) personal training franchise with Swiss locations. Comparable as a premium, technology-enabled boutique PT studio competing for the same Basel-area clientele.

Regional players

• Mrs.Sporty: European (with Swiss presence) women-focused fitness franchise offering personal training and small-group coaching. Direct regional competitor to YourTrainer's Basel-based personal training service with a comparable boutique model.
• Kieser Training: Swiss-German strength training chain focused on machine-based, data-driven strength workouts. Comparable because it offers subscription-based, individual-coaching-style training in the same Swiss/German market.
• Fit/CoachOnline: Swiss digital fitness and corporate wellness platform (formerly Fit at Work). Directly comparable to YourTrainer's Corporate Fitness offering as a B2B wellness provider in the Swiss market.
• Basefit: Swiss low-cost fitness chain with multiple Basel-area locations. Comparable regional fitness-services competitor, though operating a higher-volume, lower-touch model versus YourTrainer's premium PT.

Direct peers

• ALTER Functional Training: Swiss (Basel-based) boutique functional training and personal training studio offering individualized coaching programs. Direct competitor operating in the same Basel market with comparable PT and small-group offerings.

Emerging players

• BetterMe: Global digital coaching platform offering personalized training, nutrition, and mental wellness subscriptions. Comparable to YourTrainer's monthly coaching subscription model but at a digital scale.
• Freeletics: Munich-based digital fitness and AI-coaching platform with subscription-based training. Comparable as a subscription recurring-revenue online coaching alternative to YourTrainer's remote PT and coaching subscriptions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/YourTrainer.ch
• LinkedInlinkedin.com/company/yourtrainer-pt
• Instagraminstagram.com/yourtrainer.ch

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yourtrainer Ag