The Woodman Mansfield Co
Woodman Mansfield Company is a privately-held, commission-based health insurance agency in Gorham, Maine, providing Medicare consulting, CoverME.gov marketplace enrollment, Social Security referral support, and ancillary products to Maine residents through a father-daughter licensed-agent team.
- Company typePrivate
- Founded2022
- HeadquartersGorham, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
The Woodman Mansfield Co firmographics
Firmographics- Name
- The Woodman Mansfield Co
- Legal name
- Woodman Mansfield Company
- Website
- https://woodmanmansfieldco.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Woodman Mansfield Company is a privately-held, commission-based health insurance agency in Gorham, Maine, providing Medicare consulting, CoverME.gov marketplace enrollment, Social Security referral support, and ancillary products to Maine residents through a father-daughter licensed-agent team.
- Ownership category
- akta.pro rank
Where The Woodman Mansfield Co is headquartered
LocationHeadquarters
- HQ city
- Gorham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Woodman Mansfield Co business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Insurance Commission (Medicare, ACA, Ancillary): The company earns commissions from insurance carriers when clients successfully enroll in coverage. Compensation is paid by insurance companies upon completed enrollment and does not vary based on the specific plan selected, ensuring unbiased guidance. Additional revenue includes commissions from ancillary products (accident, cancer, dental, vision plans) and final expense/life insurance products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free Medicare consultation and enrollment support |
| Other | Pay-as-you-go | Free CoverME.gov marketplace enrollment support |
| Other | Pay-as-you-go | Low-cost Social Security consultation (referral partner) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
The Woodman Mansfield Co product offering
Product offeringCore offering
Woodman Mansfield Company is an independent, licensed insurance agency providing no-cost health insurance consulting to Maine residents across four service lines: Medicare guidance (Advantage, Supplement, and Part D plan comparisons and enrollment), CoverME.gov marketplace enrollment support as certified assisters, Social Security retirement planning via partnership with an RSSA-certified specialist, and ancillary coverage such as accident, critical illness, dental, and vision plans. The agency represents 20+ insurance carriers and is compensated exclusively through carrier-paid commissions upon completed enrollment, not through fees charged to clients.
Product overview
Woodman Mansfield Company is a licensed insurance consulting firm offering comprehensive health insurance solutions for Maine residents. The core offering consists of four main service lines: Medicare consulting (Medicare Advantage, Medigap/Supplement, and Part D drug coverage), CoverME.gov Marketplace enrollment support, Social Security retirement planning (via RSSA-certified partner Jacqueline Payne), and ancillary insurance products. The company represents multiple insurance carriers across Medicare Advantage (Aetna, Anthem, Cigna, Humana, Martin's Point, UnitedHealthcare, Wellcare), ACA/Marketplace plans (Community Health Options, Harvard Pilgrim, Mending), and life insurance (Foresters, GTL, Mutual of Omaha, Modern Woodmen). Additional supplemental coverage includes accident, critical illness, cancer, heart attack, stroke, dental, and vision plans through Aflac, Washington National, and Northeast Delta Dental. The company is compensated only when enrollment is completed, at no cost to clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Medicare Help Services
Quantifiable outcome
- Represents 20 insurance organizations offering dozens of products
Companies that use The Woodman Mansfield Co
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
The Woodman Mansfield Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Woodman Mansfield Co partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core, supporting and minor.
- AetnacoreMedicare Advantage and Medicare Supplement carrier represented by Woodman Mansfield. Plans available through this partnership vary by county and year.
- AnthemcoreMedicare Advantage and Medicare Supplement carrier represented by Woodman Mansfield. Plans available through this partnership vary by county and year.
- UnitedHealthcarecoreMedicare Advantage and Medicare Supplement carrier represented by Woodman Mansfield. Plans available through this partnership vary by county and year.
- HumanacoreMedicare Advantage and Medicare Supplement carrier represented by Woodman Mansfield. Plans available through this partnership vary by county and year.
- CignacoreMedicare Advantage and Medicare Supplement carrier represented by Woodman Mansfield. Plans available through this partnership vary by county and year.
- WellcarecoreMedicare Advantage and Medicare Supplement carrier represented by Woodman Mansfield. Plans available through this partnership vary by county and year.
- Martin's PointcoreMedicare Advantage and Medicare Supplement carrier represented by Woodman Mansfield. Regional carrier with focus on Maine market.
- Community Health OptionscoreACA/CoverME.gov marketplace carrier represented by Woodman Mansfield for Maine residents seeking marketplace coverage.
- Harvard PilgrimcoreACA/CoverME.gov marketplace carrier represented by Woodman Mansfield for Maine residents seeking marketplace coverage.
- MendingcoreACA/CoverME.gov marketplace carrier represented by Woodman Mansfield for Maine residents seeking marketplace coverage.
- Mutual of OmahasupportingFinal Expense and Life Insurance carrier partnership offering products including Medicare Supplement and final expense coverage.
- ForesterssupportingFinal Expense and Life Insurance carrier partnership offering supplemental insurance products.
- GTL (Guaranteed Trust Life)supportingFinal Expense and Life Insurance carrier partnership offering supplemental insurance products.
- Modern WoodmensupportingFinal Expense and Life Insurance carrier partnership. Also a professional affiliation member for fraternal insurance products.
- AflacsupportingAncillary products carrier for accident, cancer, heart attack, and stroke supplemental coverage.
- Washington NationalsupportingAncillary products carrier for supplemental health coverage including accident and critical illness plans.
- Northeast Delta DentalsupportingDental insurance carrier partnership offering standalone dental plans for individuals and families.
- Jacqueline Payne, RN, RSSAcoreRegistered Nurse, Licensed Insurance Broker, and Registered Social Security Analyst (RSSA) providing Social Security and retirement planning services. Extended team member who receives referrals from Woodman Mansfield for clients needing specialized retirement guidance beyond health insurance.
- Advanced Diabetes Supply (ADS) / Haley CampbellsupportingDiabetes supply specialist who helps clients navigate Medicare coverage for glucose monitors, insulin pumps, and other diabetes supplies. Haley Campbell handles paperwork and ensures supplies ship to clients' homes.
- Brock PartnerssupportingUpline support organization providing back-office support, training, and resources for insurance agents.
- Keller WilliamsminorBusiness partner relationship for cross-referrals between insurance and real estate services.
- Sebago Lakes Chamber of CommercesupportingLocal chamber membership providing community networking, business visibility, and referral opportunities within the Sebago Lakes region of Maine.
- BNI (Westbrook Business Partners)supportingBusiness networking group membership for generating referrals and building professional relationships with other local businesses.
- The Collective WIB (Women In Business)minorWomen in business networking group for professional connections and referrals within the local business community.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
The Woodman Mansfield Co competitors and assessment
Company assessmentRegional players
- Martin's Point Health Care: Maine-based regional health plan and provider offering Medicare Advantage and TRICARE plans. Comparable as a Maine-focused regional carrier competing for the same Medicare beneficiaries, both via the firm as an agent and via direct enrollment.
Emerging players
- Medicareful (by MediaAlpha): Digital Medicare lead-generation and enrollment platform serving independent agents and carriers. Comparable because it threatens to disintermediate small local agents like Woodman Mansfield by routing Medicare shoppers directly to scaled digital funnels.
- SmartFinancial Insurance: Online insurance comparison platform distributing ACA, Medicare, and ancillary products through a network of agents. Comparable as a competing digital funnel for the same Medicare and ACA marketplace customer segments.
Broad incumbents
- Goosehead Insurance: Public independent insurance agency franchisor offering personal and commercial lines across many carriers, including health and Medicare supplements. Comparable as a multi-carrier agency model; though Goosehead is broader, the franchise-local-agent structure parallels Woodman Mansfield's local-broker positioning.
- SelectQuote: Public, scaled direct-to-consumer insurance distributor specializing in Medicare, life, and supplemental products via phone and digital channels. Comparable as a competing Medicare enrollment intermediary that could pull the same Maine seniors away from local agents.
- eHealth: Online health insurance marketplace and broker offering Medicare, ACA, and ancillary plans through a digital platform. Comparable because it targets the same Medicare-eligible and marketplace customer with an increasingly self-service alternative to agent-led enrollment.
- HealthMarkets: Large national independent insurance agency/brokerage that connects individuals, families, and small businesses with health, Medicare, and supplemental plans across multiple carriers. Directly comparable because it competes for the same Medicare/ACA shopper with a multi-carrier model, but at vastly greater scale.
Direct peers
- Senior Market Sales (SMS): Independent marketing organization and brokerage specializing in Medicare, life, and retirement products for independent agents. Comparable as a competing partner/upline structure for Medicare-focused agents and a competitor for the same retiree customer in New England.
Others
- Maine State Health Insurance Assistance Program (SHIP): Free, federally funded state program providing unbiased Medicare counseling to Maine beneficiaries. Comparable because SHIP counselors deliver the same 'objective advisor' value proposition for free, directly competing with Woodman Mansfield's no-cost consulting service.
- Anthem Blue Cross and Blue Shield (Maine): Major carrier partner and also a competitor via its own direct-to-consumer sales channel for Medicare Advantage and ACA plans in Maine. Comparable because Anthem is simultaneously a carrier the firm represents and a direct sales competitor capturing the same shoppers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Woodman Mansfield Co social profiles
Digital presenceThe Woodman Mansfield Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Woodman Mansfield Co leadership team
Management profileNumber of profiles
Profiles2 records
The Woodman Mansfield Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Woodman Mansfield Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Woodman Mansfield Co
What does The Woodman Mansfield Co do?
Woodman Mansfield Company is an independent, licensed insurance agency providing no-cost health insurance consulting to Maine residents across four service lines: Medicare guidance (Advantage, Supplement, and Part D plan comparisons and enrollment), CoverME.gov marketplace enrollment support as certified assisters, Social Security retirement planning via partnership with an RSSA-certified specialist, and ancillary coverage such as accident, critical illness, dental, and vision plans. The agency represents 20+ insurance carriers and is compensated exclusively through carrier-paid commissions upon completed enrollment, not through fees charged to clients.
Is The Woodman Mansfield Co a public or private company?
The Woodman Mansfield Co is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Woodman Mansfield Co founded?
The Woodman Mansfield Co was founded in 2022. It employs 1 to 10 people.
Where is The Woodman Mansfield Co based?
The Woodman Mansfield Co is headquartered in Gorham, United States, in the North America region.
How does The Woodman Mansfield Co make money?
One revenue line is on record: insurance Commission (Medicare, ACA, Ancillary).
Who are The Woodman Mansfield Co's main competitors?
Martin's Point Health Care is listed as a regional player. Emerging players are Medicareful (by MediaAlpha) and SmartFinancial Insurance. Broad incumbents are Goosehead Insurance, SelectQuote, eHealth and HealthMarkets. Senior Market Sales (SMS) is listed as a direct peer. Others are Maine State Health Insurance Assistance Program (SHIP) and Anthem Blue Cross and Blue Shield (Maine).
Does The Woodman Mansfield Co have an API?
No public API is recorded for The Woodman Mansfield Co.