Xaviera
Xaviera is a Mexico City-based boutique PR and creative agency offering brand consulting, event production, social media management, and media relations primarily to fashion, luxury, beauty, and cultural brands in the Mexican market.
- Company typePrivate
- Founded-
- HeadquartersMiguel Hidalgo, Mexico
- Headcount11–50
- GTM typeB2B
- OfferingServices
Xaviera firmographics
Firmographics- Name
- Xaviera
- Legal name
- Xaviera
- Website
- https://xaviera.mx
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Xaviera is a Mexico City-based boutique PR and creative agency offering brand consulting, event production, social media management, and media relations primarily to fashion, luxury, beauty, and cultural brands in the Mexican market.
- Ownership category
- akta.pro rank
Xaviera industry classification
Industry- Product category
- Public Relations & Creative Services
- NAICS
- Graphic Design Services (54143), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Brand Activations & Experiential Campaign Design (MPAAAGAA)
Keywords
Where Xaviera is headquartered
LocationHeadquarters
- HQ city
- Miguel Hidalgo
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Xaviera business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- PR and Communications Services: Xaviera generates revenue through providing strategic PR services, creative direction, social media management, event production, and brand consulting to fashion, beauty, culture, and design brands.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Xaviera product offering
Product offeringCore offering
Xaviera is a boutique PR and creative agency that defines and projects brand images for fashion, beauty, luxury, culture, and design clients. It sells four service lines: Brand Consulting (strategy and image consulting), Events & Production (creative event ideation and execution), Digital Services (multi-platform presence and influencer coordination), and Media Relations (media selection, press relationships, and press materials). Engagements are customized per client and delivered on a professional services basis.
Product overview
Xaviera is a boutique PR agency that defines and projects brand images through strategic public relations and creative talent in fashion, music, beauty, culture, and design. The company operates under an independent philosophy and offers four interconnected service modules: Brand Consulting (brand strategy and image consulting), Events & Production (creative event production), Digital Services (multi-platform digital presence and influencer strategies), and Media Relations (traditional media management and press relationships). The platform is founded by its creators and provides personalized services designed specifically for each client.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Consulting Brand strategy and image consulting services for niche brands, identifying insights and opportunities to elevate brand presence within target audiences. Targeted at fashion, beauty, luxury, culture, and design brands in the Mexican market.
- Events & Production Creative event ideation and production for emerging brands and designers in the creative industry, featuring highly personalized and imaginative experiences with strong aesthetic value. Includes brand activations, pop-ups, product launches, and large-scale event coordination.
- Digital Services Digital presence design and multi-platform communication strategies including web, mobile, social networks, and digital influencer collaborations. Includes social media management, content production, and influencer coordination for brand campaigns.
- Media Relations Traditional media management including optimal media selection aligned with the brand's aesthetic, establishment of press relationships, and generation of brand materials for press. Targeted at fashion, beauty, luxury, culture, and design brands seeking editorial coverage in Mexico.
Companies that use Xaviera
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles2 records
Xaviera technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Xaviera partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- DecoupageminorXaviera handles PR strategy and communications needs for Decoupage, a fashion/lifestyle brand joining the Xaviera client community.
- ScalpersminorXaviera manages PR strategy for Scalpers, adding this brand to their portfolio of fashion clients.
- Barrio Santa FeminorXaviera handles PR and communications for Barrio Santa Fe cultural space, managing visibility and event promotion.
- AdrenoramacoreAdrenorama is a creative studio of filmmakers that collaborates with Xaviera on campaign productions. They worked together on the HYOKO brand campaign creating short films.
- NAUAminorNAUA is a co-working space that partners with Xaviera for events, talks, and activations. Xaviera promotes and participates in NAUA programming including VICE Takes Over NAUA event series.
- VICE MediaminorCollaboration with VICE Media on events and content creation at NAUA co-working space. Xaviera covered and participated in VICE Takes Over NAUA programming.
- i-D Magazine MexicominorXaviera participated in i-D magazine's content and events at NAUA, including a talk on conscious content by editor Monse Castelar.
- Revista 192minorXaviera collaborated with Revista 192 on a creative shoot for the magazine's 8th anniversary (Fixer Upper campaign).
- H&McoreXaviera worked as local campaign collaborators on the ERDEM x H&M collaboration, coordinating with Mexican influencers and celebrities for the global launch.
- Benetton MexicocoreXaviera directed Benetton Mexico's #YOSOYFIEL campaign, creating creative content highlighting brand ambassadors and loyalty program.
Recent moves6 records
Expansion highlights5 records
Xaviera competitors and assessment
Company assessmentBroad incumbents
- Ogilvy PR: PR arm of WPP-owned Ogilvy, with extensive Mexico presence across advertising and PR. Overlaps with Xaviera on creative campaigns, brand activations, and fashion/luxury accounts but operates as part of a much broader creative and advertising portfolio.
- FleishmanHillard: Omnicom-owned global PR network with Mexico operations serving consumer, lifestyle, and luxury brands. Overlaps on fashion/lifestyle PR and brand activations but operates as part of a broader corporate and consumer portfolio.
Direct peers
- LLYC: Originally Llorente & Cuenca, LLYC is the largest Spanish-language PR and communications network with deep operations across Mexico and LATAM. Directly comparable as it competes for the same fashion, luxury, and corporate communications briefs in the Mexican market, though at significantly larger scale.
- Burson Cohn & Wolfe (BCW): Global PR network (formed from Burson-Marsteller and Cohn & Wolfe) with established Mexico City operations serving multinational clients including luxury and lifestyle brands. Competes directly for the same Mexico-based luxury and fashion PR mandates.
- Weber Shandwick: Interpublic-owned global PR network with Mexico City operations serving consumer, luxury, and lifestyle clients. Comparable on the integrated communications and brand activation work that Xaviera provides.
- Edelman: Largest global PR firm with a long-established Mexico presence (Edelman Mexico), serving luxury, fashion, beauty, and lifestyle brands. Directly competes for the same Mexico-based brand communications mandates.
- Ketchum: Global communications consultancy with a significant Mexico office, serving consumer, luxury, and lifestyle clients. Directly comparable for fashion and luxury brand communications work in Mexico.
- Ruder Finn: Independent global PR firm with a Latin America practice serving lifestyle, luxury, and consumer clients. Comparable for the cross-border fashion/luxury communications work Xaviera performs for brands like Brunello Cucinelli.
- Porter Novelli: Global communications agency with Mexico operations focused on brand marketing, corporate communications, and consumer/lifestyle sectors. Directly comparable for the brand strategy and earned-media work Xaviera delivers to Mexican clients.
Regional players
- Marco Mijares Comunicación: Mexico-based boutique communications and PR firm serving lifestyle, fashion, and culture clients in Mexico. Comparable as a Mexico-focused boutique PR competitor to Xaviera with similar fashion/lifestyle client orientation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Xaviera social profiles
Digital presenceXaviera financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xaviera leadership team
Management profileNumber of profiles
Profiles1 record
Xaviera funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xaviera M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xaviera
What does Xaviera do?
Xaviera is a boutique PR and creative agency that defines and projects brand images for fashion, beauty, luxury, culture, and design clients. It sells four service lines: Brand Consulting (strategy and image consulting), Events & Production (creative event ideation and execution), Digital Services (multi-platform presence and influencer coordination), and Media Relations (media selection, press relationships, and press materials). Engagements are customized per client and delivered on a professional services basis.
Is Xaviera a public or private company?
Xaviera is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Xaviera founded?
Xaviera was founded in -1. It employs 11 to 50 people.
Where is Xaviera based?
Xaviera is headquartered in Miguel Hidalgo, Mexico, in the Latin America region.
How does Xaviera make money?
One revenue line is on record: PR and Communications Services.
Who are Xaviera's main competitors?
Broad incumbents on record are Ogilvy PR and FleishmanHillard. Direct peers are LLYC, Burson Cohn & Wolfe (BCW), Weber Shandwick, Edelman, Ketchum, Ruder Finn and Porter Novelli. Marco Mijares Comunicación is listed as a regional player.
Does Xaviera have an API?
No public API is recorded for Xaviera.
What industry is Xaviera in?
Xaviera's product category is Public Relations & Creative Services. Its primary akta.pro industry code is MPAAAGAA, Brand Activations & Experiential Campaign Design. Its NAICS code is 54143 and its SIC code is 7311.