Vortex Fitness
Vortex Fitness is a private Georgian fitness club chain operating three branches in Tbilisi, offering individual consumers gym memberships, personal training, and 12+ group class types via the PerfectGym platform and a companion mobile app.
- Company typePrivate
- Founded2024
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Vortex Fitness does
Vortex Fitness is a private fitness club chain headquartered in Tbilisi, Georgia, operated by the Georgian limited liability company Service Group International LLC (registration ID 406323982). The company runs three physical branches across Tbilisi — Leadersport Arena (University St. #2), Didi Dighomi (Mirian Melekh St. #64), and Gldani (Alex Gobronidze St. #7) — offering individual consumers gym access, personal training, and 12+ group fitness class types including Yoga, Pilates, Boxing, Zumba, HIIT, Aerobics, Body Ballet, and Georgian Dance Cardio. The branded entity's digital presence was launched in 2024 (per website copyright), and there is no public listing, exchange listing, or disclosed funding event in the available record; ownership appears fully private with no disclosed institutional investors.
The company's core technology layer is the third-party PerfectGym SaaS platform, which handles membership management, scheduling, and the client portal (vortex.perfectgym.com). A companion mobile application on iOS and Android allows members to purchase subscriptions, log visits, view group class schedules, and reserve spots. Distribution and marketing are concentrated on the company's own website, the mobile app, and an Instagram presence (@vortexfitness.ge); a channel partnership with FitPass adds an aggregator-driven acquisition lane.
The business model is consumer subscription-based. Revenue streams are (i) recurring monthly and multi-month membership subscriptions — Morning Subscription (07:00–15:00 access) priced at 119/129/149₾, Monthly Unlimited at 169/179/199₾, 3-Month Unlimited at 399/429/529₾, 6-Month Unlimited at 629/699/899₾, and 12-Month Unlimited at 1,019/1,099/1,599₾ — with three price points per tier corresponding to a single branch (Leadersport Arena or Gldani) versus all-branches access, and (ii) one-time single-visit passes at 39₾ (Leadersport Arena) and 49₾ (Gldani). Group classes are included with all tiers and single visits. Operating hours are 07:00–00:00 daily across branches, supported by 50+ trainers and a centralized phone support line. The customer base is exclusively individual consumer fitness members in Tbilisi; no enterprise or B2B segments are served.
Vortex Fitness firmographics
Firmographics- Name
- Vortex Fitness
- Legal name
- შპს სერვის გრუფ ინთერნეიშენალი (Service Group International LLC)
- Website
- https://vortexfitness.ge
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vortex Fitness is a private Georgian fitness club chain operating three branches in Tbilisi, offering individual consumers gym memberships, personal training, and 12+ group class types via the PerfectGym platform and a companion mobile app.
- Ownership category
- akta.pro rank
Vortex Fitness industry classification
Industry- Product category
- Fitness Club Services
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industry
- Power Yoga & Athletic Yoga Conditioning (HSADACAG)
Keywords
Vortex Fitness business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Gym Membership Subscriptions: Monthly and multi-month gym membership subscriptions with unlimited access to facilities and group classes
- Single Visit Passes: Single-visit passes for one-time gym access including unlimited facility use and group classes
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Visit |
| Subscription | Monthly | Morning Subscription |
| Subscription | Monthly | Monthly Unlimited |
| Subscription | Multi-year contract | 3-Month Unlimited |
| Subscription | Multi-year contract | 6-Month Unlimited |
| Subscription | Multi-year contract | 12-Month Unlimited |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Vortex Fitness product offering
Product offeringCore offering
Vortex Fitness operates a multi-branch fitness club chain in Tbilisi, Georgia, providing access to gym facilities, group exercise classes (12+ types including Yoga, Pilates, Boxing, Zumba, and HIIT), and personal training services delivered by 50+ certified trainers. Customers access the service through single-visit passes or recurring monthly and multi-month subscriptions purchased at any of the three branches, via the Vortex Fitness mobile app, or through the PerfectGym-powered web client portal.
Product overview
Vortex Fitness is a Georgian fitness club chain operating as a single unified brand across three physical locations in Tbilisi (Lidersport Arena, Didi Didube, and Gldani). The company offers digital access through its mobile app and web portal, which work alongside its physical gym facilities and group fitness classes. The core offering consists of gym access, personal training, and group exercise classes, available through various membership tiers ranging from single visits to annual subscriptions.
Differentiator
Problem solved
Functional benefit
Products and services
- Vortex Fitness Mobile App Free-to-download mobile application for iOS and Android that lets individual members purchase subscriptions and other services, log gym visits, view group class schedules, and reserve spots. Available to active members and FitPass users, who must contact reception to activate their account.
- Vortex Fitness Web Client Portal Online web client portal (vortex.perfectgym.com) powered by PerfectGym that allows customers to purchase gym memberships and manage their accounts remotely, complementing the in-branch purchase experience.
- Vortex Fitness Club — Multi-Branch Membership Recurring-access membership to Vortex Fitness Club's three Tbilisi locations (Leadersport Arena, Didi Dighomi, Gldani), granting entry to fitness floors, equipment, and all group classes, with tiers covering single visits, morning-only access, monthly unlimited, 3-month, 6-month, and 12-month unlimited plans. Pricing is differentiated by branch and by single-branch vs. all-branches access.
- Group Fitness Classes Over 12 scheduled group exercise classes per location including Yoga, Pilates, Boxing, Zumba, Intensive Cardio, H.I.I.T, Presses, Squats, Stretching, Aerobics, Body Ballet, and Georgian Dance Cardio, with schedules published online and reservable via the mobile app. Included at no extra cost with every membership tier and single-visit pass.
- Personal Training
Quantifiable outcome
- Group classes included with all membership types including single visits
Companies that use Vortex Fitness
Customer profileSegments2 records
Ideal customer profiles2 records
Vortex Fitness technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Vortex Fitness partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- FitPassminor
- PerfectGymcore
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Vortex Fitness competitors and assessment
Company assessmentDirect peers
- Fitness First: Global multi-branch fitness club chain offering memberships, group classes, and personal training. Comparable multi-location operating model and bundled class-inclusive membership structure to Vortex.
- Planet Fitness: Largest franchise fitness chain in the US with subscription-based multi-branch model. Comparable in scaling club operations on a tiered, low-friction membership structure targeting mass-market consumers.
- Basic-Fit: European multi-branch fitness club operator with subscription memberships and digital member apps. Highly comparable in combining physical club footprint with self-service mobile app-based member management.
- Anytime Fitness: Global 24/7 franchise fitness club chain with multi-branch reciprocal access. Comparable in providing members digital access across multiple locations via a single subscription.
- McFIT: Large European low-cost fitness chain with subscription-based multi-branch operations. Comparable scale and pricing-tier model, though positioned at lower price points than Vortex's premium tiers.
- World Class: Premium international fitness club chain with an established presence in Georgia/Tbilisi. Operates multi-branch memberships with group classes and personal training — the most direct in-market incumbent to Vortex Fitness.
- Gold's Gym: Globally recognized fitness chain operating franchised multi-branch clubs with memberships, group classes, and personal training. Comparable membership-club model with international brand positioning.
- FitPass: Corporate wellness and multi-gym access platform operating in Turkey/Georgia with which Vortex already has a channel partnership. Directly comparable as a fitness access intermediary competing for the same corporate member segment.
Broad incumbents
- ClassPass: Multi-studio fitness subscription marketplace offering access to gyms and classes. Operates one layer above Vortex in the value chain as a distribution platform, but competes for the same urban fitness consumer wallet share.
- Life Time Fitness: US-based premium multi-branch fitness operator with memberships, group classes, and personal training. Comparable in bundled class-inclusive premium membership model, though at materially larger facility footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Vortex Fitness social profiles
Digital presenceVortex Fitness financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vortex Fitness leadership team
Management profileNumber of profiles
Vortex Fitness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vortex Fitness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vortex Fitness
What does Vortex Fitness do?
Vortex Fitness operates a multi-branch fitness club chain in Tbilisi, Georgia, providing access to gym facilities, group exercise classes (12+ types including Yoga, Pilates, Boxing, Zumba, and HIIT), and personal training services delivered by 50+ certified trainers. Customers access the service through single-visit passes or recurring monthly and multi-month subscriptions purchased at any of the three branches, via the Vortex Fitness mobile app, or through the PerfectGym-powered web client portal.
Is Vortex Fitness a public or private company?
Vortex Fitness is a private company. It is classified as unknown and is currently operating.
When was Vortex Fitness founded?
Vortex Fitness was founded in 2024. It employs 1 to 10 people.
How does Vortex Fitness make money?
Two revenue lines are on record. Gym Membership Subscriptions are the primary driver. The others are single Visit Passes.
Who are Vortex Fitness's main competitors?
Direct peers on record are Fitness First, Planet Fitness, Basic-Fit, Anytime Fitness, McFIT, World Class, Gold's Gym and FitPass. Broad incumbents are ClassPass and Life Time Fitness.
Does Vortex Fitness have an API?
No public API is recorded for Vortex Fitness.
What industry is Vortex Fitness in?
Vortex Fitness's product category is Fitness Club Services. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADACAG, Power Yoga & Athletic Yoga Conditioning. Its NAICS code is 71394 and its SIC code is 7997.