Wulff & Konstali Aps
Wulff & Konstali is a privately held Copenhagen café chain, founded 2006, operating 10 locations serving self-composed brunch, breakfast, lunch, and event catering, supported by an in-house bakery and the Danish Organic Cuisine Label (bronze).
- Company typePrivate
- Founded2006
- HeadquartersCopenhagen, Denmark
- Headcount—
- GTM typeB2C
- OfferingServices
What Wulff & Konstali Aps does
Wulff & Konstali ApS is a privately held Danish café and catering chain founded in 2006 in Copenhagen. The company operates 10 physical locations across the Copenhagen metropolitan area — from Islands Brygge in the south to Bellevue and Hellerup in the north — plus a seasonal beach kiosk at Bellevue Strand. Its core product is a self-composed brunch concept that the company states it pioneered in Copenhagen and Denmark, where customers select either 5 (168 DKK) or 7 (198 DKK) dishes from over 22 varieties. The chain complements brunch with breakfast service, light lunch menus (sandwiches, salads, quiches), and a catering service ('Brunch ud af huset') that delivers within 20km of Rådhuspladsen for corporate and private events of 10 or more persons.
The business runs a vertically integrated model centered on its own bakery at the Lergravsvej (Amager) location, where fresh bread, sourdough, rye, croissants, and pastries are produced overnight and delivered to all stores each morning. All stores carry the Danish Organic Cuisine Label (Det Økologiske Spisemærke) at bronze level, indicating 30-60% organic ingredients. Revenue is generated through dine-in food and beverage sales at the cafés, catering deliveries, gift cards (physical and digital via order.lifepeaks.dk), and ancillary items such as a published cookbook. Distribution is exclusively direct-to-consumer across physical venues; the company maintains a simple digital footprint comprising a Squarespace website, Facebook, Instagram, and a monthly email newsletter. Ownership is founder-led, with no disclosed external funding, parent company, or institutional investors in the available record. The company has pursued a deliberate multi-year physical expansion, opening four new locations between 2024 and August 2025 (Bellevue, Vesterbro, Nordhavn, Carlsberg Byen).
Wulff & Konstali Aps firmographics
Firmographics- Name
- Wulff & Konstali Aps
- Legal name
- Wulff & Konstali ApS
- Website
- https://wogk.dk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Short description
- Wulff & Konstali is a privately held Copenhagen café chain, founded 2006, operating 10 locations serving self-composed brunch, breakfast, lunch, and event catering, supported by an in-house bakery and the Danish Organic Cuisine Label (bronze).
- Ownership category
- akta.pro rank
Wulff & Konstali Aps industry classification
Industry- Product category
- Café and Brunch Restaurant Services
- NAICS
- Limited-Service Restaurants (722513), Caterers (722320), Retail Bakeries (311811), Snack and Nonalcoholic Beverage Bars (722515)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Bakery Products (2050)
- akta.pro primary industry
- Breakfast & Brunch Fast Casual (THAFABAL)
- akta.pro secondary industries
- Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG), Drop-Off Catering & Boxed Meals (HSACAGAB), Dessert Cafes (Coffee + Desserts) (THAFADAH)
Keywords
Where Wulff & Konstali Aps is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices10 records
Markets served
Wulff & Konstali Aps business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Dine-in food and beverage sales: Revenue from selling breakfast, brunch, and lunch items directly to customers at 10 café locations across Copenhagen. Customers order from a menu and pay at the venue.
- Catering services: Brunch catering for private events and corporate gatherings. Minimum 10 persons at 198 DKK per person. Includes delivery within Greater Copenhagen.
- Gift cards: Digital and physical gift cards sold both in-store and online for gifting purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Brunch - 5 dishes |
| Unit Pricing | Pay-as-you-go | Brunch - 7 dishes |
| Unit Pricing | Pay-as-you-go | Early Bird Breakfast (weekdays 8-9am) |
| Unit Pricing | Multi-year contract | Catering - per person |
| Unit Pricing | Pay-as-you-go | Hot drinks (e.g., Caffe Latte) |
| Unit Pricing | Pay-as-you-go | Cold drinks |
| Unit Pricing | Pay-as-you-go | Alcoholic beverages |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Wulff & Konstali Aps product offering
Product offeringCore offering
Wulff & Konstali operates a 10-location café chain in and around Copenhagen serving a self-composed brunch (5 or 7 dishes selected from 22+ varieties), breakfast, and light lunch, supported by an in-house central bakery at Lergravsvej that produces fresh bread and pastries nightly for all locations. The company also offers off-premise brunch catering for private and corporate events and sells gift cards redeemable across the network.
Product overview
Wulff & Konstali is a Danish brunch restaurant chain offering a self-composed brunch experience across 10 locations in and around Copenhagen. The core offering includes customizable brunch (selecting 5 or 7 dishes from 22+ varieties), breakfast service, and lunch menus. The company operates its own bakery at the Lergravsvej location, producing fresh baked goods nightly for all stores. Supporting products include catering services for events (minimum 10 persons), gift cards, and a published cookbook. A seasonal Beach Bar operates at Bellevue Strand during summer months. The company holds the Danish Organic Cuisine Label (bronze level) indicating 30-60% organic ingredients.
Differentiator
Problem solved
Functional benefit
Products and services
- Self-Composed Brunch Customizable brunch served across all 10 Copenhagen-area cafés where guests select 5 dishes (168 DKK) or 7 dishes (198 DKK) from over 22 varieties spanning bakery items, eggs, dairy, meats, fish, salads, and sweet treats. Vegetarian, vegan, and allergy-friendly options are available; served weekdays 08:00-15:00 and weekends/holidays 08:00-16:00.
- Breakfast Service Light breakfast service available from 07:00-08:00 depending on location, including freshly baked goods from the in-house bakery, coffee, tea, and an Early Bird Breakfast set (75 DKK) served weekdays 08:00-09:00.
- Lunch Service Light and healthy lunch menu served throughout the day, including salads, grilled sandwiches, freshly made sandwiches, quiches, meatball dishes, grilled croissants, fresh juices, homemade lemonades, and coffee.
- Brunch Catering (Brunch ud af huset) Off-premise brunch catering for private and corporate events with a minimum of 10 persons at 198 DKK per person, including 7 dishes. Delivery is available within Greater Copenhagen (20 km radius of Rådhuspladsen) for a 695 DKK delivery fee, with dishes returned for washing. Self-pickup is offered from Lergravsvej, Bellevue, Nordhavn, Carlsberg Byen, and Hellerup locations.
- Gift Cards Digital and physical gift cards sold in-store and via the online storefront (order.lifepeaks.dk), redeemable at any Wulff & Konstali location.
- Bellevue Beach Bar Seasonal beachside café located at Bellevue Strand in Klampenborg. Open during summer months (weather permitting), serving BMO (butter, mayo, open-faced sandwich), homemade pastries, smoothie bowls, organic coffee, sandwiches, salads, and Oluf's ice cream. No reservations.
- Wulff & Konstali Cookbook ('Brunch – Til fester og hyggelige dage') Published cookbook titled 'Brunch - Til fester og hyggelige dage' (Brunch - For parties and cozy days), containing recipes for brunch dishes and baked goods, created in collaboration with the company's head chefs. Sold as a standalone retail product linked from the company website.
Quantifiable outcome
- 30-60% organic ingredients
- +1 more outcomes
Companies that use Wulff & Konstali Aps
Customer profileSegments2 records
Ideal customer profiles2 records
Wulff & Konstali Aps technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wulff & Konstali Aps partnerships and signals
Strategic signalScale indicators5 records
Recent moves12 records
Expansion highlights6 records
Wulff & Konstali Aps competitors and assessment
Company assessmentBroad incumbents
- Sticks'n'Sushi: Danish sushi/restaurant chain with multiple Copenhagen locations; not a brunch peer but a useful reference for premium Danish multi-location restaurant scaling and design-led positioning.
- Joe & The Juice: Danish-founded, now global juice/coffee/sandwich chain with a strong Scandinavian design identity; comparable on premium fast-casual beverage-and-light-food format and multi-country scale ambition.
Direct peers
- Paludan Bogcafé: Iconic Copenhagen café-bookstore serving brunch and light meals in a heritage setting; competes for the same brunch/lunch daypart customers and tourist foot traffic.
- Meyers Deli: Danish deli/café brand by Claus Meyer offering organic-driven brunch, lunch, and bakery items across multiple Copenhagen locations; closest peer on organic/quality positioning and multi-location format.
- Lagkagehuset: Large Danish bakery-café chain serving breakfast, lunch, coffee, and bakery items; comparable on café + in-house bakery + multi-location model in Denmark.
- Granola: Copenhagen café and brunch restaurant known for all-day breakfast and healthy brunch dishes; competes directly with Wulff & Konstali on brunch daypart and quality positioning.
- Mad & Kaffe: Copenhagen-based brunch/café concept offering plated brunch, sharing menus, and lunch in a design-led setting. Most direct competitor in the premium self-composed brunch category.
- Café Norden: Long-standing Copenhagen café serving brunch, lunch, and coffee at a central location; competes directly for the same tourist and local daytime café customer base.
- The Coffee Collective: Specialty Copenhagen coffee chain with multiple locations offering coffee and light food; comparable on multi-location Copenhagen café model and premium positioning, though narrower on food.
Regional players
- Kafkas: Copenhagen-focused café concept; smaller-scale regional player offering brunch and lunch in the same market, illustrating the density of brunch competition in Copenhagen.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Wulff & Konstali Aps social profiles
Digital presenceWulff & Konstali Aps compliance and trust
Trust signalCompliance1 record
Wulff & Konstali Aps financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wulff & Konstali Aps leadership team
Management profileNumber of profiles
Wulff & Konstali Aps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wulff & Konstali Aps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wulff & Konstali Aps
What does Wulff & Konstali Aps do?
Wulff & Konstali operates a 10-location café chain in and around Copenhagen serving a self-composed brunch (5 or 7 dishes selected from 22+ varieties), breakfast, and light lunch, supported by an in-house central bakery at Lergravsvej that produces fresh bread and pastries nightly for all locations. The company also offers off-premise brunch catering for private and corporate events and sells gift cards redeemable across the network.
Is Wulff & Konstali Aps a public or private company?
Wulff & Konstali Aps is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wulff & Konstali Aps founded?
Wulff & Konstali Aps was founded in 2006.
Where is Wulff & Konstali Aps based?
Wulff & Konstali Aps is headquartered in Copenhagen, Denmark, in the Europe region.
How does Wulff & Konstali Aps make money?
Three revenue lines are on record. Dine-in food and beverage sales are the primary driver. The others are catering services and gift cards.
Who are Wulff & Konstali Aps's main competitors?
Broad incumbents on record are Sticks'n'Sushi and Joe & The Juice. Direct peers are Paludan Bogcafé, Meyers Deli, Lagkagehuset, Granola, Mad & Kaffe, Café Norden and The Coffee Collective. Kafkas is listed as a regional player.
Does Wulff & Konstali Aps have an API?
No public API is recorded for Wulff & Konstali Aps.
What industry is Wulff & Konstali Aps in?
Wulff & Konstali Aps's product category is Café and Brunch Restaurant Services. Its primary akta.pro industry code is THAFABAL, Breakfast & Brunch Fast Casual, with a secondary code of THAFAFAG, Cafe-Bakeries (Bakery + Coffee/Foodservice). Its NAICS code is 722513 and its SIC code is 5810.