West Michigan Wellness Group

What West Michigan Wellness Group does

West Michigan Wellness Group (WMWG) is a fee-for-service mental health counseling practice founded in 2019 by Kevin DeKam and headquartered in Jenison, Michigan, with a second office in Byron Center co-located on the Corinth Reformed Church campus. The practice delivers outpatient psychotherapy to children, teens, adults, couples, and families across specialty areas including anxiety, depression, trauma, grief, addiction, premarital counseling, parenting and co-parenting support, Christian counseling, and psychotherapeutic yoga. Services are offered in person at the two offices and via telehealth, with extended-format "Counseling Intensives" (half-day, full-day, and multi-day sessions) targeting out-of-town clients and couples in crisis.

WMWG operates as a private professional services firm with no external funding, acquisitions, or parent company; ownership and operating control sit with founder Kevin DeKam. Revenue derives from session-based fees paid by individual clients, supplemented (rather than replaced) by the TJN Memorial Counseling Fund - a 2020 charitable vehicle administered through Corinth Reformed Church that subsidizes care for clients who cannot afford full cost. A secondary revenue line comes from speaking, training, and consulting engagements for churches, businesses, and leadership teams (e.g., Alles Law, Insignia Homes). Marketing is concentrated locally: website/SEO, a weekly email newsletter, and the "Through Rough Waters" podcast co-produced with WCSG Christian radio generate top-of-funnel demand, while a pastoral referral network and community partnerships close bottom-of-funnel conversions.

The underlying "technology" layer is minimal: a secure client portal (wmwg.clientsecure.me) handles scheduling, documents, and messaging. There is no public API, mobile app, AI tooling, or proprietary platform - differentiation rests on the multi-disciplinary clinical team (~14 licensed counselors including LPCs, LMFTs, LCSWs, a pastoral D.Min., and a psychotherapeutic yoga specialist), the faith-informed care model, and the no-one-turned-away subsidy mechanism. Geographic scope is intentionally bounded to West Michigan, with no disclosed plans for multi-state or national expansion.

Name

West Michigan Wellness Group

Legal name

West Michigan Wellness Group

Website

https://westmichiganwellnessgroup.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

West Michigan Wellness Group is a privately held, fee-for-service counseling practice founded in 2019 that delivers outpatient psychotherapy to children, teens, adults, couples, and families across two offices in Jenison and Byron Center, Michigan, and via telehealth, with a Christian worldview option and a subsidized-care fund.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

akta.pro secondary industries

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Corporate/Workplace Wellness Coaching (HSADAGAL)

Keywords

• Mental health counseling
• Couples therapy
• Trauma therapy
• Family counseling
• Addiction counseling

Headquarters

HQ city

Jenison

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Fee-for-Service Counseling: WMWG operates as a fee-for-service counseling practice. Clients pay for counseling sessions at standard rates, with financial support available through the TJN Fund for those who cannot afford full cost. Therapists reduce rates for subsidized cases, and the fund supplements the difference.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

West Michigan Wellness Group is a fee-for-service mental health counseling practice delivering individual, couples, family, and youth therapy through licensed professional counselors, marriage and family therapists, clinical social workers, and pastoral counselors. Services span anxiety, depression, trauma, grief, addiction, Christian counseling, psychotherapeutic yoga, premarital, parenting, co-parenting, and extended counseling intensives, with additional speaking, training, and consulting services for organizations.

Product overview

West Michigan Wellness Group is a fee-for-service counseling practice offering a comprehensive portfolio of mental health services through multiple delivery channels. The core offering consists of individual counseling for children, teens, and adults; couples and marriage counseling; and family counseling. These are supplemented by specialized treatment services including anxiety counseling, depression counseling, trauma therapy, grief counseling, addiction counseling, Christian counseling, psychotherapeutic yoga, stress management, premarital counseling, parenting support, co-parenting counseling, and counseling intensives (extended sessions). The organization also provides speaking, training, and consulting services for organizations. Supporting resources include a suicide prevention program, the 'Through Rough Waters' podcast (produced with WCSG radio), weekly wellness updates newsletter, and the Ted + Joe Newhof Memorial Counseling Fund for financial assistance. A secure client portal enables existing clients to manage appointments and communications. Services are delivered at two physical locations (Byron Center and Jenison) with telehealth options available.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counseling for Children and Teens One-on-one therapy for children and teens addressing emotional regulation, school-related struggles, anxiety, depression, grief, self-harm, relationship issues, behavior concerns, and life adjustments using play therapy, creativity, and interactive approaches.
• Individual Counseling for Adults One-on-one therapy for adults addressing stress, trauma, childhood wounds, faith and spirituality, career exploration, addiction, and life adjustments with tailored treatment approaches.
• Marriage and Couples Counseling Therapy for couples addressing parenting, trust issues, and building connection in a neutral, safe environment.
• Relationship and Family Counseling Counseling addressing family challenges, marriage issues, affair recovery, boundary struggles, premarital counseling, and co-parenting/divorce recovery.
• Anxiety Counseling Therapy for anxiety including constant worry, racing thoughts, panic attacks, physical symptoms, and sleep issues using cognitive-behavioral therapy, emotional regulation tools, and mindfulness.
• Depression Counseling Therapy for depression addressing sadness, hopelessness, decreased motivation, emotional numbness, sleep disturbances, and suicidal ideation using behavior activation and acceptance-based cognitive-behavioral therapies.
• Trauma Therapy Treatment for trauma including hypervigilance, emotional dysregulation, brain fog, dissociation, flashbacks, nightmares, and unhealthy coping using tailored trauma-informed approaches.
• Grief Counseling Support for grief and loss including sadness, disappointment, unmet expectations, and life changes, addressing physical, emotional, relational, cognitive, and spiritual aspects.
• Addiction Counseling and Support Counseling for addiction and substance abuse addressing underlying triggers and causes with multiple modalities across any stage of the addiction cycle.
• Christian Counseling Counseling incorporating faith and spirituality from a Christian worldview, respecting clients' right to determine the extent to which faith is incorporated.
• Psychotherapeutic Yoga Holistic approach integrating mind and body through mindfulness, intentional movement, breath work, grounding, and spinal movements for anxiety, depression, PTSD, trauma, and stress.
• Stress Management Counseling Therapy for stress using mindfulness, somatic/body work, Acceptance and Commitment Therapy, CBT, relaxation techniques, and psychotherapeutic yoga.
• Speaking, Training and Consulting Professional development for organizations covering leadership coaching, emotional intelligence, mindfulness, conflict resolution, trauma awareness, crisis response, anxiety/depression education, empathy, and burnout prevention.
• Premarital Counseling Counseling for engaged couples covering expectations, communication, love languages, family/in-laws, conflict resolution, roles/responsibilities, finances, and intimacy.
• Parenting Support
• Co-Parenting Counseling Counseling and support groups for separated or divorced families navigating co-parenting, with an 8-week curriculum on communication, boundaries, and conflict resolution.
• Counseling Intensives Extended, customized therapy sessions spanning half-day, full day, or multiple days for deeper work, ideal for couples in crisis, individuals, families, and out-of-town clients.

Quantifiable outcome

• Premarital counseling reduces divorce chances by 30-50%
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• WCSG (Christian Radio Station)coreGTM or Marketing PartnerWMWG partners with WCSG, a local Christian radio station, to produce and host the 'Through Rough Waters' podcast. The podcast explores mental health topics with a Biblical perspective, featuring licensed counselors, guests, and scripture. This platform extends WMWG's reach to listeners who may not otherwise seek counseling services.
• iUnderstand: Love HealsminorOthersLocal mental health resource referenced on WMWG's suicide prevention page. Provides education and support for suicide prevention and mental health awareness.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Pine Rest Christian Mental Health Services: Largest behavioral health provider in West Michigan, headquartered in Grand Rapids, offering outpatient counseling, residential, and psychiatric services with an explicit Christian heritage. Direct overlap in faith-integrated outpatient counseling in the same geography makes it the most comparable incumbent to WMWG.
• Network180: Kent County's community mental health authority, providing outpatient mental health and substance use services in the same Grand Rapids market as WMWG. Comparable as a regional outpatient mental health provider, though it serves a publicly funded population rather than a fee-for-service clientele.
• Mercy Health Behavioral Health (West Michigan): Hospital-affiliated outpatient behavioral health services operating across West Michigan including Grand Rapids. Comparable as a regional outpatient counseling provider with broader system affiliation, differing in being hospital-owned and insurance-driven.

Emerging players

• Charlie Health: Virtual intensive outpatient program (IOP) provider for teens and young adults. Comparable on the intensive, multi-hour therapy model that WMWG offers locally and on the youth/adolescent segment, though delivered virtually.
• Brightside Health: Telehealth outpatient mental health provider focused on depression and anxiety treatment. Comparable as a scaled outpatient counseling/psychiatry practice serving similar clinical conditions, but delivered virtually and in-network.
• Talkiatry: National virtual-first outpatient psychiatry and mental health practice that operates on an in-network insurance model. Comparable as a multi-clinician outpatient mental health practice, but at national scale and with a tech-enabled delivery model.
• Lyra Health: Employer-sponsored mental health platform providing outpatient counseling, coaching, and therapy. Comparable on the corporate/organizational training and employee counseling side of WMWG's business, but at much greater scale and through employer contracts.

Direct peers

• Arbor Circle: Michigan-based nonprofit providing outpatient counseling, family services, and substance use treatment across West and statewide Michigan. Direct peer in the same regional outpatient counseling and family therapy category as WMWG.
• Bethany Christian Services: Grand Rapids-headquartered faith-based organization offering counseling, family services, and trauma therapy. Comparable as a West Michigan-based Christian-affiliated counseling provider with overlapping family and trauma services.
• Thriveworks Counseling: Multi-state outpatient counseling practice offering individual, couples, family, and child therapy through a hybrid in-person and telehealth model. Closest direct analog to WMWG's private-pay, multi-clinician, multi-service-line outpatient counseling structure.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubewcsg.org/podcasts/through-rough-waters
• Facebookfacebook.com/groups/614032698063919
• LinkedInlinkedin.com/company/west-michigan-wellness-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Michigan Wellness Group