Connect Media
Connect Media is an Australian B2B media company that produces executive events, content, and marketing campaigns for enterprise brands seeking access to senior decision-makers. Founded in 2009 and based in Surry Hills, it serves clients including Microsoft, Oracle, SAP, and KPMG through flagship conferences, roundtables, and integrated annual campaigns.
- Company typePrivate
- Founded2009
- HeadquartersSurry Hills, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Connect Media does
Connect Media is an integrated Australian B2B media company founded in 2009 by Dominic Patterson and headquartered in Surry Hills, NSW. The company operates three core service lines: Event Production (flagship conferences and bespoke roundtables for 10-15 senior executives), Content Creation (2-3 minute executive video interviews, 500-600 word web articles, and 800-1,000 word insight reports), and Marketing Services (custom EDM campaigns, LinkedIn amplification, social media campaigns, and lead generation). These services are bundled into integrated annual campaign packages for clients seeking year-round executive engagement rather than one-off sponsorships.
The company serves enterprise B2B brands seeking access to senior decision-makers, with a client roster spanning technology (Microsoft, Oracle, SAP, Adobe, Workday, Monday.com, Shopify), professional services (KPMG, Deloitte, EY, PwC), financial services (Mastercard, Latitude), healthcare (Philips), telecommunications (Telstra), and retail (Australia Post). Revenue is generated through four streams: event sponsorship packages, delegate pass sales, content and marketing services, and recurring annual campaign engagements. Distribution is direct enterprise sales supplemented by partner co-hosting arrangements with major brands, and delivery is in-person across Australia with virtual digital packages.
The underlying technology stack is standard B2B media tooling — event production software, email marketing platforms, social media management, and content publishing systems — rather than proprietary technology. The principal asset is a proprietary executive database of 38,000+ contacts with 86% C-Suite seniority, built across 470+ events over 16 years and serving 3,700+ clients. The company is privately held by the founder with no external funding, operating exclusively in the Australian market.
Connect Media firmographics
Firmographics- Name
- Connect Media
- Legal name
- Connect Media and Communications Group Pty Ltd
- Website
- https://connectmedia.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Connect Media is an Australian B2B media company that produces executive events, content, and marketing campaigns for enterprise brands seeking access to senior decision-makers. Founded in 2009 and based in Surry Hills, it serves clients including Microsoft, Oracle, SAP, and KPMG through flagship conferences, roundtables, and integrated annual campaigns.
- Ownership category
- akta.pro rank
Connect Media industry classification
Industry- Product category
- B2B Events and Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- akta.pro primary industry
- Technology & Developer Conferences (MPAGAGAE)
- akta.pro secondary industry
- Technology & B2B PR (BPAFADAI)
Keywords
Where Connect Media is headquartered
LocationHeadquarters
- HQ city
- Surry Hills
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Connect Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Event Sponsorship: Revenue generated from brands sponsoring Connect Media's flagship events, roundtables, and branded forums. Sponsorship packages include speaker visibility, roundtable access, and post-event promotion.
- Delegate Passes: Revenue from individual registrations to attend events. Pricing includes Delegate Pass (in-person access to all sessions, refreshment breaks, networking lunches, drinks reception, and speaker presentations) and Digital Package (access to live content and on-demand recordings).
- Content & Marketing Services: Additional revenue from content creation services (executive video interviews, website articles, insight reports), custom EDM campaigns, social media campaigns, and bespoke event production.
- Annual Campaign Packages: Broader annual campaigns designed for clients who want more than one-off sponsorship, creating repeated presence, credibility and engagement across the year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Delegate Pass - In-person event attendance |
| One time/ perpetual license | Pay-as-you-go | Digital Package - Virtual event access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Connect Media product offering
Product offeringCore offering
Connect Media is an integrated B2B media company that produces executive conferences, bespoke roundtables, and flagship events, complemented by content creation (executive video interviews, web articles, insight reports) and digital marketing services (LinkedIn campaigns, EDM distribution). It sells event sponsorship packages, delegate passes, digital packages, and broader annual integrated campaigns to enterprise B2B brands.
Product overview
Connect Media is an integrated B2B media company delivering a portfolio of three core service lines: Event Production (custom flagship events and bespoke roundtables), Content Creation (executive video interviews, web articles, and insight reports), and Marketing Services (social media campaigns and EDM distribution). These services are combined into broader annual campaign packages for clients seeking ongoing executive engagement across sectors including retail, healthcare, financial services, energy, and technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Production
Quantifiable outcome
- 86% C-Suite Seniority at events
- +2 more outcomes
Companies that use Connect Media
Customer profileNamed customers28 records
Segments2 records
Ideal customer profiles2 records
Connect Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Connect Media partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Philips (Healthcare)corePhilips returned as a partner with Connect Media for a healthcare AI roundtable, providing clinical informatics and healthcare technology expertise for discussions on transforming healthcare with AI.
- MastercardcoreMastercard partnered with Connect Media to host a retail roundtable on data-led insights and personalisation. Mastercard provided payment technology and consumer insights expertise while Connect Media facilitated the executive discussion on future-proofing retail strategies.
- ContentfulcoreContentful partnered with Connect Media to host an executive roundtable on content management and retail efficiency. Contentful provided composable content platform expertise while Connect Media facilitated discussions on scaling content operations.
- Origin ZerocoreOrigin Zero partnered with Connect Media to host a sustainability roundtable on decarbonisation in action. Origin Zero provided clean energy and sustainability expertise while Connect Media facilitated the executive discussion on business decarbonisation strategies.
- Manhattan AssociatescoreManhattan Associates partnered with Connect Media to host a retail roundtable on unified commerce strategies. The event followed the release of their Unified Commerce Benchmark Index for Australia, with Manhattan providing supply chain and commerce technology expertise.
- BrightcovecoreBrightcove partnered with Connect Media to host a sports engagement roundtable following the Business of Sport Summit 2024. Brightcove provided streaming technology and sports strategy expertise while Connect Media facilitated the fan engagement discussion.
- MeltwatercoreMeltwater co-hosted the Corporate Affairs Summit with Connect Media, exploring AI's role in corporate communications. Meltwater provided media intelligence expertise while Connect Media managed the executive roundtable on AI as a strategic comms asset.
- PhilipscorePhilips partnered with Connect Media across three state-based healthcare roundtables (QLD, VIC, NSW) addressing modern healthcare delivery challenges. Philips provided healthcare technology and innovation insights while Connect Media facilitated the multi-state executive dialogue.
- DeloittecoreDeloitte co-hosted the healthcare roundtables with Philips and Connect Media across QLD, VIC, and NSW. Deloitte provided healthcare consulting expertise for discussions on workforce shortages and healthcare reform.
- SAPcoreSAP partnered with Connect Media to host the SAP x Enterprise Wide Retail Leaders Forum roundtable. SAP provided CX technology expertise while Connect Media facilitated the executive discussion on retail success strategies and customer value.
- Enterprise WideminorEnterprise Wide co-hosted the retail roundtable with SAP and Connect Media, providing CX and digital expertise for the discussion on retail challenges and customer experiences.
- Monday.comcoreMonday.com partnered with Connect Media to host a marketing leadership roundtable on creativity in business. Monday.com provided workflow and productivity platform expertise while Connect Media facilitated the executive discussion on creative management.
- ThoughtworkscoreThoughtworks co-hosted the Digital Leaders Forum with Connect Media, focusing on the Future of Customer Experience in the Age of AI. Thoughtworks provided digital leadership expertise while Connect Media managed event production, speaker acquisition, and content distribution.
- OraclecoreOracle partnered with Connect Media to host the CFO Agenda executive event with KPMG. Oracle provided cloud applications and finance transformation expertise, while Connect Media handled event production, audience engagement, and content creation for the roundtable discussion on strategic CFO leadership.
- KPMGcoreKPMG partnered with Connect Media and Oracle to host the CFO Agenda executive event. KPMG provided senior economist insights and finance transformation expertise, with Connect Media facilitating the executive roundtable discussion on economic headwinds and CFO strategic positioning.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Connect Media competitors and assessment
Company assessmentBroad incumbents
- CMO Australia: IDG-owned Australian B2B publication and event programme for chief marketing officers. Comparable as a broader B2B media property running events and content for senior marketing decision-makers, though backed by a global incumbent.
- Informa: Global B2B events, publishing and intelligence group operating large-scale conferences and content programmes across technology, finance, healthcare and retail. Comparable as a broad incumbent in the B2B events and content space Connect Media operates in, though with vastly greater scale and geographic reach.
- Ascential: International B2B media and events operator with brands in retail, finance and marketing intelligence. Compares as a broad incumbent in C-suite-oriented events and content marketing that Connect Media sells into.
- Reed Exhibitions Australia: Australian arm of global exhibition and conference operator running major B2B trade shows and conferences. Comparable as a broad incumbent in B2B event delivery serving enterprise clients across multiple verticals.
Direct peers
- B&T Magazine: Australian B2B publication and events operator covering marketing, advertising and media. Comparable as an ANZ-focused B2B media brand combining editorial, events and awards to reach senior marketing leaders.
- Which-50: Australian B2B media and research platform covering enterprise technology, marketing and digital transformation, with executive content and events. Comparable as an ANZ-focused B2B events and thought leadership platform targeting CIOs, CMOs and senior executives.
- Mumbrella: Australia-based B2B media brand covering marketing, media, advertising and technology with events, editorial content and industry awards. Directly comparable as an ANZ-focused B2B events and content company targeting marketing and technology decision-makers.
- ADMA (Association for Data and Marketing Australia): Australian industry body for data-driven marketing, running flagship events, awards and education programmes targeting senior marketing, CX and data leaders. Directly comparable in targeting Australian B2B marketing decision-makers through events and content.
- Quest Events: Australia-based B2B events and business media company producing award programmes, conferences and content for senior professional audiences. Directly comparable as an ANZ B2B events and content business with a similar C-suite targeting model.
Regional players
- CeBIT Australia: ANZ-focused enterprise technology exhibition and conference brand. Comparable as a regional B2B technology events business, though larger-scale and more exhibition-led than Connect Media's integrated content-and-sponsorship model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Connect Media social profiles
Digital presenceConnect Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Connect Media leadership team
Management profileNumber of profiles
Profiles8 records
Connect Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Connect Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Connect Media
What does Connect Media do?
Connect Media is an integrated B2B media company that produces executive conferences, bespoke roundtables, and flagship events, complemented by content creation (executive video interviews, web articles, insight reports) and digital marketing services (LinkedIn campaigns, EDM distribution). It sells event sponsorship packages, delegate passes, digital packages, and broader annual integrated campaigns to enterprise B2B brands.
Is Connect Media a public or private company?
Connect Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Connect Media founded?
Connect Media was founded in 2009. It employs 11 to 50 people.
Where is Connect Media based?
Connect Media is headquartered in Surry Hills, Australia, in the Oceania region.
How does Connect Media make money?
Four revenue lines are on record. Event Sponsorship is the primary driver. The others are delegate Passes, content & Marketing Services and annual Campaign Packages.
Who are Connect Media's main competitors?
Broad incumbents on record are CMO Australia, Informa, Ascential and Reed Exhibitions Australia. Direct peers are B&T Magazine, Which-50, Mumbrella, ADMA (Association for Data and Marketing Australia) and Quest Events. CeBIT Australia is listed as a regional player.
Does Connect Media have an API?
No public API is recorded for Connect Media.
What industry is Connect Media in?
Connect Media's product category is B2B Events and Marketing Services. Its primary akta.pro industry code is MPAGAGAE, Technology & Developer Conferences, with a secondary code of BPAFADAI, Technology & B2B PR. Its NAICS code is 5418.