PICKNBUY LTD

What PICKNBUY LTD does

PICKNBUY LTD operates PicknBuy24.com, an online marketplace exporting used Japanese vehicles, farm equipment, Chinese electric vehicles, and OEM automotive parts to international buyers across more than 100 countries, with primary demand concentrated in Africa (Tanzania, Kenya, South Africa, Zambia, Uganda, Zimbabwe, Malawi, Mozambique, Botswana), the Caribbean (Jamaica, Bahamas), and the Pacific (Papua New Guinea, New Zealand, Australia). The platform lists approximately 77,478 vehicles with 15,926 new arrivals, spans 50+ brands led by Toyota, Nissan, Honda, Suzuki, Mazda, and Subaru, and supports eight languages (English, Bengali, French, Portuguese, Spanish, Russian, Swahili, Chinese). Pricing is presented in USD with FOB and CIF calculations, a destination-specific shipping calculator, and optional warranty tiers at $0, $100, and $550. Content assets include a YouTube channel of vehicle walkthroughs and a long-running weekly "Car Advisor" column by Tamotsu Todoroki.

The underlying technology is a conventional e-commerce marketplace with structured inventory search (make, model, type, year, mileage, engine, fuel, seats, color, drivetrain, stock location), a deterministic total-price calculator, and CIF/FOB pricing presentation; the platform is operated by parent AGASTA CO., LTD., which coordinates vehicle procurement, inspections (JEVIC, EAA, QISJ, ATJ, BIVAC, Intertek), and export logistics. The go-to-market is direct-to-consumer via the website, supplemented by a dealer-only auction access portal (auction.picknbuy24.com), inland delivery services to landlocked African countries, and social channels (YouTube, Facebook, Instagram, Twitter). Revenue is generated through one-time vehicle sales, warranty fees, shipping and inland delivery charges, and ancillary add-ons (spare keys, stereo installation, maintenance packages); no subscription or recurring pricing is offered.

Name

PICKNBUY LTD

Legal name

PICKNBUY LTD

Website

https://picknbuy24.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

PicknBuy24.com is an online B2C/B2B marketplace exporting used Japanese vehicles, farm equipment, Chinese EVs, and OEM automotive parts to buyers across 100+ countries, primarily in Africa, the Caribbean, and the Pacific.

Ownership category

akta.pro rank

Product category

Used Vehicle Export

NAICS

Motor Vehicle Parts (Used) Merchant Wholesalers (423140)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Export & Cross-Border Fleet Resale (Compliance, Documentation) (TLABAKAJ)

akta.pro secondary industry

Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces (CRAFAHAO)

Keywords

• Used vehicle export
• Japanese used cars
• Online car marketplace
• International vehicle shipping
• Used car import platform

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Vehicle Sales: Primary revenue from sale of used Japanese vehicles to international customers. Vehicles are priced FOB (Free On Board) including car price and custom clearing costs in Japan. Additional revenue from optional warranty coverage (Extra Warranty $550 or Standard Warranty $100), shipping fees, and add-on services like spare keys and stereo installation.
2. Warranty Services: Optional warranty programs providing coverage for imported vehicles. Extra Warranty ($550) covers full claims, Standard Warranty ($100) with up to US$299 exemption clause, and No Warranty ($0) option.
3. Shipping and Logistics: International shipping services with costs varying by destination port, vehicle type (saloon, 4WD, wagon), and country. Includes freight, marine insurance, and inland delivery services to various African cities.
4. Add-on Services: Optional services including spare keys ($50-100), stereo installation (CD player from $300, DVD player from $550), maintenance packages, and refresh packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

PICKNBUY LTD operates PicknBuy24.com, an online direct-to-consumer platform that exports used Japanese vehicles to international buyers across 100+ countries, primarily in Africa, Asia, the Caribbean, and the Pacific. The platform offers a searchable inventory of approximately 77,478 vehicles, transparent FOB/CIF pricing with a destination-specific total cost calculator, optional warranty coverage (Extra, Standard, or None), international shipping coordination, and inland delivery to African cities. Vehicle procurement, inspection (JEVIC, EAA, QISJ, etc.), and export logistics are handled by parent operating company AGASTA CO., LTD.

Product overview

PicknBuy24.com operates as a unified online used car export marketplace connecting international buyers (primarily in Africa and Pacific regions) with Japanese used vehicle inventory. The platform integrates a core marketplace with auction access, warranty options, shipping logistics, and inland delivery services. Total inventory exceeds 77,000 vehicles across multiple brands (Toyota, Nissan, Honda, Mitsubishi, Mazda, Subaru, Suzuki, Lexus, Mercedes Benz, BMW, Volkswagen, Audi, and others) in vehicle types including Sedan, SUV, Wagon, Compact, Sporty, Truck, Van, and Special Vehicles. Pricing includes FOB (Free On Board) and CIF (Cost, Insurance, and Freight) calculations with configurable warranty tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• PicknBuy24.com Used Vehicle Marketplace
• Auction Access Service
• PicknBuy24 Original Warranty Program
• Inland Delivery Service
• International Vehicle Shipping Service
• Vehicle Add-on Services

Quantifiable outcome

• 77,478 vehicles in stock with 15,926 new arrivals
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• AGASTA CO., LTD.coreOthers · 1 January 1998Parent company operating PicknBuy24.com. AGASTA handles vehicle procurement, inspection, and export logistics. Responsible for arranging inspections including JEVIC, EAA, QISJ, ATJ, BIVAC, and Intertek inspections as required by destination countries. Email: [email protected]
• JUMVEA (Japan Used Vehicle Exporters Association)coreOthers · 1 January 1998Industry association representing Japanese used vehicle exporters. PicknBuy24.com has been a proud member since 1998. JUMVEA sets industry standards and provides credibility to member businesses.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BE FORWARD: Largest Japanese used vehicle exporter with a global online marketplace shipping to Africa, the Caribbean, and Pacific regions. Directly comparable business model: B2C used Japanese vehicle exports with multi-language support, warranty add-ons, and inland delivery services.
• SBT Japan: Japanese used vehicle and parts exporter with global shipping and an online marketplace. Overlapping inventory model, customer base (Africa, Asia, Caribbean), and auction-based sourcing from Japan.
• CAR FROM JAPAN: Online used Japanese vehicle export marketplace serving buyers worldwide with similar FOB/CIF pricing structure, auction access, and shipping to African and Pacific destinations.
• MTC (Masaka Trading Company): Used Japanese vehicle exporter serving African and Asian markets with online inventory and international shipping. Similar direct-to-consumer cross-border model.
• Qualitex Trading: Japanese used vehicle exporter with online listings and global shipping. Closely overlapping product mix (used Japanese cars and trucks) and customer geography (Africa, Asia, Pacific).
• AutoLink Japan: Japanese used vehicle exporter with online inventory and international shipping. Comparable cross-border B2C used car export model targeting similar emerging-market buyers.

Broad incumbents

• CarGurus: Large online used car marketplace with broad geographic reach and data-driven pricing tools. Comparable marketplace and search/filter functionality though primarily domestic-market focused.

Regional players

• Carsome: Southeast Asia's largest used car marketplace operating in Malaysia, Indonesia, Thailand, and Singapore. Comparable online used-vehicle commerce model but regionally focused on ASEAN rather than Japan-to-Africa export.

Others

• JUMVEA: Japan Used Vehicle Exporters Association — the industry body of which PicknBuy24 (via AGASTA) has been a member since 1998. Sets standards and provides credibility to the Japanese used-car export industry in which PicknBuy24 operates.
• Manheim: Global vehicle remarketing and auction services platform. Connected through PicknBuy24's auction access product and the broader used-vehicle wholesale/remarketing ecosystem the company operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/picknbuy24com
• YouTubeyoutube.com/c/PicknBuy24UsedCar
• Facebookfacebook.com/PicknBuy24com
• Instagraminstagram.com/picknbuy24
• LinkedInlinkedin.com/company/pick-n-buy-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PICKNBUY LTD