mtc

What mtc does

MTC Media Ltd. (trading as mtc) is a privately held UK digital agency founded in 2004 and headquartered in Dundee, Scotland. The company delivers end-to-end digital services — including web design and development, ecommerce platforms, UI/UX design, branding, app development, hosting, and digital marketing (SEO, PPC, email, social) — alongside a portfolio of proprietary platforms: the Autonomy automotive dealer platform (with 50+ pre-built integrations to Keyloop, Codeweavers, Cap HPI, Phyron, BCA and MotorCheck), MTC CMS (bespoke content management across WordPress, Drupal, Joomla and Shopify), MTC Shop (custom ecommerce with one-page checkout and multi-gateway payment integration), and a specialist MTC Brewery Solution. The company operates six offices across Dundee, Edinburgh, London, Bristol, Riga (Latvia), and Cork (Ireland), with 101-250 employees, and serves enterprise clients across automotive, retail ecommerce, healthcare/pharmacy, hospitality, food and drinks, sports and leisure, public services, charity, and law/business sectors. Notable clients include BrewDog, Umbro UK, Hilton Worldwide, Audi UK, Peter Vardy, Macdonald Hotels, Cloud Pharmacy, Superga, Scottish Water, and Tiny Rebel.

The business operates a project-based professional services revenue model with custom quote-based pricing, supplemented by managed services (hosting, support, maintenance) and digital marketing retainers. Multi-year contracts and long-tenured client relationships (Cloud Pharmacy 6+ years, CarMoney since 2016, Umbro since 2015) provide recurring revenue support. GTM motion is sales-led and consultative, combining direct enterprise sales, digital inquiries, and partner referrals, with a portfolio of 100+ case studies, Top 50 UK Agencies recognition, Premier Google Partner status, and ISO 27001/9001 certifications reinforcing brand and credibility. The company has one wholly-owned subsidiary, Hungrrr, which provides an in-bar ordering app for hospitality clients.

mtc has no disclosed external funding, is independently owned, and reports no revenue publicly. Strategic positioning centers on the Autonomy platform as a vertical productization vehicle in the automotive dealer market, supported by generative AI for vehicle content creation, deep third-party integration partnerships, and ongoing geographic expansion (Cork, Ireland opened in 2024; 20-year anniversary milestone in 2024). The combination of bespoke professional services and proprietary vertical platform software positions mtc as a hybrid agency-product company, with continued opportunity to convert bespoke automotive work into repeatable, recurring platform revenue.

Name

mtc

Legal name

MTC Media Ltd.

Website

https://mtc.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

mtc (MTC Media Ltd.) is a UK-headquartered digital agency that designs, builds, and markets proprietary and bespoke web, ecommerce, and CMS platforms — notably the Autonomy automotive dealer platform — for enterprise clients across automotive, retail, healthcare, hospitality, and public sectors.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Custom Computer Programming Services (541511), Advertising Agencies (541810)

akta.pro primary industry

Brand Direct-to-Consumer (DTC) Stores & Storefront Platforms (BPAMAGAC)

Keywords

• Web design services
• Ecommerce development
• Digital marketing agency
• Automotive website platforms
• Custom CMS development

Headquarters

HQ city

Dundee

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Web Design and Development Services: Project-based professional services for website design, development, and digital platform creation. Includes discovery, design, build, and deployment phases.
2. Ongoing Support and Maintenance: Managed services including hosting, domain management, aftercare support, and continuous website improvements.
3. Digital Marketing Services: SEO, PPC, email marketing, social media management, and digital strategy services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

mtc is a full-service digital agency that designs, builds, and markets bespoke web platforms, ecommerce stores, and digital products for businesses across retail, automotive, hospitality, healthcare, food and drinks, sports, and public-sector verticals. Its proprietary Autonomy platform powers automotive dealership websites, complemented by custom CMS, ecommerce, and brewery solutions, with revenue driven by project-based design and development services plus ongoing hosting, support, and digital marketing retainers.

Product overview

MTC is a full-service digital agency offering an integrated portfolio of proprietary platforms and professional services. Their core products include the Autonomy Platform (automotive dealer websites), MTC CMS (custom content management), MTC Shop (ecommerce), and specialized brewery solutions. These products are supported by professional services spanning website design, ecommerce development, digital marketing (SEO, PPC, email, social), UI/UX design, branding, bespoke solutions, hosting and domains, app development, and ongoing support. The company serves diverse sectors including automotive, retail/ecommerce, healthcare/pharmacy, hospitality, sports/leisure, food & drinks, and public services.

Differentiator

Problem solved

Functional benefit

Brands

• Autonomy: mtc's proprietary automotive platform that powers dealership websites with integrated stock, finance, valuations, and AI features.

Products and services

• Autonomy Platform mtc's proprietary automotive dealer platform that powers dealership websites with integrated tools for vehicle stock, finance, valuations, servicing, leads, ecommerce, enquiry management, and AI-generated imagery and content, with 50+ pre-built integrations. It is sold to automotive dealers, franchise groups, and automotive finance companies.
• MTC CMS Custom content management system offering full content control from simple news functions to site-wide CMS, supporting Drupal, Joomla, and WordPress implementations tailored to client needs. Sold to businesses seeking bespoke editorial workflows.
• MTC Brewery Solution Specialized ecommerce and website solution for breweries and drinks producers featuring shop and site integration, custom item pages, taproom functionality, and delivery integrations. Sold to breweries, cider producers, and bottle shops.
• Ecommerce Website Development Bespoke ecommerce solution within custom CMS unifying B2B and B2C customers with SEO-led mobile-first UX, supporting multiple payment options and STYLEman EPOS integration. Sold to retail and consumer brands needing integrated ecommerce platforms.
• Website Experiences Website design and development services delivering creative, integrated web platforms for digital transformation, covering discovery, design, build, and deployment. Sold to businesses across multiple sectors.
• Online Marketing Digital marketing services including SEO, PPC, email marketing, and social media management to drive traffic, leads, and growth. Sold to businesses seeking ongoing demand generation.
• UI/UX Design User interface and experience design services creating intuitive digital products and user-centric journeys. Sold as part of broader website or product engagements.
• Design and Branding Brand identity and visual design services including logo design, brand guidelines, and print design. Sold to businesses launching or refreshing brands.
• Bespoke Solutions Custom-built digital solutions tailored to specific business requirements and workflows, including subscription platforms, booking systems, and member platforms. Sold to businesses with unique digital requirements.
• App Development Mobile application development for iOS and Android platforms. Sold to businesses needing custom mobile applications.
• Hosting and Domains Website hosting, domain registration, and server management services using AWS and Azure infrastructure. Sold as a managed service alongside client websites.
• Support and Aftercare Ongoing website support, maintenance, and remote assistance services. Sold as a managed-service retainer to existing clients.

Quantifiable outcome

• 49.3% increase in website traffic for Umbro UK
• +6 more outcomes

Named customers19 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration96 records

AI capability7 records

Feature5 records

Partnerships

17 partnerships are on record, tiered core and minor.

• KeyloopcoreTechnology or IntegrationAuthorized Keyloop partner providing seamless integration with Keyloop products to drive better digital experiences for automotive dealerships and website visitors.
• CodeweaverscoreTechnology or IntegrationFinance integration partner for automotive websites, powering vehicle finance calculators and financing options for car buyers across multiple dealership clients.
• Cap HPIcoreTechnology or IntegrationVehicle intelligence and data provider integrated into automotive platforms to give customers necessary information and insight on available vehicles.
• PhyroncoreTechnology or IntegrationVideo and image integration partner for automotive listings, enabling dynamic professional-grade media to showcase vehicles at their best.
• Auto Imaging (CitNow)coreTechnology or IntegrationMarketing-ready vehicle imaging integration delivering consistent vehicle photography for automotive dealership websites.
• BCAcoreTechnology or IntegrationIntegrated to deliver part-exchange valuation information, allowing dealerships to create values based on their stock acquisition strategy.
• MotorCheckcoreTechnology or IntegrationCar specification and history data integration ensuring accurate vehicle data for each car listing, supporting transparency and trust.
• BigCommercecoreTechnology or IntegrationEcommerce platform partner for building enterprise-level online stores with complex integrations including NetSuite, Patchworks, Monetate, and Fresh Relevance.
• STYLEman EPOScoreTechnology or IntegrationEPOS integration for retail clients including Umbro UK and Superga, enabling seamless inventory and order management.
• SiteMindercoreTechnology or IntegrationHotel channel manager integration providing real-time rates and availability for My Hotel Break and Macdonald Hotels booking platforms.
• Travel ClickcoreTechnology or IntegrationHotel booking integration providing real-time room rates and availability for hospitality clients.
• GuestlinecoreTechnology or IntegrationAPI integration for hotel booking systems providing real-time availability and reservation management.
• FanbasecoreTechnology or IntegrationTicketing, membership subscriptions, and hospitality booking integration with member CRM for sports club clients including Raith Rovers FC.
• SportsRadarcoreTechnology or IntegrationLive data integrations for match fixtures and league tables in sports club websites.
• AWScoreTechnology or IntegrationCloud hosting infrastructure partner providing scalable, secure hosting for high-traffic websites and applications.
• HungrrrminorStrategic or Co-development PartnerSister company providing in-bar table ordering app for hospitality clients, integrated with brewery and bar websites.
• SilverBulletcoreTechnology or IntegrationPayment processing partner for vehicle reservation systems including VW Amarok campaign.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Cyber-Duck: UK digital agency providing web design, UX and end-to-end digital product development for enterprise clients, with a focus on accessible, user-centred design. Comparable to mtc in target market, service offering and delivery model.
• Glaze Digital: Birmingham-based digital agency delivering bespoke web design, development and digital marketing for UK SMEs and enterprise customers. Direct competitor to mtc in the mid-market for design-led website projects and ongoing marketing retainers.
• MadeByShape: Manchester-based web design and development agency building bespoke ecommerce and brand-led websites for UK retailers and consumer brands. Overlaps with mtc on retail/ecommerce website design, Shopify and WooCommerce builds, and UK client base.
• Reading Room: UK-headquartered full-service digital agency delivering web design, build and digital transformation for enterprise and public sector clients (including cultural and library organisations). Closely comparable to mtc on size, geography, services (strategy, design, development, managed support) and client mix.
• Hugo & Cat: UK digital agency delivering strategy, design and technology services to global brands including ecommerce and platform builds. Comparable to mtc in targeting enterprise clients with end-to-end bespoke digital products.
• The Bureau UK: UK creative and digital agency offering branding, web design and development for consumer and public sector clients. Comparable to mtc in offering integrated brand, web and marketing services across UK verticals.
• Clearleft: Brighton-based digital agency offering UX design, web design and development with a strong research-led approach. Competes with mtc for mid-market and enterprise design-and-build engagements in the UK and across similar verticals.

Broad incumbents

• AKQA: Global digital agency within WPP delivering strategy, design, technology and marketing services for world-class brands including automotive and ecommerce clients. Overlaps with mtc's enterprise proposition but operates at substantially larger scale and breadth.
• Dept: Large global digital agency with a strong UK presence providing end-to-end digital experience, ecommerce, marketing and engineering services to enterprise brands. Operates in many of the same verticals as mtc (automotive, retail, healthcare) but at significantly greater scale.

Emerging players

• NetConstruct: UK bespoke digital agency specialising in CMS-driven, accessible website builds and integrations for education, charity and public sector clients. Comparable to mtc's web design and CMS development work in adjacent verticals, though typically smaller in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mtcmedia
• Facebookfacebook.com/mtcmedialtd
• LinkedInlinkedin.com/company/mtcmedia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mtc