MOOTOPUP POWER TO PLAY LIMITED

What MOOTOPUP POWER TO PLAY LIMITED does

MooTopUp Power To Play Limited, doing business as MooTopUp, operates an online marketplace that enables gamers to purchase in-game currency, items, and gift codes for mobile and PC titles at prices up to 36% below standard in-game store rates. The platform currently lists top-up services for 12+ games, including PUBG Mobile, MapleStory: Idle Adventure, Rise of Kingdoms, Delta Force Mobile, Whiteout Survival, Last War: Survival Game, State of Survival, Call of Dragons, Dark War Survival, Doomsday Last Survivors, Last Z: Survival Shooter, and Resident Evil Survival Unit. Customers are individual mobile and online gamers seeking cheaper, more flexible, and faster alternatives to official in-game purchases, particularly in markets where direct credit-card top-up is inconvenient.

The platform is a self-serve, digital-distribution e-commerce storefront with PCI-DSS-aligned payment processing, fraud prevention systems, and an order-fulfillment workflow run by an in-house team that matches each order to the correct product, region, and delivery method via "trusted supply channels." It supports 15+ global payment methods, offers a 12-hour automatic refund guarantee, and positions account-security and refund-policy messaging as primary differentiators in a category widely perceived as fraud-prone. Customer engagement and support run through Discord, WhatsApp, Telegram, LINE, and Facebook, with the China-prefix contact number and LINE/Telegram presence indicating an Asia-Pacific go-to-market orientation despite the UK corporate domicile.

MooTopUp earns revenue on a transaction-fee basis, capturing the spread between wholesale sourcing costs — obtained through bulk procurement — and the discounted retail price charged to end users. There is no subscription or recurring component; each top-up is a one-time purchase. The company is a privately held UK private limited company incorporated in England and Wales, headquartered at 7 Copperfield Road, Coventry, with no disclosed investors, management team, headcount, subsidiaries, funding history, or financial performance. Ownership commentary indicates an independent, founder-operated entity.

Name

MOOTOPUP POWER TO PLAY LIMITED

Legal name

MOOTOPUP POWER TO PLAY LIMITED

Website

https://mootopup.com

Company type

Private

Founded year

2025

Operating status

Operating

Short description

MooTopUp is a UK-based online marketplace where mobile and online gamers purchase discounted in-game currency, items, and gift codes across 12+ popular titles, earning revenue through transaction markups on bulk-procured digital goods.

Ownership category

akta.pro rank

Product category

Game Top-Up Services

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

In-Game Item Marketplaces & Trading Platforms (MPAFACAJ)

akta.pro secondary industries

Payment Processing & PSPs (Card, Wallets, Carrier Billing) (MPAFAJAA), Fraud, Risk, Chargebacks & Compliance (KYC/AML, tax/VAT) (MPAFAJAD), Secondary Market Infrastructure (escrow, pricing, anti-scalping) (MPAFAJAG)

Keywords

• Game top-up services
• In-game currency sales
• Digital gaming vouchers
• Virtual items marketplace
• Gaming e-commerce platform

Headquarters

HQ city

Coventry

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Game Top-Up Transactions: Platform earns revenue by marking up in-game currency and item prices compared to wholesale costs sourced through bulk procurement channels. Customers pay for top-up products at competitive rates with discounts up to 36%, while the platform captures the spread between sourcing cost and retail price. Revenue is transaction-based, one-time per order with no recurring subscription component for end customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

MooTopUp operates an online game top-up platform that enables individual gamers to purchase in-game currency, items, and gift codes for popular mobile and PC games such as PUBG Mobile, MapleStory: Idle Adventure, Delta Force Mobile, Last War, Whiteout Survival, Last Z, Resident Evil Survival Unit, Doomsday Last Survivors, Dark War Survival, Call of Dragons, State of Survival, and Rise of Kingdoms. The platform sources products via bulk procurement channels and resells them at competitive prices (up to 36% off official store prices), supports 15+ global payment methods, and offers automated 12-hour refund processing with PCI-compliant payment security.

Product overview

MooTopUp is a unified game top-up platform that enables players to purchase in-game currency, items, and gift codes across multiple mobile and PC games. The platform consists of the core MooTopUp service and individual game-specific top-up sub-products for games including MapleStory: Idle Adventure, Delta Force Mobile, Last War: Survival Game, Whiteout Survival, Last Z: Survival Shooter, PUBG Mobile, Resident Evil Survival Unit, Doomsday Last Survivors, Dark War Survival, Call of Dragons, State of Survival: Zombie War, and Rise of Kingdoms. The platform offers competitive pricing with bulk sourcing, 15+ global payment options, instant refund guarantees within 12 hours, and PCI-compliant payment processing with fraud prevention.

Differentiator

Problem solved

Functional benefit

Products and services

• MooTopUp Game Top-Up Platform A self-serve online game top-up marketplace for individual gamers to purchase in-game currency, items, and gift codes for popular mobile and PC games at competitive prices with 15+ global payment options and automated 12-hour refunds.
• Delta Force Mobile Top-Up In-game currency and item top-up service for the Delta Force Mobile game, sold through the MooTopUp e-commerce platform.
• Last War: Survival Game Top-Up In-game currency and item top-up service for Last War: Survival Game, sold through the MooTopUp e-commerce platform.
• Whiteout Survival Top-Up In-game currency and item top-up service for Whiteout Survival, sold through the MooTopUp e-commerce platform.
• Last Z: Survival Shooter Top-Up In-game currency and item top-up service for Last Z: Survival Shooter, sold through the MooTopUp e-commerce platform.
• PUBG Mobile Top-Up In-game currency and item top-up service for PUBG Mobile, sold through the MooTopUp e-commerce platform.
• Resident Evil Survival Unit Top-Up In-game currency and item top-up service for Resident Evil Survival Unit, sold through the MooTopUp e-commerce platform.
• Doomsday Last Survivors Top-Up In-game currency and item top-up service for Doomsday Last Survivors, sold through the MooTopUp e-commerce platform.
• Dark War Survival Top-Up In-game currency and item top-up service for Dark War Survival, sold through the MooTopUp e-commerce platform.
• Call of Dragons Top-Up In-game currency and item top-up service for Call of Dragons, sold through the MooTopUp e-commerce platform.
• State of Survival: Zombie War Top-Up In-game currency and item top-up service for State of Survival: Zombie War, sold through the MooTopUp e-commerce platform.
• Rise of Kingdoms Top-Up In-game currency and item top-up service for Rise of Kingdoms, sold through the MooTopUp e-commerce platform.

Quantifiable outcome

• Up to 36% savings compared to standard in-game pricing
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Codashop: One of the largest third-party game top-up platforms globally, supporting PUBG Mobile, Free Fire, Mobile Legends, and many of the same games as MooTopUp. Directly competes for the same gamer customer with the same discounted top-up model.
• SEAGM: Established game top-up and digital goods reseller offering discounted in-game currency across hundreds of titles. Directly comparable marketplace model, customer segment, and competitive positioning to MooTopUp.
• OffGamers: Long-standing digital goods and game top-up reseller with global coverage. Competes head-to-head on discounted in-game currency and gift card sales for the same gamer demographic.
• Razer Gold: Razer's digital payments and top-up platform covering mobile and PC games across SEA and global markets. Operates the same discounted top-up marketplace model as MooTopUp with deeper payment rail integration.
• Smile.One: Third-party game top-up platform popular in Asia and Eastern Europe, covering mobile game currency for many of the same survival and strategy titles as MooTopUp.

Regional players

• Unipin: Southeast Asia-focused game voucher and top-up platform operating in markets MooTopUp targets. Comparable business model and product offering, but primarily serves the Indonesia/Malaysia/Philippines region.

Broad incumbents

• G2A: Large secondary marketplace for game keys, gift cards, and digital subscriptions. Adjacent competitor in the discounted digital game goods space, though heavier on PC game keys than mobile top-ups.
• Kinguin: Major secondary marketplace for game keys, gift cards, and digital goods. Broader than MooTopUp in scope (PC game keys, software licenses) but overlaps on discounted digital game products and voucher resale.
• Garena (Shopee): Garena's top-up and voucher products (sold via Shopee) cover many of the same mobile games as MooTopUp, with significantly greater scale, brand recognition, and payment infrastructure in SEA.
• Apple App Store / Google Play: Official in-game purchase channels that MooTopUp competes against on price and payment flexibility. While not a marketplace in the same sense, they are the incumbent benchmark whose pricing MooTopUp's 36% discount is measured against.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61562554595873

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOOTOPUP POWER TO PLAY LIMITED