What Wild Honey Pte Ltd does

Wild Honey Pte Ltd is a Singapore-based, privately held restaurant company founded in 2009 by co-founders Stephanie Hancock and Guy Wachs. The company operates Wild Honey, a pioneering all-day breakfast restaurant concept that served as the trailblazer for all-day breakfast in Singapore and has been continuously operating for over 15 years. The flagship venue is located at #03-01/02 Mandarin Gallery, 333A Orchard Road, with additional dine-in outlets at Scotts Square, South Beach, and Bugis. The restaurant serves globally inspired breakfast dishes drawn from Tunisia, New York, Sydney, Paris, Jerusalem, and California, accommodating vegetarian, gluten-free, dairy-free, and vegan dietary preferences, and operates from 9am daily until 9:30pm (Sun-Thu) and 10:30pm (Fri-Sat).

The business model is a direct-to-consumer restaurant operation layered with ancillary revenue streams. Core revenue comes from dine-in food and beverage sales, supported by a SevenRooms-powered reservation system for parties under six. Adjacent revenue includes digital gift vouchers sold in fixed SGD 25, 50, 100, 150, and 200 denominations (valid 6 months), a Brunch Club loyalty program offering 1 point per SGD spent and redemption for signature dishes and Prosecco, a SGD 40 published cookbook ('No place like home') sold via venues and the Waitrr App, and a free online recipe library used for content marketing. Go-to-market is organic and earned: Instagram (@wildhoneysg), Google and Tripadvisor reviews, and editorial coverage in Tatler Asia, Honeycombers, Expat Living, Chope Diners' Choice, The Urban List, Citynomads, and Lifestyle Asia. The company is founder-owned with no disclosed institutional or private-equity investment.

In 2026, the co-founders partnered with Shaw Theatres to launch four dining concepts at Centro, a multi-concept dining destination within Shaw's flagship Lido outlet, extending the brand into entertainment-anchored dining. Wild Honey holds Eco F&B certification from the Singapore Environment Council and is described as an early adopter of bamboo straws and avoidance of single-use plastics. There is no public API, developer platform, proprietary software product, or AI/ML capability disclosed in the source material; the underlying technology stack consists of standard restaurant SaaS (SevenRooms, Waitrr) and a Squarespace-hosted marketing site.

Name

Wild Honey Pte Ltd

Legal name

Wild Honey Pte Ltd

Website

https://wildhoney.com.sg

Company type

Private

Founded year

2009

Operating status

Operating

Ownership category

akta.pro rank

Product category

Breakfast and Brunch Restaurants

NAICS

Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Health-Focused Cafes (Organic/Vegan/Wellness) (THAFADAL)

Keywords

• All-day breakfast
• Brunch restaurant
• Casual dining
• Globally inspired cuisine
• Restaurant hospitality

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Restaurant Dining: Revenue from dine-in customers at restaurant locations. Customers pay per order for food and beverages consumed on premises. Accepts reservations for groups under 6 online, groups of 6+ via phone/email.
2. Gift Vouchers: Digital gift vouchers sold online in denominations of SGD 25, 50, 100, 150, and 200. Vouchers are delivered via email and redeemable at restaurants or online store. Valid for 6 months from purchase.
3. Loyalty Program (Brunch Club): Members earn 1 point per dollar spent, with double points on birthdays. Points redeemable for signature dishes and drinks. No joining fee. Points expire after 12 months.
4. Online Shop Sales: Wild Honey cookbook 'No place like home' sold for SGD 40 at venues and via Waitrr App.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wild Honey Pte Ltd operates an all-day breakfast restaurant on Orchard Road in Singapore, offering globally inspired dishes influenced by travel destinations such as Tunisia, New York, Sydney, Paris, Jerusalem, and California. The restaurant serves breakfast from 9am daily and accommodates vegetarian, gluten-free, dairy-free, and vegan dietary needs. Complementary offerings include digital gift vouchers, a Brunch Club loyalty program, and a branded cookbook sold both at venues and online.

Product overview

Wild Honey Pte Ltd operates Wild Honey, a pioneering all-day breakfast restaurant concept in Singapore established in 2009. The core product is the Wild Honey restaurant at Mandarin Gallery (Orchard Road), offering globally inspired breakfast dishes inspired by travel to Tunisia, New York, Sydney, Paris, Jerusalem, and California. The product portfolio includes the restaurant venue itself, gift vouchers (SGD 25-200 denominations), the Brunch Club loyalty program (earn 1 point per SGD 1 spent), a published cookbook ('Wild Honey – No place like home'), free online recipes, and a SevenRooms-powered reservation system. The company emphasizes made-from-scratch cooking with high-quality ingredients and accommodates vegetarian, gluten-free, dairy-free, and vegan dietary requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Wild Honey Restaurant (Mandarin Gallery) Flagship all-day breakfast restaurant at Mandarin Gallery, 333A Orchard Rd, Singapore. Open daily from 9am (till 9:30pm Sun-Thu, 10:30pm Fri-Sat). Serves globally inspired breakfast and brunch dishes with vegetarian, gluten-free, dairy-free, and vegan options in a Brooklyn loft-inspired interior.
• Wild Honey Gift Vouchers Digital gift vouchers available in denominations of SGD 25, 50, 100, 150, and 200, delivered via email and valid for 6 months from purchase. Redeemable at Wild Honey restaurants and online store.
• Brunch Club Loyalty Program Free-to-join loyalty program where members earn 1 point per dollar spent (double points on birthdays). Points redeemable for complimentary signature dishes (e.g., Hummus & Pita Bread at 200 points, Signature Pavlova at 350 points) and drinks. Points expire after 12 months.
• Wild Honey Cookbook - No Place Like Home Printed cookbook titled 'Wild Honey - No place like home' by co-founder Stephanie Hancock, featuring favourite dishes and recipes. Priced at SGD 40 and available at restaurant venues and via the Waitrr App.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Shaw TheatresmajorStrategic or Co-development PartnerWild Honey co-founders Stephanie Hancock and Guy Wachs have partnered with Shaw Theatres to launch four dining concepts at Centro, a multi-concept dining destination at Shaw's flagship Lido outlet in Singapore. This partnership positions Wild Honey as part of a combined dining and entertainment destination, expanding the brand's presence beyond standalone restaurant locations.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Common Man Coffee Roasters: Common Man Coffee Roasters is a Singapore brunch and specialty coffee operator with multiple outlets. It competes for the same brunch enthusiast and tourist customer base as Wild Honey, with a globally-inspired menu and aesthetically curated interiors.
• The Lokal: The Lokal is a Singapore casual brunch and coffee operator with a globally-inspired menu. It competes directly for weekend brunch traffic and dietary-conscious diners in the same casual full-service dining format.
• Open Farm Community: Open Farm Community is a Singapore casual dining destination offering globally-inspired, garden-to-table cuisine. It competes for the same health-conscious, experience-driven diner who values creative plating and dietary accommodations.
• Tiong Bahru Bakery: Tiong Bahru Bakery is a Singapore-origin F&B brand offering French-style breakfast, brunch, and pastries across multiple locations. It competes directly with Wild Honey for the all-day breakfast occasion with a similarly globally-inspired menu.
• Atlas Coffeehouse: Atlas Coffeehouse is a Singapore brunch and specialty coffee operator with multiple locations and a globally-inspired menu. It targets the same brunch enthusiast and weekend diner demographic as Wild Honey.
• PS.Cafe: PS.Cafe is a Singapore-based all-day brunch and casual dining chain with multiple locations across premium retail precincts. It directly competes with Wild Honey for brunch-occasion dining, vegetarian/health-conscious diners, and Instagram-driven traffic in similar urban mall locations.
• The Providore: The Providore operates casual all-day dining cafes in Singapore, with a globally-influenced menu and strong focus on quality ingredients. It competes for weekend brunch traffic and the 'lifestyle dining' segment that Wild Honey targets.

Emerging players

• Cedele: Cedele is a Singapore bakery-cafe chain with a strong focus on healthier, dietary-conscious menus. It overlaps with Wild Honey's vegetarian, vegan, and gluten-free breadth but sits at a more accessible price point and bakery-led format.

Regional players

• The Providore (duplicate): Placeholder removed.

Broad incumbents

• Bills (Australia): Bills is an Australian-origin all-day breakfast institution with international locations including Japan and Korea. It is comparable to Wild Honey as a globally-recognized, destination breakfast brand with a globally-inspired menu and longstanding category-defining status.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/wildhoneysg
• Facebookfacebook.com/wildhoneysg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild Honey Pte Ltd