What PSGourmet Pte does

PSGourmet Pte Ltd is a Singapore-incorporated, privately-held multi-brand restaurant group operating since 1999 under the leadership of CEO Michael Bovell. The group runs four distinct dining concepts: PS.Cafe (the flagship all-day brunch and dessert cafe, 12+ outlets), JYPSY (contemporary Japanese cuisine, 2 outlets), Chopsuey Cafe (Anglo-Chinese comfort food at Dempsey Hill), and Decker Barbecue (Texas-style smoked meats, acquired July 2025 in partnership with Sun Venture). It serves individual consumers, corporate clients, and celebration-event customers across 15 locations spanning Singapore's prime districts (Dempsey Hill, Marina Bay, Orchard, Changi, East Coast) and downtown Shanghai (Grand Gateway, Raffles City Changning, Jing'an Kerry Centre).

The business operates a transaction-fee revenue model anchored on dine-in F&B sales, supplemented by event venue hire and catering, an online store for cakes/mooncakes/merchandise, gift card sales via Giftano, and delivery via GrabFood and Foodpanda. Distribution is built around owned physical venues in premium retail destinations and high-traffic malls, supported by the Chope reservation platform. The company has no proprietary technology platform; operations are run on standard hospitality stacks with reservation, e-commerce, and delivery integrations. Marketing relies on organic Instagram presence across four brand accounts, blog content, and email newsletters, with brand equity built over 25+ years of curated venue aesthetics and signature dishes such as truffle shoestring fries, sticky date pudding, and house-rubbed brisket.

Customer segmentation is hybrid and consumer-led: individuals and tourists drive walk-in and reservation traffic, while corporate event clients and celebration-event couples (weddings, birthdays, solemnizations) form a secondary higher-margin segment. GTM is direct-to-consumer with no third-party resellers beyond delivery aggregators. The group shows active portfolio management, with ongoing openings (PS.Cafe Jewel, Jypsy Parkland Green, Shanghai Jing An Kerry Centre in 2024) offset by announced closures (PS.Cafe Katong final day 15 March 2026), reflecting disciplined unit economics review.

Name

PSGourmet Pte

Legal name

PSGourmet Pte Ltd

Website

https://pscafe.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

PSGourmet Pte Ltd is a Singapore-based private multi-brand restaurant group operating 15 locations across Singapore and Shanghai through four concepts: PS.Cafe, JYPSY, Chopsuey Cafe, and Decker Barbecue, serving individual diners, corporate clients, and celebration events.

Ownership category

akta.pro rank

Product category

Restaurant and Cafe Dining

NAICS

Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Coffee Chains & Franchise Cafes (THAFADAB)

Keywords

• Restaurant operations
• Cafe dining
• Food and beverage
• Event catering venues
• Specialty desserts retail

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Restaurant Sales: The primary revenue stream comes from food and beverage sales at PS.Cafe, JYPSY, Chopsuey Cafe, and Decker Barbecue restaurant locations. Customers pay per visit for brunch, lunch, and dinner service with all-day dining menus available.
2. Online Store Sales: The company operates an online store selling homemade cakes, Christmas hampers, mooncakes, and retail products including gift cards and branded merchandise.
3. Event Venue Hire and Catering: PSGourmet generates revenue from hosting private events including corporate dinners, weddings, solemnizations, birthday celebrations, and engagement parties. The company offers custom menus and event planning services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

PSGourmet operates a portfolio of homegrown restaurant and cafe brands (PS.Cafe, JYPSY, Chopsuey Cafe, Decker Barbecue) across Singapore and Shanghai. It generates revenue from dine-in food and beverage sales, private/corporate event hosting, and an online store selling cakes, hampers and merchandise.

Product overview

PSGourmet Pte operates a portfolio of distinctive dining brands across Asia, primarily centered around PS.Cafe as the flagship concept. The company offers a multi-brand restaurant platform including PS.Cafe (brunch, all-day dining, desserts), JYPSY (contemporary Japanese cuisine), Chopsuey Cafe (Anglo-Chinese comfort food), and Decker Barbecue (Texas-style smoked meats, acquired 2025). The portfolio spans multiple outlets across Singapore and Shanghai, with additional services including event venues for corporate functions, weddings, and celebrations, plus an e-commerce store for cakes, wines, and merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• PS.Cafe: Homegrown Singapore brand offering legendary brunches, all-day dining, lazy afternoon teas, romantic dates and friendly celebrations with thoughtfully detailed interiors and lush surroundings
• Jypsy
• Chopsuey Cafe
• Decker Barbecue

Products and services

• PS.Cafe Flagship homegrown Singapore cafe brand offering brunch, all-day dining and desserts including its signature truffle shoestring fries, cakes, puddings and tarts across multiple outlets. Aimed at general consumers seeking quality dining in distinctive settings.
• JYPSY Contemporary casual Japanese dining concept marrying traditional Japanese flavours with a nomadic island spirit, using premium Japanese produce. Serves individual consumers in a casual-elegant setting.
• Chopsuey Cafe Anglo-Chinese comfort food restaurant presenting Chinese comfort favourites and reinterpretations of traditional dishes with premium meats, seafood and handmade dim sum steamed to order. For consumers seeking East-meets-West dining.
• Decker Barbecue Texas-style smoked meat barbecue restaurant using a custom-built smoker, offering house-rubbed brisket and low-and-slow smoked ribs. Acquired by PSGourmet in 2025 and serving consumers seeking authentic BBQ dining.
• PS.Cafe Online Store E-commerce store selling homemade cakes, Christmas hampers, mooncakes, wines and branded merchandise for direct-to-consumer purchase and delivery.
• Private & Corporate Event Venue Hire Event hosting and catering service offering customisable venues, tailored menus and coordinated service for corporate dinners, celebrations, weddings and solemnisations across PS.Cafe locations.
• Gift Cards Prepaid gift cards for PS.Cafe, Jypsy and Chopsuey Cafe brands, sold via the Giftano platform for consumer gifting.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

Three partnerships are on record, tiered core.

• ChopecoreChannel Partner/ Reseller/ DistributorChope provides the reservation booking platform for all PS.Cafe locations across Singapore, enabling customers to make advance reservations online.
• GrabFoodcoreChannel Partner/ Reseller/ DistributorGrabFood provides food delivery services for PS.Cafe Singapore locations, enabling customers to order for delivery.
• FoodpandacoreChannel Partner/ Reseller/ DistributorFoodpanda provides food delivery services for PS.Cafe Singapore locations, enabling customers to order for delivery.

Scale indicators4 records

Recent moves3 records

Expansion highlights6 records

Broad incumbents

• Din Tai Fung: Internationally recognised Asian casual dining chain with strong presence in Singapore and Shanghai. Comparable to PSGourmet's Shanghai expansion playbook and to its delivery-plus-dine-in operating model.
• Paradise Group: Singapore-listed restaurant group operating multiple dining concepts including seafood and Chinese cuisine. Comparable as a diversified Singapore F&B group with a similar multi-brand, multi-location operating model.
• Crystal Jade: Established Asian dining group with multiple restaurant brands and regional presence. Comparable as a multi-brand Singapore-based F&B operator with similar diversification and institutional scale.
• TungLok Group: Singapore-headquartered multi-concept restaurant group operating across Chinese, Japanese and other Asian cuisines. Directly comparable as a Singapore restaurant group running multiple wholly-owned dining brands.
• The Coffee Bean & Tea Leaf: Regional cafe chain with extensive Singapore presence and international footprint. Comparable as a multi-location cafe operator with established brand recognition across malls and lifestyle districts.

Regional players

• PS Restaurant Group: Thai casual dining restaurant group operating multiple brands across Southeast Asia. Comparable as a multi-brand restaurant operator in an adjacent Southeast Asian geography, useful as a regional roll-up benchmark.

Direct peers

• The Providore: Singapore cafe and dining concept offering all-day brunch, retail and event offerings. Closely comparable to PS.Cafe across menu, customer demographics and omnichannel (dine-in plus retail) model.
• Common Man Coffee Roasters: Singapore specialty cafe group operating multiple outlets focused on specialty coffee and cafe classics. Comparable to PS.Cafe on cafe-chain model, prime-location footprint and aspirational casual positioning.
• Wild Honey: Singapore-based all-day brunch and casual dining cafe with multiple locations. Most directly comparable to PS.Cafe in menu focus, customer base (weekend brunchers, professionals, families) and full-service cafe model.
• Spruce: Upscale casual American-style brasserie in Singapore. Comparable to PS.Cafe on casual-fine positioning, prime-location sit-down dining and an event-friendly venue format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/pscafe
• Facebookfacebook.com/pscafe
• LinkedInlinkedin.com/company/psgourmet

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PSGourmet Pte