Fin

Name

Fin

Legal name

Intercom Inc.

Website

https://fin.ai

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Fin Outcomes (pay-per-resolution): Usage-based outcome pricing: $0.99 per Resolution, Procedure handoff, or Disqualification; $9.99 per Qualification. Minimum 50 outcomes per month when Fin is used with the customer's existing helpdesk. Customers only pay when Fin delivers value.
2. Intercom Helpdesk Seat Subscription: Recurring per-seat fee of +$29 per helpdesk seat per month when Fin is bundled with the Intercom helpdesk, on Essential, Advanced, or Expert plans.
3. Fin Pro Add-on: $99 per month add-on for analysis of 1,000 conversations, providing CX Score, AI Topics, Trends, AI Recommendations, Monitors, and Custom AI Scorecards.
4. Copilot Add-on: $35 per user per month AI assistant for human agents in the inbox, providing instant advice, expert training, content-grounded answers, and AI translations.
5. Usage-Based Channels: Usage-based pricing for additional Intercom channels such as SMS, phone, and product tours (metered messaging and telephony consumption).
6. Fin Voice Custom Pricing: Custom, quote-based pricing for Fin Voice, available to select customers working directly with the sales team.
7. Early Stage Startup Program: Free year of Fin plus 93% off Intercom for eligible early-stage startups, used as a land-and-grow motion to seed the long-tail startup market.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels9 records

Core offering

Fin (by Intercom) is a Customer Agent platform that delivers an AI agent for customer service, inbound sales, and ecommerce that autonomously resolves conversations across voice, chat, email, Slack, WhatsApp, SMS, Discord, and social channels, taking action in third-party systems (Shopify, Stripe, Salesforce, HubSpot, etc.) via APIs, Data Connectors, and Procedures. The agent is powered by a proprietary, patented Fin CX Model Suite (led by Fin Apex 1.0 and Fin Apex Flash) and is sold primarily on outcome-based pricing ($0.99 per resolution) bundled with the Intercom helpdesk or deployed standalone in front of third-party helpdesks.

Product overview

Fin (by Intercom) is a single unified AI Customer Agent delivered through a Customer Agent Platform architecture with three pillars: Roles (Fin for Service, Fin for Sales, Fin for Ecommerce), Agent Operations (Fin Operator), and Models (the proprietary Fin CX Model Suite led by Fin Apex 1.0 and Fin Apex Flash). The core Fin AI Agent product is augmented by capability modules such as Fin Procedures (multi-step workflow automation), Fin Voice (phone support on Fin Apex Flash), and Fin over API / Fin CLI for developers, plus optional add-ons including Copilot (agent-assist AI) and Pro (Fin Analyze) analytics. Fin works with Intercom natively and as a standalone agent in front of third-party helpdesks (Salesforce, HubSpot, Freshdesk, Dixa, Front, Zoho, Sprinklr, Gorgias) and integrates via Data Connectors with systems like Shopify and Stripe and via SSO with Okta, Azure AD, and OneLogin.

Differentiator

Problem solved

Functional benefit

Brands

• Fin AI Agent: The AI Agent product name, encompassing Fin for Service, Fin for Sales, and Fin for Ecommerce roles.
• Fin Operator
• Fin Voice

Products and services

• Fin AI Agent The flagship Fin Customer Agent that qualifies leads, closes sales, resolves support issues, and handles ecommerce, moving between roles as the conversation demands. Runs on the Fin CX Model Suite, led by Fin Apex 1.0, and is delivered on outcome-based pricing ($0.99 per resolved outcome). For B2B customers looking to automate customer service, sales, and ecommerce.
• Fin for Sales Inbound sales role of the Fin Customer Agent. Engages prospects at the right moment, aids product discovery, suggests tailored plans, qualifies leads in real time, and books meetings via Calendly or Chili Piper. For B2B sales and marketing teams.
• Fin for Ecommerce Ecommerce role of the Fin Customer Agent. Guides customers as they browse, narrows the catalog to the right options, recommends products, and helps them convert through checkout. For retail and ecommerce merchants.
• Fin Voice Phone support capability built on Fin Apex Flash for low-latency voice. Delivers natural conversations, integrates with major telephony systems, transfers to humans with full context, and supports pronunciation rules, workflows, and dynamic noise reduction. For contact centers and support teams.
• Fin Operator An agent for internal teams that runs customer operations autonomously, spotting problems, finding opportunities to improve, and acting on them (tuning Fin, keeping knowledge current, scaling automation). For CX operations and support leadership.
• Fin Agent API (Fin over API) Public API surface that lets developers embed Fin into custom applications, deliver support, and take actions via API, Data Connectors, or MCP, without changing existing systems. For engineering and developer teams.
• Fin CLI Command-line interface that lets developers and agents create an Intercom workspace, configure Fin, and build out a help center entirely from the terminal. For engineering teams.
• Copilot Add-on AI-powered assistant for the inbox at $35 per user per month. Helps customer support agents quickly find answers, troubleshoot issues, respond to follow-up questions, and access AI translations. Currently available for Salesforce. For support agent teams.
• Pro (Fin Analyze) Add-on analytics tier at $99 for analysis of 1,000 conversations per month. Provides CX Score, AI Topics, Trends, AI Recommendations, Monitors, and Custom AI Scorecards for visibility and quality control. For support leaders and QA teams.
• Monitors Always-on QA product that continuously watches and evaluates quality across Fin and human conversations using AI Scoring and Custom Scorecards, with a Review Queue for flagged conversations. For support QA and CX leaders.

Quantifiable outcome

• 96% Fin involvement rate and 50.8% resolution rate at Anthropic in just over a month, saving ~1,700 hours of team time in the first month.
• +10 more outcomes

Named customers29 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability15 records

Feature14 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• SalesforceflagshipStrategic or Co-development Partner · 15 June 2026Salesforce signed a definitive agreement on June 15, 2026 to acquire Fin (formerly Intercom) for approximately $3.6 billion, with closing expected in Q4 of fiscal 2027. Fin's customer agent platform will be integrated into Salesforce's Agentforce AI agent tool and packaged as 'Fin for Salesforce' for SMB and mid-market deployments, bringing over 30,000 customers, $400M+ ARR, and 2 million weekly resolutions into the Salesforce ecosystem.
• HubSpotcoreTechnology or Integration · 1 May 2026Fin for HubSpot launched May 2026 — Fin Standalone integrates directly with HubSpot, letting customers deploy Fin as their AI agent without migrating their team. Keep HubSpot as your helpdesk and let Fin handle the conversations.
• Freshworks (Freshdesk)coreTechnology or Integration · 1 April 2026Fin for Freshdesk launched April 2026 — Fin Standalone integrates directly with Freshworks, letting customers deploy Fin as their agent without switching helpdesks. Keep Freshdesk as your system of record and let Fin handle the conversations.
• GTM10 Awards (Cello & Lightspeed Venture Partners)minorGTM or Marketing Partner · 3 March 2026Fin is a category sponsor of the GTM10 Awards, co-powered by Cello and Lightspeed Venture Partners (second edition opening March 3, 2026). Sponsors: Anthropic, Apify, Fin, La Growth Machine, and Peec AI; winners feature on the Nasdaq billboard in Times Square.
• IntercomflagshipOEM/ Whitelabel/ Licensing PartnerFin is built by Intercom and natively integrated with the Intercom helpdesk. Bundling Fin with Intercom seats yields the full customer service suite at $0.99 per outcome + $29/seat/month; Lite seats are free.
• ShopifycoreTechnology or IntegrationShopify data connector enables Fin to securely retrieve data and take action (e.g., real-time order status and estimated delivery updates) on behalf of customers, used in Fin for Ecommerce.
• StripecoreTechnology or IntegrationStripe data connector enables Fin to handle billing, refunds, and payment failures through Stripe integrations (referenced in the Gamma and Clay customer stories).
• Okta / Azure AD / OneLogincoreTechnology or IntegrationFin integrates with Okta, Azure AD, and OneLogin for SSO; supports 2FA, SCIM, and IP restrictions for enterprise identity and access management.
• ChanneledminorImplementation/ SI/ Consulting PartnerChanneled is a third-party app partner that enables Fin to connect with Slack communities; Clay used Channeled alongside the Fin team to deploy Fin into its 20,000-member Slack community.

Scale indicators14 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Kustomer: Kustomer is an AI-native CRM and customer service platform with built-in automation, recently acquired by Salesforce. Overlaps with Fin on AI-driven customer support workflows and will compete post-Fin acquisition as part of the same Salesforce portfolio.
• Forethought: Forethought builds AI agents for customer support, including Triage, Recommend, and Solve products that deflect and resolve tickets. Directly competes with Fin on AI-driven resolution and routing for support teams.
• Yellow.ai: Yellow.ai offers an AI agent platform for customer service, sales, and marketing automation across voice, chat, and social. Comparable to Fin in offering multi-role AI agents with omnichannel deployment.
• Cognigy: Cognigy provides an enterprise conversational and agentic AI platform for customer service automation across voice and chat. Directly comparable as an AI-first customer service agent platform targeting large enterprises.
• Ada: Ada is a directly comparable AI agent platform for customer service, offering automated resolution across chat, email, voice, and social channels with similar enterprise integrations. Competes head-to-head with Fin in the AI customer support category.

Broad incumbents

• Zendesk: Zendesk is a broad incumbent helpdesk and customer service platform that has rolled out its own AI agents. Competes with Fin as an established platform player, particularly via its Support and CX suites that Fin integrates with (e.g., Lightspeed runs Zendesk alongside Fin).
• Freshworks (Freshdesk): Freshworks provides Freshdesk as a customer service helpdesk competing with Intercom and integrates with Fin as 'Fin for Freshdesk'. Comparable as a broad incumbent helpdesk platform with its own Freddy AI agent capabilities.
• Salesforce (Agentforce / Service Cloud): Salesforce's Agentforce and Service Cloud Einstein are the broad incumbent offerings that Fin will be integrated into post-acquisition. Overlaps directly with Fin's AI customer agent capabilities but is part of a much broader CRM and helpdesk portfolio.
• HubSpot (Service Hub): HubSpot's Service Hub and Breeze AI agents compete with Fin in customer service for SMB and mid-market. Fin integrates with HubSpot ('Fin for HubSpot'), and the platforms overlap as CRM-anchored service hubs with built-in AI.

Emerging players

• Tidio: Tidio offers AI-powered customer service automation (Lyro AI) targeted at SMB and ecommerce merchants. Comparable to Fin's SMB/ecommerce positioning as a more accessible, lower-priced AI agent alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fin_ai
• GitHubgithub.com/intercom
• YouTubeyoutube.com/intercom
• Facebookfacebook.com/intercom
• LinkedInlinkedin.com/company/fin
• Instagraminstagram.com/intercom

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds8 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fin