What Frame Security does

Frame Security is an AI-driven cybersecurity company founded in 2025 and publicly launched in May 2026, focused on human risk management and security awareness training. Its unified platform ingests each customer's organizational context — policies, org chart, tech stack, identity provider data via SAML SSO and SCIM — and uses AI to generate personalized security training modules, adaptive phishing and vishing simulations, and deepfake video scenarios in 70+ languages. Core platform modules include Phishing & Deepfake Simulations, Security Awareness Training (Content Studio), Human Risk Reduction (continuous per-employee risk scoring with Action Plans), Phishing Triage, Integrations, and Reports. The Deepfake Studio and Vishing Simulations are self-serve modules that produce realistic executive impersonations in minutes from a single photo and short voice clip, backed by Anthropic, OpenAI, and AWS infrastructure running inside Frame's own tenancy.

Frame serves enterprise and mid-market customers including Fortune 500 and global brands such as Louis Dreyfus Company (20,000+ employees, 100+ countries), AlphaSense (3,000+ employees, 10+ countries), and Rockefeller Capital Management, alongside mid-market logos like CH Media, Transmit, Numan, Connecteam, PRMT, and Island. The company reports safeguarding hundreds of thousands of users at launch. Its commercial model is an annual subscription priced per employee with all platform features bundled; pricing is custom and not publicly disclosed. Distribution combines direct enterprise field sales across the US (New York, Tampa, San Francisco) and EMEA (London, Berlin, Utrecht) with a formal partner program covering Reseller/VAR, MSP/MSSP, Consultant, Distributor, and Technology Alliance tracks. The company is led by co-founders Tal Shlomo (CEO) and Sharon Shmueli (CTO), both Unit 8200 alumni and former Wiz employees, and operates from a New York HQ (Frame, Inc.) with an Israeli engineering entity (Frame Labs Ltd.) in Tel Aviv-Yafo.

Name

Frame Security

Legal name

Frame, Inc.

Website

https://framesecurity.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Frame Security is an AI-driven cybersecurity company that delivers a unified platform for personalized security awareness training, AI-generated phishing and deepfake simulations, phishing triage, and continuous human risk scoring. It serves enterprise and mid-market customers, including Fortune 500 firms, on an annual per-employee subscription.

Ownership category

akta.pro rank

Product category

Security Awareness Training & Human Risk Management Software

NAICS

Security Systems Services (except Locksmiths) (561621)

akta.pro primary industry

Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

Keywords

• Security awareness training
• Phishing simulation platform
• Human risk management
• Deepfake simulation software
• Security behavior analytics

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Annual subscription per employee: Annual subscription pricing tied to number of employees covered; all platform features included (training, simulations, phishing triage, deepfake studio, risk scoring, integrations). Pricing is custom/tailored from startups to Fortune 500.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Frame Security sells a single AI-driven human risk security platform sold as an annual subscription priced per employee, with all features included. The platform combines AI-personalized security awareness training, AI-generated phishing/voice/deepfake simulations, AI-powered phishing triage, and continuously updated per-employee Human Risk Scoring to enterprise security teams. It is targeted at Fortune 500 and mid-market organizations that need to defend distributed workforces against AI-powered phishing, vishing, and deepfake attacks and to demonstrate compliance with SOC 2, ISO 27001, HIPAA, GDPR, PCI DSS, and NIST.

Product overview

Frame Security is a single unified AI-driven human risk security platform organized as a core platform with modular capabilities. The core platform is anchored by Phishing & Deepfake Simulations, Security Awareness Training, Human Risk Reduction, Phishing Triage, Integrations, and Reports, which together automate the full lifecycle of security awareness (content generation → simulation → coaching → risk scoring → reporting). On top of this core platform sit add-on modules including Deepfake Studio (self-serve deepfake video + audio generation), Voice Phishing (Vishing) Simulations, and Action Plans (continuous risk-driven remediation). Frame's AI engine ties the modules together: it ingests the customer's identity, HRIS, tech stack, and policy context, then powers AI-Personalized Training, AI-Powered Attack Simulations, and a continuously updated Human Risk Score across every employee. The platform is sold as an annual subscription priced by employee count with all features included, and is positioned as the "new standard for security awareness" replacing legacy SAT tools.

Differentiator

Problem solved

Functional benefit

Brands

• Frame Simulations: Frame's AI-crafted phishing, vishing, and deepfake simulation product line for security awareness training.
• Frame Deepfake Studio
• Frame Content Studio
• Frame Action Plans

Products and services

• Phishing & Deepfake Simulations Hyper-realistic AI-generated phishing emails, voice (vishing) calls, and deepfake videos tailored to each employee's role and the organization's real context. Includes adaptive difficulty, multichannel campaigns, and real-time coaching on failure. Targeted at enterprise and mid-market security teams that need to train employees against AI-powered social engineering.
• Security Awareness Training AI Content Studio that generates personalized, bite-sized, scenario-based security training modules on any topic (phishing, secure coding, deepfakes, compliance) tailored to each employee's policies, tools, roles, and risk levels. Available in 70+ languages and editable before deployment. Used by enterprise CISOs to deliver role-specific awareness training at scale.
• Human Risk Reduction Provides a real-time Human Risk Score per employee combining simulations, training, MFA posture, and behavioral signals, plus Action Plans that fire targeted micro-training and simulations when a risk threshold is crossed. Used by security teams to identify and remediate the riskiest employees before incidents occur.
• Phishing Triage AI-driven analysis of employee-reported suspicious emails that delivers a verdict with reasoning, groups same-campaign emails, supports one-click org-wide deletion of malicious mail, and turns confirmed threats into simulation templates. Targeted at enterprise security analysts and SOC teams overwhelmed by user-reported phishing.
• Integrations One-click connectors to identity providers (Microsoft Entra ID, Okta, Google Workspace), HRIS via SCIM, Slack, Microsoft Teams, LMS systems, and SAML SSO so Frame can ingest org context and deliver training and simulations. Targeted at enterprise IT, identity, and security teams that need to deploy Frame inside their existing tech stack.
• Reports Board-ready summaries and deep-dive analytics covering training completion, simulation results, Human Risk Score trends, department breakdowns, phishing triage activity, and compliance coverage (PCI, HIPAA, etc.), with scheduled and on-demand delivery. Targeted at CISOs, security leaders, and auditors who need documented coverage of frameworks such as SOC 2, ISO 27001, HIPAA, GDPR, PCI DSS, and NIST.
• Deepfake Studio Self-serve AI deepfake (video + audio) generation engine embedded in Frame; produces full-scene executive deepfakes in minutes from a single photo and short voice clip, multilingual (70+), embeddable as simulation lures or training intros. Targeted at enterprise security teams that need to train employees against executive impersonation and AI-generated social engineering.
• Voice Phishing (Vishing) Simulations Interactive voice phishing simulations built from an uploaded executive voice clip and the customer's real org context; provides real-time coaching and personalized follow-up training when an employee fails a simulation. Targeted at enterprise security teams needing to defend help desks, finance, and executives against AI-cloned voice attacks.
• Action Plans Connects Human Risk signals to auto-generated prefilled training drafts and live, dynamic at-risk groups; remediates risk continuously rather than on a quarterly cycle. Targeted at enterprise CISOs and security awareness teams that want automated, risk-triggered remediation rather than manual training assignments.

Quantifiable outcome

• Frame customers describe training and simulation generation time dropping from 2–3 weeks (with legacy vendors) to minutes
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability16 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core infrastructure integration, communications integration, delivery integration, core infrastructure for deepfake studio and supporting integration.

• Microsoft (Microsoft 365 / Entra ID / Teams)core infrastructure integrationTechnology or IntegrationNative integration with Microsoft 365, Entra ID, and Teams for identity provisioning (SCIM), SSO (SAML), phishing-report button, and automated employee reminders/escalations.
• Google (Google Workspace)core infrastructure integrationTechnology or IntegrationNative integration with Google Workspace for identity provisioning, SSO, employee data sync, and phishing triage inbox coverage; integration setup is described as taking under five minutes.
• Oktacore infrastructure integrationTechnology or IntegrationOne-click integration with Okta as an identity provider supporting SAML SSO and SCIM provisioning.
• Slackcommunications integrationTechnology or IntegrationIntegration supports automated reminders and escalations to employees via Slack from the Frame platform.
• LMS platforms (multi-vendor)delivery integrationTechnology or IntegrationFrame offers a dedicated training app and integrates with external LMS systems to deliver and track training in one platform.
• Anthropic, OpenAI, AWS (generative AI infrastructure)core infrastructure for deepfake studioTechnology or IntegrationFrame's Deepfake Studio runs generative video, voice, and language workloads on Anthropic, OpenAI, and AWS inside Frame's own environment to ensure customer data does not leave the platform.
• VirusTotalsupporting integrationTechnology or IntegrationIntegrated as a threat intelligence link-out from Frame's Phishing Triage UI for analyst reference during email investigation.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Terranova Security: Security awareness training and phishing simulation vendor (now part of Fortra) serving multilingual enterprise customers — comparable to Frame's content-led training and global, multi-language go-to-market.
• Cofense: Phishing detection, intelligence, and simulation vendor serving enterprise security teams. Directly overlaps with Frame's Phishing Triage and phishing simulation modules and addresses the same CISO buyer.
• CybeReady: Security awareness and phishing simulation vendor focused on automated, culture-driven training programs for enterprise and mid-market customers. Competes head-to-head with Frame on phishing simulation and SAT modules.
• KnowBe4: The dominant incumbent in security awareness training and phishing simulation, now owned by KKR after its 2023 take-private. Sells an annual subscription security awareness platform to enterprise and mid-market — directly comparable GTM, customer base, and pricing model to Frame Security.
• Living Security: Security awareness and human risk management platform serving enterprise customers with a combination of training content, phishing simulations, and risk analytics. Direct overlap with Frame's platform modules and target buyer.
• Hoxhunt: AI-driven security awareness and phishing simulation platform focused on measurable behavior change, serving global enterprises. Closest direct AI-native peer to Frame in product positioning, GTM (enterprise field sales), and category messaging around reducing human risk.
• SoSafe: European-headquartered security awareness and human risk platform with strong DACH presence and a focus on behavioral science-driven training. Comparable in product breadth, target segment (enterprise and mid-market), and category narrative to Frame.

Emerging players

• Nudge Security: Emerging vendor focused on insider risk and SaaS security behavior management, addressing adjacent human-risk use cases for security teams. Partial overlap with Frame's Human Risk Reduction module and the same enterprise buyer persona.
• Phished: European security awareness and phishing simulation platform focused on automated, AI-personalized training — overlaps with Frame's AI-personalized training and simulation value proposition and competes in adjacent EMEA segments.

Broad incumbents

• Proofpoint (Security Awareness): Proofpoint Security Awareness is part of Proofpoint's broader enterprise email-security and compliance suite, serving the same CISO buyer with overlapping phishing simulation and training functionality. Comparable in customer profile and channel, but bundled inside a much larger platform play.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FrameSecurity
• LinkedInlinkedin.com/company/framesecurity
• Instagraminstagram.com/life.at.frame

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frame Security