SMB AGENCY LTD

Name

SMB AGENCY LTD

Legal name

SMB Agency

Website

https://smb-agency.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Media Planning and Buying Services: The agency generates revenue through professional media planning, buying, and optimisation services. They source top-performing offers from trusted media providers and charge for their expertise in strategy development, campaign execution, negotiation with media owners, and ongoing performance optimisation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

SMB Agency is a full-service media agency that plans, buys, and optimises advertising campaigns across out-of-home, broadcast (TV/VOD), cinema, audio, digital, and print channels. The agency combines market insights and audience data with media-owner partnerships to deliver hyper-local, nationwide, and international campaigns for brand clients, with a focus on maximising reach, impact, and ROI through data-driven real-time optimisation.

Product overview

SMB Agency is a full-service media agency offering a unified platform of advertising services. The core offering spans multiple media channels including OOH (Out-of-Home), TV/VOD, Cinema, Audio, and Print, supported by strategic capabilities in Media Planning & Strategy, Reporting & Analytics, Negotiation & Buying, and Campaign Optimisation. The company specializes in hyper-local, nationwide, and international campaign delivery, connecting brands with advertising opportunities across trusted media providers.

Differentiator

Problem solved

Functional benefit

Products and services

• OOH (Out-of-Home) Advertising Out-of-home advertising service covering planning, buying, and optimisation for roadside, rail, underground, and service station environments, supporting hyper-local, nationwide, and international campaigns.
• TV/VOD Advertising Television and digital video advertising service specialising in Linear TV, BVOD, SVOD, and CTV campaign planning, buying, and optimisation.
• Cinema Advertising Cinema advertising service offering on-screen ads, digital lobby screens, and experiential activations for immersive brand experiences.
• Audio Advertising Audio advertising service covering radio, podcasts, and streaming audio, targeting listeners by region, demographics, and real listening habits.
• Print Advertising Print advertising service covering newspapers and magazines with targeted placements in highly engaged readership environments.
• Media Planning & Strategy Campaign strategy and planning service combining market insights, audience data, and creative thinking to maximise reach, impact, and ROI.
• Reporting & Analytics Campaign performance analytics service providing clear insights into investment performance, audience resonance, and actionable recommendations for optimisation.
• Negotiation & Buying Media negotiation and buying service leveraging partnerships with media owners to secure optimal rates and premium placements.
• Campaign Optimisation Real-time campaign optimisation service monitoring performance metrics and audience engagement to make data-driven adjustments to timing, frequency, and placements.

Quantifiable outcome

• Debenhams campaign achieved 224% over-delivery with 7.8 million plays
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• InPostminorGTM or Marketing PartnerSMB Agency worked on the Debenhams High Summer campaign which promoted the Debenhams x InPost partnership. SMB Agency was the media agency executing the advertising side of this partnership announcement.
• Channel 4minorGTM or Marketing PartnerSMB Agency coordinated with Channel 4 for broadcast amplification of the Debenhams campaign, extending reach from outdoor advertising into linear TV and BVOD platforms.
• Open Media (BOXPARK Wembley)minorGTM or Marketing PartnerSMB Agency secured the BOXPARK Wembley digital screen via Open Media for the Betfred Challenge Cup Final campaign, one of London's most high-profile event-day advertising sites.
• 75 MediaminorChannel Partner/ Reseller/ Distributor75 Media was one of three media owners used in the Betfred Challenge Cup campaign, delivering 112% of target across D6, LFD, Transvisions, Mega 6, and D48 formats.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The7stars: UK-based independent full-service media agency offering planning and buying across OOH, TV, digital, audio, and print to a similar mix of mid-market and enterprise brands. Closest structural peer to SMB Agency in size, independence, and channel breadth.
• Mediahub UK: UK media agency within the IPG Mediabrands network providing multi-channel planning and buying. Comparable to SMB Agency on the planning + buying + optimisation service stack, though backed by a holding-company network.
• Total Media: UK independent media agency providing planning, buying, and analytics across offline and digital channels. Comparable to SMB Agency in independent UK positioning, channel breadth, and data-led optimisation emphasis.
• Goodstuff Communications: Independent UK media agency with a comparable independent, mid-sized positioning and multi-channel planning/buying offer. Overlaps with SMB Agency on client profile (UK consumer brands) and full-service delivery model.
• Manning Gottlieb OMD: UK-based media agency within the OMG network offering planning, buying, and analytics across all major channels. Comparable to SMB Agency on service breadth and UK enterprise client base, with the contrast of network-level resources.
• Goodstuff Branded Entertainment: Specialist division of Goodstuff focused on content/entertainment partnerships — comparable to SMB Agency's cinema and broadcast amplification work for clients like Debenhams and Boohoo.

Broad incumbents

• Mindshare UK: WPP-owned global media agency with a strong UK office. Competes with SMB Agency for enterprise brand budgets and offers overlapping multi-channel planning/buying with significantly more scale and proprietary data assets.
• Hearts & Science UK: Omnicom-owned data-driven media agency with a UK footprint. Comparable to SMB Agency on data-driven optimisation and audience-led planning, but with broader platform tooling and holding-company backing.
• PHD Media UK: Global media agency network with a substantial UK presence offering planning and buying across OOH, TV, digital, audio, and print. Broader incumbent comparable to SMB Agency on channel coverage but with vastly greater scale and proprietary data tools.

Emerging players

• Regital: UK-based digital media and programmatic agency. Adjacent emerging competitor to SMB Agency in the digital/OOH-measurement and data-driven buying segment, with a narrower channel focus but stronger proprietary tech emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/smb-agency
• Instagraminstagram.com/smb_agency_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMB AGENCY LTD