The Southern Gentleman

What The Southern Gentleman does

The Southern Gentleman is a Southern-inspired gastropub and modern American whiskey bar operating from a single location on the second floor of the Buckhead Village District in Atlanta, Georgia. Founded in 2013, the restaurant serves a menu of locally-sourced, farm-fresh Southern fare across weekday lunch, dinner, weekend brunch, and Monday–Friday happy hour, complemented by a curated whiskey program featuring over 120 bourbon, rye, and whiskey selections including American, Irish, Taiwanese, Japanese, Canadian, and Scotch expressions. The venue also operates as an event space with four named rooms (Magnolia Patio, Twain Room, Peachtree Dining Room, and Woodruff Bar) accommodating private and semi-private gatherings of 10 to 150 guests, with the ability to combine with sister restaurant Gypsy Kitchen for events up to 450 guests.

The business runs on a conventional hospitality technology stack — ToastTab for direct online ordering, OpenTable for reservations, Tripleseat for private event bookings with Giraffe360-powered virtual tours, Paylocity for HR/payroll, and a digital gift card system via myguestaccount.com. The restaurant is co-owned by Chris Hadermann and operates as part of Southern Proper Hospitality Group. The site was designed by New York designer Lacina Heitler and features distinctive Southern-modern design elements (seersucker window treatments, tufted camel leather booths, herringbone floors, a commissioned Mark Twain portrait).

The revenue model combines on-premise food and beverage sales (lunch, dinner, brunch, happy hour), private event bookings with customizable menus and tastings, online ordering (direct consumer + transaction fee economics via ToastTab), and digital gift card sales. The TSG Bourbon Club serves as a membership-based retention channel for whiskey enthusiasts, providing exclusive announcements on limited bottlings and tasting events. Customer segments span local Atlanta diners, private event hosts (corporate gatherings, celebrations, rehearsal dinners), and bourbon/whiskey enthusiasts. The restaurant is actively operating with normal hours and is privately held.

Name

The Southern Gentleman

Legal name

The Southern Gentleman

Website

https://thesoutherngentlemanatl.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

The Southern Gentleman is a Southern-inspired gastropub and modern American whiskey bar in Atlanta's Buckhead Village District, serving locally-sourced cuisine and 120+ whiskey selections to local diners, private event hosts, and bourbon enthusiasts.

Ownership category

akta.pro rank

Product category

Full-Service Restaurant

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro industry

PRIMARYTHAFAEAB

Pubs & Gastropubs

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bars, Pubs & Nightlife Venues

SECONDARYCRANACAB

Pubs & Gastropubs

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/On-Premise Alcohol Retail (Bars, Pubs & Taprooms)

SECONDARYTHAFAEAA

Neighborhood & Sports Bars

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bars, Pubs & Nightlife Venues

SECONDARYCRANACAD

Cocktail Bars & Lounges

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/On-Premise Alcohol Retail (Bars, Pubs & Taprooms)

Keywords

• Southern gastropub dining
• Bourbon whiskey bar
• Private event catering
• Farm-to-table restaurant
• Weekend brunch service

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food Service: Revenue from lunch, dinner, and weekend brunch service featuring Southern-inspired gastropub cuisine with locally-sourced ingredients.
2. Bar Service: Revenue from handcrafted cocktails, extensive bourbon/rye/whiskey selection (120+ varieties), craft beers, and New World wines.
3. Private Events: Revenue from hosting private events including corporate gatherings, celebrations, and receptions with customizable menus and private tastings.
4. Online Ordering: Direct revenue from online food and beverage orders placed through ToastTab platform.
5. Gift Cards: Revenue from gift card sales through Southern Proper Hospitality's guest account system.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Southern Gentleman is a Southern-inspired gastropub in Atlanta's Buckhead Village District offering lunch, dinner, and weekend brunch service with farm-fresh, locally-sourced Southern cuisine. The venue operates a modern American whiskey bar with 120+ bourbon, rye, and whiskey selections, handcrafted cocktails, craft beers, and New World wines. It also hosts private events for up to 150 guests with customizable menus, tastings, and a TSG Bourbon Club membership program for whiskey enthusiasts.

Product overview

The Southern Gentleman operates as a single Southern-inspired gastropub in Atlanta's Buckhead Village District. The core offering combines a farm-fresh Southern cuisine restaurant with an extensive bourbon and whiskey program featuring over 120 selections. The venue offers multiple private event spaces (Magnolia Patio, Twain Room, Peachtree Dining Room, Woodruff Bar) for group dining and celebrations. The TSG Bourbon Club provides an exclusive membership for whiskey enthusiasts. Additional services include customized event catering menus and digital gift cards.

Differentiator

Problem solved

Functional benefit

Products and services

• The Southern Gentleman Restaurant Dining

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• Gypsy KitchencoreStrategic or Co-development PartnerSister restaurant under Southern Proper Hospitality Group. Event spaces can be combined for larger gatherings - Magnolia Patio can combine with Valencia Patio for reception capacity of 125 guests or seated capacity of 90 guests. Complete buyouts available for up to 450 guests when combining both restaurants.
• Southern Proper Hospitality GroupflagshipStrategic or Co-development PartnerParent company operating The Southern Gentleman and Gypsy Kitchen restaurants in Atlanta. Email contact: [email protected].
• OpenTablecoreTechnology or IntegrationReservation platform partner for online table bookings. Links directly to restaurant reservation system.
• ToastTabcoreTechnology or IntegrationOnline ordering platform for direct food and beverage orders.
• TripleseatcoreTechnology or IntegrationEvent booking platform for private event inquiries and planning.
• Buckhead Village DistrictcoreStrategic or Co-development PartnerShopping and dining district providing valet and self parking for restaurant guests. Located at corner of Buckhead Avenue and Bolling Way with two hours parking validation available.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Husk Restaurant: Sean Brock's Southern-focused restaurant (Charleston, Nashville, Savannah) built on heritage Southern ingredients and serious beverage curation. Comparable concept in a different Southern metro.
• Whiskey Kitchen: Nashville gastropub pairing Southern cuisine with a large whiskey selection. Closest concept analog outside Atlanta given the whiskey-bar-plus-Southern-food positioning.

Direct peers

• Marcel: Ford Fry's West Midtown steakhouse with a deep bourbon and whiskey list. Comparable Atlanta venue with strong whiskey program and similar premium price positioning.
• Bacchanalia: Anne Quatrano's flagship fine-dining Atlanta institution. Comparable high-end Atlanta dining destination competing for celebratory, event-driven spend.
• Miller Union: Steven Satterfield's West Midtown restaurant known for seasonal Southern farm-to-table cuisine. Comparable chef-driven Southern concept competing for the same affluent Atlanta diner.
• South City Kitchen: Long-standing Southern-inspired restaurant group in Atlanta (Midtown and Buckhead locations). Direct peer as a Southern gastropub concept serving the same Atlanta customer base with farm-to-table Southern fare and craft cocktails.
• Empire State South: Hugh Acheson's Midtown restaurant built around modern Southern cuisine and a serious beverage program. Direct peer in the elevated Southern dining category.
• The Optimist: Ford Fry's West Midtown seafood-focused restaurant with a strong beverage program. Comparable upscale Atlanta dining destination with similar design-driven experience and bar-forward hospitality.
• JCT Kitchen & Bar: Upscale New American gastropub in Atlanta's West Midtown by Ford Fry, pairing a strong bar program with seasonal fare. Comparable to The Southern Gentleman in premium positioning, gastropub format, and Atlanta urban dining market.

Others

• Gypsy Kitchen: Sister restaurant under Southern Proper Hospitality Group sharing the same Buckhead Village block and combinable for events up to 450 guests. Operationally adjacent and part of the same parent portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/atlsoutherngent
• Facebookfacebook.com/TheSouthernGentlemanATL
• LinkedInlinkedin.com/company/southern-gentleman

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Southern Gentleman