So Good Sessions

What So Good Sessions does

So Good Sessions is a woman-owned, Boston-based live music entertainment agency that curates and books musicians for corporate, residential, wedding, and private events. Founded in 2019 and led by Sasha Letovsky (Owner, Creative Director & CEO), the company maintains an exclusive, vetted network of soloists, duos, trios, bands, and DJs — including artists featured on NPR Tiny Desk — and operates as a full-service provider handling talent selection, logistics, and day-of execution with a backup-artist guarantee.

The product portfolio is segmented by event type rather than by underlying technology: Wedding Entertainment (ceremony, cocktail hour, reception), Corporate Entertainment, Tenant Experience programming for residential properties (individual sessions, series packages, and Boston-only All-Inclusive Music + Bar Service bundles with partner &Cheers), and Private Events. There is no proprietary technology platform; the operating model is relationship-driven, quote-based booking supported by a website inquiry flow and direct B2B sales. Distribution is direct-to-client with no marketplace or reseller layer, and marketing relies on website content, Instagram, email newsletters, client testimonials, and partner referrals.

The business makes money through fee-for-service, transaction-based pricing on each booked engagement, with revenue mix spanning enterprise recurring series contracts (with property managers such as Equity Residential, JLL, Greystar, Bozzuto, Nuveen, and Millennium Partners) and a long tail of one-off wedding and private-event bookings. The company is active across ten US markets — Boston, Washington DC, New York City, Los Angeles, San Francisco, Chicago, Dallas, Denver, Cape Cod, and Providence — and operates with a 1-10 person team. No funding rounds, institutional investors, or parent company are disclosed.

Name

So Good Sessions

Legal name

So Good Sessions

Website

https://sogoodsessions.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

So Good Sessions is a woman-owned, Boston-based live music entertainment agency that curates vetted solo, duo, trio, band, and DJ performances for residential properties, corporate events, weddings, and private celebrations across ten US markets.

Ownership category

akta.pro rank

Product category

Live Event Entertainment

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Musical Groups and Artists (711130), Musical Groups and Artists (71113), Other Performing Arts Companies (711190)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Live Music Booking (Bands, Soloists, DJs) (HSACAHAA)

akta.pro secondary industries

Party DJ, Music & Audio Services (HSACACAI), Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM), Entertainment Booking & Speaker/Talent Management (HSACAAAI)

Keywords

• Live music booking
• Event entertainment services
• Wedding music services
• Corporate event entertainment
• DJ event services

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D, Infrastructure

Revenue model

1. Live Music Entertainment Services: Fee-for-service model for live music and DJ entertainment at events. Clients book performances for corporate events, weddings, private celebrations, and tenant events. Pricing varies by performance format (solo, duo, trio, band, DJ), duration, and event requirements. Also offers ongoing series packages for residential properties with volume discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

So Good Sessions is a woman-owned live music entertainment company that curates and books vetted musicians, bands, and DJs for corporate events, residential property tenant events, weddings, and private celebrations. The full-service offering covers talent selection, event logistics, and day-of execution, with performance formats ranging from soloists to full bands and DJs, delivered across 10 U.S. markets including Boston, Washington DC, New York City, Los Angeles, San Francisco, Chicago, Dallas, Denver, Cape Cod, and Providence.

Product overview

So Good Sessions is a woman-owned premier live music entertainment company offering a comprehensive portfolio of live music services. The core offering includes flexible performance formats (Solo, Duo, Trio, Band, DJ) that can be configured for various event types. Event-specific services include Wedding Entertainment (Ceremony Musicians, Cocktail Hour, Reception), Corporate Entertainment, Tenant Experience programming, and Private Events. Add-on services include DJ + Live Music Collaborations and All-Inclusive Music + Bar Service (available in Boston). The company operates across ten U.S. markets including Boston, Washington DC, New York City, Los Angeles, San Francisco, Chicago, Dallas, Denver, Cape Cod, and Providence.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Entertainment Comprehensive wedding entertainment service covering ceremony musicians, cocktail hour performers, and reception entertainment with live bands, DJs, MC support, and custom configurations. Targeted at engaged couples planning their wedding day music program.
• Corporate Entertainment Curated live music and DJ services for corporate events including networking events, conferences, brand activations, company celebrations, holiday parties, and fundraising events. Targeted at corporate event planners and brand marketing teams.
• Tenant Experience Entertainment Ongoing live music programming for residential and corporate properties including tenant events, lobby performances, seasonal activations, community gatherings, and rooftop socials, with series discounts for committed property partners. Targeted at residential property management companies and commercial building operators.
• Private Events Entertainment Private celebration entertainment for milestone birthdays, anniversary parties, rooftop celebrations, intimate gatherings, themed events, and social events. Targeted at individual hosts planning private celebrations.
• Live Band Performances Full live band performances including jazz bands, acoustic ensembles, party bands, lounge bands, instrumental groups, and vocal bands for high-energy events. Targeted at clients seeking full-band live entertainment for any event type.
• DJ Services Professional DJ services for events including curated playlists, reception music, dance floor programming, MC support, and sound for speeches, with options for DJ plus live musician collaborations. Targeted at clients needing dance-floor programming and reception music.
• All-Inclusive Music + Bar Service Combined live music or DJ service with full bar service from partner &Cheers, with three package options covering beer, wine, and signature cocktails. Currently available only in the Boston market.

Quantifiable outcome

• Backup artist guarantee ensures events are never left without entertainment

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• &CheerscoreStrategic or Co-development PartnerBar service partnership offering all-inclusive event packages combining live music or DJ with full bar service. Three package options include beer, wine, and signature cocktails. Currently available only in Boston market.
• JLLcoreGTM or Marketing PartnerCommercial real estate services firm and property management company. So Good Sessions provides live music entertainment for JLL-managed properties and corporate events.
• Equity ResidentialcoreGTM or Marketing PartnerNational multi-family residential real estate investment trust. Uses So Good Sessions for tenant events and community entertainment across multiple properties in Boston, New York, LA, and other markets.
• GreystarcoreGTM or Marketing PartnerInternational real estate investment and management firm. Provides residential entertainment services at Greystar-managed properties.
• Bozzuto GroupcoreGTM or Marketing PartnerResidential real estate company providing management and development services. Partner for tenant experience entertainment at properties.
• Millennium PartnerscoreGTM or Marketing PartnerReal estate development and investment firm. Uses So Good Sessions for luxury residential events at Millennium Tower Boston and other properties.
• Echelon SeaportminorGTM or Marketing PartnerLuxury residential development in Boston Seaport. Partner for high-end tenant entertainment and community events.
• WS DevelopmentminorGTM or Marketing PartnerReal estate development company with mixed-use portfolio. Uses So Good Sessions for community events at developments.
• BerkshireminorGTM or Marketing PartnerReal estate services company. Partner for property events and tenant entertainment.
• ResEssentialcoreGTM or Marketing PartnerFounder-led entertainment and hospitality company in Washington DC. Works with So Good Sessions for artist bookings and cross-market events.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Bash (GigMasters): The Bash (formerly GigMasters) is a booking platform for live entertainment, including bands, DJs, and solo musicians for weddings and private events. It directly competes with SGS in the live music booking category, offering a similar pool of suppliers and customer use cases.
• GigSalad: GigSalad is an online marketplace connecting event organizers with local entertainers, including live bands, DJs, and solo musicians. It is a direct peer in that it competes for the same customer use case (booking live music for events) via a technology-enabled model — the primary structural difference from SGS being its self-serve marketplace versus SGS's white-glove curation.
• ResEssential: ResEssential is a Washington DC-based entertainment and hospitality company that partners with SGS for artist bookings and tenant events. It is a directly comparable peer — both curate entertainment for residential and corporate properties, with ResEssential focused on the DC market and SGS operating nationally.

Broad incumbents

• Bark: Bark.com is a global marketplace where customers post jobs for local professionals, including event entertainment and musicians. It is a broad incumbent that overlaps with SGS in the music/DJ booking category but serves many other verticals as well.
• WeddingWire: WeddingWire (merged with The Knot Worldwide) is a large wedding vendor marketplace that includes live bands, DJs, and ceremony musicians among its categories. It overlaps with SGS specifically in the wedding entertainment vertical but as a broad wedding marketplace rather than a specialist live music curator.
• Thumbtack: Thumbtack is a large, broad-based local services marketplace that includes DJs, bands, and event entertainment categories alongside many other service verticals. It competes with SGS for entertainment bookings but as a generalist platform, not a specialist live music curator.
• Eventbrite: Eventbrite is a large event ticketing and event-management platform that touches the live entertainment supply chain (musicians and DJs performing at ticketed events). While it is not a booking agency, it competes for share of attention and spend within the broader live event economy that SGS serves.

Regional players

• Encore Musicians: Encore Musicians is a UK-based live music booking agency offering curated bands, ensembles, and DJs for weddings and events. It is highly comparable in operating model to SGS (curated roster, full-service booking, multiple formats), but operates primarily in the UK rather than the U.S.

Others

• Solomon Douglas Bands & DJs: Solomon Douglas Bands & DJs is a regional Boston/New England live entertainment agency that books bands and DJs for weddings, corporate events, and private parties. It is a regional, adjacent live entertainment supplier that competes for some of the same client budgets as SGS in the Boston market.

Emerging players

• Gigmor: Gigmor is an online platform connecting live musicians with venues, event organizers, and booking opportunities. It overlaps with SGS in live music supply but operates more as a marketplace infrastructure than a curated white-glove booking agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sogoodsessions
• Facebookfacebook.com/sogoodsessions
• LinkedInlinkedin.com/company/so-good-sessions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about So Good Sessions