Themetrust
ThemeTrust is a privately held designer and seller of premium WordPress themes and plugins, founded in 2010, serving SMBs, bloggers, and small online retailers via self-serve e-commerce with one-time licenses and subscription renewals.
- Company typePrivate
- Founded2010
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Themetrust does
ThemeTrust, operating under the legal entity Henry Jones LLC, is a privately held, founder-owned designer and seller of premium WordPress themes founded in 2010. The company maintains a portfolio of more than a dozen themes (including Trade, Create, Weston, Gather, and Bramble) plus associated WordPress plugins, distributed through a self-serve e-commerce storefront and promoted via a 30% affiliate program. Core technology is PHP, HTML, CSS, and JavaScript delivered under GPL licensing, with integrations into widely adopted WordPress ecosystem components: SiteOrigin Page Builder for layout, WooCommerce for e-commerce, and Slider Revolution (bundled with mega themes) for animated content. The product surface is downloadable theme templates rather than a SaaS platform.
The business model combines a flat one-time license price (approximately $58 per theme) with a subscription renewal tier applied to its "mega theme" lineup, creating a small recurring-revenue stream on top of the core perpetual-license base. The customer base is the long tail of the WordPress ecosystem — SMBs, bloggers, freelancers, and small online retailers — with 90,000+ cumulative customers cited by the company. ThemeTrust operates with 1–10 employees, has never raised outside capital, and shows no evidence of acquisitions, partnerships of scale, or geographic expansion in the supplied data. The most recent documented product launch is the Trade theme in 2018; no subsequent releases or platform initiatives are recorded in the input.
Themetrust firmographics
Firmographics- Name
- Themetrust
- Legal name
- Henry Jones LLC
- Website
- https://themetrust.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ThemeTrust is a privately held designer and seller of premium WordPress themes and plugins, founded in 2010, serving SMBs, bloggers, and small online retailers via self-serve e-commerce with one-time licenses and subscription renewals.
- Ownership category
- akta.pro rank
Themetrust industry classification
Industry- Product category
- WordPress Themes
- NAICS
- Software Publishers (5132)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)
Keywords
Themetrust business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Theme Sales: One-time purchase model for WordPress themes. Individual themes are sold at fixed prices (e.g., Trade theme at $58). Customers receive 1 year of updates and support included with purchase.
- Support & Account Access Subscription: Annual subscription renewal for Mega themes (Create, Weston, Trade, Bramble, Proven). Subscription covers theme support, updates, and account access. Renews automatically one year after purchase at the same price as the original product. Users can cancel anytime through their My Account page or PayPal.
- Affiliate Program: 30% commission on every sale generated through affiliate referrals. Payouts made on the 5th of each month via PayPal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Annual | Individual WordPress themes (e.g., Trade) |
| Subscription | Annual | Mega Theme Subscription (Create, Weston, Trade, Bramble, Proven) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Themetrust product offering
Product offeringCore offering
ThemeTrust designs, sells, and supports premium WordPress themes and a WordPress plugin for business, portfolio, blog, agency, and e-commerce websites. Themes are licensed under GPL for unlimited personal and commercial use and are sold either as one-time purchases (e.g., Trade at $58) or as part of a "mega theme" bundle that includes an annual support and account access subscription.
Product overview
ThemeTrust is a premium WordPress theme provider offering a collection of WordPress themes and plugins. Their portfolio includes both standard themes and "mega themes" (Create, Weston, Trade, Bramble, and Proven) which come with annual support and account access subscriptions. The themes integrate with SiteOrigin Page Builder for drag-and-drop functionality and WooCommerce for e-commerce capabilities. Additional services include Support Forums, Knowledgebase, and an Affiliates Program paying 30% commission.
Differentiator
Problem solved
Functional benefit
Products and services
- Trade Premium WordPress theme that integrates with SiteOrigin Page Builder for drag-and-drop page building, with one-click demo content import, targeted at business websites. Sold as a one-time license at $58 with one year of updates and support.
- Create Multipurpose WordPress mega theme built around SiteOrigin Page Builder with bundled Slider Revolution plugin and one-click demo content import, designed for flexible page layout and content creation.
- Weston Multi-use mega WordPress theme featuring 12 home page concepts and extensive demo content for rapid website deployment, covered by the annual mega-theme support subscription.
- Bramble WordPress mega theme bundled with one year of support, updates, and account access under ThemeTrust's annual subscription model.
- Proven WordPress mega theme bundled with one year of support, updates, and account access under ThemeTrust's annual subscription model.
- Swell WordPress portfolio theme featuring video backgrounds and a versatile home page template with motion-based storytelling capabilities.
- Trail Multi-purpose WordPress portfolio theme focused on large images and typography, with a full screen vertically scrolling parallax home page.
- Port WordPress agency theme with multiple parallax sections on the home page and a sleek slide-out main navigation.
- Baylie Multipurpose WordPress agency theme with a full screen parallax slideshow, designed for bold visual statements with large images.
- Hayden WordPress agency theme for showcasing portfolios, highlighting services, and creating a strong web presence.
- Hardy Fully responsive minimalistic WordPress portfolio theme designed to display projects in large customizable sections on the home page.
- Ink Simple, clean, and elegant WordPress portfolio theme with full screen background images for individual pages, posts, or projects.
- Gather WordPress e-commerce theme with a clean minimalistic design, fully responsive layout, and WooCommerce integration for selling products online.
- Mindful Responsive WordPress theme aimed at design agencies and creative individuals, featuring a unique home page sequence slideshow with customizable text and image positions and animation effects.
- WordPress Themes Collection Premium WordPress themes collection featuring timeless minimalistic design, fully responsive layouts for mobile and desktop, and top-notch customer support.
- WordPress Plugin WordPress plugin offered by ThemeTrust to extend the functionality of its themes.
- Mega Theme Subscription (Create, Weston, Trade, Bramble, Proven) Annual subscription covering support, updates, and account access for ThemeTrust's mega themes (Create, Weston, Trade, Bramble, Proven); renews automatically one year after purchase at the same price as the original product and can be cancelled via the My Account page or PayPal.
Companies that use Themetrust
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Themetrust technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Themetrust partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- SiteGroundminorRecommended web hosting provider for WordPress. SiteGround offers one-click WordPress setup making it easy for customers to get started with their WordPress website.
- KinstaminorRecommended managed WordPress hosting provider. Offers one-click WordPress setup for ThemeTrust customers. The company has published a review of Kinsta.
Scale indicators1 record
Recent moves6 records
Expansion highlights3 records
Themetrust competitors and assessment
Company assessmentDirect peers
- CSSIgniter: CSSIgniter is a small premium WordPress theme shop targeting SMBs and creatives with a self-serve e-commerce model and subscription-based support — directly comparable scale, audience and product offering.
- TeslaThemes: TeslaThemes sells premium WordPress themes for portfolios, agencies and SMBs via a self-serve storefront — direct competitor at similar price points and target use cases.
- StudioPress: StudioPress (now part of WP Engine) sells premium Genesis-framework WordPress themes and is one of the most established direct competitors in the premium WordPress theme niche.
- Beaver Builder: Beaver Builder is a premium WordPress page builder plugin/theme bundle targeting the same DIY SMB audience; comparable in self-serve e-commerce distribution and WordPress site-building use case.
- Theme Junkie: Theme Junkie is a small premium WordPress theme shop with a similar boutique catalog, self-serve distribution and horizontal SMB/creative customer base.
- Elegant Themes: Elegant Themes (maker of the Divi theme and builder) is a direct competitor selling premium WordPress themes and page-builder tools to the same SMB/agency audience, with a similar self-serve licensing model.
- Templatic: Templatic is a premium WordPress theme and plugin shop with a comparable self-serve model and SMB/customer footprint, though with broader app-style product extensions.
- ThemeIsle: ThemeIsle sells premium WordPress themes (e.g., Hestia, Neve) and plugins targeting SMBs, bloggers and small agencies — directly comparable product, customer base, and self-serve e-commerce distribution.
Emerging players
- OptimizePress: OptimizePress sells premium WordPress themes and page-builder tools specifically for marketers and landing pages — partial overlap with ThemeTrust on product category but a narrower use-case focus.
Broad incumbents
- Envato / ThemeForest: ThemeForest (owned by Envato) is the dominant WordPress theme marketplace, dwarfing boutique shops in catalog breadth and traffic; overlaps with ThemeTrust on category but not on distribution model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Themetrust social profiles
Digital presenceThemetrust financial estimates
Financial estimateRevenue estimate
Valuation estimate
Themetrust leadership team
Management profileNumber of profiles
Profiles1 record
Themetrust funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Themetrust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Themetrust
What does Themetrust do?
ThemeTrust designs, sells, and supports premium WordPress themes and a WordPress plugin for business, portfolio, blog, agency, and e-commerce websites. Themes are licensed under GPL for unlimited personal and commercial use and are sold either as one-time purchases (e.g., Trade at $58) or as part of a "mega theme" bundle that includes an annual support and account access subscription.
Is Themetrust a public or private company?
Themetrust is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Themetrust founded?
Themetrust was founded in 2010. It employs 1 to 10 people.
How does Themetrust make money?
Three revenue lines are on record. Theme Sales are the primary driver. The others are support & Account Access Subscription and affiliate Program.
Who are Themetrust's main competitors?
Direct peers on record are CSSIgniter, TeslaThemes, StudioPress, Beaver Builder, Theme Junkie, Elegant Themes, Templatic and ThemeIsle. OptimizePress is listed as an emerging player. Envato / ThemeForest is listed as a broad incumbent.
Does Themetrust have an API?
No public API is recorded for Themetrust.
What industry is Themetrust in?
Themetrust's product category is WordPress Themes. Its primary akta.pro industry code is CRAFAAAJ, Digital Goods & Gift Card Generalist Marketplaces. Its NAICS code is 5132 and its SIC code is 5734.