OptimizePress
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What OptimizePress does
OptimizePress, operated by Creative 6 Media Ltd and headquartered in the United Kingdom, is a WordPress-native marketing platform suite built as a downloadable plugin. Founded in 2010 and now remote-first with 11-50 employees, the company serves over 100,000 small businesses and online entrepreneurs. Its core technology centers on the proprietary OptimizeBuilder ("Lightning Builder") drag-and-drop editor, which underpins a modular suite including OptimizeFunnels for visual funnel creation, OptimizeCheckouts for payment processing (credit cards, PayPal, Apple Pay, Google Pay with order bumps and upsells), OptimizeMentor for online course and membership delivery, OptimizeLeads for opt-in capture, OptimizeUrgency for social-proof scarcity alerts, SmartTheme for authority blogs, and the newly released ThemeBuilder for full-site WordPress theming. The platform connects to 50+ native integrations spanning email marketing (ConvertKit, ActiveCampaign, Mailerlite, HubSpot, SendGrid), CRM (HighLevel, Keap, FluentCRM), webinar (Zoom, Demio, EverWebinar, WebinarJam), and payment/cart tools (SamCart, ThriveCart).
The business model is recurring annual subscriptions with plans ranging from $99/year for personal Essential/Business/Suite use to $399-$599/year for Agency licenses (up to 40 client sites), supplemented by an affiliate program (30% front-end / 20% renewal), a template marketplace with third-party sellers, and an active ecosystem of integrations. Distribution is direct-to-consumer via self-serve download from optimizepress.com, paired with a channel motion targeting digital agencies and freelancers who build sites for clients. The customer base is heavily skewed to SMBs: coaches, consultants, solopreneurs, creators, local businesses, real estate professionals, and small software/SaaS firms use the platform for landing pages, sales pages, funnels, checkout flows, courses, and membership sites. The company is bootstrapped with no external funding, has accumulated 14 years of operational history, and continues to ship feature updates and new integrations into 2026.
OptimizePress firmographics
Firmographics- Name
- OptimizePress
- Legal name
- Creative 6 Media Ltd
- Website
- https://optimizepress.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
OptimizePress industry classification
Industry- Product category
- WordPress Marketing Plugin Suite
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Conversion Rate Optimization (CRO) & Landing Page Optimization (BPAFACAH)
- akta.pro secondary industries
- Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA), SEO Content Strategy & Production (Topic Research, Editorial Planning) (BPAFAJAH)
Keywords
Where OptimizePress is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
OptimizePress business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Annual Subscription Plans: Recurring annual subscription model. Plans include Essential, Business, and Suite tiers for personal use, plus Agency plans for client work. Pricing ranges from $99/year for basic plans to $599/year for Agency Pro.
- Marketplace Template Sales: Digital template marketplace where third-party sellers can list templates. OptimizePress takes commission on template sales.
- Affiliate Program: 30% commission on front-end sales, 20% on upgrades and renewals. Affiliate partners promote OptimizePress and earn recurring commissions for subscription renewals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Agency Standard - Up to 15 client sites |
| Subscription | Annual | Agency Pro - Up to 40 client sites |
| Subscription | Multi-year contract | Additional License Pack |
| Subscription | Annual | Essential/Business/Suite Personal Plans |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
OptimizePress product offering
Product offeringCore offering
OptimizePress is a WordPress plugin suite (OptimizeSuite) that enables coaches, consultants, agencies, and online businesses to build landing pages, sales pages, marketing funnels, checkout pages, online courses, and membership sites using a drag-and-drop builder. The platform combines page building, funnel management, payment processing, course delivery, and lead capture into a single self-hosted annual subscription, complemented by 700+ conversion-optimized templates and 50+ native integrations.
Product overview
OptimizePress is a platform-plus-modules architecture built as a WordPress plugin suite. The core OptimizeSuite includes the Lightning-based OptimizeBuilder page builder at its center, complemented by OptimizeFunnels for visual funnel creation, OptimizeCheckouts for payment processing, OptimizeMentor for course and membership delivery, OptimizeLeads for lead capture, OptimizeUrgency for scarcity alerts, and SmartTheme for blog/website themes. The platform also includes OptimizeFlow for workflow automation, ThemeBuilder for complete site theming, and a marketplace for templates and sections. Users can own and control everything they create on their own WordPress hosting.
Differentiator
Problem solved
Functional benefit
Brands
- OptimizeBuilder: Core page building platform with drag-and-drop editor for creating landing pages, sales pages, and websites.
- OptimizeFunnels
- OptimizeCheckouts
- OptimizeMentor
- OptimizeUrgency
- SmartTheme
- OptimizeLeads
- OptimizeFlow
Products and services
- OptimizePress Suite (OptimizeSuite) Complete WordPress plugin suite for coaches, consultants, agencies, and online businesses to build landing pages, sales pages, marketing funnels, checkout pages, online courses, and membership sites via drag-and-drop editing. Sold as annual subscriptions (Essential, Business, Suite, Agency Standard, Agency Pro).
- OptimizeBuilder Lightning-fast drag-and-drop page builder for WordPress enabling creation of landing pages, sales pages, and marketing websites with no coding required. Powers the OptimizeSuite and supports 700+ templates.
- OptimizeFunnels Visual funnel builder for WordPress allowing creation of lead and sales funnels with pre-built templates, split testing, and conversion tracking metrics.
- OptimizeCheckouts WordPress checkout and payment plugin accepting credit cards, PayPal, Apple Pay, and Google Pay for digital products, services, and subscriptions, with order bumps, upsells, downsells, and payment plans.
- OptimizeMentor WordPress course and membership site plugin for creating, selling, and delivering online courses and premium content portals with drip content, module/lesson structure, and member access protection.
- OptimizePress ThemeBuilder Integrated WordPress theme system for OptimizePress delivering fast page load times, layout flexibility, and conversion-focused blog and authority-site templates without requiring a separate third-party theme.
Quantifiable outcome
- 90+ PageSpeed scores typical for pages built with OptimizePress
- +3 more outcomes
Companies that use OptimizePress
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles3 records
OptimizePress technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
Feature8 records
OptimizePress partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core.
- HighLevelcoreIntegration connecting OptimizePress page building with HighLevel CRM backend functionalities for comprehensive lead generation.
- Bunny.netcoreVideo hosting integration allowing seamless embedding of Bunny.net videos using the OptimizeBuilder Video element.
- ConvertKitcoreNative integration allowing users to connect email marketing forms directly to ConvertKit for lead capture and list management.
- ActiveCampaigncoreNative integration connecting opt-in forms to ActiveCampaign email marketing platform for automated follow-up sequences.
- KeapcoreIntegration with Keap CRM and email marketing platform for lead capture and customer automation.
- DripcoreNative integration with Drip email marketing platform for e-commerce focused automation.
- Campaign RefinerycoreNative email marketing integration for transactional email marketing campaigns.
- GetResponsecoreIntegration with GetResponse email marketing and automation platform.
- MailerlitecoreNative integration with Mailerlite email marketing service.
- HubSpotcoreOAuth integration with HubSpot marketing platform for CRM and email marketing connectivity.
- FluentCRMcoreIntegration with WordPress-based FluentCRM email marketing software.
- ZoomcoreIntegration for adding webinar registrants from OptimizePress opt-in forms to Zoom webinars and meetings.
- DemiocoreEvent link element integration for webinar registration and thank you page links.
- PayPalcorePayment integration for accepting PayPal payments through OptimizeCheckouts for digital products and subscriptions.
- Apple PaycoreExpress checkout integration allowing faster conversions with Apple Pay on order forms.
- Google PaycoreExpress checkout integration for faster payments via Google Pay on OptimizeCheckouts.
- SamCartcoreIntegration for product filtering in OptimizeUrgency alerts and OptimizeMentor course delivery.
- ThriveCartcoreIntegration with ThriveCart for enhanced checkout and course delivery functionality.
- SendGridcoreEmail sending platform integration with high delivery rates for reaching inboxes.
- ZapiercorePremium integration available on Agency plans for connecting OptimizePress with thousands of other apps and automating workflows.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
OptimizePress competitors and assessment
Company assessmentDirect peers
- Elementor: Leading WordPress drag-and-drop page builder with a large free user base and Elementor Pro subscription. Directly competes with OptimizeBuilder for landing pages and marketing sites, with a larger ecosystem of templates and third-party add-ons.
- Divi (Elegant Themes): WordPress theme and visual page builder offering landing pages, sales pages, and full site design. Competes head-to-head with OptimizePress's ThemeBuilder and OptimizeBuilder on SMB marketing site creation.
- Beaver Builder: WordPress drag-and-drop page builder plugin with agency and Pro tiers. Directly comparable in target market (agencies and SMBs) and pricing model to OptimizePress.
- Thrive Themes: WordPress plugin suite offering landing pages, sales pages, quizzes, and course platform (Thrive Apprentice). Closest direct competitor to OptimizePress in the WordPress-native marketing toolkit category, targeting the same SMB/coach/consultant audience with similar subscription pricing.
Broad incumbents
- Kartra: All-in-one SaaS marketing platform bundling pages, funnels, email, courses, and checkout. Closest SaaS analog to OptimizePress's all-in-one value proposition, targeting the same online business owner persona at higher monthly pricing.
- ClickFunnels: SaaS funnel and landing page platform widely used by the same coach/consultant/solopreneur audience as OptimizePress. Offers hosted (non-WordPress) alternative at significantly higher monthly pricing, competing for the same end customers' funnel-building budgets.
- Unbounce: SaaS landing page builder with smart traffic and A/B testing, popular with performance marketers and agencies. Competes with OptimizePress in landing page creation but at higher price points and with more enterprise orientation.
- Leadpages: Long-standing SaaS landing page builder with conversion-optimized templates and A/B testing. Competes with OptimizeBuilder on landing page creation for SMBs, but delivered as hosted SaaS rather than WordPress plugin.
- Kajabi: Hosted platform for online courses, memberships, and marketing sites. Directly comparable to OptimizeMentor plus landing page functionality for the knowledge commerce segment.
Emerging players
- ConvertKit: Email-first creator marketing platform that has expanded into landing pages, commerce, and broadcasts. Overlaps with OptimizePress for the same creator/coach persona and is a native integration partner; partial product overlap on landing pages and forms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
OptimizePress social profiles
Digital presenceOptimizePress compliance and trust
Trust signalCompliance1 record
OptimizePress financial estimates
Financial estimateRevenue estimate
Valuation estimate
OptimizePress leadership team
Management profileNumber of profiles
OptimizePress funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OptimizePress M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OptimizePress
What does OptimizePress do?
OptimizePress is a WordPress plugin suite (OptimizeSuite) that enables coaches, consultants, agencies, and online businesses to build landing pages, sales pages, marketing funnels, checkout pages, online courses, and membership sites using a drag-and-drop builder. The platform combines page building, funnel management, payment processing, course delivery, and lead capture into a single self-hosted annual subscription, complemented by 700+ conversion-optimized templates and 50+ native integrations.
Is OptimizePress a public or private company?
OptimizePress is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OptimizePress founded?
OptimizePress was founded in 2010. It employs 11 to 50 people.
Where is OptimizePress based?
OptimizePress is headquartered in London, United Kingdom, in the Europe region.
How does OptimizePress make money?
Three revenue lines are on record. Annual Subscription Plans are the primary driver. The others are marketplace Template Sales and affiliate Program.
Who are OptimizePress's main competitors?
Direct peers on record are Elementor, Divi (Elegant Themes), Beaver Builder and Thrive Themes. Broad incumbents are Kartra, ClickFunnels, Unbounce, Leadpages and Kajabi. ConvertKit is listed as an emerging player.
Does OptimizePress have an API?
Yes. OptimizePress offers webhooks via the Rules Engine feature, enabling connections between the OptimizePress site and external software tools. The platform also provides an incoming API for OptimizeMentor, allowing third-party integrations. Additional API capabilities include HighLevel CRM integration for backend functionalities combined with page building and lead generation features. Developer documentation is at docs.optimizepress.com.
What industry is OptimizePress in?
OptimizePress's product category is WordPress Marketing Plugin Suite. Its primary akta.pro industry code is BPAFACAH, Conversion Rate Optimization (CRO) & Landing Page Optimization, with a secondary code of BPAFAJAA, Technical SEO (Audits, Crawl/Indexing, Site Architecture). Its NAICS code is 541511 and its SIC code is 7372.