What Wooplee does

Wooplee SAS is a French web and digital marketing agency headquartered in Besançon (Franche-Comté), founded in 2014 by brothers Vincent and Mathieu Seguin and structured as a SAS with €10,000 registered capital (SIREN 811 570 639). The firm operates from a single office at 7 rue Lavoisier (Espace ReezHome) and has been active for over 10 years, serving clients across France with primary concentration in the Besançon and Franche-Comté region. Ownership and management are concentrated entirely with the founding Seguin brothers, with no external investors, parent entity, or subsidiaries disclosed.

The agency delivers a full-stack digital service portfolio built primarily on open-source platforms. Core offerings include custom WordPress-based showcase websites and WooCommerce/PrestaShop e-commerce stores (including the packaged WOOPREMIUM solution), natural and paid SEO/SEA services, private cloud storage (Cloud Privé) hosted on OVH infrastructure in France, web hosting and domain management through multiple hosting partners, graphic identity design (logos, charters), technical maintenance and troubleshooting, and digital training through the Wooplee Academy sub-brand. The technology stack relies on WordPress, WooCommerce, and PrestaShop as foundational CMS and e-commerce layers, augmented by Google integrations (Analytics GA4, reCAPTCHA, Google Ads), Amazon S3 for backup, PayPal/Stripe payment rails, and an emerging LLM-assisted content production workflow using ChatGPT with human editorial review.

The business operates a hybrid revenue model combining project-based fees (e-commerce projects at €2,590–€4,980+, logos from €790) with recurring subscription streams (maintenance contracts at €24.90–€42.90/month, cloud storage at €27–€45/month, hosting retainers, and SEO retainers). Go-to-market is sales-led through direct phone, email, devis/quote requests, and in-person meetings at the Besançon office, supplemented by a community-led partnership with the Bien Commencer association for auto-entrepreneurs and referral-driven growth backed by 100+ client testimonials and a Trustindex-certified 5.0/5.0 Google rating. The customer base is fragmented across local SMBs, artisans, auto-entrepreneurs, multiple municipal governments, healthcare providers, and small e-commerce merchants, with no disclosed enterprise anchor accounts.

Name

Wooplee

Legal name

WOOPLEE SAS

Website

https://wooplee.fr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Wooplee is a Besançon-based French web agency offering WordPress website creation, WooCommerce/PrestaShop e-commerce solutions, SEO services, French-hosted cloud storage, web hosting, and digital training to SMBs, artisans, local governments, and auto-entrepreneurs across France.

Ownership category

akta.pro rank

Product category

Web Design Services

NAICS

Advertising, Public Relations, and Related Services (5418), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)

akta.pro primary industry

Search Engine Optimization (SEO) Services (MPAAACAA)

Keywords

• Web design services
• E-commerce development
• Search engine optimization
• Cloud hosting services
• Digital training programs

Headquarters

HQ city

Besançon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Website Creation Services: One-time website creation projects (vitrine sites, e-commerce stores) with custom design, development, SEO optimization, and deployment. Payment structure: 50% deposit at order, 50% balance at delivery. Prices range from ~2590€ to 4980€+ for e-commerce solutions.
2. Recurring Maintenance & Support Contracts: Annual subscription contracts for ongoing maintenance, security, support, and SEO follow-up. Auto-renewal by tacit agreement. Includes updates, minor modifications (up to 15 min, max 2/month), and personalized follow-up with semi-annual business reviews.
3. Web Hosting & Domain Services: Domain registration, web hosting in France, and backup services. Offered through partnerships with OVH, MMICRO, Hostinger, Infomaniak, Ionos, and FCNet.
4. Cloud Storage Services: Private cloud storage solutions with tiered capacity (50Go, 100Go, 250Go, 1To+), multi-user access, and enhanced security features.
5. Technical Troubleshooting & Debugging: On-demand technical intervention services for site repairs, bug fixes, and critical error corrections.
6. SEO & Digital Marketing Services: SEO audits, strategy implementation, Google Ads campaigns, content optimization, and ongoing SEO management.
7. Training Services (Wooplee Academy): Digital skills training including WordPress, Prestashop, SEO content creation, and marketing automation. Offered since 2005 to businesses in Besançon and Bourgogne-Franche-Comté.
8. Graphic Identity Services: Logo creation (typographic, artistic, iconographic), business card design, graphic charter creation, and logo restyling.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Wooplee is a French digital agency based in Besançon that designs and develops custom websites and e-commerce platforms for businesses, auto-entrepreneurs, and local municipalities. The agency delivers complementary services including SEO optimization, web hosting, cloud storage backup, graphic identity/branding, staff training, and ongoing site maintenance. Projects are typically built on mainstream open-source platforms such as WordPress, WooCommerce, and PrestaShop, hosted on OVH infrastructure.

Product overview

Wooplee is a full-service digital agency offering a unified platform of web and marketing solutions. The core offering centers on two principal products: custom website development (Site vitrine) built on WordPress, and the WooCommerce-based e-commerce solution (WOOPREMIUM). These are supported by integrated services including SEO/SEA digital marketing, private cloud storage (Cloud Privé), web hosting with domain management, graphic identity design, and ongoing maintenance and technical support. The agency also provides training programs through Wooplee Academy and periodic website audits. The portfolio is delivered as a cohesive service offering with modular add-ons rather than separately licensed software products.

Differentiator

Problem solved

Functional benefit

Brands

• Wooplee Academy: Training division offering web and digital marketing training courses in Besançon, covering WordPress, Prestashop, SEO content creation, and marketing automation.
• WOOPREMIUM
• Bien Commencer

Products and services

• Website Creation
• E-commerce Solutions
• SEO Services
• Web Hosting
• Cloud Storage Backup
• Graphic Identity
• Digital Training
• Website Maintenance

Quantifiable outcome

• +72% organic traffic in 4 months for local artisan client after SEO audit and correction implementation
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• OVHcoreTechnology or IntegrationPrimary hosting partner providing web hosting infrastructure, servers, and backup services. Wooplee offers hosting in partnership with OVH with servers located in France for RGPD compliance. Monthly automated backups of client websites performed in partnership with OVH.
• MMICROminorChannel Partner/ Reseller/ DistributorPartner hosting provider offering combined package: 1 hosting + 2 domain names for 15€/month excl. tax. Featured as preferred hosting partner in partner offers section.
• Amazon S3coreTechnology or IntegrationCloud storage partnership for automated monthly website data backups (files and databases) as part of disaster recovery service, complementing OVH's automatic backups.
• Bien CommencercoreStrategic or Co-development PartnerAssociation partnership creating affordable website offer for auto-entrepreneurs. Wooplee partnered with Bien Commencer to offer reduced-price professional websites for new entrepreneurs with WordPress design, basic SEO, and human support included.
• GooglecoreTechnology or IntegrationIntegration with Google tools including Google Analytics (GA4), Google Search Console, Google Ads, and reCAPTCHA for security. Featured partner logos on website.
• WordPresscoreTechnology or IntegrationPrimary CMS platform partner for website creation. WordPress powers the majority of client websites with custom development and optimization.
• WooCommercecoreTechnology or IntegrationE-commerce platform integrated into WordPress for online store solutions, providing shopping cart, inventory management, and payment processing capabilities.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• HubSpot: All-in-one marketing, sales, and CRM platform with website builder and SEO tools. Competes with Wooplee across multiple service lines (website, SEO, marketing) by offering integrated SaaS platform for SMBs seeking self-service alternatives.
• Squarespace: Website builder targeting SMBs, creatives, and small businesses with polished templates. Competes with Wooplee in the website creation space with strong brand identity focus similar to Wooplee's graphic identity services.
• Emakina: European digital agency group offering strategy, design, technology, and marketing services. Operates at much larger scale than Wooplee but addresses the same French and European SMB/mid-market segment with overlapping digital agency services.
• Shopify: E-commerce platform serving SMBs and brands with online store creation, payments, and inventory management. Competes with Wooplee's WOOPREMIUM e-commerce offering by offering SMBs a DIY alternative to agency-built online stores.
• Webflow: No-code website building platform serving SMBs and designers globally. Competes with Wooplee by enabling SMBs to build their own professional websites without hiring an agency, threatening Wooplee's website creation services.
• Wix: DIY website builder offering templates and tools for SMBs to create their own sites. Competes with Wooplee's core website creation and e-commerce services by offering affordable self-service alternatives for the same target customers.

Direct peers

• Cometik: French web and digital agency providing web design, e-commerce, SEO, and digital marketing services. They serve SMB clients across France with a similar integrated digital service portfolio as Wooplee.
• 1min30: French digital marketing agency specializing in SEO, SEA, and inbound marketing. They serve SMBs with similar service offerings including website creation, SEO optimization, and digital advertising, comparable to Wooplee's core offerings.
• Yumens: French digital agency (part of MV Group) providing SEO, SEA, web design, and digital marketing services. They operate at slightly larger scale but offer directly comparable services to similar SMB clients in France.
• Eskimoz: French SEO and digital marketing agency headquartered in France with multiple offices. They serve SMBs and mid-market clients with similar services (SEO, web design, digital marketing), making them a directly comparable peer in the French digital agency market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/agence.web.wooplee
• LinkedInlinkedin.com/company/16161243
• Instagraminstagram.com/woopleesas

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wooplee