HELLO YELLOW MEDIA LIMITED

What HELLO YELLOW MEDIA LIMITED does

Hello Yellow Media Limited (trading as Hello Yellow) is a London-based performance marketing agency incorporated in England and Wales in 2016. The firm offers a five-pillar service stack spanning Paid Search (Google Ads, Bing Ads), Paid Social (Meta, TikTok, Pinterest, Snapchat, LinkedIn), App Marketing (Google App Campaigns, Apple Search Ads, Meta, TikTok), Tracking and Tagging (including server-side Google Tag Manager), and SEO. Its measurement and tagging infrastructure is positioned as the connective layer that enables unified reporting and optimisation across paid channels, with an explicit LTV-based bidding methodology that feeds long-tail customer value signals into Smart Bidding.

The agency's client base is enterprise-weighted and international in reach, with visible logos spanning News UK, Virgin Radio, talkSPORT, Butlin's, Virgin Red, Money.com.au, Powerleague, Visit Salt Lake, Skin Cupid, Wood Veneer Hub, Matt & Nat, Better Money, Koalify, Novated Lease Australia, Klira, Biotiful and Intruder across media, finance, hospitality, sports, tourism, DTC and FMCG verticals. Operations are delivered by a nine-person team led by co-founders Ryham Fontenot and Ollie Duff, including a Digital Director, Head of Digital Solutions, Head of SEO, two Biddable Account Directors, a Project Director and a Performance Marketing Executive.

Hello Yellow generates revenue through custom, quote-based managed service retainers under multi-year contracts. Go-to-market is sales-led via the firm's website contact form and direct email, with a stated one-working-day response time. The company is privately held, founder-owned, and bootstrapped, with no disclosed institutional investors, funding rounds, acquisitions or parent entity. Geographic markets served include the United Kingdom, the United States and Australia.

Name

HELLO YELLOW MEDIA LIMITED

Legal name

Hello Yellow Ltd

Website

https://helloyellow.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Hello Yellow is a London-based performance marketing agency offering paid search, paid social, app marketing, tracking and tagging, and SEO services to enterprise clients across the UK, US and Australia, with an LTV-based bidding methodology and a nine-person founder-led team.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services (MPAAABAN)

Keywords

• Performance marketing services
• Paid media management
• Search engine optimization
• App install marketing
• Marketing analytics tracking

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Managed Marketing Services: Agency provides managed performance marketing services including Paid Search, Paid Social, App Marketing, Tracking & Tagging, and SEO. Revenue generated through management fees for ongoing service delivery. Client testimonials reference campaign spending management and value delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Hello Yellow is a London-based performance marketing agency that delivers managed paid media and SEO services for brands and digital businesses globally. Its core offering is organised around five service pillars — Paid Search, Paid Social, App Marketing, Tracking & Tagging, and SEO — executed on advertising and analytics platforms including Google Ads, Bing, Meta, TikTok, Pinterest, Snapchat, LinkedIn, DV360, GTM, Plausible Analytics and Google Analytics 4. The agency sells ongoing campaign management, measurement infrastructure and creative testing as a unified managed service to enterprise and mid-market clients.

Product overview

Hello Yellow is a performance marketing agency offering a unified suite of digital marketing services. The core offering consists of five integrated service pillars: Paid Search Management (Google Ads and Bing), Paid Social (Meta, Pinterest, TikTok, Snapchat, LinkedIn), App Marketing (Google App Campaigns, Apple Search Ads, Meta, TikTok), Tracking & Tagging (GTM implementation and server-side tracking), and SEO. These services are designed to work together—the agency's measurement and tagging infrastructure underpins all advertising channels, enabling unified reporting and optimisation toward business goals. The agency is oriented toward client value, structuring incentives to maximise ROI across all digital marketing activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Paid Search Management Data-driven paid search management across Google Ads and Bing Ads, focused on improving return on advertising spend through strategic thinking, custom solutions and automation. Service is delivered to brands and digital businesses globally.
• Paid Social Creative-led, data-driven social campaigns across Meta, Pinterest, TikTok, Snapchat and LinkedIn, focused on continuous testing and incremental results. Includes custom creative testing frameworks and reporting tailored to client KPIs.
• App Marketing Tailored, data-driven app strategies optimising spend toward the right type of users across Google App Campaigns, Apple Search Ads, Meta and TikTok using an LTV-led optimisation approach targeting long-term value rather than vanity installs.
• Tracking & Tagging Measurement foundation services including Google Tag Manager and server-side GTM implementation, automated QA, alerting, dashboards and first-party signal feeding for performance optimisation. Designed to survive iOS changes, cookie restrictions and platform shifts.
• SEO Organic traffic growth service combining cutting-edge SEO techniques, deep industry expertise, technical SEO, keyword research and link profile analysis to grow organic traffic and drive measurable results.

Quantifiable outcome

• +101% revenue increase in Year 1 for Wood Veneer Hub
• +3 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Regional players

• Reboot Online: London-based digital marketing agency covering SEO, paid media, content and digital PR. Direct overlap in SEO and paid media services in the UK market.
• Hallam: UK multi-award-winning digital marketing agency offering paid media, SEO, programmatic, and analytics. Comparable service breadth with a primarily UK client base.
• Koozai: UK-based digital marketing agency offering paid media, SEO, content, and analytics. Comparable service set, primarily serving UK and European mid-market and enterprise clients.

Direct peers

• Rise Interactive: Performance marketing agency specialising in paid media, SEO, and analytics with a strong measurement focus. Comparable services and similar enterprise brand focus.
• Croud: UK-headquartered full-service digital marketing agency delivering paid media, SEO, content and analytics. Comparable in service scope, geography, and target client profile.
• Found (found.co.uk): UK performance marketing agency focused on paid search, paid social, and SEO for growth-stage and enterprise brands. Direct head-to-head competitor in the UK market.
• Tug: Digital performance agency with paid search, paid social, SEO, and analytics services for enterprise clients. Overlapping channel mix and similar enterprise client base.
• Brainlabs: Global performance marketing agency offering paid search, paid social, programmatic, SEO and analytics for enterprise clients. Closest direct peer given overlapping channel mix and enterprise brand portfolio.

Broad incumbents

• Jellyfish (part of Brandtech Group): Large global digital marketing agency with paid media, SEO, creative, and martech practices. Overlaps in services but operates at much greater scale and brand portfolio breadth.

Emerging players

• Skeleton Crew: Boutique performance marketing agency with a focus on paid media, creative testing, and analytics. Comparable channel mix with a smaller footprint and more niche client base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hello-yellow-uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HELLO YELLOW MEDIA LIMITED