Bewilder Brewing
Bewilder Brewing is an independent craft brewery and taproom in Salt Lake City producing house-brewed craft beer and handmade sausages. It serves local craft beer enthusiasts and diners through its taproom with ancillary wholesale, merchandise, and private event sales.
- Company typePrivate
- Founded2019
- HeadquartersSalt Lake City, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bewilder Brewing does
Bewilder Brewing Co. (DBA bewilderstore) is a privately held, independent craft brewery and taproom operating from a single location at 445 S. 400 W. in Salt Lake City, Utah. Founded on December 13, 2019 by Cody McKendrick (Head Brewer) and Ross Metzger, who previously owned and operated Salt City Brew Supply and Ogden City Brew Supply, the company brews and serves craft beer on premises alongside a food menu of handmade sausages and globally inspired sandwiches. The brewery operates under the Brewers Association Independent Craft Brewer Seal and the Craft Malt Certified designation, sourcing a portion of its malt regionally from Solstice Malting Company.
The company's core technology is rooted in traditional brewing practice enhanced by craft credentials and local sourcing rather than proprietary software. Operational tooling is straightforward and off-the-shelf: Shopify powers the online merchandise storefront and payment processing (American Express, Apple Pay, Google Pay, PayPal, Shop Pay, Mastercard, Visa, Diners Club, Discover), Toasttab handles dine-in reservations and to-go ordering, Taplist.io manages the digital tap list, MailerLite runs the monthly email newsletter, and Untappd captures consumer ratings. Flagship beers include a Kolsch, ESB, Fresh Sesh, and the recently rebranded Hazy Days (formerly Haze Hugs) hazy IPA, with rotating taps across IPAs, sours, porters, and seasonal styles. The 21+ taproom operates 11 a.m. to 9-11 p.m. daily, with weekly trivia and bingo programming and private event hosting outside peak evenings.
The business model combines direct-to-consumer on-premise beer and food sales, off-premise packaged beer (cans, crowlers, growlers), a modest Shopify merchandise channel (apparel, glassware, gift cards starting at $10, BJCP tasting exam fees), and wholesale beer distribution to other bars and restaurants via [email protected]. Revenue is essentially transaction-based across in-person taproom and online channels, supplemented by event rentals and ancillary merchandise. Customer acquisition leans on organic social media (Twitter, Facebook, Instagram), email newsletter, customer reviews on Google, Yelp, and Untappd, and earned local media coverage from City Weekly, Salt Lake Tribune, ABC4Utah, and Fox13. Geographic exposure remains concentrated entirely in Salt Lake City.
Bewilder Brewing firmographics
Firmographics- Name
- Bewilder Brewing
- Legal name
- bewilderstore
- Website
- https://bewilderbrewing.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bewilder Brewing is an independent craft brewery and taproom in Salt Lake City producing house-brewed craft beer and handmade sausages. It serves local craft beer enthusiasts and diners through its taproom with ancillary wholesale, merchandise, and private event sales.
- Ownership category
- akta.pro rank
Bewilder Brewing industry classification
Industry- Product category
- Craft Brewing
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Craft Beer Bars & Taprooms (THAFAEAG)
- akta.pro secondary industry
- Taprooms & Brewpubs (CRANACAF)
Keywords
Where Bewilder Brewing is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bewilder Brewing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Taproom Beer Sales: On-premises sales of craft beer at the taproom location. Operates as a bar/restaurant with 21+ age requirement.
- Beer To-Go: Cans, crowlers, and growlers available for off-premises consumption. Available during operating hours.
- Food Service: In-house kitchen serving freshly made food with local ingredients, focusing on handmade sausages and sandwiches from different parts of the world.
- Wholesale Beer Distribution: Sells Bewilder beer to other bars and restaurants. Contact via [email protected].
- Merchandise: Sells merchandise including gift cards, apparel, and specialty items like BJCP tasting exam fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
| One time/ perpetual license | Pay-as-you-go | BJCP Tasting Exam - Member |
| One time/ perpetual license | Pay-as-you-go | BJCP Tasting Exam - Non-Member |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Bewilder Brewing product offering
Product offeringCore offering
Bewilder Brewing is an independent craft brewery and taproom that produces and serves craft beer (flagship styles including Kolsch, ESB, Fresh Sesh, and Hazy Days plus rotating taps) alongside a handmade food menu featuring sausages and sandwiches. The Salt Lake City taproom operates as a 21+ bar/restaurant with dine-in service, packaged beer to-go (cans, crowlers, growlers), wholesale distribution to other bars and restaurants, and a Shopify-based merchandise and gift card storefront.
Product overview
Bewilder Brewing Co. is an independent craft brewery and taproom in Salt Lake City, Utah, operating as a single-location hospitality business. The core offering combines craft beer production with a full food service operation. Beer products include flagship styles (Kolsch, ESB, Fresh Sesh, Hazy Days) plus rotating seasonal taps available for dine-in, take-out, and packaged (cans, crowlers, growlers) consumption. The food menu features handcrafted sausages and sandwiches from global cuisines. The business supplements with merchandise (gift cards, apparel, glassware), event hosting (private parties, game nights, trivia), and BJCP exam fee collection. All operations are managed through Shopify e-commerce for online sales and Taplist.io/Toasttab for beer list and ordering management.
Differentiator
Problem solved
Functional benefit
Products and services
- Craft Beer (Flagship and Rotating) Independently brewed craft beer including flagship 5% styles (Kolsch, ESB, Fresh Sesh, Hazy Days) plus rotating taps with IPAs, sours, porters, and seasonal offerings. Produced with Craft Malt Certified sourcing from Solstice Malting Company. Available for dine-in, take-out, and packaged to-go consumption (cans, crowlers, growlers). Targets adults 21+ seeking locally-crafted beer.
- Handcrafted Food Menu Handmade food offerings including bratwurst with sauerkraut, pastrami sandwiches, Reuben, pretzel appetizers, and other globally-inspired sausages and sandwiches prepared in-house from fresh, local ingredients. Available for dine-in and take-out. Kitchen closes 60 minutes before taproom close. Targets diners seeking quality craft food paired with beer.
- Taproom Dine-In Service Sit-down taproom service at 445 S. 400 W., Salt Lake City with full bar, dart boards, and food service. Operating hours 11am-9pm Sun, 11am-10pm Mon-Thu, 11am-11pm Fri-Sat. 21+ age only. Targets adult patrons seeking a craft beer and food experience.
- Beer To-Go (Cans, Crowlers, Growlers) Packaged craft beer available for off-premise consumption including cans, crowlers, and growlers. Available during taproom operating hours. Must be consumed off-premises as per Utah regulations.
- Private Event Hosting
Companies that use Bewilder Brewing
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Bewilder Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature1 record
Bewilder Brewing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Solstice Malting CompanyRegional malt supplier providing locally malted grain for Bewilder's beer production. A portion of malt used at Bewilder is regionally sourced from Solstice Malting Company, supporting local grain farming families, keeping money in the local economy, and reducing carbon footprint.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Bewilder Brewing competitors and assessment
Company assessmentDirect peers
- Uinta Brewing Company: Larger Utah craft brewery with broad distribution and a tasting room. Comparable craft producer from the same state with broader distribution scale, competing for the same 'local craft' positioning in wholesale and taproom.
- Red Rock Brewing: Salt Lake City brewpub combining craft beer production with full food service. Directly comparable in business model (brew + dine-in) and geography, making it a direct competitor for on-premise occasions.
- Epic Brewing Company: Salt Lake City–based craft brewery producing a wide range of beers with broad distribution. Comparable craft producer competing in the same Salt Lake City market and regional wholesale accounts.
- Squatters Craft Beers: Salt Lake City brewpub producing and serving craft beer alongside a full kitchen. Closest comparable in scale, model (brewpub + food), and Salt Lake City market, making it a directly competitive peer for taproom traffic and wholesale.
- Wasatch Brewery: Salt Lake City craft brewery producing beer (e.g., Polygamy Porter) with on-premise and wholesale distribution. Directly comparable Utah craft producer competing for similar taproom patrons and bar/restaurant accounts.
- Proper Brewing Co. Salt Lake City craft brewery with taproom service and food. Similar brewpub-style peer competing for the same Salt Lake City craft beer and casual dining occasions.
- Fisher Brewing Company: Salt Lake City craft brewery with taproom and packaged distribution. Similar-sized Utah craft peer competing in the same on-premise and to-go channels in the local market.
- Kiitos Brewing: Salt Lake City craft brewery with taproom and packaged beer. Comparable small-scale Utah craft peer targeting similar local beer enthusiasts and to-go customers.
Broad incumbents
- New Belgium Brewing: Established national craft brewer with taprooms and broad distribution. Comparable as a craft beer category incumbent, useful for benchmarking product positioning and brand-building playbooks.
- Stone Brewing: Large independent craft brewer with taprooms and national distribution. Comparable as a craft category leader — useful benchmark for independent craft positioning and premium beer storytelling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bewilder Brewing social profiles
Digital presenceBewilder Brewing compliance and trust
Trust signalCompliance4 records
Bewilder Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bewilder Brewing leadership team
Management profileNumber of profiles
Profiles3 records
Bewilder Brewing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bewilder Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bewilder Brewing
What does Bewilder Brewing do?
Bewilder Brewing is an independent craft brewery and taproom that produces and serves craft beer (flagship styles including Kolsch, ESB, Fresh Sesh, and Hazy Days plus rotating taps) alongside a handmade food menu featuring sausages and sandwiches. The Salt Lake City taproom operates as a 21+ bar/restaurant with dine-in service, packaged beer to-go (cans, crowlers, growlers), wholesale distribution to other bars and restaurants, and a Shopify-based merchandise and gift card storefront.
Is Bewilder Brewing a public or private company?
Bewilder Brewing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bewilder Brewing founded?
Bewilder Brewing was founded in 2019. It employs 1 to 10 people.
Where is Bewilder Brewing based?
Bewilder Brewing is headquartered in Salt Lake City, United States, in the North America region.
How does Bewilder Brewing make money?
Five revenue lines are on record. Taproom Beer Sales are the primary driver. The others are beer To-Go, food Service, wholesale Beer Distribution and merchandise.
Who are Bewilder Brewing's main competitors?
Direct peers on record are Uinta Brewing Company, Red Rock Brewing, Epic Brewing Company, Squatters Craft Beers, Wasatch Brewery, Proper Brewing Co., Fisher Brewing Company and Kiitos Brewing. Broad incumbents are New Belgium Brewing and Stone Brewing.
Does Bewilder Brewing have an API?
No public API is recorded for Bewilder Brewing.
What industry is Bewilder Brewing in?
Bewilder Brewing's product category is Craft Brewing. Its primary akta.pro industry code is THAFAEAG, Craft Beer Bars & Taprooms, with a secondary code of CRANACAF, Taprooms & Brewpubs. Its NAICS code is 31212 and its SIC code is 2082.