Mirlex OÜ

What Mirlex OÜ does

Mirlex OÜ is an Estonian privately held automotive film installation company founded in 2016 and headquartered in Tallinn, with operational sites in Tabasalu (main office), Tallinn, and Tartu. The company specializes in vehicle wrapping (exterior bodywork and interior), paint protection film (PPF) installation, automotive window tinting, commercial vehicle advertising/branding wraps, and auto detailing/maintenance. It sources films from a broad set of global manufacturers — VinylFrog (of which it is the official exclusive representative in Estonia as of March 2026), Solar Screen Protector, Protector, Avery Dennison, 3M, Oracal (Orafol), ISee2, and Aslan — giving it access to more than 200 color/finish options including gloss, matte, metallic, chrome, carbon fiber, and chameleon color-shift films, plus PPF lines with self-healing top coats, hydrophobic surfaces, air-release adhesive channels, and UV protection rated up to 99%.

The business operates a hybrid direct-to-consumer and business-to-business model. Individual car owners purchase wraps, PPF, and tinting as one-time services with quote-based pricing tied to vehicle size, scope, and material choice (example tickets: €1,200 for a Mercedes E-class body wrap in VinylFrog Black Rose, €1,400 for a Volvo XC90 in VinylFrog Satin Black, €75–€300 for smaller items such as rear-light tinting or chrome trim wrap). Enterprise customers — including Swedbank, Merko, Tallink, Radisson, Oma Ehitaja, Riigi Kinnisvara, and Klubi Eesti Karavan — receive fleet branding, advertising wraps, and unified vehicle protection through quote-based corporate engagements. Marketing runs through a dedicated website (autokiletamine.mirlex.ee) with quote-request functionality, an educational blog, phone/email contact, and a multilingual presence in Estonian, English, Finnish, Russian, and Latvian.

Mirlex monetizes exclusively through one-time service fees on installation jobs plus ancillary detailing services; there is no subscription, licensing, or recurring revenue stream. Wavelengths on the value proposition emphasize Nordic climate suitability (salt resistance, UV tolerance, temperature fluctuation), up to 10-year PPF warranties, removable films that preserve original paint, and 15–25-year window-film durability. The company has no disclosed external investors, operates as a family business under Estonian private limited (OÜ) structure, and competes in a domestic Estonian market of approximately 1.3 million people.

Name

Mirlex OÜ

Legal name

Mirlex OÜ

Website

https://autokiletamine.mirlex.ee

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Mirlex OÜ is an Estonian family-owned automotive film installation company offering vehicle wrapping, paint protection films, window tinting, advertising wraps, and detailing services to individual car owners and enterprise fleet customers across Tallinn and Tartu.

Ownership category

akta.pro rank

Product category

Vehicle Wrapping and Protection Services

NAICS

Automotive Body, Paint, Interior, and Glass Repair (81112)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Collision Repair, Bodywork & Paint (Light-Duty) (TLAKAAAK)

akta.pro secondary industry

Automotive Surface Materials & Coatings for Interiors/Exteriors Manufacturing (Upholstery Materials/Decor Films/Paints for Trim) (IMACAKAL)

Keywords

• Vehicle wrapping services
• Paint protection film
• Window tinting services
• Automotive film installation
• Commercial vehicle branding

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Vehicle wrapping services: Professional car wrapping for bodywork and interior, offering full and partial wrapping solutions. Revenue generated through one-time service fees based on vehicle size, scope of work, and materials selected.
2. PPF (Paint Protection Film) installation: Installation of transparent protective films to shield vehicle paintwork from stone chips, scratches, and environmental damage. Premium service with pricing based on coverage area and film type.
3. Window tinting: Car window tinting services providing privacy, UV protection, and heat reduction. More affordable option typically ranging in the hundreds of euros.
4. Auto detailing and maintenance: Comprehensive cleaning, waxing, and polishing services for vehicle preparation and maintenance.
5. Advertising/vehicle branding wraps: Custom vehicle branding and advertising wraps for businesses wanting mobile advertising for their fleet.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Mirlex OÜ provides professional automotive film installation services in Estonia, including full and partial car wrapping for bodywork and interior, Paint Protection Film (PPF) installation, window tinting, commercial vehicle advertising wraps, and auto detailing/maintenance. The company serves both individual car owners seeking aesthetic customization and paint protection, and corporate fleet clients requiring vehicle branding and uniform fleet appearance. Services are delivered at physical locations in Tallinn and Tartu using films sourced from VinylFrog, Avery Dennison, 3M, Oracal, Protector, ISee2, and Aslan.

Product overview

Mirlex OÜ is a car wrapping and vehicle protection service company operating in Estonia (Tallinn and Tartu). The company offers a comprehensive suite of automotive film services including full and partial vehicle wrapping, PPF paint protection, window tinting, commercial vehicle branding, and detailing/maintenance. Mirlex serves as an official VinylFrog representative in Estonia and offers films from multiple world-class manufacturers including VinylFrog (primary brand with 200+ colors), Protector (PPF and window films), Avery Dennison, 3M, Oracal, ISee2, and Aslan. The core service offering centers on car wrapping for appearance modification and protection, supported by complementary PPF and window tinting services.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Wrapping Service Professional vehicle wrapping for exterior bodywork and interior surfaces, offering color change, protection, and customization using high-quality films from VinylFrog (over 180 finishes), Avery Dennison, 3M, Oracal, ISee2, and Aslan. Available in matte, gloss, metallic, chrome, carbon fiber, and chameleon color-shift finishes. Targets individual car owners and business fleet customers in Estonia.
• PPF Paint Protection Film Transparent Paint Protection Film (PPF) installation using Solar Screen Protector and Protector brand films to shield vehicle paintwork from stone chips, scratches, UV damage, and environmental factors. Features self-healing top coat, hydrophobic and dirt-repellent surfaces, and crystal-clear transparency. Comes with up to 10-year warranty. Targets individual car owners and corporate fleet operators in Estonia.
• Window Tinting Service Car window tinting using Protector window films to provide UV protection up to 99%, heat rejection up to 60%, glare reduction, increased privacy, and improved glass safety against vandalism, accidents, and break-ins. Pricing starts from a few hundred euros depending on vehicle and number of windows. Targets individual car owners in Estonia.
• Vehicle Advertising Wraps Custom branding and advertising wraps for cars, buses, and specialty vehicles, including design, partial or full vehicle wrap, and professional installation. Used by business fleet customers (e.g., Swedbank, Merko, Tallink, Radisson) for mobile advertising and unified fleet visual identity.
• Auto Detailing & Maintenance Comprehensive cleaning, waxing, and polishing services for vehicle preparation and ongoing maintenance. Includes deep interior cleaning, chemical wash, leather care, headlight polishing, and seasonal maintenance. Used as preparation prior to wrapping services.

Quantifiable outcome

• PPF durability: 10+ years with warranty up to 10 years
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• VinylFrogcoreStrategic or Co-development Partner · 1 March 2026Official exclusive representative of VinylFrog in Estonia since March 2026. Offers access to over 180 different finishes including gloss, matte, metallic, chrome, carbon fiber, and chameleon color-shift films. Also includes PPF protection films for paint protection. VinylFrog is known for high Gloss PET technology and unique color series ('Magic', 'Candy', 'Gradient'). The partnership provides 97% defect-free quality with 5+ tests per batch.
• Solar Screen ProtectorcoreStrategic or Co-development PartnerSolar Screen Protector Partner status. Provider of PPF protection films specifically designed for Nordic conditions including resistance to salt, UV exposure, and road grime.
• ProtectorcoreTechnology or IntegrationOfficial certified reseller and installer of Protector PPF films and window films. Protector is synonymous with uncompromising protection, offering self-healing top coat technology, premium heat insulation, hydrophobic and dirt-repellent surfaces, and crystal-clear transparency.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VinylFrog: VinylFrog is a global manufacturer of car wrap and PPF films and Mirlex's exclusive Estonian representative partner. Comparable as both a wrap-film supplier competing with the brands Mirlex also carries (3M, Avery, Oracal) and as the partner whose product line anchors Mirlex's premium offering.
• DetailXPerts: DetailXPerts is a mobile auto-detailing franchise offering interior and exterior detailing, paint correction, and protective coatings. Comparable to Mirlex for its detailing and paint-protection service line; both operate in the consumer/light-fleet vehicle appearance services category.
• SunTek (Eastman): SunTek manufactures PPF and window tint films and operates a certified installer network globally. Comparable to Mirlex as a PPF/window-tint film brand that supplies competing wrap shops and competes in the same downstream automotive service category.
• Wrapify: Wrapify is a vehicle advertising/wrap platform that turns consumer and fleet cars into branded mobile ads. Directly comparable to Mirlex for its commercial-vehicle advertising-wrap service line, although Wrapify operates a gig-driver model rather than physical install shops.
• Carvertise: Carvertise is a vehicle advertising company that wraps branded graphics on fleet and consumer cars. Comparable to Mirlex's commercial advertising-wrap offering; both serve advertisers seeking mobile OOH via fleet wraps.
• XPEL: XPEL is a leading global manufacturer of paint protection films and window films with an extensive authorized dealer/installer network. Directly comparable to Mirlex as the upstream brand plus installer-channel model that Mirlex participates in for PPF and tint.

Broad incumbents

• Orafol (Oracal): Orafol/Oracal is a large German manufacturer of self-adhesive films including the 970RA car wrap series used by Mirlex. Comparable as a major wrap-film supplier whose brand and products Mirlex installs; competes indirectly through its global authorized installer network.
• Avery Dennison: Avery Dennison is a global materials manufacturer whose Supreme Wrapping Film line is one of the brands Mirlex offers. Comparable as a wrap-film incumbent whose installer ecosystem competes with Mirlex's certified wrap service in the European market.
• 3M Wrap Film Series: 3M is a global diversified manufacturer offering 2080 Series wrap films and Controltac technology used by Mirlex. Comparable as a broad incumbent wrap-film supplier whose authorized installer network competes with Mirlex for premium wrap jobs.

Emerging players

• Solar Screen Protector: Solar Screen Protector is a European PPF and solar/control film brand; Mirlex is an official Solar Screen Protector Partner. Comparable as a regional PPF/window-film supplier whose partner installers compete with Mirlex for Nordic-climate PPF jobs across Northern Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mirlex OÜ